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New Research on Consumer Perceptions of AI shows a gap in Brand Trust

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CMB Launches new Consumer Pulse Research that evaluates emotional drivers of AI adoption

BOSTON, Aug. 5, 2024 /PRNewswire/ — With artificial intelligence (AI) rapidly evolving, understanding the emotional underpinnings of consumers choice is crucial for brands seeking to gain competitive advantage. CMB’s new market research study among 1,000 US adults’ sheds light on how consumers are currently using AI their aspirations and anxieties, and their needs by industry. AI aided in the data collection and analysis of this research, and in particular quantifying human emotions although all results were validated by our expert consultants.

Consumer Sentiments: Hopes, Dreams, and Fears

CMB’s new market research study among 1,000 US adults’ sheds light on how consumers are currently using AI.

CMB’s research reveals that consumers are at a crossroads with AI technology. On one hand, there is a strong sense of optimism about the potential of AI to enhance convenience, improve efficiency, and drive innovation. Many consumers believe that AI can seamlessly integrate into their daily lives, making tasks simpler and experiences richer. Those most positive about AI felt inspired by it, often using AI for creative or programming activities.

However, fear was the strongest emotion felt by consumers. Many consumers expressed concerns about privacy, data security, and the potential for job displacement. There is also apprehension about the ethics of AI decision-making and the risk of bias in automated systems. Comfort levels vary widely, with a noticeable divide between early adopters and laggards who were more hesitant about AI technology.

Competitive Landscape Analysis

The current competitive landscape shows significant variation across sectors specifically:

Healthcare: Is leading the way in AI adoption, consumers are most optimistic about Healthcare as an industry poised for AI integration; they look forward to scheduling improvement and symptom checking. However, they also have high levels of concern across the board, including concerns about data privacy, incorrect diagnoses, and loss of human touch in medical care.Financial Services: privacy and data security are the driving significant concerns, but so is the idea that AI could give bad investment advice or have macro-economic implications. Established players were more likely to be trusted to develop AI solutions, with newer brands suffering from greater skepticism regarding adoption. Financial services brands should be thoughtful about how to position AI integration in their space.Media and Entertainment: Fears are highest in media and entertainment, although some Media, Entertainment, and Gaming brands also garnered high trust scores. Microsoft ranked the highest of all brands when it came to trust of creating responsible and functional AI.

“I think it’s pretty exciting…there’s a lot of potential for just efficiency and creativity.”

Conclusion

As AI continues to advance, companies should focus on driving trust in order to create a more open environment for adoption. By understanding consumer hopes, fears, and comfort levels, and by implementing strategies to address these emotions, brands can foster greater trust and acceptance. This approach not only enhances user experiences but also positions organizations as leaders in responsible AI adoption.

To access the full report, click here.

For more information on brands highlighted in this report, visit: https://www.cmbinfo.com/contact/

About CMB
CMB is a full-service custom market research and strategy firm, helping the world’s leading brands engage, innovate, and grow. As a U.S. Top 25 Market Research & Data Analytics Firm, we’re known for our relentless decision focus, creativity, and deeply consultative approach. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives. Our expertise includes market identification, segmentation, brand health, loyalty and advocacy, and product and service development. CMB is committed to helping our clients strengthen and grow their businesses, and we believe it is also our responsibility to help strengthen the quality of life in the communities we live and work. Learn more about CMB here

Our Global Community of Companies 

CMB is an ITA Group company. 

ITA Group helps leading brands around the world take action with confidence, resulting in increased sales, purchases, retention, referrals and alignment.

Through events, incentives, recognition, loyalty, research and learning, we’re transforming how business feels for employees, channel partners and customers while helping brands create connections, motivate audiences and drive purposeful change.

Learn more about CooleafHartmann StudiosHTKITA Group, Inc.NKD, and Performance Incentives.

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SOURCE Chadwick Martin Bailey, Inc.

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Sungrow Unveils Full-Scenario Solution to Address Emerging Global Energy Challenges

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HEFEI, China, April 27, 2026 /PRNewswire/ — Sungrow, the globally leading PV inverter and energy storage system (ESS) provider, presented its full-scenario solution at Sungrow GRES (Global Renewable Energy Summit) 2026 on April 24th, outlining how integrated energy solutions can address the surging power demands and structural challenges facing industries worldwide.

Sectors such as mining & microgrid, hydrogen production, and EV charging are expanding at an unprecedented speed, with power supply becoming increasingly critical. According to third-party analysis, combined annual electricity demand from these sectors is expected to reach 4,000 TWh by 2030, while the power costs have already become a major operational challenge.

Despite a shared demand for reliable and affordable electricity, each industry faces unique pain points. Additionally, the wide divergence in operating environments, grid strength, load conditions, and power quality requirements underscores the need for scenario-specific energy solutions. Sungrow believes that premium, customized energy solutions are essential to addressing the diverse needs of different scenarios.

Customized Designs for Full-Scenario Applications
AIDC Scenario
In the digital era, rapid advances in AI are driving a surge in data center power demand, calling for a next-generation power supply architecture defined by high efficiency, high density, and strong resilience. Leveraging its expertise in power electronics and renewable energy, Sungrow entered the AIDC (Artificial Intelligence Data Center) sector last year with a comprehensive grid-to-chip solution. This year, Sungrow will launch a dedicated SST (Solid-State Transformers) solution for data centers, significantly reducing footprint while improving efficiency. Sungrow will also integrate grid-forming technology in AIDC ESS to mitigate grid disturbances and enhance system stability.

Mining Microgrid Scenario
Most mines are located in remote areas with limited grid access, complex loads, and strict power stability requirements, making energy supply a significant challenge. Sungrow addresses this with an integrated PV–wind–storage–EV charger–controller solution, reducing energy costs by 20–50% compared with a diesel generator. Given the variability of mining loads, Sungrow leverages advanced simulation capabilities to deliver tailored solutions with optimized equipment configurations, ensuring a reliable power supply and reduced CAPEX. Moreover, a five-level progressive protection system further safeguards stable operations under extreme conditions.

PV-ESS-EV Charging Integrated Scenario
Many EV charging projects suffer from poor coordination among system components, resulting in underperformance and reduced returns. Sungrow addresses this challenge with a one-stop, fully integrated solution that enables deep synergy across equipment and incorporates AI-driven operations, increasing overall revenue by more than 50%. Meanwhile, grid-forming technology has been extended to C&I applications to mitigate grid fluctuations caused by large-scale ultra-fast charging. In addition, Sungrow’s systems enable seamless integration with VPPs (Virtual Power Plants) through unified interfaces, unlocking greater value through diversified, future-ready revenue streams.

Hydrogen Production Scenario
In hydrogen production applications, Sungrow optimizes equipment configuration, reducing CAPEX by over 20% through PV–wind–storage–hydrogen integration and system-level simulation. In parallel, PV–storage–hydrogen DC coupling and flexible production technologies enhance energy efficiency and lower electricity costs by more than 10%.

Powering the Next Phase of Energy Transition
Renewable energy is shifting from a supplementary resource to a primary power source. This transition drives demand for premium energy solutions built on multi-energy integration for cost-efficient power, systematic grid-forming technologies for enhanced stability, and customized designs tailored to diverse scenarios. Sungrow believes that the deep integration of premium products and proven expertise is key to delivering truly scenario-adapted solutions.

Looking ahead, Sungrow will continue to build a more flexible, resilient, and sustainable energy landscape, helping industries meet growing energy demand and accelerate the transition to a low-carbon future.

About Sungrow
Sungrow, a global leader in renewable energy technology, has pioneered sustainable power solutions for over 29 years. As of Dec 2025, Sungrow has installed over 1000 GW of power electronic converters worldwide. The company is recognized as the world’s most bankable PV inverter and energy storage company (BloombergNEF). Its innovations power clean energy projects across the globe, supported by a network of 520 service outlets guaranteeing excellent customer experiences. At Sungrow, we’re committed to bridging to a sustainable future through cutting-edge technology and unparalleled service. For more information, please visit: www.sungrowpower.com/en

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SOURCE Sungrow

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Sumsub Recognized as Leader in Chartis RiskTech Quadrant for Enterprise Fraud Solutions 2026

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Building on consistent Chartis recognition across fincrime, identity, and compliance reports for the third consecutive year

LONDON, April 27, 2026 /PRNewswire/ — Sumsub, a global verification and anti-fraud leader, has been recognized as a Category Leader in the Chartis RiskTech Quadrant® for Enterprise Fraud Solutions* 2026. The report evaluates vendors based on the completeness of their offering and its market potential, positioning Sumsub among the top providers addressing increasingly sophisticated fraud threats faced by enterprises worldwide.

The 2026 recognition builds on a consistent track record in Chartis research. In 2024, Sumsub was acknowledged in the same category, as well as received two further recognitions as a Category Leader in RiskTech Quadrant for AML Transaction Monitoring Solutions and for its Best-in-Class Capabilities for Application Fraud and Identity Risk. In 2025 Sumsub was named Winner in Chartis Financial Crime and Compliance 50. Together, these placements reflect Sumsub’s sustained performance across identity verification, fraud prevention, and compliance.

“Sumsub has shown itself to be a strong cross-functional player, with Category Leader, Enterprise Solution and Best of Breed positions respectively in our Enterprise, Fraud Platforms, and Payment Fraud RiskTech Quadrants,” said Phil Mackenzie, Senior Research Principal at Chartis. “Its identity-centric approach is a clear differentiator, combining identity signals with performant real-time fraud signals – making it particularly appropriate for digital-first financial institutions and cross-border use cases.”

“Being recognized again as a Category Leader by Chartis reflects our ongoing focus on delivering reliable, scalable solutions that help businesses stay ahead of evolving risks”, added Andrew Sever, CEO and co-founder of Sumsub. “As fraud is becoming more complex and AI-driven, with the share of sophisticated multi-step attacks having increased by 180% over 2024-2025, we remain committed to equipping companies with the tools they need to safeguard trust, meet regulatory requirements, and grow securely.”

Sumsub’s recognition is underpinned by its advanced Fraud Prevention solution, which combines AI-powered anomaly detection, device intelligence, and behavior monitoring to identify and stop fraud across the entire user journey in real time. Alongside its technology offering, the company invests in industry education through the Sumsub Academy: its recently-launched Fraud Prevention course equips risk and compliance professionals with practical knowledge and frameworks to combat evolving fraud threats.

To learn more about 2025-2026 fraud trends and predictions, feel free to check the latest edition of Sumsub Identity Fraud Report here: https://sumsub.com/fraud-report-2025/.

Chartis Research is a leading provider of research and analysis on the global market for risk technology. Its RiskTech Quadrant® reports are widely regarded as an industry benchmark, offering an independent assessment of vendors’ capabilities, market presence, and strategic direction across key risk and compliance categories.

To access the full Chartis RiskTech Quadrant® for Enterprise Fraud Solutions 2026 report, please go to their website.

*Enterprise Solutions Description:

The Enterprise Solutions category covers vendors that deliver scalable platforms capable of supporting fraud and financial crime risk management across large, complex financial organizations. These solutions typically cover data ingestion, analytics, and case management within a unified architecture, enabling controls across multiple business lines, geographies, and channels. Key differentiators include coverage of fraud typologies (including advanced or proprietary techniques, behavioral modelling and libraries of pre-packaged rules), modelling and testing capabilities, and the overall infrastructure of the solution including deployment options, flexible workflow and case management.

About Sumsub

Sumsub is a leading full-cycle verification platform that enables fraud-free, scalable compliance. Its adaptive, no-code solution covers everything from identity and business verification to ongoing monitoring—quickly adjusting to evolving risks, regulations, and market demands.

Recognized as a Leader by Gartner, Forrester, and IDC, Sumsub combines seamless integration with advanced fraud prevention to deliver industry-leading performance.

Over 4,000 clients—including Bitpanda, Wirex, Avis, Bybit, Vodafone, Duolingo, Kaizen Gaming, and TransferGo—trust Sumsub to streamline verification, prevent fraud, and drive growth. The platform’s methodology follows leading global AML standards and regulations, and Sumsub has extensively engaged with leading research and public institutions like the UN, Statista, and INTERPOL.

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SOURCE Sumsub

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TeamViewer Advances Toward Autonomous Endpoint Management: Tia Now Generates Automations From Customers’ Own Proven Fixes

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LONDON, April 27, 2026 /CNW/ — TeamViewer today introduced AI-driven scripting for Tia (TeamViewer Intelligent Agent) at the Gartner Digital Workplace Summit 2026 in London. Building on more than one million AI session summaries produced since launch, Tia can now learn from an organization’s support history and turn resolved issues into ready-to-run automations, giving IT teams a faster, more consistent path to standardizing proven fixes. The release marks an important milestone in TeamViewer’s Autonomous Endpoint Management (AEM) roadmap.

The new capabilities address one of IT’s most persistent inefficiencies: even when issues are resolved, the applied fixes are rarely captured in a way that prevents the same problem from recurring. Tia now tackles this in two connected steps: First, it draws on AI insights from real support sessions to ground its troubleshooting recommendations in an organization’s actual support history and context, surfacing proven remediation steps from past sessions rather than relying on general knowledge. From there, IT teams can choose to turn any resolved session into a script that Tia generates based on the documented remediation steps. The automation is then ready for the team to review and refine before deploying it to selected devices or device groups.

The release reflects how TeamViewer is building out its AEM vision in stages through TeamViewer ONE, its unified digital workplace platform: from secure remote support and real-time endpoint observability to in-session AI expert augmentation and knowledge capture, and now to AI-driven automations grounded in proven fixes. Each resolved incident makes the next one easier to prevent, as AI sessions and endpoint telemetry combine to surface recurring patterns across the IT environment. Where remote support platforms, DEX tools, and RMM solutions each address parts of this challenge in isolation, Tia connects them, grounding every automation in verified remediation steps drawn from the customer’s own support history and relevant context.

“IT teams are under pressure to do more with the resources they have, and too much of their time is still spent resolving the same issues over and over,” said Mei Dent, Chief Product & Technology Officer, TeamViewer. “Tia’s new capabilities mean that every resolved incident becomes an asset: one that can be tested, deployed, and used to protect other devices from the same disruption. That is what consistent, scalable IT operations en route to AEM looks like in practice.”

TeamViewer is unveiling the innovation at the Gartner Digital Workplace Summit 2026 in London, where the company is also presenting two sessions: “Building the Autonomous Workplace with a DEX Knowledge Layer” on April 28, and “The Top 3 DEX Myths Sabotaging Your Digital Strategy” on April 27. Attendees can visit TeamViewer at Expo Booth 207 or the Engagement Zone in the foyer on Level 1.

About TeamViewer

TeamViewer provides a Digital Workplace platform that connects people with technology – enabling, improving and automating digital processes to make work work better.

In 2005, TeamViewer started with software to connect to computers from anywhere to eliminate travel and enhance productivity. It rapidly became the de facto standard for remote access and support and the preferred solution for hundreds of millions of users across the world to help others with IT issues. Today, more than 635,000 customers across industries rely on TeamViewer to optimize their digital workplaces – from small to medium sized businesses to the world’s largest enterprises – empowering both desk-based employees and frontline workers.

Organizations use TeamViewer’s solutions to prevent and resolve disruptions with digital endpoints of any kind, securely manage complex IT and industrial device landscapes, and enhance processes with augmented reality powered workflows and assistance – leveraging AI and integrating seamlessly with leading tech partners. Against the backdrop of global digital transformation and challenges like shortage of skilled labor, hybrid working, accelerated data analysis and the rise of new technologies, TeamViewer’s solutions offer a clear value add by increasing productivity, reducing machine downtime, speeding up talent onboarding, and improving customer and employee satisfaction.

The company is headquartered in Göppingen, Germany, and employs around 1,900 people globally. In 2025, TeamViewer achieved a revenue of around EUR 768 million. TeamViewer SE (TMV) is listed at Frankfurt Stock Exchange and belongs to the SDAX. Further information can be found at www.teamviewer.com.

Logo – https://mma.prnewswire.com/media/2639323/5936638/TeamViewer_Logo.jpg

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SOURCE TeamViewer Germany GmbH

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