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IFA 2024: Premium brand AEG unveils best-ever Kitchen Range with AI-assisted cooking and striking design

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STOCKHOLM, Sept. 3, 2024 /PRNewswire/ — Global appliance company Electrolux Group is showcasing trailblazing innovations across its three innovation areas, Taste, Care and Wellbeing, at IFA 2024 in Berlin, one of the world’s leading trade shows for consumer electronics and home appliances. Under its premium brand AEG, it will be unveiling the biggest kitchen launch ever, including AI-assisted cooking for the first time. The new AEG Kitchen Range will be officially revealed at the AEG Media Conference at IFA on 5th September.

“What better place than Berlin – the birthplace of AEG, where it all started almost 140 years ago – to launch our biggest and best kitchen range yet,” says Anna Ohlsson-Leijon, CEO Business Area Europe APMEA & Group Executive VP, Electrolux Group. “The new AEG Kitchen Range is designed to meet the growing demand for premium experiences in today’s market. And it’s perfectly timed: consumers are increasingly looking for high-quality, personalized and sustainable solutions when cooking at home – and our new range delivers just that.”

AEG’s most significant full kitchen launch to date

The new AEG Kitchen Range includes solutions in every product category, including ovens, hobs, hoods, refrigeration and dishwashers. Designed for consumers who want to take their cooking skills further, the new range is packed with smart technology including AI TasteAssist, a new cutting-edge function that has been developed to help consumers make the most of their oven when trying new recipes.

Research reveals that 80% of consumers search online for recipes [1], and many are unsure how to use their oven effectively. AI TasteAssist bridges this gap. By simply sending the recipe to the oven, the feature analyzes it to understand a number of key facets including timing, temperature and protein type. AI TasteAssist then automatically selects the optimal cooking settings.

The new Kitchen Range also features CookSmart Touch Display – an intuitive interface that guides users through every step of the cooking process. For the first time, CookSmart Touch provides a seamless experience across ovens, hobs, and built-in coffee machines. A new Assisted Dishes function gives step-by-step guidance on how to cook a complete dish to perfection plus, it can also guide the user as to which accessories to use and the steps to be taken. CookSmart Touch on hobs, as with ovens, empowers the user with full and effortless control over the cooking experience. At the touch of a finger, consumers can easily access Assisted Cooking and effortlessly delegate boiling or assign pan-frying. Sous-vide, simmering and melting modes are also available.

A Kitchen Range with a striking design and energy-saving product features

AEG is known for its modern and sleek designs and the new Kitchen Range is no exception. It is the brand’s most strikingly understated design to date. Available in MattBlack and Glossy Black, the kitchen is instantly recognizable with signature metal handles, statement trims, and refined graphic identity yet timeless classics that fit seamlessly in consumers’ kitchens.  

AEG’s new Kitchen Range goes further than any of its previous ranges in saving resources without compromising on performance. In fact, it [2] can help reduce a carbon footprint by up to 30% [3]during the use phase through its highest energy labels [4] and by using energy-saving features, such as the AEG 9000 ProAssist with SteamPro, which can save up to 17% energy through PreHeat and Residual Heat functions [5].

“We spent a huge amount of time talking to our consumers about what their ideal cooking experience would be like, their idea of a perfect kitchen space and how it reflects on their sense of style and their skills in the kitchen,” says Thomas Gardner, Design Lead Product Line Taste at AEG. “We looked at kitchen trends and at the furniture industry, how technology has become embedded in our lives and the rise of the domestic chef, always looking for the next challenge to level up their cooking. We took everything we learned and turned it into the new AEG Kitchen Range.”

Leading innovation in Care and Wellbeing with smart, energy-saving and effortless solutions

Also on show at this year’s IFA will be the latest range of award-winning [6], smart laundry appliances from the Electrolux brand. The new range includes washers, washer dryers and tumble dryers with energy-saving features designed to make clothes last longer and reduce the use of resources.

In the Wellbeing innovation area, both AEG and Electrolux will be revealing new full ranges of cordless cleaners, offering enhanced power, greater versatility, and effortless ease of use.

Join the media event

Electrolux Group will hold a media conference at IFA 2024 in Berlin to present its newest innovations, including the big unveiling of the new AEG Kitchen Range. The event takes place on September 5, at 13.00 CET, at the AEG stand in hall 4.1, booth 101.

Journalists interested in attending the media conference can register here.

The media conference will also be streamed live between 13.00-13.45 CET here and on LinkedIn Live here.

About IFA Berlin

IFA, one of the world’s leading trade shows for consumer electronics and home appliances, is the main marketplace for key retailers, buyers, and experts from the industry and the media. IFA 2024 takes place at the Messe Berlin Exhibition Grounds from 6-10 September 2024.

Sources

[1] Google is the main search engine. Electrolux Green Gap Survey, 2019; “Cooking Inspiration survey – Electrolux Internal – 250 participants globally”
[2] The new AEG Kitchen Range includes the 9000 ProAssist with SteamPro Oven, the 9000 SensePro Hob, the 9000 AutoSense Hood, the 9000 MultiChill B Class, and the 7000 GlassCare with QuickSelect with EcoMeter
[3] Carbon footprint reduction by each product and for the full range has been calculated by using Life Cycle Assessment (LCA) method with reports approved by Technischer Überwachungsverein (TUV).
The 9000 ProAssist with SteamPro Oven can help reduce carbon footprint by up to 17% during the use phase
The 9000 SensePro Hob can help reduce carbon footprint by up to 32% during the use phase
The 9000 AutoSense Hood can help reduce carbon footprint by up to 48% during the use phase
The 9000 MultiChill 0°C Refrigerator 925573013 with the highest energy rating B class can help reduce carbon footprint by 21% during the use phase
The 7000 GlassCare Dishwasher can help reduce carbon footprint by 38% during the use phase
On average, the full New AEG kitchen range with all models listed above can help reduce carbon footprint by up to 30% during the use phase
[4] The 7000 GlassCare Dishwasher with QuickSelect with EcoMeter A class, the 9000 ProAssist with SteamPro Oven, the 9000 AutoSense Hood, and the 9000 MultiChill B Class are models with the highest energy labels among AEG lineup
[5] The 9000 ProAssist with the SteamPro Oven helps reduce energy use by up to 17%, measured through an internal test based on IEC/EN 60335 (energy consumption for ovens).
[6] https://www.electroluxgroup.com/en/electrolux-group-wins-11-if-awards-for-outstanding-product-design-41415/

For further information, please contact Electrolux Press Hotline, +46 8 657 65 07.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/electrolux-group/r/ifa-2024–premium-brand-aeg-unveils-best-ever-kitchen-range-with-ai-assisted-cooking-and-striking-de,c4031967

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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