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Sony Electronics Expands Over-the-Counter Hearing Aid Lineup with the Launch of CRE-C20 Advanced Sound Technology and Rechargeability in a Small, Virtually Invisible Design

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SAN DIEGO, Aug. 27, 2024 /PRNewswire/ — Sony Electronics Inc., in collaboration with WS Audiology (WSA), proudly introduces the CRE-C20, the latest addition to its premium over-the-counter (OTC) hearing aid lineup.1 This innovative device is designed to provide individuals 18 and older with perceived mild to moderate hearing loss a superior hearing experience through cutting-edge features such as advanced sound technology, rechargeable battery convenience, and a highly customizable user experience. The CRE-C20 combines Sony’s expertise in consumer electronics with WSA’s leadership in hearing aid technology, offering a discreet, virtually invisible design that fits seamlessly into any lifestyle. With a focus on accessibility and quality, the CRE-C20 aims to break down barriers and stigmas associated with hearing aids, providing reliable support and enhanced hearing clarity in various environments.

A New Era in Hearing Aid Technology

The CRE-C20 represents a significant advancement in OTC hearing aid technology, incorporating the latest innovations to enhance sound quality and offering rechargeable battery convenience. This do-it-yourself, app-enabled1 “self-fitting” device allows users to adjust their hearing aids independently, offering a fully customizable experience with no wait time.

Through the Sony | Hearing Control app1, users can easily set up their devices, which will be customized to their hearing needs with predefined smart hearing settings based on thousands of real-life audiograms, providing a more tailored and rich listening experience. The CRE-C20’s nearly invisible design ensures a comfortable fit, making it an ideal choice for those seeking both functionality and aesthetics. Additionally, Sony’s best-in-class OTC hearing aid Customer Service team is available to guide users through the setup process, help fine-tune their hearing experience, and answer any questions pre or post purchase.

“Our mission with Sony’s OTC hearing aids category is to continue cutting-edge innovation with our technology to improve the way consumers can interact with their surroundings. For those with hearing loss, barriers and stigmas associated with the use of hearing aids prevent many from getting the critical care they need,” says Tyler Ishida, President of Consumer Business Group, Sony Electronics. “With our existing line of hearing aids and the launch of the CRE-C20, we’re hopeful that Sony can provide support for a variety of hearing challenges quickly, directly, and in a way that fits comfortably into people’s lifestyle.”

Key Features of the CRE-C20:

Advanced Sound Technology: At the heart of the CRE-C20 is its professional-grade sound technology, which includes an Adaptive Soundscape Processing to prioritize speech clarity while maintaining awareness of surrounding noises. This feature is particularly beneficial in noisy environments, where the device’s noise reduction capabilities help users focus on important sounds like a friend’s voice.Rechargeable Convenience: The CRE-C20 is equipped with a powerful rechargeable battery that provides up to 28 hours of continuous use from a single charge.2 This ensures reliable performance throughout the day, eliminating the need for frequent battery replacements and enhancing user convenience. Its case also enables additional charging on-the-go and can hold enough power to charge the C20s up to three times before having to connect to a power source again.Customizable User Experience: With the Sony | Hearing Control app1 users can easily customize their hearing experience. The app offers predefined smart hearing settings based on extensive audiometric data, as well as options for quick and easy adjustments to sound quality and volume. This customization ensures that the CRE-C20 meets the unique hearing needs of each user.Durability and Reliability: Built to withstand various environmental conditions, the CRE-C20 has an IP68 rating3, offering protection against water, moisture, and dust. This durability ensures that the device remains functional and reliable, providing users with peace of mind.Comprehensive Support Services: Sony is committed to supporting its customers beyond the point of sale. The CRE-C20 comes with access to a dedicated OTC hearing aids Customer Support team. This team provides guidance on device setup, customization, and troubleshooting, ensuring that users can maximize the benefits of their hearing aids.

Commitment to Accessibility and Community Support

The launch of the CRE-C20 aligns with Sony and WSA’s shared goal of making advanced hearing technology more accessible to a broader audience. The FDA-cleared4 device is designed not only to improve the quality of life for those with hearing loss but also to make premium hearing solutions available to those who may not have access to traditional hearing aids. The CRE-C20 is also FSA/HSA eligible5, making it a financially accessible option for many consumers.

The CRE-C20 self-fitting OTC hearing aid has a suggested retail price of $999.99 and is available for sale now on the Sony website CRE-C20 product page  and through a range of third-party retailers including Amazon, Best Buy, Walmart, CVS.com, HearUSA, and select hearing-care professionals. In addition, Sony will be adjusting the price of the other hearing aid models as follows; the CRE-C10 at a suggested retail price of $799.99 and the CRE-E10 at $1,099.99

For more information on the CRE-C20 and other products, visit Sony News.

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment.

Notes:

1 Sony | Hearing control app – Use app on smartphone to personalize settings. Download app at Google Play and the App Store. Network services, content, operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require registration.
2 Actual performance varies based on settings, environmental conditions, and usage. Batteries are consumable products and their capacity degrades over time as they age. Sony does not guarantee the lifespan of the battery.
3 Dust-tight to IP6X standard and protected against the effects of continuous water immersion to IPx8 standard (under 1 meter for 1 hour)
4 FDA cleared as OTC self-fitting hearing aid intended to amplify sound for individuals 18 years of age or older with perceived mild to moderate hearing loss. Please review the product information documents that accompany the product for usage details and warnings.
5 Subject to member eligibility. Customers should check with their insurance company to verify coverage and eligibility.

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SOURCE Sony Electronics, Inc.

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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7 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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8 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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8 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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