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Primary Battery Market to grow by USD 5.5 billion (2024-2028) driven by rising demand for portable medical devices, AI-powered market insights- Technavio

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NEW YORK, Aug. 23, 2024 /PRNewswire/ — The global primary battery market size is estimated to grow by USD 5.5 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of about 5.45% during the forecast period. Growing demand for portable medical equipment is driving market growth, with a trend towards legislative support for battery recycling. However, threat from rechargeable hearing aid solutions poses a challenge. Key market players include Amara Raja Batteries Ltd., Camelion Batteries GmbH, Dongguan Large electronics Co. Ltd., EaglePicher Technologies LLC, Energizer Holdings Inc., EnerSys, EVE Energy Co. Ltd., Fujitsu Ltd., GP Industries Ltd., Hitachi Ltd., Integer Holdings Corp., Panasonic Holdings Corp., Samsung SDI Co. Ltd., Sony Group Corp., The Duracell Co., Toshiba Corp., TotalEnergies SE, Ultralife Corp., VARTA AG, and Zhejiang Mustang Battery Co Ltd..

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Primary Battery Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 5.45%

Market growth 2024-2028

USD 5.5 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.97

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 55%

Key countries

US, China, Germany, Japan, and UK

Key companies profiled

Amara Raja Batteries Ltd., Camelion Batteries GmbH, Dongguan Large electronics Co. Ltd., EaglePicher Technologies LLC, Energizer Holdings Inc., EnerSys, EVE Energy Co. Ltd., Fujitsu Ltd., GP Industries Ltd., Hitachi Ltd., Integer Holdings Corp., Panasonic Holdings Corp., Samsung SDI Co. Ltd., Sony Group Corp., The Duracell Co., Toshiba Corp., TotalEnergies SE, Ultralife Corp., VARTA AG, and Zhejiang Mustang Battery Co Ltd.

 

Market Driver

Primary batteries are widely used in various applications, and governments worldwide are implementing regulations to recycle them to prevent environmental contamination from harmful materials like alkaline cells. Recycling allows manufacturers to mitigate production costs and extract useful metals, such as manganese and zinc, which can be utilized in industries. Companies like Retriev Technologies and Raw Materials Company focus on primary battery recycling. The EU’s Directive 2006/66/EC mandates collection rates and post-consumer conversion for battery recycling, while the UK and Canada have established networks for consumers to drop used batteries for recycling. These legislations foster environmentally friendly and economically sustainable business models, ensuring recycling efficiency. Efficient primary battery recycling leads to ecological sustainability by reducing the need for metal mining and promoting sustainable agriculture. The growth of end-user segments, such as hearing aids and consumer electronics, will drive the global primary battery market during the forecast period. 

The primary battery market is experiencing significant growth due to the increasing demand for electronic devices, remote controls, and portable electronic devices like watches, medical equipment such as glucose monitors and blood pressure monitors, and household appliances like color TV sets and household appliances. Non-rechargeable batteries, including zinc-carbon and lithium primary batteries, are in high demand for battery-powered toys, portable media players, flashlights, and smoke alarms. The defense industry also relies heavily on primary batteries for various applications. Electrochemical reactions, specifically oxidation-reduction reactions, power these batteries through the interaction between the cathode, anode, and electrolytes. Annual disposable income continues to drive demand for these batteries in various sectors. However, the shift towards rechargeable batteries, or secondary batteries, is expected to impact the primary battery market in the long run. Smart device users, dry cells, and galvanic cells are also part of this market. Primary batteries are used in various industries like industrial electronics, cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, wristwatches, electric keys, and mobile consumer units. Alkaline primary batteries offer high voltage deliverability, making them a popular choice for many applications. 

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Market Challenges

The hearing aid industry’s shift towards rechargeable devices poses a significant challenge to the primary battery market. With the phase-out of mercury-based batteries in 1996, zinc-air batteries became the preferred choice for hearing aids due to their high energy output in compact sizes. However, manufacturing rechargeable batteries for hearing aids is complex due to their unique power requirements. Although rechargeable hearing instruments are yet to be commercially successful, they are available in the market but are expensive. Consumers prioritize battery life, pricing, and ease of use when selecting hearing aid batteries. Developing new battery designs that cater to these concerns could increase the adoption of rechargeable hearing instruments, leading to a decrease in demand for primary batteries. Consequently, the global primary battery market growth may be impacted during the forecast period due to the emergence of rechargeable hearing aid solutions.The Primary Battery Market encompasses various sectors, including Medical devices, Hearing aids, Surgical tools, and Medical defibrillators. These industries require batteries with high leak-proof properties and long shelf life. Primary Alkaline and Primary Lithium batteries, such as Carbon-zinc batteries, are popular choices due to their reliability and non-hazardous nature. However, challenges exist in the Defense and Aerospace industries, where high voltage and energy density are essential. Defense applications, including weapons, missiles, and military vehicles, require batteries with specific chemistries and leak-proof designs. In contrast, the Medical, Aviation, Consumer electronics, and Healthcare sectors prioritize low energy demand and mercury-free batteries. Additionally, the Agriculture sector relies on primary batteries for irrigation systems, sensors, and wind-powered generators. Environmental concerns and the push for sustainable energy sources also impact the market, with a focus on recycling and the development of non-toxic battery chemistries, such as Sodium hydroxide and Potassium based batteries. The industry faces challenges in balancing the demand for primary batteries with the need to reduce their environmental impact and transition to more sustainable energy sources.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This primary battery market report extensively covers market segmentation by

End-user 1.1 Defense1.2 Medical1.3 OthersType 2.1 Alkaline battery2.2 Lithium battery2.3 OthersGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Defense- The primary battery market is a significant sector in the energy storage industry. Companies manufacture and sell primary batteries for various applications, including portable electronics, remote controls, and medical devices. Demand for these batteries remains consistent due to the increasing use of electronic devices. Key players in the market include Energizer Holdings, Duracell, and Panasonic. They focus on innovation and quality to meet customer needs and maintain market share.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The primary battery market encompasses a wide range of applications, from consumer electronics and healthcare devices to security systems and industrial equipment. Dry cells and galvanic cells are the two main types of primary batteries, with the former using a porous separator to allow the electrolytes to come into contact with both the cathode and anode. Primary batteries are non-rechargeable, making them ideal for devices that require a consistent power source without the need for frequent charging. Some common applications include cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, and wristwatches. Primary batteries come in various chemistries, such as alkaline, lithium, and zinc-carbon. Alkaline batteries, which use an alkaline electrolyte, are the most commonly used type due to their long shelf life and high energy density. Primary lithium batteries, on the other hand, offer a higher energy density and longer shelf life but are more expensive. The primary battery market caters to various industries, including healthcare, consumer electronics, and portable devices. Some of the most common applications include medical devices like cardiac pacemakers and hearing aids, battery-powered toys, and portable media players. Primary batteries operate through an oxidation-reduction reaction, where the anode undergoes oxidation, releasing electrons, and the cathode undergoes reduction, accepting electrons. The electrolytes facilitate the flow of ions between the anode and cathode, allowing the battery to generate electricity. The cathode and anode are essential components of a primary battery. The cathode is the positive electrode, while the anode is the negative electrode. In an alkaline battery, the cathode is typically made of manganese dioxide, while the anode is made of zinc. In a lithium battery, the cathode is typically made of lithium manganese oxide, while the anode is made of lithium metal. Overall, the primary battery market is a diverse and essential industry that caters to various applications and industries, providing consistent and reliable power sources for devices that require them.

Market Research Overview

The primary battery market encompasses a wide range of applications, from consumer electronics and medical devices to defense and aerospace industries. Dry cells and galvanic cells are the two primary types of batteries, with alkaline primary batteries being the most commonly used due to their high voltage deliverability and long shelf life. Alkaline primary batteries power various devices such as cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, wristwatches, electric keys, and mobile consumer units. Primary batteries come in different chemistries, including alkaline, lithium, and zinc-carbon. Alkaline batteries use an alkaline electrolyte, such as potassium or sodium hydroxide, while lithium primary batteries offer higher energy density and leakage resistance. The primary battery market caters to diverse industries, including defense, aerospace, medical, aviation, consumer electronics, and healthcare applications. The market’s growth is driven by the increasing demand for portable devices, battery chemistries, and the need for non-rechargeable batteries in specific applications. The environmental impact of primary batteries is a concern, and efforts are being made to develop sustainable energy sources, such as wind-powered generators and water pumps, to reduce the reliance on primary batteries. The recycling of primary batteries is also gaining importance to minimize the hazardous waste generated by their disposal. The annual disposable income of consumers and the availability of household appliances, color TV sets, industrial electronics, and portable batteries further fuel the demand for primary batteries. The market’s future growth is expected to be influenced by the development of mercury-free batteries, advancements in battery technologies, and the increasing demand for non-rechargeable batteries in various industries.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userDefenseMedicalOthersTypeAlkaline BatteryLithium BatteryOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Technology

139th Canton Fair Phase 3 Advances Toward a Better Life with New and Strengthened Product Zones

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GUANGZHOU, China, May 3, 2026 /PRNewswire/ — The 139th China Import and Export Fair (Canton Fair) has rolled out nine newly established product zones. Phase 3 features an expanded and upgraded Intelligent Healthcare zone and the inaugural presentation of a Functional & Technical Fabrics zone.

The upgraded Intelligent Healthcare zone brings together 50 companies presenting a full spectrum of intelligent medical solutions, spanning AI-powered diagnostics, surgical robotics, and next‑generation eldercare technologies. Exhibits highlight how medical devices are becoming smaller, more precise, and increasingly non‑invasive. Capsule endoscopy systems demonstrate how gastrointestinal screening can be completed without discomfort, while AI‑enabled traditional Chinese medicine analyzers compress the inspection and inquiry process into minutes. Wearable glucose monitors make chronic disease management easier and more convenient.

Robotic technologies play a prominent role as well. Endoscopic and orthopedic surgical robots showcase enhanced precision through integrated human‑machine coordination, while bionic prosthetic hands use non‑invasive myoelectric sensing to independently control each finger. Intelligent rehabilitation systems, including lower‑limb exoskeletons and hand‑training devices, provide consistent support for patients recovering mobility. Companion‑style eldercare robots, equipped with monitoring and telemedicine functions, signal the rise of integrated home‑based health services.

The debuting Functional & Technical Fabrics zone highlights how the traditional textile industry is moving toward higher-end and smarter products. Exhibitors present materials that combine multi‑layered performance with intelligent responsiveness. Textiles featuring temperature‑regulating fibers, phase‑change materials, and light‑ or heat‑sensitive color‑shifting effects illustrate how fabrics are evolving into adaptive platforms capable of responding to environmental conditions.

Sustainability emerges as a defining theme. Bio‑based fibers, degradable films, recycled polyester, and organic cotton reflect a shift from isolated eco‑products toward full‑chain green manufacturing. High‑performance outdoor and protective applications further shape the narrative. Materials engineered for waterproof breathability, UV resistance, flame retardancy, and long‑term durability address rising demand across sportswear, professional protection, and medical environments. Smart textiles with embedded health‑monitoring modules demonstrate how apparel is beginning to function as a continuous wellness interface.

Both technology‑driven healthcare and advanced textiles are converging around a shared pursuit of a better life. As these advancements continue to evolve, they reflect a manufacturing landscape increasingly shaped by innovation, resilience, and a commitment to improving everyday living.

For pre-registration, please click: https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

 

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SOURCE Canton Fair

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CupidFeel Insights Show How Shared Interests Affect Initial Connection Outcomes

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New behavioral insights from CupidFeel offer a carefully considered look at how shared interests influence whether an initial connection on a dating platform is sustained or abandoned in those first critical exchanges.

GIBRALTAR, May 3, 2026 /PRNewswire-PRWeb/ — The findings by CupidFeel are not dramatic, but they are telling. People who referenced a shared interest — whether a genre of music, a type of cuisine, a sport, a creative practice, or even a shared discomfort with small talk — within the first few exchanges of a new conversation were found to be measurably more likely to continue that conversation beyond the initial contact window. The effect was not uniform across all interest categories; certain types of shared interest appeared to carry more relational weight than others.

It was also observed by CupidFeel that the timing of when shared interests entered a conversation mattered. Connections where common ground was discovered organically — through the natural flow of exchange rather than prompted by a profile field or a direct question — showed stronger indicators of sustained interest. The discovery, in other words, carried more meaning when it felt like something found rather than something declared.

Among the most quietly striking findings in the CupidFeel data was the role of specificity. Broad shared categories — “we both like travel,” “we both enjoy cooking” — were associated with polite, often brief exchanges that rarely extended past pleasantries. But when specificity entered the picture — when one person mentioned a particular documentary that had stayed with them, or a city they had visited and could not stop thinking about — the conversational energy shifted. Something opened up.

In a CupidFeel review of trends in profile engagements, those whose profiles reflected specific, idiosyncratic interests — rather than broadly appealing ones — also showed higher rates of receiving first messages, a finding that runs gently counter to the instinct many people have to present themselves in the most universally appealing terms possible.

What seemed to matter most was not the quantity of overlap but whether the overlap that existed was felt — whether it produced a sense of being seen in some particular, non-generic way. A CupidFeel review of early conversation patterns suggests that a single deeply resonant shared interest may be more generative for early connection than a long list of surface-level commonalities that, taken together, feel more like a demographic profile than a person.

About CupidFeel

CupidFeel is an online dating platform built around the belief that meaningful connections begin with emotional honesty and the willingness to let a conversation go somewhere real. It came into being for people who are less interested in the mechanics of dating and more drawn to the possibility of something that feels grounded — exchanges that move at their own pace, guided by genuine curiosity rather than performance.

A CupidFeel review of its own design principles returns consistently to the same question: what does it take for a first message to feel like it might be worth the journey? The platform makes room for the kind of interaction that doesn’t always have a clear destination but feels, from the first exchange, like something real. CupidFeel is a place where the unexpected is not something to be managed, but something to be welcomed.

Media Contact

Timothy Albers, CupidFeel, 1 14845691657, smm@cupidfeel.com, https://cupidfeel.com/

View original content:https://www.prweb.com/releases/cupidfeel-insights-show-how-shared-interests-affect-initial-connection-outcomes-302759951.html

SOURCE CupidFeel

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Las Vegas Review-Journal Launches VegasBusiness, a New Multiplatform Business Brand Serving Southern Nevada Leaders

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LAS VEGAS, May 3, 2026 /PRNewswire/ –The Las Vegas Review Journal today announced the launch of VegasBusiness, a new multiplatform brand designed to deliver authoritative reporting, analysis, and insight to Southern Nevada’s business leaders and decisionmakers.

VegasBusiness debuts with a biweekly print section distributed in the Sunday Las Vegas Review Journal, a new digital hub at VegasBusiness.com, a weekday business email newsletter, and a bi monthly podcast. Together, the platforms create the most comprehensive local business news and intelligence offerings in the Las Vegas market.

Vegas Business, powered by the state’s largest and most experienced business reporting team, focuses on the people, companies, and forces shaping Southern Nevada’s economy, including gaming and hospitality, real estate development, technology, finance, logistics, and small business.

“Las Vegas is one of the fastest evolving business markets in the country, and its leaders need timely, trustworthy intelligence to compete and grow,” Keith Moyer, publisher and editor of the Las Vegas Review Journal, said. “VegasBusiness expands our business journalism across platforms and delivers deeper insight, greater frequency, and broader reach for Southern Nevada’s decision makers.”

Expanded Business Coverage Across Platforms

VegasBusiness features business coverage designed for how executives consume news today—through print, digital, email, audio, video, and social channels.

Editorial franchises include CSuite Insider, featuring executive interviews; Building Las Vegas, with in depth reporting on major projects and deals; Innovation, spotlighting people and ideas driving change; Price Points, examining data and consumer trends; Small Business, highlighting enterprising local companies; and a curated Calendar of business events and conferences.

“We created this section to provide Las Vegas business leaders with practical, locally grounded intelligence so t hey can make faster, more informed decisions on growth, talent, and regulation,” Erin Edgemon, business editor of the Review Journal, said. “VegasBusiness is designed to help business leaders understand what’s happening in the economy, why it matters, and how it impacts their organizations and communities.”

A Premium Environment for Advertisers

In addition to expanded editorial coverage, VegasBusiness provides a new advertising and sponsorship platform for brands seeking to reach business decision makers in Southern Nevada. The brand offers integrated opportunities across print, digital, newsletters, podcasts, video, social media, and events, supported by advanced audience targeting and measurement.

“VegasBusiness gives advertisers access to the largest concentration of local business decision- makers in the market,” Michael LaBonia, senior vice president of sales for the Las Vegas Review Journal, said. “It’s a high impact, data driven platform that connects brands with influence, intent, and measurable results.”

Availability

VegasBusiness Magazine: Biweekly, Sundays in the Las Vegas Review JournalDigital: 24/7 at VegasBusiness.com**Newscast:** Weekday segment mornings on 7@7 a.m.**Newsletter:** Featured in the weekday Business Brief

Additional information is available at VegasBusiness.com.

Since 1909, the Las Vegas Review-Journal has been Nevada’s comprehensive media leader. Over the years, it has transformed from an award-winning newspaper that delivers local and community news and spans the globe with far-reaching topics and coverage. The Review-Journal has forged into multimedia and digital platforms through its website, Reviewjournal.com, which includes a network of niche publications, breaking news, e-newsletters, customized content, custom printing, a production studio, and more to meet the specific needs of readers and advertisers alike.

Media Contact

Wanda English Blair, Vice President of Marketing
(702) 383-0223
wblair@reviewjournal.com

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SOURCE Las Vegas Review-Journal

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