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Stottler Henke’s MARS Scheduling System Enters Operational Use by the U.S. Space Force

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New AI Software Greatly Increases the Readiness of Missions and Operations that Rely on the Satellite Control Network

SAN MATEO, Calif., Sept. 2, 2024 /PRNewswire-PRWeb/ — The MARS real-time, tactical command and control (C2) system, developed by Stottler Henke, has become operational and now manages U.S. Space Force’s Satellite Control Network (SCN) space-ground communications. Using MARS, U.S. Space Force schedulers can create, deconflict, visualize, validate, and disseminate highly efficient satellite communications schedules much more efficiently. These capabilities enhance the SCN’s effectiveness, responsiveness to changing demands, and resilience to adverse events.

Brian Bayless, Satellite Control Network Chief of Systems Integration, states, “The MARS system is now operational and used to build the fundamental satellite schedule for the US Space Force.”

The $11B SCN comprises 19 large, globally distributed, ground-based antennas which communicate with 190 government and commercial satellites to download health and status data and upload configuration and control data. These communications ensure that the satellites maintain their orbits and operate correctly. Because satellite and ground station resources are expensive, limited, and mission critical, their efficient allocation is both difficult and essential.

Currently, highly skilled U.S. Space Force planners develop conflict-free schedules which specify when SCN antennas should communicate with each satellite to satisfy requests from the satellites’ owners. SCN scheduling is complex and time-consuming because there are many satellite communication requests, scheduling possibilities, and diverse, interacting resource and timing constraints. For example, communication is possible only when the satellite is visible to a ground station of the appropriate type, and these times depend upon each satellite’s unique orbit and the types and locations of the ground stations. In addition, when adverse events occur, such as equipment outages, communications involving the faulty ground station must be rescheduled quickly and reassigned to new ground stations to meet mission deadlines.

In order to manage growing numbers of satellites and their communications, the U.S. Space Force needed advanced automation to detect conflicts among communication tasks, resolve those conflicts, manage complex workflows, and ensure reliable distributed operation, even when a node or link experiences problems.

Because the scheduling problem is very complex, it was difficult to automate the process using conventional software technologies. The previous system first went online as an interim solution in 1992, and the government tried several times to develop a successor. However, MARS is the first system to satisfy these automation requirements and pass all the tests needed to enter operational use.

MARS embeds Stottler Henke’s Aurora™ artificial intelligence-based planning and scheduling system to implement advanced conflict detection and resolution . When a planner adds or changes a scheduled communication task, Aurora instantly detects any timing constraint violations or resource conflicts with other scheduled tasks, enabling planners to rapidly explore and evaluate possible alternate schedules. Prior systems using less sophisticated algorithms could only detect a subset of these conflicts in real time.

Once a conflict is detected, it must be resolved by rescheduling or removing other tasks in the schedule. Resolving conflicts is difficult because rescheduling tasks can introduce new conflicts which must be resolved, potentially causing a cascade of schedule changes. Aurora’s conflict resolution capability combines advanced scheduling algorithms with knowledge and skills used by expert schedulers to quickly resolve these conflicts.

MARS is currently the complete and only system used by Satellite Control Network (SCN) schedulers to develop daily SCN schedules. It is currently being rolled out to SCN Space Operations Center users and the antenna sites.” Brian Bayless, SCN Chief of Systems Integration, states, “The MARS system is now operational and used to build the fundamental satellite schedule for the US Space Force. This is the first step of three in replacing the 1992 Satellite Scheduling System and providing an industry standard platform to modernize the Space Traffic Control Mission. The complete deployment of the MARS system should be completed by the first quarter of 2025.”

Aurora Artificial Intelligence Scheduling Technology

The MARS system embeds Aurora software, the world’s leading planning and scheduling software solution that combines expert knowledge with artificial intelligence. Aurora was originally developed to help NASA tackle difficult, mission-critical planning problems—by using artificial intelligence technologies to encode and apply extensive domain knowledge and decision rules to generate more efficient schedules.

Today, Aurora manages the most demanding operations for organizations like The Boeing Company, Mitsubishi Heavy Industries, Bombardier Learjet, Spirit AeroSystems, General Dynamics Electric Boat, Korea Aerospace Industries, Alaska Airlines, Massachusetts General Hospital, Los Alamos National Laboratory, and the US Air Force, US Space Force, and US Navy. For example, Boeing selected Aurora to help them manage their Boeing 787 Dreamliner™ airliner assembly operations and 60 other commercial and defense applications.

Conventional scheduling systems often support only basic timing constraints between tasks. Without a complete and accurate model of the actual constraints that schedules must satisfy, simpler systems cannot even determine whether a candidate schedule is valid. Aurora enables specification and enforcement of complex temporal and resource constraints, so it can schedule projects that other tools cannot even model.

Most other scheduling systems use simple rules to select and schedule tasks and assign resources to carry them out. These rules usually consider only limited information about the required tasks, resources, and constraints, so the generated schedules are suboptimal. Other systems rely on mathematical optimization to search systematically for the best scheduling solution. However, as the number of scheduled tasks and constraints grows, the computer time needed to solve the problem increases exponentially, making this approach impractical for managing large, complex operations. Aurora solves complex scheduling problems effectively by encoding and applying sophisticated scheduling knowledge and decision-making rules, along with complex constraints and resource requirements. Aurora’s knowledge-rich approach enables it to combine human expertise with intelligent algorithms to generate superior schedules.

Stottler Henke Associates, Inc. applies cognitive modeling, artificial intelligence, machine learning, and other advanced technologies to solve problems that defy solution using traditional approaches. Stottler Henke develops intelligent software solutions that provide advanced capabilities for planning and scheduling, autonomy, knowledge management and retrieval, education and training, and machine learning and data analytics. Stottler Henke has received numerous awards for its innovative AI solutions. In 2012, at a White House ceremony, Stottler Henke was one of 18 businesses and six individuals who received the prestigious Tibbetts award for the critical role they played in research and development for the government and for their success driving innovation and creating new jobs. Email: info@stottlerhenke.com. Web: https://www.stottlerhenke.com.

Media Contact

James Ong, Stottler Henke, 1 6509312710, ong@stottlerhenke.com, http://www.stottlerhenke.com

View original content:https://www.prweb.com/releases/stottler-henkes-mars-scheduling-system-enters-operational-use-by-the-us-space-force-302231527.html

SOURCE Stottler Henke

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

View original content to download multimedia:https://www.prnewswire.com/news-releases/as-ai-speeds-up-marketing-louisvilles-redtag-bets-on-strategy-302911869.html

SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html

SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

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