Connect with us

Technology

Video Transcoding Market to Grow by USD 1.68 Billion (2024-2028) Driven by Increased Content Creation and Rise of OTT Platforms, Powered by AI – Technavio Report

Published

on

NEW YORK, Sept. 2, 2024 /PRNewswire/ — Report on how AI is driving market transformation- The global video transcoding market size is estimated to grow by USD 1.68 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  13.21%  during the forecast period. Increased content generation and rise of ott platforms is driving market growth, with a trend towards increasing adoption of ai-based video transcoding. However, increasing use of open-source and free editing software  poses a challenge. Key market players include Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Bertelsmann SE and Co. KGaA, Bianor Inc, Brightcove Inc., CDNetworks Inc., Contus, Harmonic Inc., Hewlett Packard Enterprise Co., Huawei Technologies Co. Ltd., Imagine Communications Corp., Muvi LLC, Mux Inc. , Qencode Corp., Telestream LLC, TV2Z, VBrick, Wilhelm Sihn jr. GmbH and Co. KG, and Wowza Media Systems LLC.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Video Transcoding Market Scope

Report Coverage

Details

Base year

2023

Historic period

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 13.21%

Market growth 2024-2028

USD 1685.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.61

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

North America at 35%

Key countries

US, China, Japan, UK, Mexico, and India

Key companies profiled

Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Bertelsmann SE and Co. KGaA, Bianor Inc, Brightcove Inc., CDNetworks Inc., Contus, Harmonic Inc., Hewlett Packard Enterprise Co., Huawei Technologies Co. Ltd., Imagine Communications Corp., Muvi LLC, Mux Inc. , Qencode Corp., Telestream LLC, TV2Z, VBrick, Wilhelm Sihn jr. GmbH and Co. KG, and Wowza Media Systems LLC

Market Driver

The video transcoding market is experiencing significant growth due to the increasing demand for video content across various industries. Companies are investing in video transcoding solutions to convert videos into different formats for various devices and platforms. This process improves video accessibility and enhances user experience. Additionally, advancements in technology have made transcoding more efficient and cost-effective, making it an essential component of video content delivery. 

The Video Transcoding Market is booming as the demand for OTT content on various devices increases. Smart TVs, smartphones, and tablets are leading the charge, requiring video transcoding for cross-platform compatibility and optimal video quality. Telecoms network landscape, including Communications Service Providers and LTE networks, are also driving growth. Education sector and content publishers are adopting cloud-based media platforms for efficient video encoding and adaptive streaming. Video encoders, both hardware and software, and Software-as-a-Service solutions are essential for handling the vast amounts of digital video files. Compatibility and video quality are key concerns, with compression and media asset management playing crucial roles. Streaming services, mobile devices, televisions, PCs, and cloud services all benefit from high-speed internet, virtual reality, and high-quality video content. Artificial intelligence and big data are also transforming the market, with applications in content recommendation and personalization. Broadcasters, OTT platforms, content creators, telecommunication, IT and gaming industries are all leveraging video transcoding for their unique needs. 

Explore a 360° Analysis of the Market: Unveil the Impact of AI. For complete insights- Request Sample!

Market Challenges

The video transcoding market is experiencing significant growth due to the increasing demand for video content across various industries. Businesses are turning to video transcoding solutions to convert videos into different formats for various applications, such as web streaming, social media, and mobile devices. Video transcoding enables businesses to reach larger audiences and improve user experience by delivering videos in the right format and resolution. This market is expected to continue growing as the demand for video content continues to rise.The Video Transcoding Market is growing rapidly as content publishers face the challenge of making digital video files compatible with various video displaying devices. Cloud-based media platforms are leading the way with their ability to offer cross-platform compatibility and adaptive streaming. Compatibility and video quality are key concerns for streaming services looking to reach mobile devices, televisions, PCs, and cloud services. High-speed internet is essential for effective video encoding and compression, especially for high-quality video content in the Media and Entertainment industry. Challenges include ensuring compatibility with different transcoding formats, maintaining cross-platform compatibility, and delivering optimal video quality. Broadcasters, OTT Platforms, Content Creators, Telecommunication companies, IT and gaming firms, and Social networking sites all rely on video transcoding to meet the demands of their audiences. Artificial intelligence and big data are being used to improve the transcoding process and enhance user experience. The market is expected to grow significantly as more businesses adopt cloud services for their video needs.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This video transcoding market report extensively covers market segmentation by  

Type 1.1 Software based solution1.2 Hardware based solutionEnd-user 2.1 Media and entertainment2.2 OthersGeography 3.1 North America3.2 APAC3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 Software based solution-  The video transcoding market is growing as businesses increasingly require converting videos into various formats for distribution across multiple platforms. Companies use video transcoding to ensure compatibility with different devices and streaming services. This process optimizes video quality and reduces bandwidth usage, enhancing user experience. Market size is expected to expand due to rising video content production and increasing demand for on-demand video services.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Video Transcoding Market refers to the industry that provides solutions for converting digital video content from one format to another. With the proliferation of Smart TVs, Smartphones, Over-the-top services, and other multimedia devices, the demand for video transcoding has surged. Video encoders play a crucial role in this market, enabling compatibility across various platforms and ensuring optimal video quality. OTT content providers rely on software, hardware, and Software-as-a-Service solutions for transcoding their media assets. Compatibility and video quality are key considerations in this market, as content needs to be adaptable to different streaming services and devices. Telecommunication, IT and gaming, broadcasting, and content creators are significant end-users. Transcoding formats include H.264, H.265, and VP9, among others. Adaptive streaming and media asset management are also essential components of the video transcoding market.

Market Research Overview

The Video Transcoding Market is a dynamic and growing industry that focuses on converting digital video files from one format to another to ensure compatibility and optimal playback across various devices and platforms. With the proliferation of Smart TVs, Smartphones, Over-the-top services, and multimedia mobile devices like tablets, the demand for video transcoding has surged. Video encoders, both hardware and software, and Software-as-a-service solutions play a crucial role in this market. The Telecoms network landscape, Communications Service Providers, Long-Term Evolution (LTE), and High-speed internet have also fueled the growth of this market. The Education sector and Content publishers are significant end-users, while Cloud-based media platforms and Streaming services are key applications. Compatibility, video quality, cross-platform compatibility, compression, media asset management, and video encoding are essential aspects of video transcoding. Adaptive streaming, Virtual reality, High-quality video content, Artificial intelligence, Big data, Media and Entertainment, Individual, Cloud, On-Premise, Broadcasters, OTT Platforms, and Content Creators are other significant areas where video transcoding finds application. Transcoding formats such as H.264, H.265, and VP9 are commonly used. Social networking is another emerging area where video transcoding is gaining importance.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSoftware Based SolutionHardware Based SolutionEnd-userMedia And EntertainmentOthersGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/video-transcoding-market-to-grow-by-usd-1-68-billion-2024-2028-driven-by-increased-content-creation-and-rise-of-ott-platforms-powered-by-ai—technavio-report-302235980.html

SOURCE Technavio

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Greater San Diego Science and Engineering Fair Students Win Big at the 75th California Science and Engineering Fair

Published

on

By

SAN DIEGO, April 26, 2026 /PRNewswire/ — The 75th California Science and Engineering Fair (CSEF) took place April 11–12 at California Lutheran University in Thousand Oaks, bringing together 900 of the best of 1st place winners from regional competitions covering 58 counties across the state, including the Greater San Diego Science and Engineering Fair (GSDSEF). GSDSEF students earned 40 awards at the event, including two of only six highly coveted spots to the prestigious Regeneron International Science and Engineering Fair (ISEF). Seven students earned 1st Place awards in the categories of Biochemistry and Molecular Biology, Chemistry, Cognitive Science, Microbiology, Physics and Astronomy, and Zoology. In addition, one student won the Saban Family Foundation Scholar Prize, while another won the South Coast AQMD Air Quality Award and A&WMA Environmental Leadership Award. CSEF is the oldest science fair west of the Mississippi River and the highest level competition in the state.

Top winners were:

Arya Bhatt, Grade 7, Oak Valley Middle School, South Coast AQMD Air Quality Award, A&WMA Environmental Leadership Award, “Context Aware Real Time Air Quality Prediction Using Machine Learning”.

Joie Green, Grade 8, Muirlands Middle School, 1st Place, “Soon I will be Invisible: How to Direct Energy with Topological Metamaterials”.

Maggie Hao, Grade 10, The Bishop’s School, 1st Place, “Harnessing Tardigrade Genes to Enhance Bacterial Biosensors for Heavy Metal Pollutant Detection”.

Uma Kattamuri, Grade 7, Oak Valley Middle School, 1st Place, “Elevated CO2 During Kalanchoe pinnata Growth Reveals Enhanced Antiproliferative and Synergistic Therapies”.

Sonika Dhenuva Konda, Grade 11, Del Norte High School, Saban Family Foundation Scholar Prize, “Adaptive Swarm Coordination for Wildfire Control via Q-Learning Tuned PSO with Quantum-Inspired Coupling”.

Emma Liu, Grade 11, The Bishop’s School, ISEF Finalist, 1st Place, “Defining 3D Phenotypic Cell States of Polymorphonuclear Neutrophils via Novel Computational Pipeline”.

Sharvi Mahajan, Grade 8, Bernardo Heights Middle School, 1st Place, “Evaluating Predictive EEG Theta/Beta Features in Adult ADHD via Machine Learning”.

Sydney O’Donnell, Grade 8, The Rhoades School, 1st Place, TFJIC, “Effects of Marigold Versus Chlorella Supplementation on Yolk Lutein Content”.

Ihan Sung, Grade 11, Eastlake High School, ISEF Finalist, 1st Place, “Renewable Ammonia Electrochemical Synthesis by Glow Discharge with an Iron Based Catalyst”.

Full results and project showcase available online.

About the GSDSEF

Since 1955, the Greater San Diego Science and Engineering Fair (GSDSEF) has provided an inspiring experience in science and engineering for tens of thousands of San Diego and Imperial County students, motivating them to pursue careers in science, technology, engineering, and mathematics. This regional competition challenges students to go beyond classroom studies to do independent research – to ask compelling questions, to design and implement innovative solutions, and to present and defend results to judges who are professionals in their fields. The GSDSEF brings together 800 of the best middle and high school students, 400+ judges who are professionals in their fields and over 60 professional societies and organizations, with $40k in prizes awarded.

The GSDSEF fosters creativity and innovation through inquiry, celebrates students’ STEM achievements, and showcases how young minds can make an impact in the present and future. Many of these student scientists are conducting world-class research and conducting groundbreaking experiments in fields ranging from Astronomy to Zoology, such as the discovery of cures for diseases, formulations of new vaccines, cancer research, applying AI to enhance medical diagnoses, using biomimicry for water conservation, novel drone technology, advances in micro robotics and autonomous driving technology. The GSDSEF is the highest-level STEM competition in the region and one of the oldest, most respected and competitive in the world. The GSDSEF is a 501(c)(3) organization. Learn more at gsdsef.org and follow us on LinkedIn and Instagram.

Copyright © 2026 Greater San Diego Science and Engineering Fair. All rights reserved.

Media Contact:
Sany Zakharia
sany.zakharia@gsdsef.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/greater-san-diego-science-and-engineering-fair-students-win-big-at-the-75th-california-science-and-engineering-fair-302753744.html

SOURCE Greater San Diego Science and Engineering Fair

Continue Reading

Technology

Innowise Named to 2026 CRN Tech Elite 250 List By The Channel Company

Published

on

By

WARSAW, Poland, April 26, 2026 /PRNewswire-PRWeb/ — Innowise has officially secured a position on CRN’s 2026 Tech Elite 250. This annual ranking identifies IT solution providers across the US and Canada that have achieved top-tier status within the partner programs of the industry’s leading technology vendors. The inclusion follows a period of verified growth in technical proficiency and a focus on high-impact engineering.

“Innowise concentrates on creating scalable, resilient architectures that produce measurable benefits for our clients. The honor of being recognized by CRN highlights the commitment of our experts to maintain high standards in highly competitive markets,” said Dmitry Nazarevich, CTO at Innowise.

About the Tech Elite 250

The Tech Elite 250 is a directory of companies recognized as having the highest level of partnership and certifications within the global IT ecosystem. In order to reach the final list, the provider must hold the most advanced technical credentials from vendors like AWS, Cisco, Dell, HPE, IBM, Intel, Nutanix, and Nvidia.

This directory serves as a verified ledger for enterprise clients who need to orchestrate complex hardware and software stacks without letting legacy environments rot. Holding these certifications is mandatory to stop the cash bleed caused by inefficient infrastructure and unoptimized cloud usage.

About Innowise

Founded in 2007, Innowise is a global software engineering and IT consulting center. The company is focused on developing high-value technologies, including artificial intelligence, data engineering, and cloud computing. Innowise crafts technological solutions for companies across 40+ domains in order to assist them in updating, creating, and modernizing their digital ecosystems.

Innowise specializes in using established technologies and modular approaches to enable organizations to expand or shift their operations while retaining complete control over all their physical and intangible assets.

Media Contact

Lizaveta Piaskova, Innowise, 48 48 787 027 706, lizaveta.piaskova@innowise.com, innowise.com

View original content to download multimedia:https://www.prweb.com/releases/innowise-named-to-2026-crn-tech-elite-250-list-by-the-channel-company-302751951.html

SOURCE Innowise

Continue Reading

Technology

Neusoft Showcases Full-Stack & Global Innovations at Auto China 2026

Published

on

By

BEIJING, April 26, 2026 /PRNewswire/ — At Auto China 2026, Neusoft Corporation hosted a press conference on April 25th and announced three key strategic moves: the iteration of Neusoft OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 7.0, the launch of Neusoft NAGIC.AI Cockpit Software Platform, and the strategic upgrade of its subsidiary, Neusoft Smart Go. By leveraging full-stack technology and a global ecosystem to drive innovation and empowerment, Neusoft is transforming vehicles into proactive, connected and collaborative mobile intelligent spaces.

OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 7.0: An Evolved AI Companion for Global Intelligent Mobility

Intelligent mobility requires proactive perception, scenario integration, and global connectivity to meet personalized user needs and complex driving scenarios. Neusoft, whose products cover over 130 countries and regions worldwide, addresses these challenges with its OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 7.0 through AI-driven innovation and global ecosystem collaboration. Powered by One Mate’s cross-agent collaboration and a sub-product matrix including One Map, One Sight, One Cloud, One Pay, One Store, One Link, and One Guard, the solution delivers full-link global mobility services spanning navigation, in-cabin AR, payment, app ecosystem services, connectivity and security. By breaking down functional silos, it streamlines multi-step operations into a single “depart” command, leveraging full-stack AI technology across perception, decision-making, interaction, and execution processes.

Guan Xin, Vice President of Neusoft and General Manager of Neusoft Automotive Innovative Solutions Division, said, “Adhering to the core principles of AI and globalization, OneCoreGo® 7.0 keeps innovating, evolving into a globally intelligent mobility companion that truly understands user needs.”

To enhance driving safety and mobility efficiency, OneCoreGo® 7.0 has also comprehensively upgraded its sub-products: One Map Global Navigation newly introduces 3D city effects, 3D lane-level maps, and traffic light guidance, offering dedicated solutions for two-wheelers and commercial vehicles as well. One Sight AR For Car improves navigation display effects, reducing instances of taking wrong routes. One Pay In-Vehicle Payment achieves over 90% payment coverage for parking services across core European cities. Combined with One Cloud’s global compliance cloud monitoring platform and One Guard’s full-stack vehicle networking security services, it creates a truly comprehensive OneCoreGo® Global In-Vehicle Intelligent Mobility Solution.

Neusoft NAGIC.AI Cockpit Software Platform: Dual-track Architecture for AI Integration in Every Vehicle

Amid the AI-driven transformation of the automotive industry, the market faces two challenges: limited computing power in legacy vehicles and high adaptation difficulties for next-gen models. Neusoft’s NAGIC.AI Cockpit Software Platform adopts a flexible “distributed + centralized” dual-track architecture approach. For existing vehicle models, it introduces the AI BOX solution, rapidly boosting computing power via external AI computing units, significantly reducing upgrade costs and timelines. For new vehicle models built on next-gen central computing platforms, Neusoft provides a full-stack AI cockpit software product suite, meeting automakers’ stringent requirements for system stability, reliability, and full-domain control.

Pang Hongyan, Vice President of Neusoft and General Manager of the Automotive Intelligent Software Division, said, “Our dual-track architecture enables every vehicle to embrace AI and enjoy an intelligent future. Both existing models and new-generation vehicles can find the most suitable path to intelligentization.”

Moreover, Neusoft’s NAGIC.AI Cockpit Software Platform features scenario-based, human-centric AI Agents seamlessly integrating driving safety, occupant care services, intelligent assisted driving and in-cabin entertainment. Neusoft also collaborates with global ecosystem partners to drive intelligent upgrades of in-cabin interaction products, fostering a more open and dynamic intelligent cockpit ecosystem.

Strategic Upgrade of Neusoft Smart Go: A World-leading Provider of Full-Domain Upper-Body Electronics Solutions for Intelligent Vehicles

Aligning with the trend of E/E architecture evolution from distributed control to “central computing + zonal control”, Neusoft Smart Go, a subsidiary of Neusoft in the field of intelligent vehicle connectivity, has completed a strategic upgrade, aiming to become a global leader in full-domain upper-body electronics solutions for intelligent vehicles.

This strategic upgrade positions Neusoft Smart Go to focus on full-domain scenarios in upper-body electronics, building a product matrix covering full-category in-vehicle electronics solutions, including central computing platforms, cockpit-driving-parking integration, intelligent cockpits, intelligent communications, intelligent audio systems, and zonal control units, and pioneering the integration of large model algorithms.

Jian Guodong, Senior Vice President of Neusoft and CEO of Neusoft Smart Go, said, “This strategic upgrade represents a significant leap from partial focus to comprehensive layout. Through our dual-track strategy of high-end cutting-edge solutions and mature standardized products, we can flexibly meet the mass production needs of vehicle models across different regions and price segments worldwide.” Neusoft Smart Go will provide mass-producible, adaptable hardware-software integrated solutions, empowering global automakers in achieving intelligent transformation.

Neusoft’s President, Mr.Gai Longjia stated, “In the future, Neusoft Smart Go will create stronger synergy with Neusoft Corporation by sharing internal technologies and capabilities while responding jointly to external demands. This specialized yet collaborative model will preserve business unit’s agility and expertise while enhancing Neusoft’s full-stack technological advantages.”

As a trusted partner in a smarter world, Neusoft is committed to collaborating with global automakers and ecosystem partners to build an open and inclusive intelligent automotive community together for the future of global mobility.

For more information about Neusoft, please visit www.neusoft.com.

 

View original content:https://www.prnewswire.com/apac/news-releases/neusoft-showcases-full-stack–global-innovations-at-auto-china-2026-302753701.html

SOURCE Neusoft Corporation

Continue Reading

Trending