Connect with us

Technology

Appdome Unveils GenAI-Powered Mobile Threat Resolution

Published

on

New Threat Resolution Center revolutionizes cyber support, dramatically lowering resolution time and getting users back to using the mobile apps they love.

SAN FRANCISCO, July 30, 2024 /PRNewswire/ — Appdome, the experience leader in mobile defense, today announced its new Threat Resolution Center, powered by GenAI. The new service enables mobile support teams to instantly identify mobile threats, generate context-specific resolution steps, and improve threat response for all stakeholders. Appdome will be demonstrating the new GenAI powered Threat Resolution Center live at the upcoming Black Hat USA cybersecurity conference in Las Vegas Aug. 7 and 8.

The scope, diversity, and sophistication of mobile threats are exploding. This, combined with the proliferation of malware, spyware and AI-based threats, means that the risk to mobile identity, data and transactions is higher than ever. Legacy mobile app security, anti-fraud and other products don’t consider the user experience. When mobile attacks happen, mobile end users are typically locked out of their accounts and left confused, frustrated, and flying blind. Likewise, understanding, and troubleshooting mobile cyber-attacks and threats is complex, time consuming and costly – for the mobile brand, enterprise and user.

The new Appdome Threat Resolution Center leverages the power of GenAI to provide real-time, context-specific, step-by-step guidance for end users to resolve threats and attacks on mobile devices quickly. This gives mobile support teams and end users the information they need to get past any attack fast. It also shrinks the mobile attack surface by speeding removal of mobile threats on end user devices. Mobile support teams also realize a boost in productivity by delivering faster mean time to resolution (MTTR) and reducing overall cost of threat response for all end users.

“We’ve been evaluating LLMs and GenAI as part of the threat response lifecycle since GenAI came on the scene,” said Tom Tovar, co-creator and CEO at Appdome. “Threat Resolution Center leverages two new innovations at Appdome – our new ThreatCode™ and Threat Resolution Agent™ – with GenAI to quickly synthetize massive amounts of unstructured data into step-by-step instructions that stop cyberattacks, malware and other threats on mobile end user devices fast.”

Fraud, malware and other attacks, combined with limited attack data and poor resolutions destroy the mobile experience. When cyberattacks happen, fire-drills arise between cyber and support teams. Triage, diagnosis and removing threats from mobile devices is extremely complex, time-consuming and challenging due to the immense diversity and dynamic nature of (a) mobile exploits, tools and malware, (b) mobile devices, (c) mobile operating systems (OS), (d) mobile networks and (e) other factors. To make matters worse, many forms of malware can hide inside other mobile apps, and access mobile apps via accessibility, custom keyboards and other settings. What works to remove a threat on one mobile device, mobile OS and network will not work for a different threat on a different mobile device, mobile OS and network.

“The mobile ecosystem is diverse, with seemingly endless permutations of apps, exploits, operating systems, and device types. Detecting and removing threats and attacks can feel impossibly difficult, let alone doing so with the user experience in mind,” said Katie Norton, Research Manager, DevSecOps and Software Supply Chain Security at IDC. “Appdome’s ThreatCode and Threat Resolution Agent aim to address this challenge by leveraging RAG-optimized GenAI, automatically creating and chaining GenAI prompts to bring threat-specific, context-aware instructions that seek to balance quick threat resolution with a high-quality user experience.”

How Appdome Threat Resolution Center Works

When an attack or threat is detected by an Appdome-protected mobile app, the Appdome Defense Framework in a mobile app dynamically generates a context-specific ThreatCode™. The ThreatCode is encoded with detailed and specific data about the threat, attack method, device, OS and other information, providing the DNA of each attack on the mobile end user’s device. Support, engineering or cyber personnel at mobile brands and enterprises enter the ThreatCode into Appdome’s Threat Resolution Center where Appdome’s Threat Resolution Agent™ generates the GenAI-prompts using retrieval augmented generation (RAG) to query and optimize responses from GenAI for the attack. The resolution response includes how to identify and understand the attack, how to find the attack, and the step-by-step instructions to remediate or remove the mobile threat on the end user’s device, creating – for the first time – true self-service threat response and real-time threat resolution for mobile end users.

“Better threat resolution is critical to better brand loyalty and the best end user experience,” said Chris Roeckl, Chief Product Officer at Appdome. “Legacy products get in the way of app experience, doing little more than crashing the app with no data about the attack and no way to help the user. Appdome, by comparison, puts the user first – first by removing the engineering burden and now, by removing the support burden from the cyber defense lifecycle.”

Appdome will be demonstrating its new Threat Resolution Center at the Black Hat Conference in Las Vegas Aug. 7-8, 2024 at booth #1350.

Learn more about Appdome Threat Resolution Center and schedule your demo online.

About Appdome
Appdome is the experience leader in mobile defense. Our award-winning, and patented, mobile defense platform uses AI-ML to automate the work and complexity out of securing mobile businesses, apps and users. With Appdome, mobile brands and enterprises enjoy a single pane of glass to create Certified Secure™ mobile apps with ease, eliminating multiple point products and SDKs, and unifying mobile app security, anti-fraud, anti-bot, anti-malware, geo compliance, social engineering and other defenses with real time threat monitoring, mobile EDR, XDR, and IR for external-consumer and internal-employee facing mobile apps. At 340+ mobile app defense features and growing, Appdome provides the most comprehensive and extensible mobile defense solution on the market. The platform is fully automated out of the box using pre-built plugins to the full DevOps, CI/CD and Enterprise automation and support stack. Appdome also leads the market in user experience and support, with its industry leading, in-app, Threat-Events™ threat intelligence framework and GenAI powered Threat Resolution Center™. These, combined with a host of enterprise grade and compliance features built into the platform, allow all stakeholders, including mobile engineering, cyber teams, network security, DevOps, SecOps, IT, UEM-MAM, mobile support teams, and mobile end users to benefit from using Appdome. Appdome holds several patents including U.S. Patents 9,934,017 B2, 10,310,870 B2, 10,606,582 B2, 11,243,748 B2 and 11,294,663 B2. Additional patents pending.

Logo – https://mma.prnewswire.com/media/772169/AppDome_Logo_9_27_23.jpg

View original content:https://www.prnewswire.co.uk/news-releases/appdome-unveils-genai-powered-mobile-threat-resolution-302209326.html

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Gupshup Accelerates AI Adoption For Businesses with Pre-Built, Industry-Trained, Multimodal AI Agents

Published

on

By

JAKARTA, Indonesia, Feb. 13, 2025 /PRNewswire/ — Gupshup, the world’s leading Conversational AI platform today announced the launch of its AI Agent Library, a groundbreaking suite of 15 pre-built and customizable AI Agents with deep industry knowhow to help businesses dramatically accelerate time-to-market. This Agent library enables enterprises to deploy advanced AI-powered interactions rapidly, enabling early adopters to substantially accelerate revenue growth, and improve customer experience and operational efficiency. The launch of these AI Agents reflects Gupshup’s mission of enabling businesses to thrive in the era of Conversational AI.

These industry-tuned AI Agents are specifically designed for B2C engagement across the business lifecycle of marketing, selling, and support. They leverage LLMs for rich customer interactions, seamlessly integrate with backend systems and are rapidly deployable in omnichannel environments, i.e. across messaging channels including WhatsApp, SMS, RCS, Voice, Web, and Mobile 

“Conversational AI Agents are fundamentally transforming how businesses connect with their customers. As a tech-first organization that has consistently been the leader at every stage of the evolution of the conversational messaging industry, Gupshup is uniquely positioned to bring these next-gen AI Agents”, said Beerud Sheth, Founder & CEO, Gupshup.

The initial release includes several specialized AI Agents designed to deliver immediate business results across multiple industries and key B2C engagement scenarios. Industries include Retail & e-Commerce, Fintech, Travel & Hospitality, Real Estate and CPG/FMCG.

For example- the Lead Generation AI Agent autonomously collects, qualifies, and nurtures leads while orchestrating targeted drip campaigns, tasks that traditionally require significant manual intervention. The Product Discovery AI Agent accelerates sales by providing consultative product discovery and intelligent recommendations.

As a rapidly evolving AI-native organization, Gupshup has integrated artificial intelligence across its entire product suite and internal operations from employee onboarding to finance, engineering and customer success.

About Gupshup

Gupshup is the leading platform for building and deploying industry-trained Conversational AI Agents for every business across marketing, commerce, and support use cases. Gupshup Conversation Cloud powers multimodal interactions with industry-trained AI agents so that businesses can go live faster across channels including Voice, WhatsApp, RCS, Web, Mobile Apps and more.

Trusted by 45,000+ customers in 60+ countries across industries, Gupshup handles 120B+ conversational messages annually. Gupshup works with many of the top brands across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth and optimize costs.

Media Contact: Vandana V; vandana.v@gupshup.io 

Photo – https://mma.prnewswire.com/media/2618915/DZN_2177_AI_agent_launch_PR.jpg
Logo – https://mma.prnewswire.com/media/2182479/Gupshup_Logo.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/gupshup-accelerates-ai-adoption-for-businesses-with-pre-built-industry-trained-multimodal-ai-agents-302375123.html

Continue Reading

Technology

Gupshup Showcases Pre-Built, Industry-Trained, Multimodal AI Agents at LEAP 2025

Published

on

By

RIYADH, Saudi Arabia, Feb. 13, 2025 /PRNewswire/ — Gupshup, the world’s leading Conversational AI platform, showcased its cutting-edge AI Agent capabilities at LEAP 2025, Saudi Arabia’s premier technology event. Following the successful demonstration, the company today announced the launch of its AI Agent Library, featuring 15 pre-built, ready-to-deploy, customizable AI Agents designed to revolutionize business-customer interactions across industries.

This Agent library enables enterprises to deploy advanced AI-powered interactions rapidly, enabling early adopters to substantially accelerate revenue growth, and improve customer experience and operational efficiency. The launch of these AI Agents reflects Gupshup’s mission of enabling businesses to thrive in the era of Conversational AI.

These industry-tuned AI Agents are specifically designed for B2C engagement across the business lifecycle of marketing, selling, and support. They leverage LLMs for rich customer interactions, seamlessly integrate with backend systems, and are rapidly deployable in omnichannel environments, i.e. across messaging channels including WhatsApp, SMS, Voice, Web, and Mobile.

Businesses using Gupshup’s pre-built AI Agents can create highly personalized interactions as these agents can track the conversation history by integrating with common data platforms. Deeply embedded trust and safety guardrails ensure that the AI doesn’t stray from its designated role while maintaining brand integrity.

“Conversational AI Agents are fundamentally transforming how businesses connect with their customers. As a tech-first organization that has consistently been the leader at every stage of the evolution of the conversational messaging industry, Gupshup is uniquely positioned to bring these next-gen AI Agents. These AI Agents are optimized to have substantial business impact, enable rapid deployment, and deliver high ROI”, said Beerud Sheth, Founder & CEO, Gupshup.

The launch aligns with Saudi Arabia’s Vision 2030 digital transformation goals and the Kingdom’s ambitious investments in artificial intelligence. Since establishing its presence in Saudi Arabia in October 2024, Gupshup has witnessed tremendous interest from regional enterprises looking to enhance their digital capabilities through conversational AI solutions.

Recently, Gupshup powered Saudi Arabia’s first automotive AI Agent for Petromin which leverages advanced large language models (LLMs) to deliver remarkably human-like support interactions akin to speaking with a live automobile support specialist.

In the Middle East, Gupshup has established strong partnerships across diverse sectors including retail, real estate, financial services, and healthcare. Leading fashion retailer 6thStreet, part of the Apparel Group, achieved an impressive 8X marketing ROI by leveraging Gupshup’s conversational marketing solutions. The company’s impact extends to consumer electronics, where Sharaf DG, the region’s premier electronics retailer, transformed its digital advertising through Click to WhatsApp campaigns. These campaigns, powered by Gupshup’s technology, delivered exceptional results with 400% returns and a 34% reduction in customer acquisition costs across touchpoints.

At Leap 2025, Gupshup also signed an MoU with Ego Group, a leading Saudi-made ride-hailing app to offer conversational solutions that will enhance experience for Ego’s customers.

About Gupshup

Gupshup is the leading platform for building and deploying industry-trained Conversational AI Agents for every business across marketing, commerce, and support use cases. Gupshup Conversation Cloud powers multimodal interactions with industry-trained AI agents so that businesses can go live faster across channels including Voice, WhatsApp, RCS, Web, Mobile Apps and more.

Trusted by 45,000+ customers in 60+ countries across industries, Gupshup handles 120B+ conversational messages annually. Gupshup works with many of the top brands across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth and optimize costs.

Contact: Vandana V; vandana.v@gupshup.io 

Photo – https://mma.prnewswire.com/media/2618915/DZN_2177_AI_agent_launch_PR.jpg
Logo – https://mma.prnewswire.com/media/2182479/Gupshup_Logo.jpg

 

 

View original content:https://www.prnewswire.co.uk/news-releases/gupshup-showcases-pre-built-industry-trained-multimodal-ai-agents-at-leap-2025-302375602.html

Continue Reading

Technology

Year of the Snake Celebrations Bring Lively Festivities to Cangzhou

Published

on

By

CANGZHOU, China, Feb. 13, 2025 /PRNewswire/ — A news report from xinhuanet:

The Year of the Snake ushers in an energetic Spring Festival in Cangzhou, Hebei Province. Locals and tourists alike are reveling in the festivities, with a selection of activities that captivate the spirit of the season. From welcoming the God of Wealth to enjoying acrobatic shows, exploring folk traditions at bustling temple fairs and strolling through illuminated night streets, there’s no shortage of cultural enrichment. This year’s celebrations feature new highlights, including a mesmerizing lantern festival and cutting-edge drone light shows, which light up the night sky with spectacular displays. Traditional performances like the ‘iron flower’ spectacle — a centuries-old art of casting molten iron into fiery sparks — add a unique touch to the energetic celebrations, creating a festive and harmonious atmosphere that marks a joyful start to the new lunar year.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/year-of-the-snake-celebrations-bring-lively-festivities-to-cangzhou-302375773.html

SOURCE xinhuanet

Continue Reading

Trending