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YSL BEAUTY CHAMPIONS FREEDOM & EMPOWERMENT FOR LIBRE FLOWERS & FLAMES WITH A NEW DIGITAL SERIES STARRING FOUR FEMININE ICONS

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NEW YORK, July 31, 2024 /PRNewswire/ — Today, YSL Beauty unveils its new artistic expression for LIBRE FLOWERS & FLAMES – the new warm sun-kissed floral fragrance sensation. This digital project echoes the fragrance’s global campaign, a captivating story of fiery femininity starring the iconic superstar and global ambassador Dua Lipa. This US initiative turns the lens on a diverse group of trailblazers, starting with Hailey Bieber and three other talents soon to be revealed within continuous phases of the project. With the newest addition to the best-selling LIBRE franchise, an endless bloom of freedom is released.

 A VISION OF FREE FEMININITY:
Rooted in sensoriality, the project is a sizzling tribute to LIBRE and its precious assets: the couture jewel bottle, sultry floral ingredients, and inspiring manifesto. The images and videos invite you to the world of LIBRE – a new era of empowerment where icons of freedom embody modern femininity.

BURN TO BLOOM is the powerful guiding language of this project, a message of moving past the fire to bloom beautifully. Within the heat of the fire, the LIBRE woman creates her own paradise where she can live her unique truth in all of their contradictory powers, promises, and realness. It is here, and everywhere, that she is both strong in her dualities, and beautiful in her vulnerabilities – she makes the rules. What the LIBRE women know to be true, and echo, is that flowers bloom in the wake of their blazing trails.

A NEW EXPRESSION OF FREEDOM & EMPOWERMENT:

This new project brings together four talents; a group of dynamic, resilient women, who dare to live free of societal rules and expectations, amongst the current landscape. Each one of them is more than just a public figure, or a social media handle. The LIBRE voices are each trailblazers for the future generation of women. They embody the LIBRE spirit and are strong feminine voices who live a life free of bounds.

Hailey Bieber, an entrepreneur and trendsetter, unveils the project while stepping into her new chapter of life. No stranger to pushing boundaries, her excitement in this transitional time is reflected in the images, inspiring women to face the future with confidence. Sitting atop an architectural jewel in Los Angeles, where dreams and reality collide, Hailey embraces YSL Beauty’s presence with a bold stature amongst the lush, paradisial grounds.

“I’m excited to be one of the women representing this generation and to be a part of this project during such a special time in my life. This project allows us to show the strengths in self-ownership, confidence, and diversity, and I am very happy to be a part of it.”– Hailey Bieber, Entrepreneur

“YSL Beauty’s LIBRE is a feminine icon, and the new LIBRE FLOWERS & FLAMES fragrance continues this legacy with a bold sultry scent and powerful story of embracing one’s own freedom, power, confidence. This message has never been more important than in today’s world – and we hope to continue inspiring for years to come. We thank Tyler Mitchell for joining us on this important project and all four women for sharing a part of their story with us.” – Juliette Ferret, General Manager YSL Beauty US 

In the weeks to come, three more Voices will be announced, all bringing their personal experiences and stories to this project celebrating freedom.

A BOLD DIGITAL SERIES WITH AN EDITORIAL TOUCH:
Shot and directed by Tyler Mitchell, this new expression will drop in different chapters throughout the rest of 2024, via digital & social channels (brand-owned + talent). In a blend of stunning stills, evocative capsules, and an artistic director’s cut, the project celebrates the unique and distinctive voices of those who burn to bloom, leaving their marks for generations to come. To live authentically – the YSL Libre way. 

A NEW SULTRY SCENT:
The NEW LIBRE FLOWERS & FLAMES by YSL Beauty is a true sun-kissed floral blast with a sizzling blend of coco-palm tree flower accord, radiant lily flower accord, orange blossom and vanilla.

LAUNCH DATE: 7/30PRICING 10ML: $3530ML: $9590ML: $165AVAILABLE ONLINE AT YSLBEAUTYUS.COM AND ONLINE/ IN STORE ALL SPECIALITY & DEPT STORES

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SOURCE YSL Beauté

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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