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AI-Driven IT Service Management Can Boost Customer Experience and Business Growth: New Insights from Info-Tech Research Group

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Info-Tech Research Group’s latest research details a strategic framework for IT leaders to transition from outdated IT service management to a modern enterprise service management model. By leveraging advanced technologies like generative AI, the research aims to streamline operations, enhance customer experiences, and drive substantial organizational growth.

TORONTO, Aug. 9, 2024 /PRNewswire/ – As organizations face increasing pressure to modernize and digitize their operations, many IT leaders are struggling with outdated IT service management (ITSM) practices that fail to meet the demands of modern digital enterprises. To help IT navigate these challenges, Info-Tech Research Group has published its latest blueprint, Elevate Your Service Capabilities to Drive Enterprise Value. The new resource provides insights on how IT leaders can transform their service management strategies into an enterprise service management (ESM) framework. The firm advises that by integrating advanced technologies like generative AI, IT leaders can ensure their service management practices are not only aligned with organizational objectives but also positioned to drive significant growth and enhance customer experiences in an increasingly competitive market.

“Over the next decade, digital and technology-first services will be how customers and communities primarily engage with your offerings, be that your products, platforms, experiences, support, or any other outcome,” says Carlene McCubbin, associate vice president of research development at Info-Tech Research Group. “Exceptional service then becomes the key differentiator for organizations, prompting technology leaders to shift focus from IT services to enterprise services. In turn, these tech-driven services will bring immense value to customers and your organization.”

Info-Tech’s blueprint emphasizes the transformative impact of exponential technologies on organizations and industries. The firm’s reference to the concept of Exponential IT, which is also a recently revealed research center, is intended to address the ever-increasing demands of today’s organizations. The concept encompasses not just the rapid advances in artificial intelligence and machine learning but also emergent tech trends, digital transformations, and the strategies needed to thrive in an era of exponential technological evolution. With this evolution in mind, Info-Tech details in its latest resource how traditional IT service delivery models may struggle to keep pace with the rapidly evolving needs of organizations and departments as they strive to modernize and remain competitive.

“Delivering exceptional tech-based services requires a complete overhaul, placing the customer at the center of design, orchestration, and delivery,” explains McCubbin. “This transformation demands merging enterprise and business architecture, customer experience, and service planning practices as the foundation for enterprise value.”

Info-Tech recommends organizations shift their focus to an enterprise view of services with customer experience and value at the forefront. This shift can be achieved by setting achievable targets to elevate each service capability and determining actions to reach those targets, including potential use cases for AI. The firm explains that by leading the charge in offering capabilities to the business, IT can evolve from being merely an order-taker or service provider to ultimately co-owning outcomes for the organization.

In Elevate Your Service Capabilities to Drive Enterprise Value, Info-Tech outlines three critical steps IT leaders should follow to transition their services from traditional IT-centric models to enterprise service management practices and drive toward an Exponential IT future:

Define a Guiding Star: This step involves IT leaders adopting an Exponential IT mindset, establishing a clear vision and guiding principles, and identifying value and success metrics.Assess Technology and Capability Readiness: IT must identify the current and target state for key ITSM capabilities, assess gaps, and review recommendations to progress each capability through targeted milestones.Build an Effective Roadmap: The final step requires prioritizing initiatives to form a comprehensive roadmap and finalizing it with a robust communication plan.

The comprehensive blueprint provides practical guidance for IT leaders to transform IT service management into a strategic asset. By leveraging exponential technologies and adopting a strategy focused on delivering customer value, the firm explains that IT leaders can ensure their services support organizational growth and drive significant transformation. Embracing this forward-thinking approach will enable organizations to effectively meet future customer expectations, positioning them as pioneers in delivering exceptional digital experiences.

The proactive strategy outlined by Info-Tech in the newly published resource not only enhances service delivery but also fosters long-term innovation and competitiveness in the digital age.

For exclusive and timely commentary from Carlene McCubbin, an expert in operating models & design, and access to the complete Elevate Your Service Capabilities to Drive Enterprise Value blueprint, please contact pr@infotech.com.

Info-Tech LIVE 2024 Conference

Registration is now open for Info-Tech Research Group’s annual IT conference, Info-Tech LIVE 2024, taking place September 17 to 19, 2024, at the iconic Bellagio in Las Vegas. This premier event offers journalists, podcasters, and media influencers access to exclusive content, the latest IT research and trends, and the opportunity to interview industry experts, analysts, and speakers. To apply for media passes to attend the event or gain access to research and expert insights on trending topics, please contact pr@infotech.com.

About Info-Tech Research Group

Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights.

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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SOURCE Info-Tech Research Group

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Constant Contact Introduces Catalyst, a Leading-Edge AI Marketing Solution That Does the Work While You Stay in Control

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Catalyst brings professional expertise to the work, and small business owners stay in control

WALTHAM, Mass., Nov. 12, 2026 /PRNewswire/ — Constant Contact, the marketing platform that helps small businesses (SMBs) grow, today announced Constant Contact Catalyst, an AI marketing solution that plans, executes, and drives growth across marketing channels, giving small business owners expert-level work while maintaining control. Launched during the GURU Conference presented by Constant Contact, Catalyst works like an expert that owners hired rather than another tool they need to learn.

Most small business owners understand the importance and power of marketing, but lack the time, resources, and expertise to do it consistently. As a result, SMBs end up doing less marketing, or less effective marketing than they could or should. Catalyst fills that gap. Instead of wondering where to start, Catalyst gets things going by analyzing a business’s digital footprint, so a small business owner can review a complete plan in their own voice and ensure anything published matches their voice, with their final approval.

“Small business owners have a passion for what they do,” said Frank J. Vella, CEO at Constant Contact. “Most of them don’t have the resources to hire a marketing pro, and they shouldn’t have to. Catalyst gives them marketing expertise: it builds the plan, does the work, and learns what resonates with their specific audience, all in the owner’s voice. You stay in charge; Catalyst handles the rest. Marketing should be that simple.”

Catalyst, Marketing Done for You, in Your Voice

An Expert in Your Small Business: Catalyst will scan a business’s digital footprint to understand its voice, then build an itemized plan that an SMB can review in a chat interface, enabling brainstorming and strategy from a single prompt.Handles the Marketing Work: Helps businesses show up across email, social sites like Facebook and Instagram, SMS, ads, Google business profile, and their website. Catalyst creates the content, humans approve it, and Catalyst handles the execution on their behalf.Optimizes Actions Based on Results: Marketing won’t remain static, as Catalyst ties to your business outcomes with system integrations that feed results from one week to the next, getting smarter each time.

While Catalyst does the heavy lifting, SMBs stay in complete control. They choose which channels Catalyst uses, edit anything in the proposed plan, turn off access to any channel, and approve the plan in Catalyst before it goes live. Here is what it can look like in action:

A landscaper with an outdated website and Google business profile signs up for Catalyst. In minutes, it updates the profile with fall services and a booking link, drafts a new homepage, turns job photos into Instagram posts, and emails to recent customers for a review. The owner checks everything on one screen and publishes in a single tap.Three weeks out, Catalyst flags Mother’s Day as a florist’s biggest sales opportunity and proposes a campaign within a set budget. Instagram and Facebook ads are built from their best arrangement photos, targeting past customers and people nearby, while shifting budget toward what’s converting. The florist approves once, and each Monday Catalyst reports how many orders the ads drove and what each one cost.A pet groomer’s Tuesdays book at half the weekend rate, and several regulars haven’t been in for two months. Catalyst notices both and drafts a Tuesday offer just for those lapsed customers, by email and text. The owner approves it from their phone.

“I am currently a solo entrepreneur, and so that means that I’m handling every aspect of the business from serving clients to managing finances to handling our marketing and customer service,” said Karla Yatckoske, Founder of Uplifting Melodies Tutoring. “A tool like Catalyst could really help us solve the issue of just finding the time in the day to really focus on our marketing. I’m most looking forward to that time saving and consistent marketing that Catalyst could help with.”

Catalyst draws on Constant Contact’s 30 years of experience working with over a million small businesses to help inform what to do, what actions to take, what to say, and why. As an AI marketing solution driving marketing work from creation to deliverability to attribution, SMBs get the unique marketing they need and stay in control without all of the upfront work.

Small business owners can join Catalyst’s early access program at constantcontact.com/catalyst.

About Constant Contact

Constant Contact is the AI-powered marketing partner for small businesses, nonprofits, franchises, multi-location brands, and real estate teams. For more than 30 years, Constant Contact has helped entrepreneurs, franchise owners, and nonprofit leaders run smarter marketing. Today, it combines AI-driven content creation, intelligent audience targeting, and plain-English insights in one unified platform across email, social, SMS, and events—keeping every location, agent, or office on-brand and in sync. By doing the heavy lifting, Constant Contact gives every business owner the capability of a full marketing team, without needing one. Learn more at constantcontact.com.

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SOURCE Constant Contact, Inc.

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Innodisk Expands AI Data Center Portfolio with Enterprise SSDs and Memory Solutions at SC26

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FREMONT, Calif., Nov. 12, 2026 /PRNewswire/ — Innodisk, a leading provider of industrial memory and storage solutions, today announced it is expanding its AI infrastructure portfolio with enterprise SSDs and server memory modules. Leveraging high-performance solutions, firmware customization, and long-term supply support, Innodisk addresses the data-intensive workloads of cloud service providers and neocloud operators across AI training, inference, and high-performance computing. Innodisk will showcase its data center portfolio at SC26 in Chicago, November 16–19, at booth #6416.

Enterprise SSDs for AI Data Center Storage

Innodisk has expanded its enterprise SSD portfolio to address a wide range of data center needs, from boot/OS drives that support essential system operations to those designed for local data storage. Innodisk’s PCIe Gen5 E1.S 5TS-P, PCIe Gen4 4TS2-P, and SATA III 3TS9-P boot/OS drives are designed to deliver reliable performance, protect critical data, and maintain system stability. Key features include customizable firmware, power-loss protection (PLP), and end-to-end data path protection. The E1.S 5TS-P also offers advanced self-monitoring and event logging capabilities to help organizations identify potential issues and improve overall system reliability.

For AI and latency-sensitive applications, local storage plays a critical role in providing fast access to AI model weights, databases, and inference datasets. Innodisk’s 5TS-P series delivers speeds of up to 14GB/s read and 10GB/s write. Its E1.S and U.2 models are OCP Inspired™ certified, helping simplify validation and accelerate deployment in data center environments.

“Originating in industrial embedded computing, Innodisk has developed deep expertise in high-reliability memory and storage technologies and is expanding its presence in the AI data center supply chain. Through reliable hardware, customized firmware, enhanced security, and system compatibility optimization, Innodisk helps customers accelerate deployment, reduce integration risks, and ensure infrastructure stability through long-term supply commitments,” said CC Wu, GM of Flash Division at Innodisk.

AI Memory Series for Modern Data Centers

As inference evolves toward long-context and agentic AI, AI servers require increasingly large memory capacities and lower latency to support demanding workloads. Innodisk’s AI Memory portfolio includes DDR5 12800 MRDIMM and DDR5 8000 RDIMM to support high-bandwidth AI server workloads.

To address memory bottlenecks, Innodisk’s CXL expansion modules provide 128GB per module and bandwidth of up to 32GB/s without requiring additional DIMM slots. CXL also enables memory pooling across multiple compute nodes, improving utilization of otherwise idle memory.

Product Availability

Innodisk’s data center SSD series (3TS9-P, 4TS2-P, and 5TS-P) are now available for sampling and system-specific customization. On the AI memory front, Innodisk offers its CXL series and will further introduce its DDR5 MRDIMM and 8000 RDIMM series.

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SOURCE Innodisk

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Arena Physica Collaborates with AMD to Train Next Generation of Heaviside, the First Foundation Model for Electromagnetism

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Arena Physica will scale Heaviside on the Lux AI Supercomputer, powered by AMD hardware

NEW YORK, Nov. 12, 2026 /PRNewswire/ — Today, Arena Physica announced it will work with AMD to train the next generation of Heaviside, its foundation model for electromagnetism, on the Lux AI supercomputer at Oak Ridge National Laboratory.

Heaviside-1, released in September, is a 350 million parameter model trained on 250,000 3D field simulations spanning 500 billion individual field samples. The first foundation model for electromagnetism, Heaviside learns from full-wave electromagnetic simulations. Each sample solves Maxwell’s equations across a detailed 3D model of a structure. Scaling model performance requires a significant amount of compute, both for generating this simulation data and for training the model itself, a challenge Arena Physica researchers wrote about in Practical Scaling Laws.

“As chips move to 3D packaging and SerDes speeds climb from 224 to 448 gigabits per second, electromagnetic behavior has become one of the hardest problems in semiconductor design,” said Kumaran Siva, Corporate Vice President of AI Enterprise Strategy at AMD. “Heaviside is exactly the type of ambitious work Lux was built for. With AMD Instinct GPUs and an open ecosystem, companies like Arena Physica can bring a new class of model to systems like Lux, and we’re excited to support them as they scale the first foundation model for electromagnetism.”

The next generations of Heaviside will extend to far-field radiation patterns, more complex geometries, and wider frequency ranges, scaling up to larger components and full systems. Applications include antenna design for 5G and 6G devices and satellite communications, RF sensing in automotive systems, and packaging and signal integrity in semiconductors, including high-speed SerDes design. Across these domains, Heaviside is designed to predict electromagnetic behavior orders of magnitude faster and cheaper than traditional solvers, and enables autonomous inverse design.

“Heaviside is a new class of foundation model that directly predicts electromagnetic fields. These fields are highly sensitive to the details of a design, from small local features to the structure as a whole. Capturing that complexity takes a lot of high-fidelity data and a purpose-built model architecture,” said Michael Frei, Chief Research Officer at Arena Physica. “That’s why we are excited to collaborate with AMD to train Heaviside with Lux. Lux brings physics, AI, and compute together, enabling us to push the frontier of physics foundation models and train at a far larger scale than was possible before.”

In the months ahead, Arena Physica will share results as training on Lux progresses.

About Arena Physica

Arena Physica is the electromagnetic superintelligence company building Heaviside, the first foundation model for electromagnetism. Founded in 2019 and based in New York City, Arena Physica works with the world’s most advanced hardware companies including AMD, Anduril, Bausch + Lomb, Mercedes-Benz, and Sivers Semiconductor. To learn more, visit arenaphysica.com.

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SOURCE Arena Physica

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