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Marketing Expert at UMD Smith Breaks Down Historic Olympic Viewership

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COLLEGE PARK, Md., Aug. 22, 2024 /PRNewswire/ — NBCU’s record-breaking Olympic viewership, driven by the allure of Paris and expert streaming strategies, marks a pivotal moment in sports media. Marketing professor Bobby Zhou at the University of Maryland’s Robert H. Smith School of Business notes, “The reception to these Olympic Games symbolizes a craving and desire from viewers for a moment of peace and joy.”

As Team USA delivered the gold medal count win at the Paris 2024 Olympic Games, NBC Universal also took home top honors in viewership ratings.

Recently published Nielsen ratings and internal NBC data indicate an average audience of 30.6 million viewers tuned in for one of the world’s most significant media events across its linear TV properties and streaming service Peacock. 

The results are in stark contrast to the 16.9 million viewers who tuned in for the Tokyo Games and similar to the Rio and London Games, with 27.5 million and 30.3 million viewers, respectively.

So, what were the difference makers this time around? Zhou credits three main factors: an enticing Paris backdrop, ideal time zones for viewers and the Olympics’ innate potential to create a moment of unity. 

The first factor points to Paris’s position as a global center for art, fashion and culture and its reputation as one of the most “romantic” cities in the world (the Paris Games set a new record for the most marriage proposals ever at an Olympics with nine reported engagements) that naturally was set to draw eyes. The second factor has a more discernable and straightforward impact on viewership figures—the six-hour time difference played well with Western audiences.

However, the third factor, the Olympics establishing a “moment of unity” for the world, is an underappreciated aspect concerning viewership, says Zhou. 

“Compared to three or four years ago, there’s so much that’s happened and continues to happen worldwide,” says Zhou. “We are looking at ongoing wars in different regions, division among groups and ethnic backgrounds, climate change and the battle against infectious diseases like Covid-19. The reception to these Olympic Games symbolizes a craving and desire from viewers for a moment of peace and joy.”

Equally instrumental in generating high viewership figures was NBCU’s implementation of its streaming service, Peacock, for Olympic coverage. NBCU reports that the 23.5 billion minutes streamed of the Paris Olympics is a 40% increase from all prior Summer and Winter Olympics combined. At its essence, those figures support major audience trends with sports, drawing viewers in droves to streaming services in an effort to not miss important action, says Zhou.

“Sports is some of the last remaining content online where folks just have to watch it live,” says Zhou. “There is so much uncertainty and excitement embedded within that. People need to tune in to know if their team or athletes are winning.”

Peacock’s multi-viewing capacity also deserves recognition, according to Zhou. The streaming service managed up to 3,200 events throughout the Games, and its Gold Zone, a “live whip-around show that features the most exciting Olympic moments,” nearly quadrupled its viewership over the two weeks, attracting one in five viewers. Additionally, over a quarter of Olympics viewers on Peacock watched via Multiview, with half of the time spent in the featured live events and half watching in the quad box view.

“This is where the contemporary platform for digital content stood out. Gold Zone synthesizing the most exciting moments across different sports provided a transformational platform to educate viewers about things they otherwise would never have been exposed to,” Zhou says. 

Eyeing the 2026 Milan Winter Olympics and the 2028 Games in Los Angeles, Zhou believes NBCU’s task is to retain viewership and build on the momentum it generated this summer. The company must continue to leverage Peacock by showing off the most exciting moments from the Games and bringing interesting individual stories to life, he says.

“Consumers love stories. They want to know how an athlete proposed to their partner at the Games or the obstacles someone overcame just to compete in Paris,” says Zhou. “But the key is curation. How can NBCU and Peacock identify the most relevant, exciting and interesting content and keep it front and center with audiences? That’s the way forward.”

About the University of Maryland’s Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

Contact: Greg Muraski, gmuraski@umd.edu

View original content:https://www.prnewswire.com/news-releases/marketing-expert-at-umd-smith-breaks-down-historic-olympic-viewership-302228874.html

SOURCE University of Maryland’s Robert H. Smith School of Business

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Achieve named to Az Business Magazine’s ’10 Best Places for Women to Work in Arizona’ for 2026

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July 23, 2026

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Recognition highlights the company’s commitment to creating opportunities for women to grow and lead

SAN MATEO, Calif., July 23, 2026 /PRNewswire/ — Achieve, the leader in digital personal finance, has been named among the 2026 10 Best Places for Women to Work in Arizona by Az Business Magazine. The annual recognition highlights organizations that create supportive environments where women can thrive professionally, advance into leadership roles and build meaningful careers.

The honor reflects Achieve’s ongoing investment in workplace programs that support employee growth, flexibility, leadership development and career advancement. Women serve in leadership roles across the organization and play a critical role in shaping the company’s culture, products and long-term success.

“Creating an environment where women can grow, lead and build rewarding careers is central to who we are as a company,” said Achieve Senior Vice President of Human Resources Heather Marcom. “We’re honored to be recognized among Arizona’s top workplaces for women and remain committed to fostering a culture where employees feel supported, valued and empowered to do their best work.”

Achieve maintains a major corporate presence in the Phoenix area, where hundreds of employees contribute to the company’s mission of helping people move from struggling to thriving financially. The company supports employees through leadership development opportunities, employee resource groups, mentorship and learning programs designed to help team members reach their professional goals.

The recognition adds to a growing list of workplace honors for Achieve. Earlier this year, the company was named among the Top 3 Best Workplaces for LGBTQ+ Employees by BestCompaniesAZ and was also recognized by AZ Big Media as one of Arizona’s Most Admired Companies.

“Strong organizations are built by diverse perspectives and inclusive leadership,” said Marcom. “We’re proud of the talented women across Achieve who help drive our business forward every day and grateful for the impact they make on our employees, customers and communities.”

The 10 Best Places for Women to Work in Arizona list is determined through a public voting process conducted by AZ Big Media and published in Az Business magazine.

About Achieve

Achieve, THE digital personal finance company, helps everyday people get on, and stay on, the path to a better financial future. Achieve pairs proprietary data and analytics with personalized support to offer personal loans, home equity loans, debt relief and debt consolidation, along with financial tips and education and free mobile apps: Achieve MoLO® (Money Left Over) and Achieve GOOD™ (Get Out Of Debt). Achieve is frequently recognized for providing top-rated customer experience and satisfaction by both consumers and leading personal finance review platforms and has 2,200 dedicated teammates across the country, with hubs in Arizona, California, Florida and Texas.

Achieve refers to the global organization and may denote one or more affiliates of Achieve Company, including Achieve.com, Equal Housing Opportunity (NMLS ID #138464); Achieve Home Loans, Equal Housing Opportunity (NMLS ID #1810501); Achieve Personal Loans (NMLS ID #227977); Freedom Debt Relief (NMLS ID # 1248929); and Freedom Financial Asset Management (CRD #170229).

Contacts

Austin Kilgore
akilgore@achieve.com
214-908-5097

Elina Tarkazikis
etarkazikis@achieve.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/achieve-named-to-az-business-magazines-10-best-places-for-women-to-work-in-arizona-for-2026-302833720.html

SOURCE Achieve

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National Press Club Statement on the withdrawal of subpoenas targeting New York Times journalists

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July 23, 2026

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WASHINGTON, July 23, 2026 /PRNewswire/ — National Press Club President Mark Schoeff Jr. released the following statement:

“The Justice Department’s decision to withdraw subpoenas targeting journalists at The New York Times is a welcome and necessary step to protect the public’s constitutional right to an independent press.

These subpoenas should never have been issued in the first place. Compelling journalists to reveal confidential sources sends a chilling message to those who seek to inform the public and threatens the very foundation of press freedom.

Every American should understand what is at stake when the government turns its investigative powers on journalists. It is not routine. It is an extraordinary intrusion that strikes at the heart of the First Amendment and your right to information about your government.

The greatest danger was not the subpoenas themselves, but the message they sent: That sources could be exposed, that whistleblowers should remain silent, and that the American people might know less about the actions of their own government.

A strong democracy depends on a press that can report freely, hold power to account, and inform the public without intimidation.

We urge continued vigilance to ensure that journalists can do their jobs without interference and that protections for source confidentiality are upheld consistently.”

About the National Press Club

Founded in 1908, the National Press Club is the world’s leading professional organization for journalists and a leading voice for press freedom in the U.S. and worldwide.

Contact: Beth Francesco, Executive Director of the National Press Club Journalism Institute, media@press.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/national-press-club-statement-on-the-withdrawal-of-subpoenas-targeting-new-york-times-journalists-302833722.html

SOURCE National Press Club

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NCC Launches NCC Connect™ to Put Credit, Fraud, and Compliance Inside the CRM Dealers Already Use

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July 23, 2026

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A powerful new solution that embeds credit access, fraud detection, and compliance directly into the dealership’s existing CRM — removing the system-switching that slows deals and exposes dealers to risk.

AUSTIN, Texas, July 23, 2026 /PRNewswire-PRWeb/ — NCC, a leading provider of credit and compliance solutions for automotive dealerships, today announced the launch of NCC Connect™, a powerful platform that runs credit, fraud, and compliance from inside the CRM a dealership already uses — without friction or duplicate entry.

“Dealers don’t need another system to log into,” said Brian Skutta, President and CEO of NCC. “They need the tools they already have to work better together. NCC Connect puts credit, fraud detection, and compliance right where the team already works — inside the CRM they use every day.”

“Dealers don’t need another system to log into,” said Brian Skutta, President and CEO of NCC. “They need the tools they already have to work better together. NCC Connect puts credit, fraud detection, and compliance right where the team already works — inside the CRM they use every day.”

As deals grow more complex and fraud more sophisticated, dealers are juggling more disconnected systems than ever — the CRM, the credit system, the compliance tools — switching between them on every transaction. Each switch breaks momentum, invites a skipped step, and slows the path to funding. NCC Connect meets this moment with a single, seamless solution that keeps the full credit, fraud, and compliance engine right where the team already works.

Why NCC Connect Matters Right Now

Dealers lose time and margin switching between the CRM, credit, and compliance systems on every dealAuto lending fraud continues to climb, with industry fraud exposure reaching a record $10.4 billion in 2025, according to Point Predictive’s 2026 Auto Lending Fraud Trends ReportState compliance is tightening, with laws like California’s SB 766 (CARS Act) taking effect October 1, 2026Every disconnected step is another chance for an error, a delay, or a deal that stalls before funding

These pressures are forcing dealers to consolidate, and NCC Connect delivers the edge.

Product Highlights:

Inside the CRM — Soft-pull and hard credit access from all three major bureaus — Experian, TransUnion, and Equifax — without leaving the workflowFraud & Identity Built In — Identity verification and synthetic fraud detection delivered within the credit pull, flagging Red Flag conditions before the deal moves to fundingCompliance on Autopilot — FCRA and FTC controls with automatic, audit-ready documentation stored in the deal record99.99% Uptime — The industry’s highest, so the platform is there when a deal is on the desk

NCC Connect runs soft-pull pre-qualifications and hard credit pulls from any bureau or score model without leaving the CRM, while customer data stays inside the existing CRM structure. Every credit, fraud, and compliance result is captured on the deal record — giving dealers a single, audit-ready source of truth and a faster, cleaner path to funding.

NCC Connect extends the same powerful, credit-first engine behind NCC’s Complete Credit™ platform into the CRM where dealers already work. For dealers, that means more approvals, stronger fraud protection, and faster funding, without changing how the team works.

Learn more about NCC Connect at https://nccdirect.com/ncc-connect/

About NCC:

With offices in Austin, TX, Bettendorf, IA, and Las Vegas, NV, NCC has been a trusted partner in credit-driven retailing for automotive dealerships for nearly three decades. We combine a powerful credit and compliance engine with a fully integrated Desking platform to drive maximum profitability. Our focus on innovation, user-friendly products, and dependable systems — supported by a dedicated account management team — has solidified our reputation as a leader in the industry. www.nccdirect.com

Media Contact

Holly Smith, NCC, 1 8285732722, hsmith@nccdirect.com, https://nccdirect.com/

View original content:https://www.prweb.com/releases/ncc-launches-ncc-connect-to-put-credit-fraud-and-compliance-inside-the-crm-dealers-already-use-302832007.html

SOURCE NCC

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