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Cognizant & Oxford Economics’ Companion Study to their “New Work, New World” Report Shows Cautious Optimism Among Enterprises Adopting AI

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–          77% of global companies surveyed want to grow revenues through AI

–          Survey reveals that companies’ average AI investment planned this year is nearly $50M

–          Enterprises are cautious about scaling AI, with only 26% having implemented cross-enterprise use cases

TEANECK, N.J., July 30, 2024 /PRNewswire/ — Cognizant (NASDAQ: CTSH) has released a companion analysis to its comprehensive 2023 study with Oxford Economics, and the new report – titled “New Work, New World: Quantifying Global Gen AI Momentum” – outlines cautious optimism is driving current market adoption of generative AI across various industries and geographies.

Key findings from the survey reveal that the greatest strategic priority for generative AI adoption is enhancing productivity. Additionally, an impressive 76% of businesses are looking to leverage the technology to create new revenue streams, while 58% are incorporating revenue increases into their business cases.

In terms of readiness and business cases, the companies surveyed indicated that they plan to invest an average of $47.5 million in generative AI this financial year. Most funding is expected to come from IT and technology budgets, with contributions also from marketing and R&D. Furthermore, the survey highlights a commitment to workforce transformation, with 54% of companies planning to upskill workers to address skills gaps and 44% seeking to transition displaced workers to new roles.

Despite the enthusiasm for adopting generative AI, businesses also recognize the challenges of scaling the technology. Only 26% of companies have implemented cross-enterprise use cases, and there is widespread concern that delays in adoption could give competitors an advantage. Globally, 70% of companies say they are not moving fast enough while 82% suggest that same delay in execution could place them at a competitive disadvantage. The data also points to the need for outside expertise to help with AI adoption, with 43% of companies indicating they plan to work with external consultants to develop a plan for generative AI.

Cognizant CEO Ravi Kumar S said, “With our prior study predicting that generative AI tools could inject nearly $1 trillion into the U.S. economy and even more globally over ten years, it is not surprising that our latest survey identified gen AI as a core source of potential growth for most companies. Simultaneously we see a cautious approach in adopting this technology, as executives around the world are looking for experts to help them traverse the AI productivity-to-growth journey.”

The survey, conducted in June 2024, includes insights from 2,200 executives spanning 23 countries and 15 industries, offering a view of how leaders plan to integrate generative AI into their businesses with the goal of driving significant productivity gains and growth. The analysis introduces a “momentum score,” derived from analyzing factors that could either inhibit or accelerate business adoption of generative AI within each country, from the regulatory environment and local infrastructure to the cost of capital and talent availability. North America leads with a momentum score 15% above the global baseline and indicating a bullish outlook, while EMEA and APAC trail behind at -4% and -14 respectively, indicating a more cautious approach.

Cognizant’s “”New Work, New World: Quantifying Global Gen AI Momentum” survey serves as a pivotal resource for understanding the current landscape and future potential of generative AI, providing valuable insights for businesses aiming to harness the power of this transformative technology for productivity and growth. The initial 2023 “New Work, New World” report predicted that generative AI could inject $1 trillion into the U.S. economy over the next decade. The newly released survey is the first look at global geographies and the potential business impact of generative AI.

Methodology of the survey: Cognizant partnered with Oxford Economics to design and conduct a survey of 2,200 C-suite and senior executives, including individuals at the C-suite and VP levels, from large corporations around the world. The focus was on those who play a significant role in shaping, contributing to or making final decisions on their organization’s generative AI strategy. The survey was conducted in June 2024 via computer-assisted telephone interviewing (CATI).

Countries: Australia, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, India, Ireland, Japan, Luxembourg, New Zealand, Norway, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, The Netherlands, United Arab Emirates, United Kingdom, United States

Industries: Banking and Financial Services, CMT, Energy and Utilities, Healthcare, Insurance, Life Sciences, Manufacturing, Public Sector, Resources (Mining & Oil), Retail, Transport and Logistics

About Cognizant

Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.

For more information, contact:

U.S

Name Gabby Gugliocciello

Email gabrielle.gugliocciello@cognizant.com 

Europe / APAC

Name Christina Schneider

Email christina.schneider@cognizant.com 

India

Name Rashmi Vasisht

Email rashmi.vasisht@cognizant.com 

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties and assumptions as to future events that may not prove to be accurate. These statements include, but are not limited to, express or implied forward-looking statements relating to the adoption of generative artificial intelligence (including priorities, focus and spending related thereto) and the effects of generative artificial intelligence on the workforce, businesses and economy. These statements are neither promises nor guarantees but are the findings of the study discussed above and remain subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Factors that could cause outcomes to differ materially from those expressed or implied include general economic conditions, the impact of technological development and competition, the competitive and rapidly changing nature of the markets we compete in, the competitive marketplace for talent and its impact on employee recruitment and retention, and the other factors discussed in our most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. Cognizant undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as may be required under applicable securities law.

 

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SOURCE Cognizant

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GetResponse Launches Native Countdown Timer in Email Editor

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GDANSK, Poland, April 22, 2026 /PRNewswire/ — GetResponse, a leading lifecycle automation platform, announced the launch of its native Countdown Timer block in the drag-and-drop email editor. The new feature allows marketers to embed an animated countdown directly into any email campaign, without leaving the platform, installing third-party tools, or pasting a single line of HTML code. GetResponse becomes one of the only email marketing platforms offering a fully native countdown timer in the email editor.

Until now, GetResponse users who wanted a countdown timer in their emails had to turn to third-party services to paste custom HTML into their campaigns. With the native Countdown Timer now built directly into the editor, GetResponse eliminates setup friction, ensures seamless compatibility, and makes the most powerful tool for creating urgency in email marketing accessible to every marketer at no extra cost – regardless of technical skill level.

How It Works

The Countdown Timer is a standard block in GetResponse’s drag-and-drop editor.

Drag the Countdown Timer block into any emailSet the expiration date and timeCustomize colors and labels to match your brandPreview in-editor and send

The timer is available on all plans, including a free plan, and works seamlessly on mobile.

“GetResponse gives marketers everything they need to make their emails convert, without juggling dozens of external tools. The native Countdown Timer is the next step in building the simplest and most complete email editor for scaling businesses. Users who today waste time configuring third-party timer services now have the timer built right in with no extra cost, exactly as it should be.” — Przemysław Pipiora, Head of Core Products at GetResponse

Key Features

Native editor block: No third-party integrations or accounts required.Drag-and-drop setup: Add a timer to any email in seconds.Full customization: Adjust colors, labels, and expiration date/time directly in the editor.Mobile-friendly: Works on all devices and screen sizes.Available on all plans at no extra cost: Including the Free plan, with no upgrade required.

The Countdown Timer block is available now to all GetResponse users in the drag-and-drop email editor. No additional setup, integrations, or plan upgrades are required.

About GetResponse

GetResponse is a lifecycle automation platform for businesses that want to turn customers into repeat revenue. By bringing email, automation, and customer data into one connected system, GetResponse helps brands move beyond one-off campaigns and build lifecycle journeys that convert customers and keep them coming back.

Media contact:

Anastasiya Lvovskaya

PR and Events Manager at GetResponse

Email: alvovskaya@getresponse.com

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SOURCE GetResponse S.A.

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Luxor® Workspaces Introduces CellGuard® Phone Pouch as Schools Expand Cellphone Restrictions

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Pouch System Expands Award-Winning CellGuard® Line, Giving Schools and Districts Flexible, Policy-Compliant Phone Management Solutions

CHICAGO, April 22, 2026 /PRNewswire/ — As school districts across the United States take steps to restrict cellphone use during the school day, Luxor® Workspaces has launched the CellGuard® Phone Pouch, a signal-blocking storage solution designed to help schools enforce phone policies while keeping student devices secure and in their possession. The pouch option expands the CellGuard® line, building on the success of the award-winning CellGuard® Phone Cabinet, recipient of the 2025 EDTech Chronicle “Best in Education” award, to provide an additional solution that supports academic integrity.

Luxor® CellGuard® Phone Pouch is an affordable, signal-blocking, student-managed storage solution.

Momentum around classroom cellphone restrictions continues to accelerate nationwide. As of March 2026, thirty-five states plus the District of Columbia have enacted policies restricting cellphone use in schools. Twenty-seven states have implemented bell-to-bell restrictions, requiring devices to remain inaccessible from the start of the school day until dismissal, and eight states have implemented instruction-time policies, restricting cellphone use during classroom instruction. While these policies are expanding, schools face a practical challenge: how to enforce these policies consistently in the classroom.

With some schools preferring not to take onus of holding student technology, the CellGuard Pouch is a student-managed solution that integrates easily into daily classroom routines, supporting flexibility as students move from classroom to classroom, without adding work for teachers or administrators. Students simply place their phones inside the pouch during instructional time, keeping devices in their possession. RFID signal-blocking material prevents phones from receiving calls, messages, or notifications while inside the pouch by stopping incoming signals, allowing students to maintain possession of their devices while eliminating alerts and digital interruptions that disrupt instruction.

The pouch is constructed from reinforced fabric designed for daily use and features a hook-and-loop closure that produces a loud, audible sound when opened, allowing teachers to quickly identify when a pouch has been accessed during instruction. A lockable D-ring allows schools or students to secure the pouch when needed. The pouch measures approximately 9 inches by 5 inches, fitting most smartphones and smartwatches.

Recent data from a CellGuard survey of 150 K–12 teachers underscores the scale of the issue:

52% say student cellphone use is a major classroom distraction62% say their school is likely to adopt a device-management solution89% say structured phone storage improves classroom focus

“Schools are implementing cellphone restrictions quickly, but consistent enforcement has proven difficult,” said Adam Smith, President of Luxor Workspaces. “The CellGuard Phone Pouch offers a simple, effective solution that’s easy to implement, aligns with school policies, and works seamlessly from day one.”

The CellGuard Phone Pouch expands Luxor Workspaces’ CellGuard classroom device management line, which also includes secure storage cabinets used by schools nationwide to manage student devices and support distraction-free learning environments.

The CellGuard Phone Pouch is available starting at only $16.99 per pouch, with bulk discounts available through Luxor Workspaces and authorized education distributors. Resellers interested in carrying the collection can apply through Luxor’s Authorized Partner Program.

More information is available at:
https://www.shopluxorworkspaces.com/cellguard-classroom-solutions-for-school

ABOUT LUXOR WORKSPACES
For nearly 80 years, Luxor® Workspaces has been a trusted partner in creating solutions for how professionals actually work. We empower people to learn, work, and collaborate more effectively across office, industrial, retail, hospitality, healthcare, and educational settings. The company’s portfolio includes patented KwikBoost EdgePower® on-demand charging stations, KwikBoost® portable power solutions, CellGuard® phone storage cabinets, SideTrak® portable monitors, Tuffy™ multi-purpose utility carts, LuxPower Charging Tower, and more. Guided by real customer needs, Luxor blends quality, value, and style with complementary collections designed to scale with your ever-changing needs.  Learn more at ShopLuxorWorkspaces.com.

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SOURCE Luxor Workspaces

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WOOM LAUNCHES “WOOM EXCHANGE” RESALE MARKETPLACE IN PARTNERSHIP WITH ARCHIVE

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Leading Kids’ Bike Brand Reinforces Commitment to Longevity and Sustainability

AUSTIN, Texas, April 22, 2026 /PRNewswire/ — Today, Earth Day, woom, the premium children’s bike company known for its lightweight, high-quality designs, today announced the launch of woom Exchange, its official branded resale marketplace in partnership with Archive, the leading technology platform powering branded resale.

The announcement reinforces woom’s commitment to sustainability by extending product life cycles and reducing waste. woom bikes are engineered with premium materials and thoughtful design, making them ideal for multiple riders over time, and woom Exchange provides a brand-backed way to keep each bike in circulation longer, maximizing its lifespan while helping more families experience the joy of cycling.

Launching in phases beginning mid-May, woom Exchange will first enable customers to list pre-owned bikes on woom.com, followed by opening the platform for purchases of authenticated, pre-owned models, creating a seamless, brand-operated ecosystem that makes woom more accessible to a broader community.

As demand for secondhand shopping continues to grow among families seeking both value and sustainability—with the baby and kid resale market projected to grow more than 150% in the coming years—woom Exchange formalizes and elevates an already thriving resale community. While woom bikes have long been in high demand on peer-to-peer platforms like Facebook Marketplace, woom Exchange offers a dedicated, brand-backed alternative designed to deliver a more secure, seamless, and trusted experience.

“woom has always been about supporting families throughout their riding journey,” said Lindsey Yosha, Head of Marketing, North America. “With woom Exchange, we’re creating a premium resale experience for families to pass bikes along, offering secure transactions, guaranteed payouts, dedicated support, and flexible options like cash or credit toward their next woom bike. In doing so, we extend the life of every bike and open the door for more kids to experience the joy of riding.”

How It Works
Built with simplicity and flexibility in mind, woom Exchange offers a streamlined experience for both buyers and sellers:

Sellers can quickly list bikes they’re ready to part with through an intuitive flow that captures product condition and recommends optimal pricingBuyers will have local pickup optionsOnce an item sells, sellers can redeem their earnings as cash or opt for credit toward their next woom bike

By offering local pickup as the primary option, the marketplace creates a more dynamic, community-driven experience, giving families greater control over how they transact while helping reduce the environmental impact associated with traditional retail and logistics.

“woom has built an incredibly loyal customer base around a product designed to last and to be passed on,” said Ryan Rowe, Archive co-founder and CTO. “With woom Exchange, we’re creating a resale experience that meets families where they are, offering convenience, trust, and flexibility, while reinforcing the long-term value of every bike. This launch expands our footprint in the kids’ category, where we see real opportunity to build resale programs that match the way families actually shop and think about quality.”

Join woom Exchange
Customers can sign up starting April 22 via the dedicated landing page to be among the first to access woom Exchange. Whether sizing up to the next bike or passing along a well-loved favorite, the platform ensures every ride can have a second life.

For more information, visit www.woom.com and https://woom.com/en_US/woom-exchange-resale and follow @woombikesusa on Instagram.

About woom
woom is a globally acclaimed children’s bicycle company, originally founded in Austria in 2013 and has since expanded internationally to 40 countries worldwide. woom has disrupted the kids’ bike category in North America, as the largest and fastest growing direct-to-consumer brands in the space. Its award-winning bikes included options that are 40% lighter than conventional kids’ bikes, making woom bikes the lightest series-production kids’ bikes in the world. For more information, visit woom.com or @woombikesusa on Instagram.

About Archive
Archive is a technology platform that powers innovative and profitable resale businesses for leading global brands, including The North Face, lululemon, Peloton, Oscar de la Renta, and New Balance. The company’s comprehensive circularity platform enables brands to launch and scale resale businesses that keep products out of landfill, while simultaneously unlocking a new revenue stream, building customer loyalty and driving customer acquisition. Archive was named one of Fast Company’s Most Innovative Companies in Retail in 2024. To learn more, visit archiveresale.com.

Media Contact:
sarah@teambreakpoint.com

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SOURCE woom™ bikes

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