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PHD LAUNCHES “ASCENSION” TO HELP BRANDS RISE WITH AI

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Generative Publishing Platform Connects Human and Artificial Intelligence to Enable Experimentation, Acceleration and Elevation of AI as a Fundamental Element of Marketing Functions and Solutions

LONDON, Aug. 20, 2024 /PRNewswire/ — Omnicom Media Group agency PHD Worldwide has launched Ascension, a publishing platform offering a comprehensive and ongoing exploration of the impact of Generative AI on the marketing industry; and how clients and agencies alike will need to evolve their organizations and offers to effectively leverage the technology to drive business growth.

Unique among agency thought-leadership platforms, Ascension is a generative magazine that blends human and AI-generated content to capture the latest advancements and insights in the rapidly evolving field of AI.

“PHD’s mission is defined as Intelligence. Connected. – bringing everyone and everything together. And today, that includes artificial intelligence,” says PHD Worldwide CEO Guy Marks. “As a generative publication that evolves as the world updates, Ascension explores how AI is going to reshape marketing—from initial experimentation to full acceleration and eventual elevation – and provides actionable information and insights to help us, and our clients, to rise with AI.”

Editorial Perspective Informed by Research

To ensure content that best serves marketers’ needs – and does more than simply add to an already cluttered and confusing generative AI information landscape – PHD partnered with WARC to benchmark AI perspectives, surveying more than 700 senior marketers and agency experts. The findings  revealed significant gaps in desire vs adoption, and perceived vs actual AI knowledge; conflicting expectations around the functional impact; and subjective interpretations of the evolutionary timeline.   

In response, Ascension offers a clearly defined editorial perspective: exploring the impact of AI across seven distinct marketing executive functions; and mapping how these functions will evolve across three specific adoption stages. 

The Ascension Seven

Ascension identifies the seven different executive functions that are required as part of the day-to-day development of marketing communications:

Sensing: The function of understanding stakeholder needs through listening, interpreting, and empathizingVisioning: The ability to identify and articulate needs or opportunities, setting the course for future growthDefining: Translating a vision into an actionable strategy, setting parameters, objectives, and methodologiesGenerating: The creative heart of marketing, involving the creation of concepts and contentDeveloping: Building upon and adapting what has been generated to ensure it is well-crafted and fit for purposeJudging: Decision-making processes involving evaluation, choosing between alternatives, and steering project directionActioning: Task organization and project execution, orchestrating collective efforts to meet deadlines and achieve goals.

With the research revealing that marketers see higher impact across  the Defining,  Generating, Developing and Actioning functions,  Ascension will:

Explore requisite shifts in the roles of creatives, strategists and plannersReveal the essential new skills/roles that will be required to sustain growth in an increasingly AI-driven marketing landscapeExamine strategies for re-skilling/cross-skilling that will be critical for effective AI-human collaborationMap how all of the above will evolve across three eras of development

The Three Eras of Ascension 

Understanding that marketers need to be able to assess AI actioning in the context of the broader marketplace evolution, Ascension provides a developmental road map from this moment in time to the end of the decade that encompasses three distinct eras:

The AI Experimentation Era (2024-2026)
This phase will be marked by the individual use of LLMs and Diffusion models, new software with GenAI capabilities, utilization of existing platforms such as Microsoft Copilot and Adobe Firefly, and the early integration of GenAI into enterprise platforms. It will be a period of pilot projects and refinement, setting the stage for more profound changes to come.The AI Acceleration Era (2026-2028)
Following the early experimentation, AI will become a fundamental element of marketing – with more mature applications of GenAI in existing platforms. It will be used by a large portion of the workforce, albeit mainly for efficiency and effectiveness. This era will focus on replacing and/or enhancing current functions.The AI Elevation Era (2028-2030)
With efficiencies and effectiveness realized by existing platforms, the focus will turn to creating more intelligent systems that can take greater control of decision-making. As individuals are freed up, attention will shift to elevation – exploring new marketing capabilities beyond what we can envision today.

PHD Worldwide Chief Strategy Officer Mark Holden, who conceived and architected Ascension said “To outgrow, you need to outthink. An important part of that is providing an accurate map of the future. That’s why PHD has always emphasized thought leadership, with the latest being their “Ascension” project. This comprehensive initiative explores AI’s impact on marketing, offering insights and practical advice to help businesses adapt and thrive in an AI-driven landscape.”

Ascension is the latest addition to PHD’s thought leadership library – a collection that includes seven books exploring meaningful change moments over the past decade. To access visit https://ascension.phdmedia.com.

ABOUT PHD

PHD, an Omnicom Media Group Agency, helps the world’s leading brands outthink, outpace, and outgrow the marketplace with a next-generation network of tools, talent and technology engineered for connected intelligence. Collaborating on the AI-powered Omni operating system, 6500 people in 81 offices across 74 countries connect data, technology, and human expertise to deliver modern media solutions that drive brands and businesses forward. Headquartered in the UK, PHD is currently the most awarded media agency network in the world according to the WARC Media 100, an independent ranking of campaigns and companies for creativity and innovation; and was named 2024 Global Media Network of the Year by leading US advertising publication Adweek.

Logo – https://mma.prnewswire.com/media/2485601/PHD_Logo.jpg

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BitradeX BXC First Two Subscription Rounds Sell Out, Total Subscriptions Exceed 14M USDT

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LONDON, May 9, 2026 /PRNewswire/ — BitradeX Capital’s ecosystem equity token, BXC, has completed its first and second subscription rounds, selling a total of 50 million BXC with subscriptions exceeding 14 million USDT. The first round sold out in 90 seconds, while the second closed within 48 hours.

While the fundraising size is not unusually large by crypto standards, the structure of the sale has attracted market attention. The first two rounds were not open to the public, but limited to high-tier BitradeX users. The first round was available only to V5 users and above, while the second round expanded access to V3 users and above.

According to BitradeX’s tier system, V3+ users typically have higher recurring investment activity through AiBot, longer platform usage history, and stronger ecosystem participation. This means the early BXC allocation was absorbed mainly by the platform’s internal high-value user base, rather than short-term speculative participants.

This approach differs from many token fundraising campaigns that prioritize broad public participation and market hype. BitradeX instead adopted a more selective, staged model, gradually lowering the participation threshold while keeping the sale within its active ecosystem community.

BXC is positioned as more than a standard platform token. Its value framework is linked to BitradeX Capital’s broader ecosystem, including its exchange business, AiBot quantitative strategies, BTX Card payments, and Labs incubation platform. Public information indicates that BXC holders may receive staking rewards, benefit from ecosystem buybacks and burns, and gain priority access to Launchpad projects and governance participation.

The third subscription round is launched on April 30 at $0.35 USDT per BXC, with a total supply of 100 million BXC. It is now open to users participating in AiBot recurring investment. The fourth round price is expected to rise to $0.45 USDT.

The long-term value of BXC will ultimately depend on the growth of BitradeX’s underlying businesses, including exchange profitability, AiBot user expansion, and BTX Card adoption. However, the rapid sellout of the first two rounds suggests that BitradeX’s core user base has already shown strong confidence in the ecosystem’s future.

View original content:https://www.prnewswire.com/news-releases/bitradex-bxc-first-two-subscription-rounds-sell-out-total-subscriptions-exceed-14m-usdt-302767467.html

SOURCE BitradeX Capital

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South and East Asia identified as hotspots of global warming related impacts on male fertility

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BEIJING, May 9, 2026 /PRNewswire/ — A major new study has shown that South and East Asia dominate patterns of global warming related decline in male fertility with the strongest and most consistent evidence coming from India, Pakistan and the southern parts of China.

The effects of increased environmental temperatures on male reproductive health include declining sperm concentration and motility and increased sperm DNA fragmentation, or genetic damage that can hinder fertilisation and embryo development.

Male related factors account for around 50 per cent of infertility cases around the world and the impact of rising ambient heat on semen parameters raises serious implications across wide areas of Asia where total fertility rates are in serious decline.

Outcomes of the study undertaken by the Taiwan IVF Group and Ton Yen General Hospital, Taiwan (China) in collaboration with Stanford University (USA) are being presented at the 2026 Congress of the Asia Pacific Initiative on Reproduction (ASPIRE) in Beijing.

Research principal and Adjunct Clinical Assistant Professor at Stanford University, Dr Jack Yu Jen Huang, MD, PhD, FACOG said: “Given the temperature sensitivity of spermatogenesis, even modest increases in ambient temperature could have cumulative, population-level effects over time.

“As global warming accelerates, male reproductive health may represent an emerging climate sensitive public health concern.”

The testes function optimally at temperatures lower than the internal body heat level, and previous studies have shown elevated scrotal or ambient temperatures can impair sperm production.

The latest research explored global patterns to reveal comparative data across regions. It is based on a systematic review of international studies on temperature exposure and semen parameter trends between 2000 and 2024. Artificial intelligence algorithms and machine learning tools were applied to extract key variables including geographic regions and semen outcomes.

Dr Huang said studies examining occupational heat exposure alone were excluded from the analysis as they reflected localised, job-specific conditions rather than broader climatic trends.

“Our findings therefore represent population level climate associated temperature effects including consistent seasonal variations showing poor semen quality parameters in warmer periods.”

The global patterns on temperature associated lower sperm concentration and motility show South and East Asia as major hot spots of concern followed by the Middle East, Europe and North America.

“South and East Asia are likely more affected due to a combination of factors including higher baseline ambient temperatures and rapid urbanisation that contribute to greater cumulative heat stress on spermatogenesis,” Dr Huang explained.

“With ongoing global warming, chronic heat exposure may increasingly impact male reproductive health.”

Dr Huang said potential approaches to address the issue include:

increasing public awareness of heat exposure and reproductive health;encouraging protective behaviours;expanding research integrating climate and reproductive health data; andexploring clinical and lifestyle interventions to mitigate heat-related effects.

The research team was assisted by research intern Jeffrey Zi Kang Huang from Taipei American School, particularly in the application of artificial intelligence in biomedical research including AI-assisted data analysis and pattern recognition across global datasets.

“Further longitudinal and mechanistic studies will be important to better define causality and guide interventions,” he added.

The ASPIRE Congress is being held at the China National Convention Centre in Beijing. More than 3,000 scientists, clinicians, nurses and counsellors in assisted reproduction from around the world are attending the Congress.

For further information, go to https://www.aspire2026.com

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/south-and-east-asia-identified-as-hotspots-of-global-warming-related-impacts-on-male-fertility-302767469.html

SOURCE ASPIRE

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eclicktech Attends Amazon Ads unBoxed 2026, Highlighting Four Key Trends Shaping AI-Driven Global Marketing

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SHENZHEN, China, May 9, 2026 /PRNewswire/ — Amazon Ads recently hosted its annual flagship event, Amazon Ads unBoxed 2026, in Shenzhen, bringing together advertisers, agencies, and technology partners to explore the next phase of AI-powered marketing innovation. This year’s event focused on how AI is reshaping the advertising ecosystem through advancements in audience targeting, creative production, campaign management, and measurement capabilities.

Yeahmobi, the global marketing brand under eclicktech and an Amazon DSP validated partner, attended the event alongside industry leaders and ecosystem partners to discuss emerging opportunities for international brand growth in an increasingly AI-driven media environment.

During the conference, Amazon Ads introduced a series of product and solution updates across four major areas:

Advanced audience targeting powered by Amazon’s first-party data infrastructure to help brands reach high-intent consumers more effectively;AI-assisted creative production designed to improve content efficiency and support personalized advertising at scale;Intelligent campaign management tools aimed at simplifying cross-channel advertising workflows;Enhanced measurement and attribution capabilities to provide advertisers with clearer visibility into campaign performance and return on investment.

According to Yeahmobi, Amazon DSP is evolving beyond a standalone programmatic buying platform into a broader marketing infrastructure supporting the full customer journey, from brand awareness to conversion.

Since becoming an Amazon Ads partner, Yeahmobi has developed integrated advertising solutions spanning awareness, audience engagement, and conversion optimization. The company stated that it has supported brands across sectors including cross-border e-commerce, consumer electronics, AI applications, and financial services in scaling their global advertising efforts through Amazon DSP.

At the event, Yeahmobi also showcased its proprietary advertising management platform, Yeahgrowth, which integrates campaign management, data analytics, and performance optimization capabilities to support centralized multi-platform operations and improved campaign visibility.

“AI is fundamentally reshaping how brands approach global growth,” said William Liu, General Manager of Yeahmobi. “We see Amazon Ads as a strategically important part of the global marketing ecosystem. Our focus is not only on media execution, but also on building scalable growth infrastructure through deeper API integration, AI-driven optimization, and data collaboration.”

Yeahmobi stated that it will continue expanding its collaboration with Amazon Ads to support brands navigating increasingly complex global media environments.

About Yeahmobi
Yeahmobi is a global marketing brand focused on helping businesses achieve international growth through digital advertising, data-driven operations, and AI-powered marketing solutions.

Forward-Looking Statements
This press release contains forward-looking statements. Actual results may differ materially due to various risks and uncertainties. The company undertakes no obligation to update any forward-looking statements.

 

View original content:https://www.prnewswire.com/news-releases/eclicktech-attends-amazon-ads-unboxed-2026-highlighting-four-key-trends-shaping-ai-driven-global-marketing-302767470.html

SOURCE Yeahmobi

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