Connect with us

Technology

Global video game revenue to reach $257 billion by 2028, outpacing combined revenues of other media types, finds Bain & Company

Published

2 years ago

on

Demand for immersive games, interoperability is increasing, shows survey of 5,000+ consumersNearly 80% of 2- to 18-year-olds are gaming, fueling industry growthMobile gamers represent more than half of the global gaming market

LOS ANGELES, Aug. 28, 2024 /PRNewswire/ — Global revenue from video games is expected to climb by 6% annually to reach $257 billion by 2028, stealing revenue share from other media types, according to new research by Bain & Company. The global video game market reached $196 billion in 2023, generating more revenue than streaming and box-office sales combined.

For its inaugural Gaming Report, Bain surveyed more than 5,000 consumers across six countries, including Brazil, Indonesia, Japan, the United Arab Emirates, the United Kingdom, and the United States to learn more about the habits and expectations of gamers worldwide.

“We’re seeing a surge in global video game audiences, driven by young people who are spending more time on games and less time on video and other media,” said Daniel Hong, leader of Bain’s global Media & Entertainment practice. “Players say they want more immersive games and more interoperability across devices and platforms. They’re also spending more time in game environments, socializing, shopping, and consuming other media. Bain is watching five key trends that will dictate the future for game publishers and developers.”

Five trends to watch in gaming

Of the people Bain surveyed, more than half (52%) said they play games on a regular basis. Younger consumers spend a greater share of their entertainment budget on video games when compared to older players. To understand these dynamics, Bain mapped out five key trends to watch.

Young gamers drive growth. The clearest source of future growth comes from the youngest players: those 2 to 18 years old. Nearly 80% of 2- to 18-year-olds are gamers, spending 30% of their entertainment time gaming. Older players (those ages 45 and older) are a smaller market, with 31% identifying as gamers. Older players tend to spend less time on average (2.5 hours per week compared with 9.5 hours for 13- to 17-year-olds) playing games, and mostly do so on their mobile phones.Gaming is about more than gameplay. A third of those surveyed listed a game that offers an immersive experience as being their top game. For gamers younger than 18, that percentage was closer to half. Immersive gamers are more engaged, spending about one and a half hours more per week in the game when compared with those playing games that are not immersive.Gamers are cocreating the gaming experience. Video has been dramatically changed over the past two decades by the rise of user-generated content (UGC). Nearly 80% of gamers say they have played a game with UGC, and one in seven have created content in a video game. Generative AI will accelerate this trend by empowering players with tools to fine-tune their gaming experience.Gamers want to play across platforms and devices. Nearly 70% of gamers play on at least two devices, and half of survey respondents say they would like to see more accessibility across devices in future games. Ninety-five percent of game development studios with more than 50 people are working on cross-platform games.Gaming IP is taking share in other media. Interoperability across devices is a factor in two of the top three features gamers say they want. Another top factor included the desire to have new content added regularly to games. Additionally, game-related shows and movies have a significant impact in terms of consumer engagement, with an average 28% lift in average concurrent users (ACUs) six months after release.

Growing demand for consolidation and mobile games 

Bain predicts that as technology in non-gaming devices (mobile phones, TVs, non-gaming PCs) advances quickly and cloud gaming becomes less expensive and more common, players will access games without a console, gaming PC, or other dedicated gaming device. One sign this shift is underway: Although console sales continue to grow in absolute dollars, their penetration level has been flat for about a decade while the global gaming population has steadily increased over the same period. Mobile gamers make up most of new growth, representing slightly more than half of the global gaming market. And while 70% of gamers say they play on several devices, almost all (90%) say they wish to consolidate—many say they are willing to pay for that consolidation.

“Game console and device providers have been hearing for years that their industry will become more device agnostic, and we’re seeing indications that this transition is beginning to take place,” said Anders Christofferson, leader of Bain’s gaming sector and partner within Bain’s Media & Entertainment practice. “As consolidation happens, a few industry leaders will capture customer relationships, using that engagement to ultimately gain market share. Gaming companies will need to redefine their relationships with customers, competitors, and the various other players that make up the video game industry landscape as this shift plays out.”

Boosting performance through effective marketing

The audience for video games is becoming increasingly saturated, and effective marketing is more important than ever. Bain found competition for players’ attention is fierce, with 67% of game players saying that they often consume other media while gaming. This is likely to make it more difficult to maintain high advertising rates, as advertisers may require proof of attention, rather than just reach. Given these challenges, successful marketing will make or break many game developers.

When compared to other software companies, game companies tend to spend more on marketing. On average, gaming companies with revenue less than $1 billion spend about 25% of their revenue on marketing. That’s higher than spending at other software companies which spend about 15%. Yet much of that spending is being misdirected as companies fail to market their games effectively in a crowded field.

One strategy Bain suggests to overcome marketing challenges: using generative AI in early efforts to accelerate marketing campaigns with precision-targeted ads. This includes generating marketing copy and images, quality control, content tailoring and tagging, and measurement.

Media contacts

To request a copy of the media pack on the findings, arrange an interview, or for any questions, please contact:

Katie Ware (New York) — Email: katie.ware@bain.com

Gary Duncan (London) — Email: gary.duncan@bain.com 

Ann Lee (Singapore) — Email: ann.lee@bain.com 

About Bain & Company 

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.

View original content to download multimedia:https://www.prnewswire.com/news-releases/global-video-game-revenue-to-reach-257-billion-by-2028-outpacing-combined-revenues-of-other-media-types-finds-bain–company-302232174.html

SOURCE Bain & Company

Related Topics:
Continue Reading

Technology

Smarter Cars, Robots and Disease Prevention: WSTDF Examines How Future Industries Take Shape

Published

48 minutes ago

on

October 22, 2026

By

CHONGQING, China, Oct. 22, 2026 /PRNewswire/ — A news report from iChongqing.

The 2026 World Science and Technology Development Forum opened in Chongqing on October 21, bringing together around 800 participants, including experts and scholars, to explore how automotive technology, robotics and other advances could shape future industries.

Wang Guangqian, President of the China Association for Science and Technology, called for technological breakthroughs, closer integration of technological and industrial innovation, greener development and stronger technology governance. He emphasized that future industries connect science and technology with the economy.

Li Junhua, UN Under-Secretary-General for Economic and Social Affairs, described engineering as a bridge between scientific discovery and industrial practice. He stressed that achieving the UN’s 2030 Sustainable Development Goals requires stronger international scientific cooperation and participation by all countries and communities.

Zhu Huarong, Chairman of China Changan Automobile Group, said cars were evolving from transportation tools into “self-evolving intelligent car robots.” The automotive industry is increasingly integrating AI, chips, communications and big data, with applications extending into energy and urban governance. In Chongqing, vehicle-road-cloud data integration supports traffic management, while vehicle-to-grid interaction and integrated energy systems could turn vehicles into mobile nodes in green energy networks.

David Lopez Perez, Professor at Universitat Politècnica de Valencia, Spain, outlined applications ranging from urban drones and industrial inspection robots to humanoid assistants for older adults. Robots must reason, plan and coordinate, supported by digital twins, intelligent systems and future 6G networks. Interoperability and standardization remain essential.

Nils Stenseth, Member of Academia Europaea and Professor at the University of Oslo, described using air travel data to build a digital twin model exploring how to prevent local epidemics from becoming global pandemics. He highlighted multisource data, digital technologies and a strong global surveillance network as tools for addressing emerging pathogens.

Together, these examples underscored the importance of interdisciplinary, cross-sectoral and international cooperation in translating advanced technologies into practical solutions.

The opening ceremony also released the Top 10 Science and Technology Foresights of 2026, covering areas including AI, brain-computer interfaces and space resource development, alongside an intelligent sensing industry map and other outcomes.

Held in Chongqing for the first time since its launch in 2019, the forum ran through October 23, featuring 12 parallel forums on intelligent sensing, AI-powered simulation, embodied intelligence, smart manufacturing, green energy and new-energy vehicles, among other fields.

For more information about the 2026 WSTDF, click here.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/smarter-cars-robots-and-disease-prevention-wstdf-examines-how-future-industries-take-shape-302916248.html

SOURCE iChongqing

Continue Reading

Technology

Distribution Utility Meet (DUM 2026) to Bring Together India’s 40+ Power Distribution Utilities in Jaipur on 27-28 October 2026

Published

48 minutes ago

on

October 22, 2026

By

10th Edition of the Annual Conference and Exhibition of Power Distribution Utilities for Collaborative Growth | 27–28 October 2026 | Jaipur

NEW DELHI, Oct. 22, 2026 /PRNewswire/ — India Smart Grid Forum (ISGF) will organize the 10th edition of the Distribution Utility Meet (DUM 2026), India’s flagship annual conference and exhibition for the power distribution sector, on 27–28 October 2026 at Jaipur, Rajasthan. The milestone edition is being held in partnership with all three Rajasthan DISCOMs, Jaipur Vidyut Vitran Nigam Limited (JVVNL), Jodhpur Vidyut Vitran Nigam Limited (JdVVNL) and Ajmer Vidyut Vitran Nigam Limited (AVVNL) as Host Utilities. DUM 2026 is supported by the Ministry of Power, NITI Aayog, Energy Department of Rajasthan Government, Central Electricity Authority (CEA) and All India DISCOMs Association (AIDA). Power Foundation of India (PFI) is the Knowledge Partner, Rajasthan Renewable Energy Corporation Limited (RRECL) is the RE Partner and Pelocal is the Powered by Partner.

Since its first edition in Bengaluru in 2017, DUM has been held in Mumbai, New Delhi, Bhubaneswar, Kochi, and Lucknow, with two digital editions in 2020 and 2021. The 9th edition in Mumbai in November 2025 drew over 600 participants, including senior officers from 45 DISCOMs. The 10th edition comes to Rajasthan, one of India’s leading renewable energy states, making Jaipur a fitting venue for discussions on integrating renewables, storage and new large loads into distribution grid. DUM 2026 is expected to bring together over 500 participants, including senior officials from 40+ DISCOMs across India and 100+ speakers, including senior utility leaders, regulators, policymakers, researchers and technology providers.

Honorable Chief Minister of Rajasthan, Shri Bhajan Lal Sharma is expected to inaugurate DUM 2026 along with Honorable Minister of State for Energy, Shri Heera Lal Nagar on 27th October 2026 at The Lalit, Jaipur. 

Announcing the event, Shri Reji Kumar Pillai, President, ISGF, said: “DUM has grown over ten editions into the one platform where India’s DISCOM leaders assemble together and learn from each other’s successes. As distribution utilities move from turnaround to transformation, with smart meters, distributed renewables, storage and new large loads such as AI data centres and EVs, that peer learning matters more than ever. We are delighted to bring the 10th edition to Rajasthan with all three state DISCOMs as host utilities.”

BSES Rajdhani Power Limited, BSES Yamuna Power Limited, Tata Power Delhi Distribution Limited, The Tata Power Company Limited, Noida Power Company Limited and Chandigarh Power Distribution Limited join DUM 2026 as Co-Host Utilities. Oracle, Enspar and The Energy and Resources Institute (TERI) are the Thematic Session Partners, Indian Energy Exchange (IEX) is the Exchange Partner and Wirepas is the Delegate Bag Partner. WorkOnGrid, Eaton, Reformtech Co., Ltd., REConnect Energy, Radius Synergies Pvt. Ltd. and Stelmec Limited joined as Technology Innovation Partners. Power Foundation of India (PFI) is the Knowledge Partner, RRECL is the RE Partner and Pelocal is the Powered by Partner.

The DUM 2026 exhibition will showcase technologies and solutions for the distribution sector. The exhibitors include Power Foundation of India, JVVNL, The Tata Power Company Limited, Tata Power Delhi Distribution Limited, Brodersen Systems Pvt. Ltd., Taurus Powertronics, BENTEC, REConnect Energy, Oracle, Yitran Technologies, WorkOnGrid, Eaton, Reformtech Co., Ltd., RMC India, Enspar Sustainability Pvt. Ltd., Kimbal, Madhav Engineers Pvt. Ltd., Elektrolites, Phoenix Contact, Radius Synergies Pvt. Ltd., Stelmec Limited, Deliverain Research & Solutions, Future Grid, SM Systems, RRECL, Pelocal, and Chandigarh Power Distribution Limited.

Over two days, DUM 2026 will hold seven thematic sessions on the most pressing challenges and opportunities for DISCOMs:

DISCOMs Financial Transformation and Capital Market ReadinessScaling Digital Intelligence and Advanced Smart Meter Data AnalyticsRole of RE in Managing New and Emerging Loads and Ensuring Supply Reliability and Power QualityFlexibility Solutions for Distribution Networks and CEA Standards for Solar PV and BESSClimate Resilience and Securing the Physical Assets of DISCOMsIndia Energy Stack (IES), Data Exchange Framework, Cyber Security and Data Privacy for the Digital GridsBESS Applications in Power Distribution – Select Case Studies

Discussions will cover capital market instruments such as green and sustainability-linked bonds for DISCOMs, moving smart meter analytics from pilots to population scale, grid readiness for AI data centres and EV charging, grid-forming inverters for BESS, demand flexibility and time-of-day tariffs, climate-resilient network design, and DISCOM readiness for the India Energy Stack and the CEA (Cyber Security in Power Sector) Regulations, 2026.

DUM is a closed-door forum for power distribution utilities, with participation by invitation for DISCOMs, government and regulatory representatives. The meet provides a unique platform for knowledge exchange and collaboration among the DISCOM community, technology providers and policymakers. DUM 2026 reaffirms India’s commitment to grid modernization, digitalization and the transition toward a Net Zero power sector, and to the principle that utilities grow stronger by learning from each other’s experiences.

For more information, visit www.dumindia.in

About India Smart Grid Forum (ISGF): India Smart Grid Forum (ISGF) is a Think-Tank of global repute on Smart Energy, Electric Mobility and Smart Cities. ISGF, established as a Public Private Partnership initiative of Government of India in 2011, is spearheading the mission to accelerate electric grid modernization and energy transition in India. ISGF is registered as a Not-for-Profit Society under Indian Societies Act. The main objectives of ISGF are to conduct research and studies on evolving technologies related to clean energy, energy efficiency, electric mobility, energy transition and electric grid modernization relevant in the Indian context through case studies, pilot demonstrations, cost- benefit analysis and other ancillary activities. ISGF also brings together experts from policy, regulation, academia, and industry to formulate and support enabling policies, standards, and regulations. ISGF’s multidisciplinary team works closely with policymakers, regulators, utilities, academia, and industry leaders to shape enabling frameworks and standards. Website: www.indiasmartgrid.org 

About Distribution Utility Meet (DUM): DUM is ISGF’s annual conference and exhibition for India’s power distribution utilities. It brings together senior DISCOM leaders, the Ministry of Power, MNRE, CERC and SERCs, state energy departments, international utility experts, research institutions and industry to share experience, evaluate new technologies and business models, address the challenges of managing millions of distributed energy resources, and propose regulatory and policy interventions for DISCOM sustainability. Website: www.dumindia.in

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/distribution-utility-meet-dum-2026-to-bring-together-indias-40-power-distribution-utilities-in-jaipur-on-2728-october-2026-302915244.html

Continue Reading

Technology

TIER IV and Technical University of Munich Bring NVIDIA Hyperion to Level 4 Autonomous Driving in Germany

Published

48 minutes ago

on

October 22, 2026

By

Announced at NVIDIA GTC Berlin, the initiative builds on the TUM Autoware Research Center by TIER IV and integrates NVIDIA Hyperion and Halos safety system to accelerate next-generation autonomous mobility

TOKYO, Oct. 21, 2026 /PRNewswire/ — TIER IV, the pioneering force behind Autoware, the world’s leading open-source software for autonomous driving, and the Technical University of Munich (TUM) today announced an expanded collaboration centered on NVIDIA Hyperion and NVIDIA Halos safety system to scale safe, high-performance autonomous driving systems across Germany.

NVIDIA Hyperion is a reference sensor and compute platform for Level 4 autonomous vehicles and robotaxis. It combines NVIDIA DRIVE AGX Thor accelerated computing with the NVIDIA Halos safety system to accelerate safe, production-ready autonomy.

Building upon the recent establishment of the TUM Autoware Research Center by TIER IV, the initiative will integrate NVIDIA Hyperion, including high-performance dual-DRIVE AGX Thor configurations into Autoware-based autonomous vehicle projects across Germany.

By bringing together NVIDIA’s automotive-grade compute and safety technologies, Autoware’s open-source software and TUM’s automotive research expertise, the initiative will provide researchers and developers with a powerful environment for building, testing and validating next-generation autonomous driving systems.

The work will focus on translating advanced research into safe, scalable real-world deployments, including autonomous public transportation and robotaxi applications.

“To transition autonomous mobility from academic research to trusted, real-world deployment, leveraging cutting-edge hardware such as NVIDIA Hyperion alongside leading open-source platforms like Autoware is essential. This partnership allows us to rigorously test autonomous vehicle systems on German roads, ensuring public transit solutions are built on transparent, verifiably safe, and collaborative technology rather than restrictive proprietary systems,” said Prof. Markus Lienkamp, Technical University of Munich.

“Building on years of joint work on Autoware between TUM and TIER IV, integrating advanced platforms like NVIDIA Hyperion lets us push real-time vehicle control and software architecture to a whole new level,” added Prof. Johannes Betz.

Shinpei Kato, founder and CEO of TIER IV, commented, “Scaling safe autonomous driving globally requires moving beyond closed, black box systems toward open, interoperable architectures. TUM is an exceptional partner for advancing cutting-edge research, and NVIDIA Hyperion, together with NVIDIA’s leadership in high-performance compute and commitment to open-source software ecosystems, provides the solid foundation needed to accelerate scalable, publicly trusted autonomous transit in Germany and beyond.”

“NVIDIA Hyperion provides the reference sensor and compute architecture needed to develop Level 4 autonomous vehicles and robotaxis at scale,” said Rishi Dhall, vice president of automotive at NVIDIA. “Together with TIER IV and TUM, we are combining NVIDIA DRIVE AGX Thor and the NVIDIA Halos safety system with an open-source autonomous driving platform to accelerate safe, production-ready autonomy.”

*Autoware is a registered trademark of the Autoware Foundation.

Media Contact: pr@tier4.jp

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/tier-iv-and-technical-university-of-munich-bring-nvidia-hyperion-to-level-4-autonomous-driving-in-germany-302916252.html

SOURCE TIER IV, Inc.

Continue Reading

Trending