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MYAVANA Hosts Inaugural Beauty Tech Summit and Announces Funding

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Personalized Hair Care Pioneer Innovating $83BB Global Hair Care Market

ATLANTA, Aug. 9, 2024 /PRNewswire/ — MYAVANA, the trailblazer in AI-driven personalized hair care, announced today it has just closed a $5.9 million seed round led by Ulta Beauty’s Digital Innovation Fund and hosted its inaugural Beauty Tech Summit last month. This infusion of capital underscores MYAVANA’s pivotal role in revolutionizing the global hair care market, which is projected to reach $113 billion by 2031. This round of funding will accelerate MYAVANA’s unique market position, pioneering personalized hair care under the visionary leadership of its founder, Candace Victoria Mitchell.

MYAVANA’s journey over the past 12 years has been marked by scientific research and breakthrough innovations, with the development of the world’s first AI-driven, proprietary personalized hair care software system at its core, eliminating the repetitive trial and error for consumers. The company introduced the Unique Hair ID comprised of 972+ hair type combinations which disrupts the current hair typing system and reveals a more diverse range of customer hair profiles to cater to globally. The company’s tagline: “your hair is as unique as your fingerprint” reveals so much more about us: texture, type, condition, and on the health side, toxins and minerals in the body, early detection for chronic illnesses, stress indicators, and diet suggestions.  Their first publication The Definitive Healthy Hair Care Guide aims to re-educate the market and demystify common trends found on the Internet. MYAVANA is leveraging its market leadership position and data-driven insights to establish its business as the authority of the hair industry.

Inaugural Techturized Beauty Tech Summit: Driving Industry Transformation during Atlanta Tech Week https://www.techturized.com/ 

MYAVANA celebrated its 12th anniversary by hosting its inaugural Techturized Beauty Tech Summit on Saturday, June 15th at the Georgia Tech Klaus Advanced Computing Building, to unlock value and drive innovation in the hair care sector with its strategic partners and beauty tech enthusiasts. The Summit featured an AR experience and interactive product demos for every sector of the hair industry. Business leaders from Groove Global, Braintrust Founders Studio, UPS, and more gathered to discuss the opportunities for retailers, manufacturers, distributors, salons, and consumers. Beauty industry veterans such as Robin D. Groover, Melissa Hibbert, Claire Sulmers, and Mimi Johnson explored the transformative potential of technology in shaping the future of hair, beauty, wellness, retail, and fashion. Global social impact leader La’Kerri Jackson shared the economic empowerment social impact MYAVANA has with its first retail store opening in Uganda to open up product distribution channels in Africa. The company shared its advancements in opening new career paths for women in STEM through its Beauty Tech Fellowship Program and announced a new brand ambassador, singer and songwriter Serayah, who will aid in cultivating community in MYAVANA’s mobile app, which serves as a concierge for consumers on their hair journey. To watch the virtual rebroadcast, sign up here.

HairAI™: Redefining Personalized Hair Care

MYAVANA’s pioneering HairAI™ technology utilizes microscopic hair analysis and advanced algorithms to decode the intricacies of hair texture, type, and condition, providing consumers with instant product recommendations tailored to their specific needs. “A person’s hair is as unique as their fingerprint and we’ve unlocked powerful, personalized insights with our AI platform,” said MYAVANA CEO and Founder Candace Victoria Mitchell. “Hair is the longest record of your body’s health, providing as much as a decade of information about a person’s health and needs. I’m grateful to our investors who see the long-term potential and share our mission to transform the hair industry and create personalized consumer journeys.”

Four Business Lines Driving Growth and Innovation

At the heart of MYAVANA’s business model lie five distinct pillars, each contributing to its rapid growth and market penetration through licensing and partnership under the initiative “powered by MYAVANA”:

Personalized Hair Analysis: Unlike traditional one-size-fits-all approaches, MYAVANA offers personalized hair analysis through its HairAI™ technology, empowering consumers with tailored product recommendations suited to their unique hair characteristics.Scientific Intelligence Services: MYAVANA’s scientific intelligence provides access to its proprietary HairSI™ Strand Analysis Kit, offering comprehensive healthy hair care plans tailored to individual hair health challenges and goals.Strategic Retail Partnerships: MYAVANA’s recommendation intelligence enables retail enterprise partners such as Ulta and Unilever to drive personalized hair product purchases with its HairRI™ API integrations. MYAVANA has also forged collaborations with the National Black-Owned Beauty Supply Association and BrainTrust Founders Studio to introduce a Retail Innovation Academy facilitating personalized HairAI™ technology distribution and guidance through beauty supply stores across the globe.Business Data Solutions: MYAVANA’s comprehensive HairCl™ database serves as a valuable resource for product manufacturers and ingredient suppliers seeking actionable market research and consumer insights to enhance their offerings. MYAVANA Labs has analyzed over two billion hair strands, making it the world’s largest database of textured hair care data. The company aims to work with all hair product manufacturers to support R&D initiatives for product development and target marketing for a wider range of customer segments that boost sales accordingly.Salon Success Solutions: MYAVANA’s new HairScope™ and Pro+ software and puts the power of its HairAI™ technology in the hands of stylists to provide hair & scalp analysis in-salon and generate personalized healthy hair care plans for their clients, which will grow their retail revenue through its recommendation system. MYAVANA has partnered with expert cosmetologist Robin D. Groover, founder of Too Groovy Hair Salons, to introduce a Salon Success Academy that powers salons of the future through innovating and elevating the client experience with technology.

About MYAVANA: Empowering Consumers, Inspiring Change

MYAVANA is a venture-backed beauty technology company providing data-driven hair care insights to retailers, salons, brands, and consumers. As one of the only Black-owned beauty tech enterprises, MYAVANA takes pride in its diverse team of women in STEM who have been instrumental in shaping its success story. MYAVANA has raised $6.2M total since the inception of the business to chart new frontiers in personalized hair care and beyond, empowering consumers and businesses by driving positive internal and external change in the beauty and wellness industry.

Candace Mitchell founded MYAVANA in beta in 2012, researching and developing proprietary hair care technology that analyzes the variables of hair strands and hair products to produce personalized hair care plans that support healthy hair care throughout a consumer’s hair journey. As a graduate of Georgia Tech, she brings over 18 years of experience in computer science to MYAVANA. Candace is the 2023 BeautyMatters Innovator of the Year, Forbes 30 Under 30 honoree, WWD Top 50 Beauty Innovator, BET Honors STEM Award winner, Sephora Accelerate fellow, and recent Georgia Tech College of Computing Hall of Fame inductee. Candace’s work has been featured nationally on Cheddar News, CNN, CNBC, Marie Claire, ESSENCE, Inc. Magazine, Black Enterprise, Business Insider, and more.

For more information visit www.myavana.com or follow @MYAVANAHairCare

Media Contact:
Elizabeth Byington
elizabeth.byington@sparkpr.com

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Walmart Has 23.6% of U.S. Grocery Sales – But Costco Owns the AI Answer – 5W Grocery Retail AI Visibility Index 2026

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Walmart Owns 21% of U.S. Grocery — But Costco Owns the AI Answer 

NEW YORK, May 7, 2026 /PRNewswire/ — 5WPR, the premier AI communications firm in the United States, today released the U.S. Grocery Retail AI Visibility Index 2026 — the 11th installment in 5W’s AI Visibility Index research series, and the first to rank American grocery retailers by how frequently they are cited inside AI-generated answers.

The headline finding rewrites the category league table.

Walmart, with approximately 21 percent of U.S. grocery market share — the largest in the country — ranks fourth in AI citation share. The retailer cited most often when American shoppers ask ChatGPT, Claude, Perplexity, or Google AI Overviews where to buy their groceries is Costco. Trader Joe’s ranks second. Whole Foods ranks third. Aldi, H-E-B, and Wegmans are all punching far above what their physical footprint would predict.

“Market share is a lagging indicator. AI citation share is a leading indicator,” said Ronn Torossian, Founder and Chairman of 5W. “The grocers who close that gap in 2026 will define the category in 2030. Most grocery CMOs we talk to are running 2019 playbooks against 2026 consumer behavior.”

5W researchers ran more than 80 consumer-intent queries across 12 sub-categories — best overall grocery store, cheapest, highest-quality produce, best private label, best organic, best meal planning, best bulk, best delivery, best customer service, best regional, and others — across the four leading consumer AI platforms. Each retailer was scored on citation frequency, position within the answer, sentiment, and sub-category dominance.

The top 10: Costco, Trader Joe’s, Whole Foods, Walmart, Kroger, Aldi, H-E-B, Publix, Wegmans, and Target.

Key structural findings:

Market share no longer predicts AI citation share. Walmart’s roughly 21 percent share translates to an estimated 8 to 10 percent AI citation share across premium query categories. The decoupling is the single largest such gap in American retail.Private label is the highest-leverage citation asset a grocer owns. Kirkland, Trader Joe’s, 365, Good & Gather, and Great Value are cited directly by name in AI answers at rates that exceed most national CPG brands.Regional loyalty translates directly into regional AI dominance. Regional chains outperform national chains in their home markets by 3x or more.Reddit and TikTok are under-priced citation surfaces. Perplexity pulls a majority of its answers from community sources. ChatGPT and Claude weight Reddit heavily.

The report also identifies six 2026 dynamics reshaping the category, including the new GLP-1 grocery basket, Aldi’s expansion as a citation-compounding program, and Walmart’s CEO transition from Doug McMillon to John Furner — effective February 1, 2026 — as a brand-narrative inflection point.

The full Index, including ranks 11 through 25 and sub-category breakdowns, is available as a free download at 5wpr.com/research.

About 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research, helping clients measure and grow their presence in AI-driven buyer research. 

Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, and honored as a Top Place to Work in Communications in 2026 by Ragan. 5W serves clients across B2C sectors including Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit; B2B specialties including Corporate Communications and Reputation Management; as well as Public Affairs, Crisis Communications, and Digital Marketing, including Social Media, Influencer, Paid Media, GEO, and SEO. 5W was also named to the Digiday WorkLife Employer of the Year list.

For more information, visit www.5wpr.com.

Media Contact
Chris Bergin
cbergin@5wpr.com

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ICAT Logistics Appoints Youssef Annali as Chief Financial Officer

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Transportation and logistics finance leader joins as ICAT accelerates its next phase of growth

DALLAS, May 7, 2026 /PRNewswire/ — ICAT Logistics announces the appointment of Youssef Annali as Chief Financial Officer. Annali brings more than two decades of senior finance leadership across global logistics and supply chain businesses, and joins as the company scales its platform, team, and operational capabilities globally. 

Annali joins ICAT from OIA Global, a $1.4 billion revenue supply chain management leader, where he served as CFO for four years overseeing Finance, Corporate Development, Strategy, Legal, Compliance, and Real Estate. Prior to OIA, he spent eleven years at CEVA Logistics—one of the world’s largest freight and logistics providers—rising to CFO & EVP Finance for North America, where he held financial accountability for a business generating over $4.5 billion in annual revenue and more than 14,000 employees. Earlier in his career, he served in senior finance roles at Abbott, KPMG, and PricewaterhouseCoopers.

Annali has a consistent track record of building finance functions that support strategic growth and has deep experience across financial planning, M&A, treasury, and corporate restructuring. He holds a Post-Master’s in Finance and Control from the University of Amsterdam and a Master’s in Business Administration from the University of Groningen.

“Youssef has led high-performing finance teams at the highest levels of global logistics. He brings the operational depth and strategic mindset our platform demands as we enter the next phase of growth,” said Brad Stogner, CEO of ICAT Logistics.

“ICAT has built something genuinely differentiated—a specialized platform operating in verticals where precision and domain expertise are non-negotiable. The foundation is strong, and the opportunity ahead is significant. I look forward to working with the team to accelerate that momentum,” said Youssef Annali, Chief Financial Officer of ICAT Logistics.

About ICAT

ICAT is the world’s leading specialized logistics company, delivering customized solutions and deep vertical expertise to industries where failure is not an option. With 65 offices and operating capabilities in 190 countries, ICAT serves customers across Live Events, Luxury, Technology, Defense & Aerospace, Life Sciences, and Financial Institutions—sectors defined by uncompromising performance standards. ICAT’s proprietary, AI-powered technology platform provides end-to-end visibility and predictive intelligence, enabling precise execution for the most demanding operations.

ICAT is backed by New Atlas Capital following its acquisition of the Company in 2024.

Contact Information

ICAT Logistics, Inc.
8840 Cypress Waters Blvd, Ste 325,
Coppell, TX, 75019
marketing@icatlogistics.com

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HelloNation Article Highlights Poughkeepsie’s Focus on Youth Investment, Neighborhood Parks and Sustainable Reuse

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The article examines how redevelopment projects and youth programs are reshaping community life across Poughkeepsie.

POUGHKEEPSIE, N.Y., May 7, 2026 /PRNewswire/ — What does long term community growth look like when a city invests in both people and public spaces? HelloNation has published a HelloNation article that provides the answer through a detailed look at how Poughkeepsie is combining youth investment, neighborhood improvements and adaptive reuse projects to support residents and strengthen the city’s future.

The article explains that Poughkeepsie is undergoing a period of reinvention centered on infrastructure upgrades, youth programming and redevelopment along the city’s Northside. According to the article, local and county leaders are working to create spaces where residents can learn, gather and build stronger community connections. The article notes that these efforts are intended to improve quality of life while helping the city grow in a more sustainable and inclusive way.

A major focus of the article is the planned Youth Opportunity Union, also known as the YOU, a large multipurpose youth facility backed by Dutchess County. The HelloNation article describes the project as a 19,000 square foot center that will include childcare services, wellness support, tutoring areas, teaching kitchens and both indoor and outdoor recreation spaces. The article explains that the project reflects a larger regional effort to increase opportunities for children and teenagers in underserved communities.

The article also highlights additional youth centered investments connected to sports, education and recreation. According to the article, Dutchess County has awarded grants to local organizations serving young people between the ages of 6 and 17. The article further explains that Poughkeepsie’s City Parks program has introduced mini grants designed to support renovations and activities in neighborhood parks, including Pershing Avenue and Malcolm X parks.

Beyond youth programs, the article details how the city is working to improve transportation and neighborhood infrastructure. The HelloNation article explains that Poughkeepsie launched its first five year paving plan in 2025, beginning with major roadway improvements on Main Street and other corridors. The article states that these upgrades are intended to improve safety, durability and daily conditions for residents while supporting broader redevelopment goals throughout the city.

Another important part of the article focuses on adaptive reuse and environmental redevelopment on the Northside. The article describes how Scenic Hudson plans to transform the former Standard Gage Factory into the Northside Hub, a redevelopment project designed to serve as both a nonprofit headquarters and a community gathering space. According to the article, the project will feature solar powered operations, office space, public parkland and community facilities near the Walkway Over the Hudson and Dutchess Rail Trail.

The article also explains that Poughkeepsie’s selection as the Mid Hudson winner in New York’s Downtown Revitalization Initiative adds additional momentum to current redevelopment efforts. The HelloNation article notes that the funding will support new downtown projects that build on existing investments in youth programs, infrastructure and adaptive reuse. Together, these efforts are presented as part of a broader strategy to create long term stability and opportunity for local residents.

The article concludes that Poughkeepsie’s emerging identity is closely tied to projects that strengthen neighborhoods while supporting future generations. Poughkeepsie Puts Youth, Neighborhood Parks and Sustainable Reuse at the Center of Renewal features insights from HelloNation Staff Writer, community development coverage of Poughkeepsie, New York, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities. HelloNation maintains partnerships with the U.S. Conference of Mayors, and the United States First Responders Association.

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