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YSL BEAUTY CHAMPIONS FREEDOM & EMPOWERMENT FOR LIBRE FLOWERS & FLAMES WITH A NEW DIGITAL SERIES STARRING FOUR FEMININE ICONS

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NEW YORK, July 31, 2024 /PRNewswire/ — Today, YSL Beauty unveils its new artistic expression for LIBRE FLOWERS & FLAMES – the new warm sun-kissed floral fragrance sensation. This digital project echoes the fragrance’s global campaign, a captivating story of fiery femininity starring the iconic superstar and global ambassador Dua Lipa. This US initiative turns the lens on a diverse group of trailblazers, starting with Hailey Bieber and three other talents soon to be revealed within continuous phases of the project. With the newest addition to the best-selling LIBRE franchise, an endless bloom of freedom is released.

 A VISION OF FREE FEMININITY:
Rooted in sensoriality, the project is a sizzling tribute to LIBRE and its precious assets: the couture jewel bottle, sultry floral ingredients, and inspiring manifesto. The images and videos invite you to the world of LIBRE – a new era of empowerment where icons of freedom embody modern femininity.

BURN TO BLOOM is the powerful guiding language of this project, a message of moving past the fire to bloom beautifully. Within the heat of the fire, the LIBRE woman creates her own paradise where she can live her unique truth in all of their contradictory powers, promises, and realness. It is here, and everywhere, that she is both strong in her dualities, and beautiful in her vulnerabilities – she makes the rules. What the LIBRE women know to be true, and echo, is that flowers bloom in the wake of their blazing trails.

A NEW EXPRESSION OF FREEDOM & EMPOWERMENT:

This new project brings together four talents; a group of dynamic, resilient women, who dare to live free of societal rules and expectations, amongst the current landscape. Each one of them is more than just a public figure, or a social media handle. The LIBRE voices are each trailblazers for the future generation of women. They embody the LIBRE spirit and are strong feminine voices who live a life free of bounds.

Hailey Bieber, an entrepreneur and trendsetter, unveils the project while stepping into her new chapter of life. No stranger to pushing boundaries, her excitement in this transitional time is reflected in the images, inspiring women to face the future with confidence. Sitting atop an architectural jewel in Los Angeles, where dreams and reality collide, Hailey embraces YSL Beauty’s presence with a bold stature amongst the lush, paradisial grounds.

“I’m excited to be one of the women representing this generation and to be a part of this project during such a special time in my life. This project allows us to show the strengths in self-ownership, confidence, and diversity, and I am very happy to be a part of it.”– Hailey Bieber, Entrepreneur

“YSL Beauty’s LIBRE is a feminine icon, and the new LIBRE FLOWERS & FLAMES fragrance continues this legacy with a bold sultry scent and powerful story of embracing one’s own freedom, power, confidence. This message has never been more important than in today’s world – and we hope to continue inspiring for years to come. We thank Tyler Mitchell for joining us on this important project and all four women for sharing a part of their story with us.” – Juliette Ferret, General Manager YSL Beauty US 

In the weeks to come, three more Voices will be announced, all bringing their personal experiences and stories to this project celebrating freedom.

A BOLD DIGITAL SERIES WITH AN EDITORIAL TOUCH:
Shot and directed by Tyler Mitchell, this new expression will drop in different chapters throughout the rest of 2024, via digital & social channels (brand-owned + talent). In a blend of stunning stills, evocative capsules, and an artistic director’s cut, the project celebrates the unique and distinctive voices of those who burn to bloom, leaving their marks for generations to come. To live authentically – the YSL Libre way. 

A NEW SULTRY SCENT:
The NEW LIBRE FLOWERS & FLAMES by YSL Beauty is a true sun-kissed floral blast with a sizzling blend of coco-palm tree flower accord, radiant lily flower accord, orange blossom and vanilla.

LAUNCH DATE: 7/30PRICING 10ML: $3530ML: $9590ML: $165AVAILABLE ONLINE AT YSLBEAUTYUS.COM AND ONLINE/ IN STORE ALL SPECIALITY & DEPT STORES

View original content to download multimedia:https://www.prnewswire.com/news-releases/ysl-beauty-champions-freedom–empowerment-for-libre-flowers–flames-with-a-new-digital-series-starring-four-feminine-icons-302211473.html

SOURCE YSL Beauté

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Truck Accident Attorney Network Relaunches Website to Expand Nationwide Visibility and Elite Truck Accident Lawyers

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LOS ANGELES, April 20, 2026 /PRNewswire/ — Truck Accident Attorney Network is proud to announce the official relaunch of its newly redesigned website https://www.truckaccidentattorneynetwork.org/, making it a major step forward in its mission to connect accident victims with highly qualified, experienced truck accident lawyers across the United States.

The updated platform features a modern design, an improved user experience, and enhanced functionality to better serve individuals seeking legal representation after serious truck accidents. With a renewed focus on nationwide growth, Truck Accident Attorney Network aims to expand its reach like never before to help people get top-performing attorneys who specialize in complex truck accident litigation.

Unlike other traditional legal directories, Truck Accident Attorney Network aims to implement a strict vetting process to ensure that only highly experienced attorneys are included. All the candidates that are considered must meet the organization’s rigorous membership standards, which can be reviewed here: https://www.truckaccidentattorneynetwork.org/membership-criteria/.

“Unlike many legal directories, attorneys can’t just sign up and advertise on our website. Every attorney must meet our membership criteria and demonstrate experience handling truck accident cases. The purpose of the Truck Accident Attorney Network is to ensure injured victims can connect with qualified truck accident lawyers, not just any personal injury attorney. Our goal is simple — when someone finds a lawyer through https://www.truckaccidentattorneynetwork.org/, they know they are being connected with an elite attorney who has real experience handling serious truck accident cases.”

To prioritize quality over quantity, Truck Accident Attorney Network ensures that only attorneys who possess the track record and expertise needed to tackle high-stakes truck accident claims are available to choose from. The relaunch reinforces the website’s commitment to transparency, trust, and results – driven legal connections.

For more information, visit https://www.truckaccidentattorneynetwork.org/.

View original content:https://www.prnewswire.com/news-releases/truck-accident-attorney-network-relaunches-website-to-expand-nationwide-visibility-and-elite-truck-accident-lawyers-302747839.html

SOURCE Everest Legal Marketing

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Trutankless® Expands GEN3 Lineup with 208V Unit Built for Condos, Multi-Family, and Light Commercial Use

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Engineered for 208V environments, the new unit delivers a compact, energy-efficient, low-maintenance alternative to traditional tank water heaters

SCOTTSDALE, Ariz., April 20, 2026 /PRNewswire/ — Trutankless® today announced the release of its GEN3 Commercial 208V Unit, now in stock and available through wholesalers nationwide, bringing its award-winning “Smart” technology – trusted in homes across the country – into light commercial environments for the first time.

Built for environments like salons, restaurants, fitness studios, and multi-unit properties, the GEN3 208V unit gives business owners a simple, reliable solution: consistent hot water, no downtime, and less maintenance.

A Smarter Upgrade for Commercial Spaces

Many commercial and residential buildings already operate on 208-volt electrical systems, making the GEN3 unit an easy transition from bulky, high-maintenance tanks to a more modern, energy-efficient solution.

With a compact, wall-mounted design and advanced internal controls, the system is designed to perform under pressure, especially during peak business hours when hot water demand is highest.

Key Features & Smart Capabilities Include:

Precision Temperature Control
Advanced solid-state electronics continuously modulate power to maintain consistent water temperature within a fraction of a degree, even during peak usage times.

Low-Maintenance, Long-Life Design
A proprietary heat exchanger is engineered to resist scale and mineral buildup, helping extend the system’s lifespan and significantly reduce the maintenance typically required with traditional tank heaters.

Smart Monitoring & Proactive Maintenance
Integrated Wi-Fi connectivity transforms hot water management from a reactive task into a proactive strategy. Through a centralized digital dashboard, property owners and facility managers gain a comprehensive view of system performance across one or multiple units.

Proactive System Health – Predictive diagnostics help identify potential issues before they lead to downtime.Preventative Oversight – Real-time status updates and maintenance reminders help ensure systems operate at peak reliability.Comprehensive Dashboard – Monitor performance metrics, track energy usage, and manage multiple units from a single interface.Smart Alerts – Instant notifications enable faster troubleshooting and help minimize service interruptions.

 

Space-Saving Installation
The sleek, wall-mounted design frees up valuable floor space, giving businesses more room for operations, storage, or customer-facing areas.

Energy-Efficient Operation
By eliminating standby heat loss, the GEN3 unit helps reduce overall energy consumption, lowering utility costs while also supporting a smaller environmental footprint.

Meeting Growing Demand for Electric Solutions

The launch comes as more businesses look for efficient, electric-first infrastructure that is easier to manage and more cost-effective over time.

“The feedback from our partners and early adopters has been nothing short of spectacular,” said Guy Newman, CEO of Trutankless®. “We’ve seen a massive surge in demand for a high-performance 208V solution that doesn’t compromise on reliability. The GEN3 Commercial unit is the culmination of years of engineering – it’s smarter, tougher, and more efficient than anything else on the market.”

Available Now Through Wholesale Partners

The GEN3 Commercial 208V unit is now in stock and available through authorized Trutankless® wholesale partners nationwide.

For more information or to find a local distributor, visit www.trutankless.com.

About Trutankless®
Trutankless® is a leading innovator in electric tankless water heating technology, focused on delivering high-performance, energy-efficient solutions for residential and commercial applications. Based in Arizona, the company continues to push the industry forward with smart, space-saving systems designed for modern living and working environments.

View original content to download multimedia:https://www.prnewswire.com/news-releases/trutankless-expands-gen3-lineup-with-208v-unit-built-for-condos-multi-family-and-light-commercial-use-302747862.html

SOURCE Trutankless

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LITO Announces New Collaboration Bringing Exclusive Contemporary Artist Editions to Sotheby’s Online Marketplace

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The initiative sees artists create new works designed from the outset for high-quality, limited editions.

NEW YORK, April 20, 2026 /PRNewswire/ — LITO, a pioneering printmaking company redefining how art is created and collected, is pleased to announce a new collaboration that brings exclusive, museum-quality contemporary art editions to Sotheby’s online marketplace. The collaboration introduces a curated program of LITO Editions by leading international artists, offering collectors a new way to acquire highly refined, limited-edition works conceived in direct collaboration with the artists themselves.

LITO Editions are authentic works of art conceived in direct collaboration with artists, who imagine original work specifically for the format. The pieces are then developed into limited editions at LITO’s Technology Lab, an in-house research and production facility where engineers, technicians, and print specialists have developed the company’s patented Hi-Rnd© process. The lab brings together precision engineering and artistic collaboration to produce works that capture texture, color, relief, and brushstroke detail at multiple scales. Produced in limited runs, the editions are each hand-signed and numbered by the artist.

The initiative begins with an exclusive series of LITO Editions by acclaimed American portrait artist Kehinde Wiley. The series is based on his 2008 painting Triple Portrait of Charles II. Drawing on the historical tradition of multi-view portraiture, these works explore identity as layered and constructed rather than singular. Each piece is produced as a high-resolution print on Aludibond, set within an aluminum frame. The compositions feature engraved floral elements against mirrored backgrounds, available in Gold, Dark Mirror, and Mirror finishes, with select works also offered in a blue variant. Available for immediate purchase on Sotheby’s online marketplace, the editions are priced between $8,000 and $15,000, expanding access to Wiley’s work while maintaining the highest standards of craftsmanship.

Wiley’s editions are currently on view at Sotheby’s galleries in the Breuer Building in New York through April 24, offering collectors and the public an opportunity to experience the artist’s work and LITO’s high-resolution editions firsthand. The presentation highlights the depth, texture, and dimensionality that define LITO’s approach and underscores the collaboration’s emphasis on in-person engagement.

“The marriage of art and science is one that’s been known and storied. There was, prior to the camera, an assumption that art was the ultimate authority of truth in history. Now with new technology, art is freed to take on new responsibilities, and to be able to tell other types of stories,” said Wiley. “Working with Sotheby’s, LITO, and LITO’s technology has also allowed me to go back into my archive and rethink paintings that had been done years ago and these editions are part of a grand tradition of artists playing with the leading edge of technology.”

“As the art market continues to evolve, the collaboration signals a broader shift toward new formats and technologies that expand how art is created, distributed, and collected, without compromising on artistic intent or quality,” said John Dodelande, CEO of LITO. “By creating a new asset class within the art market, our technology will allow a new generation of collectors to experience and immerse themselves in the art world in a way that limited supply may have otherwise precluded them from.”

“Beginning a collection with editions offers an exciting and accessible entry point into contemporary art,” said Cynthia Houlton, Sotheby’s Senior Vice President and Global Head of Demand Generation & Marketplace. “Through our collaboration with LITO, collectors can acquire high‑quality works directly from the artist, reinforcing both authenticity and a meaningful connection to the creative process. Exclusive to Sotheby’s, these editions carry a compelling sense of rarity while remaining approachable. By presenting them on our Marketplace, we aim to welcome new audiences and invite discovery of exceptional art in a way that feels both inspiring and inclusive.”

New releases and exhibitions will follow throughout 2026, with monthly drops planned alongside presentations in New York, Los Angeles and London, including a Sotheby’s showcase in London from April 29 to May 17 and in Beverly Hills from May 18 to May 31.

Founded in 2022 and based in Bregenz, Austria, LITO already operates showrooms in Paris, London, and Bregenz, reflecting its growing international footprint. The company has collaborated with a wide range of internationally recognized contemporary artists, including Amoako BoafoDaniel ArshamCamille Henrot, Jia Aili, and Peter Halley, among others, advancing a model that creates new pathways for artists while extending the reach and accessibility of their work.

ABOUT LITO:

Founded in 2022, LITO is a forward-thinking printmaking company based in Bregenz, Austria. Through its patented Hi-Rnd© technology, LITO produces high-rendered limited editions that capture the texture, color, and dimensionality of original artworks with exceptional precision. Working in close collaboration with leading contemporary artists, LITO creates editions that are hand-signed, numbered, and conceived specifically for this innovative format.

ABOUT SOTHEBY’S

Established in 1744, Sotheby’s promotes access and ownership of exceptional art and luxury objects through auctions, private sales and retail. Our deep expertise across 70 selling categories is supported by a leading technology platform and a global network of specialists spanning 40 countries. Selling categories include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits and Design, as well as collectible cars and real estate through RM Sotheby’s and Concierge. Sotheby’s Financial Services is a leading art lender and provides capital solutions for collectors around the world, having originated more than $12 billion in loans since its inception. Sotheby’s new global headquarters is now open at the iconic Breuer building at 945 Madison Avenue in New York City.

PRESS CONTACTS:

For LITO: Ashley Hansen, Forward Global, ashley.hansen@forwardglobal.com
For LITO: Kyle Boulia, Forward Global, kyle.boulia@forwardglobal.com
For LITO: Sloan Savage, Forward Global, sloan.savage@forwardglobal.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/lito-announces-new-collaboration-bringing-exclusive-contemporary-artist-editions-to-sothebys-online-marketplace-302747855.html

SOURCE LITO Editions

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