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Rain the Growth Agency Partners with Chalice AI to Optimize Audience Targeting

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PORTLAND, Ore., Aug. 21, 2024 /PRNewswire/ — Rain the Growth Agency, the leading independent performance advertising agency, has partnered with Chalice AI, a leader in AI-driven marketing solutions, to deliver optimized audience targeting solutions for clients. The team recently utilized Chalice’s large language model (LLM) audience product for a client in the CPG space to enhance targeting precision and reduce costs.

“Partnering with technology leaders like Chalice gives us the ability to leapfrog traditional targeting approaches, resulting in stronger ROI for our client partners’ campaigns,” said Kyle Eckhart, Senior Vice President of Growth, Rain the Growth Agency. “Their tool also enables the bridging of immediate results with transformational long-term brand growth by aligning with future target audiences.”

Rain the Growth Agency is the first to license Chalice’s AI Audience creation suite, which uses LLMs to develop custom audiences tailored to specific products, business lines, or marketing goals. Unlike traditional methods that rely on predefined segments, Chalice’s tool transforms segment text into features that a deep learning model is trained on. This approach results in a complete valuation of every user, empowering advertisers to reach beyond narrow and obvious affinities. When the constraints of segment-based targeting are removed, campaigns can perform up to 20% better on average, enabling brands to achieve both sales and brand-building objectives with greater precision.

The Chalice tool adds to Rain the Growth Agency’s suite of proprietary and best-in-class intelligence tools that link inventory, targeting technology, and dynamic content for effective and efficient media strategies across CTV, OTT, linear TV, programmatic video and more. 

“This partnership advances our clients to the frontier of what’s possible in digital prospecting,” said David Nyurenberg, Director of Video Product Development & Innovation, Rain the Growth Agency. “We adopted Chalice’s AI Audiences after extensive testing proved its effectiveness at meeting the direct response goals of our clients, while driving greater efficiency and reach.”

“Rain the Growth Agency saw the potential in our AI Audience product and quickly decided to get on board,” said Adam Heimlich, Chief Executive Officer, Chalice. “We respect their quick action and commitment to staying ahead. This partnership is setting a new standard as the industry evolves.”

About Rain the Growth Agency

Rain the Growth Agency is an independent, women-led, fully integrated and performance-minded advertising agency. We link brand strategy, creative and production with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for our clients ranging from DTC fast companies and category disruptors to established brands. Clients include Humana, Shopify, Curology, Cirkul, CenterWell, 1-800 Flowers, Lume, Babbel and BISSELL. Headquartered in Portland, Oregon since 1998, our agency has 250 employees nationwide.

About Chalice AI

Chalice is a software company offering tools for platform-independent buying algorithms. These algorithms are built using clients’ first-party data combined with third-party data and trained with advanced AI to maximize outcomes. Chalice’s technology integrates seamlessly with major buying platforms, ensuring smooth transfer into the activation layer. This capability offers significant leverage when engaging with new or existing clients, as the algorithms are authentically designed to meet the specific needs of individual brands, unlike the generic pricing algorithms commonly used in buy-side platforms.

Media Contact Information:
Beatrice Livioco
Senior Director of Marketing
Beatrice.livioco@rainforgrowth.com 

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SOURCE Rain the Growth Agency

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Melody Party Offers Over 20,000 Songs and Adds More Than a Thousand New Tracks Monthly, Enhancing Its Online Karaoke Experience

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October 27, 2026

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SEOUL, South Korea, Oct. 27, 2026 /PRNewswire/ — Melody Party is a music social app featuring a variety of activities, including Mic Grab, Artist Mafia, and Singing Battle. Through its online karaoke feature, SING A SONG, the app brings the traditional karaoke experience online, removing time and location constraints and offering a music experience that combines real-time singing with social interaction.

SING A SONG features an extensive library of more than 20,000 songs, with over a thousand new songs added every month. Its diverse selection includes popular K-pop tracks, classic Korean songs, and karaoke favorites. The feature offers a free-use model, allowing users to start singing their chosen songs without paying a separate fee. This helps reduce the time and cost associated with visiting traditional coin-operated karaoke venues, making it easier to enjoy singing as part of everyday life.

In terms of functionality, SING A SONG supports pitch adjustment and independent volume controls for vocals and accompaniment, allowing users to customize their singing experience according to their preferences. Users can also create online karaoke rooms, invite friends to sing together in real time, and enjoy voice chat and social interaction.

By continuously expanding its song library and offering diverse music-based interactive experiences, Melody Party continues to strengthen its music ecosystem. Through SING A SONG, the platform aims to create an accessible, highly interactive online music social space.

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SOURCE Melody Party

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Drawing new strength from 20-year legacy, IAACA calls on global counterparts to join annual conference to fortify integrity

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October 27, 2026

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MARRAKECH, Morocco, Oct. 27, 2026 /PRNewswire/ — The International Association of Anti-Corruption Authorities (IAACA), an independent and non-political anti-corruption organisation with over 190 member anti-corruption authorities (ACAs) worldwide, will co-host IAACA Annual Conference 2026 in Marrakech, Morocco next month together with the Independent Commission Against Corruption of Hong Kong, China (ICAC) and the National Authority for Probity, Prevention and Fight Against Corruption of Morocco (INPPLC) to chart a path for the global graft fight and explore cutting-edge approaches to tackle emerging corruption challenges.

Themed “Building on 20 Years of Legacy: Drawing Strength from the Past, Guarding Global Integrity for the Future”, the international event will not only mark the 20th anniversary of the IAACA, but also provide a dynamic forum for IAACA members to exchange insights and enhance co-operation.

Calling on international counterparts to participate in the conference scheduled for November 25, IAACA President Mr Woo Ying-ming, who also serves as ICAC Commissioner, said that “As the IAACA marks its 20th anniversary, the conference will bring together global anti-corruption community at a pivotal moment for collective action. I anticipate that the valuable insights and new approaches generated through the international synergy will chart a resilient strategic path for us to navigate integrity risks and draw strength from our shared legacy to guard global integrity for generations to come.”

During the conference, renowned international experts from the United Nations Office on Drugs and Crime (UNODC), Basel Institute on Governance, the International Anti-Corruption Academy, and global anti-corruption and law enforcement agencies and institutions will shed light on harnessing artificial intelligence in the fight against corruption, safeguarding integrity within global climate and biodiversity frameworks and analysing global corruption measurement and systemic effectiveness.

Following the conference, the ICAC, the INPPLC, the IAACA and the UNODC will co-organise a training seminar on leveraging AI in combating corruption.

While the ICAC and INPPLC will share how AI and new technology can reshape the future of anti-graft enforcement and corruption prevention, the UNODC will provide a global perspective on using AI models in financial crime investigations and addressing the operational relevance, legal robustness and adaptability across jurisdictions.

For details of the conference and training, please visit:
https://www.icac.org.hk/icac/iaaca-morocco-2026/index.html

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SOURCE International Association of Anti-Corruption Authorities (IAACA)

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Viettel moves 100 million subscribers to home-grown cloud-native charging in three months – with zero downtime

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October 27, 2026

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HANOI, Vietnam, Oct. 27, 2026 /PRNewswire/ — Viettel High Technology Industries Corporation (Viettel High Tech), part of Viettel Group, has migrated more than 100 million subscribers and some 5,000 tariff plans at Viettel, Vietnam’s largest mobile operator, to vOCS 4.0, its in-house cloud-native charging system. The three-month cutover ran on a live national network with no service disruption.

Replacing a charging system is one of the riskiest projects an operator can undertake, which is why many stick with legacy platforms. Viettel High Tech reduced the risk through real-time data synchronization, parallel running and a phased cutover, with instant rollback at every stage.

The project won the Telecom Review Excellence Awards 2026 prize for Best Technology Deployment in Asia, a first for a Vietnamese company.

What it means for operators:

Scale: more than 300,000 transactions per second at latency below 5 milliseconds, across 2G–5G and fixed services on one platformLower cost: up to 50% less hardware investment than the previous generation, by sharing infrastructure with the networkAgility: new tariff plans in hours instead of days, new features three times faster and deployments about 30% fasterResilience: two active data centers about 2,000 km apart and automatic recovery in under two minutes

Viettel High Tech developed every core layer in-house, from a telecom-grade cloud-native platform and NFV-MANO orchestration to real-time charging, subscriber and balance management.

“Passing rigorous tests of real-time self-diagnosis and self-recovery is what allows an operator to keep its promise of 24/7 service to customers,” said Luu Manh Ha, CEO of Viettel Networks, which operates the system on Viettel’s network in Vietnam. “Above all, owning the charging system means an operator is not dependent on foreign vendors – it safeguards digital sovereignty and preserves business flexibility.”

“The charging system is where an operator’s business strategy turns into revenue in real time,” said Nguyen Minh Quang, CEO of Viettel High Tech. “We believe vOCS 4.0 is ready to help operators worldwide capture the value of 5G and digital services.”

In 2017, vOCS 4.0’s predecessor, vOCS 3.0, replaced a foreign vendor’s platform for 90 million Viettel subscribers. Across both generations, vOCS serves more than 220 million subscribers in 11 countries. Viettel High Tech now offers vOCS 4.0 to operators worldwide.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/viettel-moves-100-million-subscribers-to-home-grown-cloud-native-charging-in-three-months–with-zero-downtime-302920106.html

SOURCE Viettel Group

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