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WHAT SINGAPOREANS REALLY THINK

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Ahead of the 59th National Day celebrations, McCann Worldgroup Singapore’s research reveals attitudes on life and work in the Little Red Dot.

SINGAPORE, Aug. 8, 2024 /PRNewswire/ — Data in McCann Worldgroup Singapore’s Truth Study, The Truth about Singapore, explores the profound shifts that are taking place in work and culture in the city state. And whilst there is much for Singapore to celebrate, on the eve of its 59th birthday, the report also explores the flip side of its remarkable progress.

Singapore has built a harmonious multiracial, multicultural society, but does this harmony come from achieving true unity or because people have turned a blind eye to the divide? The study shows that 52% of Singaporeans report feeling like they are the token diversity hire at work. 

Singapore is renowned for being at the forefront of technological advancements, but is this at the expense of human connection? 81% of Singaporeans believe those not learning about AI will be left behind, and 1 in 2 Singaporeans have expressed an openness to building relationships with robots.

Whilst strong family values prevail and filial piety remains pervasive, 84% of Singaporeans have concerns about Singapore’s aging population, (vs 54% globally), and half of those surveyed say that ‘maintaining their independence’ is a reason not to have children.

The Truth About Singapore unveils critical societal evolutions, spotlighting the vital role technology and changing work paradigms play in shaping the future of Singapore. Amidst these shifts, a standout finding — that 90% of Singaporeans believe global brands have the power to make the world a better place — underscores the significant impact these entities can have on societal progress. This belief presents a call to action for global and local brands alike, encouraging them to harness their influence to drive positive change and align with the aspirations and challenges of Singaporeans in this dynamic landscape.

“This year’s National Day Parade is a reminder of our collective strength – to come together to shape our future and uplift each other. Our Truth study unveils societal frictions among other realities that everyone is grappling with today and we all have a responsibility to address and solve these together, be it through comms, creativity and more,” said Fathrul Fazakir, General Manager, McCann Worldgroup Singapore.

For more on the research methodology and to access the full report, please click here. 

About McCann Worldgroup Singapore
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together.

McCann Worldgroup has operated in Singapore since 1975, creating impactful communications spanning advertising (McCann), relationship marketing (MRM) and production (CRAFT), all working together to deliver solutions across the entire marketing communications spectrum. In 2023, Campaign Asia recognized the agency as Singapore’s Creative Agency of the Year, Singapore’s Digital Agency of the Year, and Southeast Asia’s Integrated Agency of the Year.

Over the years, McCann Worldgroup has worked with various agencies within the Singapore government to create successful campaigns, long-lasting national icons and even a few beloved National Day songs.

 

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SOURCE McCann Worldgroup

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Pigeon Showcases Parenting Innovations at CIIE 2026 Under “Boundless Joy of Newborn” Theme

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SHANGHAI, Nov. 7, 2026 /PRNewswire/ — Pigeon, a global leader in baby feeding and care, returned to the China International Import Expo (CIIE) for the fourth consecutive year, showcasing baby care products and research innovations from around the world, together with its latest achievements in product development, smart manufacturing, and sustainability in China.

Bringing Together Global Feeding Expertise to Celebrate the Boundless Joy of Newborn

The joy of welcoming a baby is a feeling families everywhere share. Cultures and ways of living differ from country to country, but the love for a baby is universal.

As a highlight of this year’s exhibition, Pigeon has brought together, for the first time at CIIE, its most popular baby bottles from markets around the world, each bottle carries global newborn blessings, backed by Pigeon’s decades of feeding research. The Lamb Blessings Newborn Bottle Gift Set, inspired by traditional Chinese zodiac, also makes its debut at the show.

Pigeon has also created a dedicated newborn care area, showcasing products and solutions developed for the essential moments of a newborn’s daily routine—from feeding and cleansing to delicate skin care.

Building on Local Innovation and Smart Manufacturing to Support Families Worldwide

With more than two decades of experience in China, Pigeon continues to strengthen its local R&D, manufacturing, and supply chain capabilities. What began with bringing products and advanced technologies from around the world to China has grown into a comprehensive network of local research, product development, and smart manufacturing capabilities.

At this year’s CIIE, the Shanghai Climate Week 2026 Climate Lighthouse White Paper was officially unveiled, with the Green Manufacturing Project at Pigeon’s Shanghai Qingpu factory selected as a model case study. Through the use of clean energy, automated production processes, greater energy efficiency, and the development of more sustainable products, the project is enhancing product quality, manufacturing efficiency, and environmental performance in tandem.

Pigeon is also bringing the benefits of greener manufacturing directly to the products families use every day. The SofTouchⅢ Pure Series feeding bottles, combine science-based feeding, elegant design, and a commitment to reducing carbon emissions. The series reduces its carbon footprint through the use of lower-carbon raw materials and clean energy in production.

Looking ahead, Pigeon aims to bring more insights and innovations developed in China to parents and babies worldwide, sharing the boundless joy of welcoming newborn with families across cultures and borders.

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SOURCE Pigeon

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Muyuan Foods Group, a Global Leader in Pig Farming, to Showcase Smart Pig Farming and Green Development Solutions at EuroTier 2026

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HANOVER, Germany, Nov. 7, 2026 /PRNewswire/ — From November 10 to 13, Muyuan Foods Group (002714.SZ/02714.HK) will participate in EuroTier 2026 in Hanover, Germany. As a global leader in pig farming, Muyuan marketed 77.98 million pigs and slaughtered 28.66 million pigs in 2025. At Booth J04 in Hall 15, Muyuan will showcase integrated solutions across two key areas: Smart Pig Farming and Green Development.

Smart Pig Farming: This section will focus on pig house upgrades, biosecurity management, and intelligent equipment. Smart pig houses enable precise control of environmental parameters, while more than 30 types of intelligent equipment across five categories, including inspection robots and intelligent feeding systems, integrate key production operations into digital management systems. These solutions help improve operational efficiency, optimize costs, and drive the development of standardized and precision-driven farming practices.

Green Development: This section will feature solutions for environmental management, sterilization and deodorization, and renewable energy. Muyuan achieves 100% resource utilization of livestock manure, promoting the crop-livestock cycle and supporting a circular agricultural model. Sterilization and deodorization technologies continuously improve the farming environment, while renewable energy solutions contribute to carbon reduction and emissions mitigation. In 2025, Muyuan achieved carbon emission reductions of 6.06 million tons across its entire value chain, demonstrating its commitment to low-carbon and sustainable development.

Together, these two areas provide customers with a comprehensive, one-stop solution covering the entire pig farming process.

Throughout the exhibition, Muyuan’s international business team will provide multilingual technical presentations, one-on-one business consultations, and live demonstrations of intelligent equipment. Muyuan warmly welcomes industry professionals and partners from around the world to visit Booth J04 in Hall 15. Let us work together to advance the high-quality development of the global livestock industry and explore new opportunities for cooperation!

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SOURCE Muyuan Foods Group

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Home Companion Robot Mobo to Debut Globally and Open Pre-orders as AiMOGA Showcases Its Robot Family at the 2026 OMODA & JAECOO International User Summit

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WUHU, China, Nov. 7, 2026 /PRNewswire/ — As AI becomes part of everyday family life, how will it transform the homes of the future? The 2026 OMODA & JAECOO International User Summit, co-presented by CHERY, OMODA|JAECOO, ICAUR, Lepas and AiMOGA, took place in Wuhu from October 19 to 24 under the theme “DRIVE TO THE NEXT VIBE.” During the summit, AiMOGA Robotics officially launched Mobo—its consumer-grade humanoid robot for home companionship—and opened global pre-orders. The launch took embodied AI into the home, extending proven automotive-grade technologies and supply-chain capabilities beyond vehicle manufacturing to a broader ecosystem of intelligent living.

Meet Mobo: A Thoughtful, Expressive and Caring Companion. A key highlight of the summit, Mobo makes its global debut with pre-orders opening worldwide. Having previously appeared at the World Robot Conference and the World Manufacturing Convention, it has already drawn strong interest. Powered by AiMOGA’s proprietary MoAgent AI brain, Mobo goes beyond rigid single-command responses: it independently breaks down complex instructions and plans long-horizon tasks, turning Q&A into goal-driven assistance. Designed for family life, it combines spatial perception with multimodal interaction—autonomous navigation, dynamic obstacle avoidance, and voice-plus-vision conversation that identifies objects and makes companionship feel natural. With a full-body motion system of 22 degrees of freedom, it delivers smooth movements and dance routines, remembers each family member’s habits and preferences, and builds in privacy protection from the outset—a companion blending advanced technology with warmth and care.

Bringing Automotive Expertise to Robotics. Unlike start-ups building from scratch, AiMOGA draws on the extensive automotive engineering experience and global R&D network of CHERY and its brands—OMODA|JAECOO, ICAUR and Lepas—adapting proven technologies, including high-precision environmental perception and automotive-specific large AI models, for robotics. During the summit, its full robot portfolio will appear in zones recreating real-world applications: police robots patrolling mock traffic settings, healthcare robots guiding visitors, Mornine acting as an AI presenter, the Argos Pro quadruped demonstrating following and load carrying, and Mobo offering hands-on demonstrations as pre-orders open. AiMOGA already operates robots across more than 100 use cases—from dealerships and retail to traffic management, security, education and healthcare—with cumulative deliveries exceeding 3,000 units across more than 60 countries and regions.

Beyond Automotive Manufacturing. As these brands move from vehicles into robotics, they extend accumulated R&D, supply-chain and manufacturing expertise to wider intelligent applications; automotive–robotics integration provides the industrial foundation, while the MoAgent brain supports understanding, planning and execution. Guided by the philosophy “In Somewhere, For Somewhere, Be Somewhere,” CHERY, OMODA|JAECOO, ICAUR, Lepas and AiMOGA are bringing intelligent technology into everyday life and delivering meaningful support to people worldwide.

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SOURCE OMODA & JAECOO

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