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VTT launches new initiative to demonstrate energy-efficient manufacturing technologies for fiber-based products

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The initiative will pioneer low-carbon, water-efficient technology with the potential to reduce water consumption by up to 90% and overall energy consumption by more than half.

ESPOO, Finland, Aug. 22, 2024 /PRNewswire/ — VTT Technical Research Centre of Finland announces a new initiative to address the challenges of energy and resource consumption in the forestry and textile industry. The goal of the Energy First initiative is to act as a starting point for an entirely new technology, which creates the conditions for the manufacture of low-carbon, energy-efficient, and recyclable fiber-based products. 

With the continued growth of, for example, global e-commerce, the demand for various fiber-based packaging solutions is projected to grow 5-10% annually, according to data from Statista Market Insights and eMarketer. As such, there is a need to develop scalable, high-quality packaging that is easy to recycle while simultaneously significantly reducing carbon footprint. Within non-wovens, used in napkins and wipes for example, VTT expects a strong shift from traditional products that contain plastic to cellulose-based products.

With a budget of around 20 million euros over the next four years, the initiative consists of several projects and will establish a new innovative open-access pilot line in Jyväskylä, Finland. The collaborative research aims at developing and testing commercially viable, sustainable alternatives for cardboard packaging, hygiene products, and non-woven fabrics. 

“This new initiative is a pivotal step towards more sustainable and competitive fiber-based products, and has the potential for great impact, thanks to more than 50 industrial partners. We are excited about the prospect of 1:1 commercial projects with companies, driving innovation in energy-efficient paper board production. VTT’s purpose is to bring together people, business, science and technology, paving the way to a sustainable future. The Energy First theme aims to do just that,” says Atte Virtanen, Vice President, Biomaterial Processing and Products at VTT.

The forest industry faces new challenges, including the rising cost of energy and fiberwood scarcity. The Energy First theme seeks to overcome these hindrances to sustainable products by developing a manufacturing process with minimal water and energy usage. Preliminary estimates by VTT’s scientists suggest that the new manufacturing process will provide a potential reduction of up to 90% in water consumption and a significant decrease in carbon emissions. Overall, the goal is to reduce energy consumption by up to 50%.

Products manufactured with the new process are designed to be compatible with existing recycling methods. Furthermore, fiber-based packaging is produced in a way that makes it a sustainable alternative to reusable packaging. The planned EU packaging and packaging directive requires that both the raw material and the manufacturing process are sustainable, and recyclable bio-based packaging solutions will have to undergo a sustainability assessment.

In addition to reducing water and energy consumption, the project seeks to redefine the forest industry’s environmental impact and enhance the competitiveness of fiber-based products. For example, by making the products lighter, more products could be produced for consumer use from the same amount of wood, which improves resource efficiency.

“The Energy First Consortium project has several captivating work packages that align closely with Valmet’s current research and development objectives. Energy efficiency, investing in novel 3D fiber-based structures, and the strength of fiber products are closely aligned with Valmet’s current research and development objectives. The program’s global collaboration network ensures that any intriguing project findings can be swiftly implemented in practice,” says Sampo Immonen, R&D Director, Valmet.  

“We feel that the Energy First project is one of the first steps in unlocking the full potential of airlaid technology in sustainable single-use and durable product categories. Anpap has set the benchmark for the airlaid industry for the past 40 years, and we have a strong commitment to keep developing the technology to enable the transition to next-generation sustainable products. Compared to wetlaid, airlaid web forming is flexible and consumes dramatically less natural resources, such as water, which reduces the environmental impact of manufacturing while satisfying the needs of consumers,” says Tuukka Vihtakari, CTO, Anpap.

The initiative is funded by EU, ERDF, VTT and the collaborating companies. The consortium is also actively engaging in EU projects, such as EU SteamDry, with a total budget of 9.84 million euros over 3.5 years. VTT will actively continue developing new projects as a part of the initiative including bilateral cooperation with industrial partners. 

Media kit with pictures: Energy First – media kit – Google Drive

For additional information, please contact:

Atte Virtanen, Vice President, Biomaterial Processing and Products, VTT
atte.virtanen@vtt.fi 

Further information on VTT:
Satu Holm-Jumppanen
Manager, Communications
+358 50 305 4718, satu.holm-jumppanen@vtt.fi  
www.vtt.fi

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/vtt-info/r/vtt-launches-new-initiative-to-demonstrate-energy-efficient-manufacturing-technologies-for-fiber-bas,c4026909

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VTT launches new initiative to demonstrate energy-efficient manufacturing technologies for fiber-based products

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Atte Virtanen VTT

https://news.cision.com/vtt-info/i/vtt-pilot-line-anpap,c3326054

VTT pilot line Anpap

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Energy first Infographic VTT

 

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Walmart Has 23.6% of U.S. Grocery Sales – But Costco Owns the AI Answer – 5W Grocery Retail AI Visibility Index 2026

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Walmart Owns 21% of U.S. Grocery — But Costco Owns the AI Answer 

NEW YORK, May 7, 2026 /PRNewswire/ — 5WPR, the premier AI communications firm in the United States, today released the U.S. Grocery Retail AI Visibility Index 2026 — the 11th installment in 5W’s AI Visibility Index research series, and the first to rank American grocery retailers by how frequently they are cited inside AI-generated answers.

The headline finding rewrites the category league table.

Walmart, with approximately 21 percent of U.S. grocery market share — the largest in the country — ranks fourth in AI citation share. The retailer cited most often when American shoppers ask ChatGPT, Claude, Perplexity, or Google AI Overviews where to buy their groceries is Costco. Trader Joe’s ranks second. Whole Foods ranks third. Aldi, H-E-B, and Wegmans are all punching far above what their physical footprint would predict.

“Market share is a lagging indicator. AI citation share is a leading indicator,” said Ronn Torossian, Founder and Chairman of 5W. “The grocers who close that gap in 2026 will define the category in 2030. Most grocery CMOs we talk to are running 2019 playbooks against 2026 consumer behavior.”

5W researchers ran more than 80 consumer-intent queries across 12 sub-categories — best overall grocery store, cheapest, highest-quality produce, best private label, best organic, best meal planning, best bulk, best delivery, best customer service, best regional, and others — across the four leading consumer AI platforms. Each retailer was scored on citation frequency, position within the answer, sentiment, and sub-category dominance.

The top 10: Costco, Trader Joe’s, Whole Foods, Walmart, Kroger, Aldi, H-E-B, Publix, Wegmans, and Target.

Key structural findings:

Market share no longer predicts AI citation share. Walmart’s roughly 21 percent share translates to an estimated 8 to 10 percent AI citation share across premium query categories. The decoupling is the single largest such gap in American retail.Private label is the highest-leverage citation asset a grocer owns. Kirkland, Trader Joe’s, 365, Good & Gather, and Great Value are cited directly by name in AI answers at rates that exceed most national CPG brands.Regional loyalty translates directly into regional AI dominance. Regional chains outperform national chains in their home markets by 3x or more.Reddit and TikTok are under-priced citation surfaces. Perplexity pulls a majority of its answers from community sources. ChatGPT and Claude weight Reddit heavily.

The report also identifies six 2026 dynamics reshaping the category, including the new GLP-1 grocery basket, Aldi’s expansion as a citation-compounding program, and Walmart’s CEO transition from Doug McMillon to John Furner — effective February 1, 2026 — as a brand-narrative inflection point.

The full Index, including ranks 11 through 25 and sub-category breakdowns, is available as a free download at 5wpr.com/research.

About 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research, helping clients measure and grow their presence in AI-driven buyer research. 

Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, and honored as a Top Place to Work in Communications in 2026 by Ragan. 5W serves clients across B2C sectors including Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit; B2B specialties including Corporate Communications and Reputation Management; as well as Public Affairs, Crisis Communications, and Digital Marketing, including Social Media, Influencer, Paid Media, GEO, and SEO. 5W was also named to the Digiday WorkLife Employer of the Year list.

For more information, visit www.5wpr.com.

Media Contact
Chris Bergin
cbergin@5wpr.com

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ICAT Logistics Appoints Youssef Annali as Chief Financial Officer

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Transportation and logistics finance leader joins as ICAT accelerates its next phase of growth

DALLAS, May 7, 2026 /PRNewswire/ — ICAT Logistics announces the appointment of Youssef Annali as Chief Financial Officer. Annali brings more than two decades of senior finance leadership across global logistics and supply chain businesses, and joins as the company scales its platform, team, and operational capabilities globally. 

Annali joins ICAT from OIA Global, a $1.4 billion revenue supply chain management leader, where he served as CFO for four years overseeing Finance, Corporate Development, Strategy, Legal, Compliance, and Real Estate. Prior to OIA, he spent eleven years at CEVA Logistics—one of the world’s largest freight and logistics providers—rising to CFO & EVP Finance for North America, where he held financial accountability for a business generating over $4.5 billion in annual revenue and more than 14,000 employees. Earlier in his career, he served in senior finance roles at Abbott, KPMG, and PricewaterhouseCoopers.

Annali has a consistent track record of building finance functions that support strategic growth and has deep experience across financial planning, M&A, treasury, and corporate restructuring. He holds a Post-Master’s in Finance and Control from the University of Amsterdam and a Master’s in Business Administration from the University of Groningen.

“Youssef has led high-performing finance teams at the highest levels of global logistics. He brings the operational depth and strategic mindset our platform demands as we enter the next phase of growth,” said Brad Stogner, CEO of ICAT Logistics.

“ICAT has built something genuinely differentiated—a specialized platform operating in verticals where precision and domain expertise are non-negotiable. The foundation is strong, and the opportunity ahead is significant. I look forward to working with the team to accelerate that momentum,” said Youssef Annali, Chief Financial Officer of ICAT Logistics.

About ICAT

ICAT is the world’s leading specialized logistics company, delivering customized solutions and deep vertical expertise to industries where failure is not an option. With 65 offices and operating capabilities in 190 countries, ICAT serves customers across Live Events, Luxury, Technology, Defense & Aerospace, Life Sciences, and Financial Institutions—sectors defined by uncompromising performance standards. ICAT’s proprietary, AI-powered technology platform provides end-to-end visibility and predictive intelligence, enabling precise execution for the most demanding operations.

ICAT is backed by New Atlas Capital following its acquisition of the Company in 2024.

Contact Information

ICAT Logistics, Inc.
8840 Cypress Waters Blvd, Ste 325,
Coppell, TX, 75019
marketing@icatlogistics.com

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HelloNation Article Highlights Poughkeepsie’s Focus on Youth Investment, Neighborhood Parks and Sustainable Reuse

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The article examines how redevelopment projects and youth programs are reshaping community life across Poughkeepsie.

POUGHKEEPSIE, N.Y., May 7, 2026 /PRNewswire/ — What does long term community growth look like when a city invests in both people and public spaces? HelloNation has published a HelloNation article that provides the answer through a detailed look at how Poughkeepsie is combining youth investment, neighborhood improvements and adaptive reuse projects to support residents and strengthen the city’s future.

The article explains that Poughkeepsie is undergoing a period of reinvention centered on infrastructure upgrades, youth programming and redevelopment along the city’s Northside. According to the article, local and county leaders are working to create spaces where residents can learn, gather and build stronger community connections. The article notes that these efforts are intended to improve quality of life while helping the city grow in a more sustainable and inclusive way.

A major focus of the article is the planned Youth Opportunity Union, also known as the YOU, a large multipurpose youth facility backed by Dutchess County. The HelloNation article describes the project as a 19,000 square foot center that will include childcare services, wellness support, tutoring areas, teaching kitchens and both indoor and outdoor recreation spaces. The article explains that the project reflects a larger regional effort to increase opportunities for children and teenagers in underserved communities.

The article also highlights additional youth centered investments connected to sports, education and recreation. According to the article, Dutchess County has awarded grants to local organizations serving young people between the ages of 6 and 17. The article further explains that Poughkeepsie’s City Parks program has introduced mini grants designed to support renovations and activities in neighborhood parks, including Pershing Avenue and Malcolm X parks.

Beyond youth programs, the article details how the city is working to improve transportation and neighborhood infrastructure. The HelloNation article explains that Poughkeepsie launched its first five year paving plan in 2025, beginning with major roadway improvements on Main Street and other corridors. The article states that these upgrades are intended to improve safety, durability and daily conditions for residents while supporting broader redevelopment goals throughout the city.

Another important part of the article focuses on adaptive reuse and environmental redevelopment on the Northside. The article describes how Scenic Hudson plans to transform the former Standard Gage Factory into the Northside Hub, a redevelopment project designed to serve as both a nonprofit headquarters and a community gathering space. According to the article, the project will feature solar powered operations, office space, public parkland and community facilities near the Walkway Over the Hudson and Dutchess Rail Trail.

The article also explains that Poughkeepsie’s selection as the Mid Hudson winner in New York’s Downtown Revitalization Initiative adds additional momentum to current redevelopment efforts. The HelloNation article notes that the funding will support new downtown projects that build on existing investments in youth programs, infrastructure and adaptive reuse. Together, these efforts are presented as part of a broader strategy to create long term stability and opportunity for local residents.

The article concludes that Poughkeepsie’s emerging identity is closely tied to projects that strengthen neighborhoods while supporting future generations. Poughkeepsie Puts Youth, Neighborhood Parks and Sustainable Reuse at the Center of Renewal features insights from HelloNation Staff Writer, community development coverage of Poughkeepsie, New York, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities. HelloNation maintains partnerships with the U.S. Conference of Mayors, and the United States First Responders Association.

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