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Bluetooth SIG Introduces True Distance Awareness New Secure, Fine Ranging Feature Enhances Bluetooth® Connected Devices

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KIRKLAND, Wash., Sept. 3, 2024 /CNW/ — Today, the Bluetooth Special Interest Group (SIG), the organization that oversees Bluetooth® technology, announced the release of Bluetooth® Channel Sounding, a new secure, fine-ranging feature that promises to enhance the convenience, safety, and security of Bluetooth connected devices. By enabling true distance awareness in billions of everyday devices, Bluetooth® Channel Sounding opens countless possibilities for developers and users alike.

“Bluetooth® technology has become an ingredient of everyday life,” said Neville Meijers, CEO, Bluetooth Special Interest Group. “When connected devices are distance-aware, a range of new possibilities emerge. Adding true distance awareness to Bluetooth technology exemplifies the ongoing commitment of the Bluetooth SIG community to continuously enhance our connection with our devices, one another, and the world around us.”

The new feature has the potential to introduce transformative benefits across various applications.

Bluetooth® ‘Find My’ Solutions

In addition to Bluetooth® tags that can be attached to personal items such as keys, wallets, backpacks, or luggage, a rapidly increasing number of Bluetooth devices now embed ‘Find My’ capabilities, introducing the possibility of any Bluetooth connected device becoming a ‘Find My’ device. Using Bluetooth® Channel Sounding, developers can soon add true distance awareness to a ‘Find My’ device, improving the accuracy and user experience of these solutions and making it significantly easier and quicker for users to locate lost items.

Bluetooth® Digital Key Solutions

Everything from cars, doors, gates, safes, and bikes are turning to Bluetooth® technology to enable keyless access and provide a more secure locking mechanism. Developers can use Bluetooth® Channel Sounding to enhance the security and user experience of digital key solutions, ensuring a lock only opens when the authorized device is within a certain distance.

“We look forward to adding this new feature to our upcoming Bluetooth Digital Key specification,” said Feng, Yunsheng, Chief Secretary of the Intelligent Car Connectivity Open Alliance (ICCOA). “The adoption of Bluetooth® Channel Sounding will help the ICCOA continue to deliver greater convenience, performance, and security to drivers and passengers worldwide.”

“The ICCE is committed to developing industry standards and fostering cross-industry collaboration to enable seamless intelligent in-car services,” says Chief Secretary Mr. Ren Feng of the Intelligent Car Connectivity Industry Ecosystem Alliance (ICCE). “We are therefore studying the addition of Bluetooth® Channel Sounding technology as one of the ranging methods in the ICCE car key standard and we look forward to integrating it.”

Beyond ‘Find My’ and digital key solutions, Bluetooth® Channel Sounding also has the potential to bring benefits to additional applications, transforming the way we interact with our connected world.

“Bluetooth® Channel Sounding will apply to consumer, enterprise, and industrial settings alike,” said Andrew Zignani, Senior Research Director, ABI Research. “Imagine Bluetooth mice, keyboards, and game controllers that can automatically switch between active and inactive states based on their distance from a laptop. In industrial settings, distance aware Bluetooth Human-Machine Interface (HMI) solutions can increase personnel safety by only allowing usage from a safe distance. Meanwhile, Bluetooth device networks, such as those used for networked lighting control, can more easily self-configure to enhance system performance using this innovative technology. With well over 5 billion Bluetooth enabled devices forecasted to ship in 2024 alone, the opportunities are significant.”

Benefits

Bluetooth® Channel Sounding offers three key benefits to developers looking for an easy, safe choice for adding fine ranging capabilities to connected devices.

Accuracy: Bluetooth® Channel Sounding leverages phase-based ranging (PBR) to enable highly accurate distance measurement between Bluetooth connected devices and achieve centimeter-level accuracy over considerable distances, meeting the needs of the vast majority of applications and allowing even the simplest connected devices to take advantage of true distance awareness.

Security: As the number of connected devices grows, so does the importance of maintaining the integrity of those connections. Bluetooth® Channel Sounding deploys robust, multi-layer security that includes a secondary ranging method, round-trip time (RTT) based distance bounding, to add an extra layer of protection to counter sophisticated man-in-the-middle (MITM) relay attacks.

Ubiquity: Bluetooth® technology is already embedded in all major consumer platform devices, including smartphones, tablets, and laptops. With Bluetooth® Channel Sounding, developers will now be able to add true distance awareness to Bluetooth connected devices without having to design in an additional radio technology.

“Bluetooth® Channel Sounding is poised to bring true distance awareness to a vast array of Bluetooth devices, unlocking new possibilities for distance-aware applications across various industries,” said Joonsuk Kim, executive vice president of the System LSI Connectivity Team at Samsung Electronics. “With Bluetooth® Channel Sounding, we’re able to elevate the performance of ‘Find My’ applications by delivering centimeter-level accuracy, helping our customers find important items with greater ease. Additionally, Bluetooth® Channel Sounding enhances the security of digital key solutions, providing an extra layer of protection for keyless entry users. These are just a few examples of the transformative potential of Bluetooth® Channel Sounding, with many more possibilities waiting to be realized.”

Bluetooth® Channel Sounding is one of the new features included in the recently adopted Bluetooth Core Specification Version 6.0. For more information about Bluetooth® Channel Sounding and its potential applications, please visit bluetooth.com/channelsounding.

About Bluetooth® Technology

Embedded in more than 5 billion products shipping each year, Bluetooth® technology is the global standard for simple, secure wireless communication and positioning. Since its introduction in 1998, Bluetooth technology has created connections that have established new markets, shaped culture, and enriched lives. What began as a simple wire replacement technology has become the invisible thread that makes our lives safer, more productive, and more joyful.

About the Bluetooth SIG

Formed in 1998, the Bluetooth Special Interest Group (SIG) is the not-for-profit membership organization that oversees Bluetooth® technology, the most widely deployed wireless standard in the world. The Bluetooth SIG is a unique blend of an international standards development organization, product certification body, patent and trademark license administrator, and industry trade association. In partnership with its more than 40,000 member companies, the Bluetooth SIG is continually enhancing the technology to redefine what is possible using wireless communication.

Media contact:
Phoebe Nelms at Publicis Pro for Bluetooth SIG
phoebe.nelms@publicispro.com

View original content:https://www.prnewswire.com/news-releases/bluetooth-sig-introduces-true-distance-awareness-new-secure-fine-ranging-feature-enhances-bluetooth-connected-devices-302235876.html

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/ai-powered-connectivity-apac-charts-a-path-to-a-smarter-digital-future-302829032.html

SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

View original content to download multimedia:https://www.prnewswire.com/news-releases/laifen-expands-us-retail-footprint-with-costco-launch-of-best-selling-se-hair-dryer-302828573.html

SOURCE Laifen

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

View original content to download multimedia:https://www.prnewswire.com/news-releases/pillsbury-notice-of-data-breach-302828892.html

SOURCE Pillsbury Winthrop Shaw Pittman LLP

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