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Smart-Connected Pet Collars Market to Grow by USD 798.8 Million (2024-2028) Driven by Strong Owner-Pet Bonds, How AI is Transforming the Market – Technavio

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NEW YORK, Sept. 3, 2024 /PRNewswire/ — Report with market evolution powered by AI- The global smart-connected pet collars market size is estimated to grow by USD 798.8 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 11.3% during the forecast period. Strong bond between owners and pets is driving market growth, with a trend towards product launches in global smart-connected pet collars market. However, presence of network connectivity issues poses a challenge. Key market players include Barking Labs Corp., Dogtra Co., Eureka Technology Partners LLC, Findster Technologies SA, FitBark Inc., Garmin Ltd., Gibi Technologies Inc., Loc8tor Ltd., Mars Inc., Pawscout Inc., PetPace, Pitpatpet Ltd., Radio Systems Corp., RAWR Inc., SCOLLAR Inc., SGI Venture Ltd., Smart Tracking Technologies LLC, Tractive GmbH, UbiSight Technology LLC, and Wagz Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Distribution Channel (Offline and Online), Application (Dogs and Cats), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Barking Labs Corp., Dogtra Co., Eureka Technology Partners LLC, Findster Technologies SA, FitBark Inc., Garmin Ltd., Gibi Technologies Inc., Loc8tor Ltd., Mars Inc., Pawscout Inc., PetPace, Pitpatpet Ltd., Radio Systems Corp., RAWR Inc., SCOLLAR Inc., SGI Venture Ltd., Smart Tracking Technologies LLC, Tractive GmbH, UbiSight Technology LLC, and Wagz Inc.

Key Market Trends Fueling Growth

The smart-connected pet collars market is witnessing significant growth due to the increasing number of pet owners seeking advanced solutions for their furry friends. Vendors are capitalizing on this trend by introducing new and innovative products. In July 2021, Whistle launched the Whistle Switch Smart collar, offering pet owners real-time health and fitness monitoring in addition to location tracking. Halo Collar followed suit in July 2022 with a GPS-enabled dog collar that enables setting up a wireless fence via a smartphone app and tracking a dog’s whereabouts and exercise habits. These product launches expand consumer options and are anticipated to fuel the expansion of the global smart-connected pet collars market. 

The Smart-Connected Pet Collars market is experiencing significant growth due to increasing expendable income and consumer consciousness towards pet care. These collars, equipped with sensors for tracking animal illnesses, are transforming into multi-purpose tools. New technology includes GPS trackers, temperature sensors, and buzzers for safe zones. Companies like Tractive and FitBark lead the market with their innovative devices. Customization and emotional attachment to pets are driving demand for these collars. Health features, such as training activity tracking and LED displays, provide valuable information and alerts to pet owners. Traditional collars are being replaced by these smart devices, utilizing Wi-Fi, Bluetooth, and smartphone connectivity. The market is expected to continue developing, offering pet owners peace of mind and improved pet care. 

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Market Challenges

Smart-connected pet collars have gained popularity due to their advanced features, enabling pet owners to monitor their pets’ location and health in real-time. These collars primarily use 3G/4G connectivity for location tracking. However, some vendors offer Wi-Fi modems for location tracing without a network. While convenient, Wi-Fi routers have limitations, such as decreased bandwidth and limited availability for one user. SCOLLAR, a leading manufacturer, offers a Wi-Fi base station that turns off the GPS signal when the pet is within range, increasing battery life. Despite these advantages, challenges persist. Smart-connected pet collars require high-speed networks for effective location sharing, and network connectivity issues can cause device malfunctions. Additionally, poor signals can lead to heating issues, potentially impacting market growth during the forecast period.The Smart-Connected Pet Collar market is growing rapidly as more pet owners seek advanced solutions for monitoring their pets’ location, health, and training activities. Devices like PetPace, Scollar, Wagz, Whistle Labs, FitBark, and Radio Systems use Bluetooth, Wi-Fi, and GPS technology to provide real-time information and alerts via smartphones. Traditional collars are becoming obsolete as these multi-purpose tools offer health features, pet control, and pet monitoring. Challenges for this market include the need for strong Wi-Fi and Bluetooth connections, ensuring compatibility with various smartphone models, and integrating various sensors and technologies into a compact device. Working individuals with hectic lifestyles and long working hours are the primary target audience, as they often struggle to provide adequate care for their dogs and cats. Organic growth strategies, such as patents and events, and inorganic growth strategies, such as partnerships and acquisitions, are being employed by key players to expand their market share. The pet wearable industry is expected to grow significantly due to the increasing spending power of pet owners and the importance of animal welfare. Smart-connected collars are transforming the way employed people manage their pets, offering peace of mind and convenience.

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Segment Overview 

This smart-connected pet collars market report extensively covers market segmentation by

Distribution Channel1.1 Offline1.2 OnlineApplication 2.1 Dogs2.2 CatsGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Offline- The Smart-Connected Pet Collars market is experiencing significant growth due to increasing consumer demand for advanced pet care solutions. These collars offer features such as real-time location tracking, health monitoring, and two-way communication. Major players in the industry are investing in research and development to introduce innovative products and expand their customer base. The market is expected to continue growing due to the rising trend of pet ownership and the convenience these collars provide to pet owners.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022) – Download a Sample Report

Research Analysis

The Smart-Connected Pet Collars market is a rapidly growing segment in the pet wearable industry, leveraging technology to enhance pet care and ownership experience. These collars integrate devices such as Wi-Fi, Bluetooth, and GPS to provide real-time location tracking, training activity monitoring, and multi-purpose functionalities. Traditional collars have been upgraded to smart-connected versions, offering pet control, animal welfare, and organization benefits for pet owners. Employed pet owners with expendable income and a concern for their pet’s safety and wellbeing are driving the market’s organic growth. Events like pet shows and exhibitions serve as key platforms for showcasing these innovative collars. Patents and organizational collaborations are crucial in ensuring product uniqueness and market differentiation. Animal welfare organizations and veterinary clinics are increasingly employing smart-connected collars to monitor and manage animal illnesses using sensors. The pet control features ensure pets stay safe, while the training activity monitoring helps in maintaining their health and fitness. Overall, the market’s potential is vast, with the growing spending power of pet owners and the increasing popularity of pet wearables.

Market Research Overview

Smart-connected pet collars are innovative devices designed to enhance pet care and monitoring for pet owners with busy lifestyles. These collars use Wi-Fi and Bluetooth technology to connect with a smartphone app, allowing pet owners to track their pet’s location in real-time, monitor training activities, and receive alerts for important information. These multi-purpose tools go beyond traditional collars, offering health features such as temperature monitoring and buzzer alerts for safe zones. The pet wearable industry is experiencing organic growth strategies through study and development, with new technology and consumer consciousness driving demand. Smart-connected collars are becoming essential tools for working individuals with hectic lifestyles and hectic workplaces, providing peace of mind and ensuring the well-being of their pets. Dogs and cats are the primary beneficiaries of these smart devices, with companies like PetPace, Scollar, Wagz, Whistle Labs, FitBark, Radio Systems, and others leading the way. These collars offer pet health monitoring, animal welfare, and pet control features, making them indispensable for pet owners. The pet monitoring market is expected to grow significantly, with employed people spending more on their pets due to their emotional attachment and expendable income. Smart-connected collars are a promising area of growth, with companies investing in patents, events, and inorganic growth strategies to expand their reach and offer new features. These collars are customizable, allowing pet owners to personalize them to their pet’s unique needs and preferences. With GPS technology, pet owners can keep track of their pet’s location, ensuring their safety and security. Additionally, sensors can monitor pet actions, providing valuable insights into their health and well-being. Overall, smart-connected pet collars offer a range of benefits for pet owners and their pets, making them an essential tool for managing pet care in today’s hectic world.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Distribution ChannelOfflineOnlineApplicationDogsCatsGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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China’s Long March: The Journey Goes On

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MACAO, Oct. 21, 2026 /PRNewswire/ — This is a report from Xinhua News Agency:

There is a chapter of history every Chinese child learns in school.

There is a poem that generations of Chinese people have learned by heart.

There is a song millions can sing from its very first notes.

In stories, in verses, in melodies, they all point to the same chapter of history: the Long March.

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SOURCE Xinhua News Agency

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Target Makes it Easier for Guests to Discover Stylish Holiday Gifts They Can’t Wait to Give

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Target is offering more than 8,000 new gifts, with more than half exclusive to the retailerMost new holiday items at Target are $20 or less, including thousands $5 and underNew AI-powered shopping experiences, daily deals and early Black Friday savings simplify gifting

MINNEAPOLIS, Oct 21, 2026 /PRNewswire/ — Target Corporation (NYSE: TGT) is putting gifting at the heart of the holidays, bringing guests more than 8,000 new stylish gifts they can’t wait to give. More than half of the new assortment is available only at Target, with thousands of gifts priced at $5 and under. New AI-powered shopping experiences, fresh ways to discover gifts and deals throughout the season will make it easier for guests to find something special for everyone on the list.

“This holiday season, guests will see and feel the changes we’ve been making across Target, bringing together the style, design and value they expect from us with an experience that makes shopping easier and more inspiring,” said Michael Fiddelke, chief executive officer, Target. “We know guests turn to Target for gifting, gathering and everything in between, and our team is ready to help busy families discover more joy in those moments throughout the season.”

Stylish gifts at an incredible value
As consumers continue to look for affordable ways to give gifts that feel special, Target is leaning into one of the season’s biggest trends: luxe-for-less gifting. This year’s assortment includes 100% cashmere (excluding functional trim) starting at $25, pajamas for all from $10, festive decor from $5, faux fur throws at $30, top toys from LEGO, Barbie and Nintendo, new and exclusive gifts from prestige, emerging and global beauty brands at Target Beauty Studio, nostalgic sweet treats and host gifts from Favorite Day and exclusive finds for sports and wellness fans, making it easy for guests to find gifts that feel elevated at every price point.

“Guests tell us they want to give gifts that are thoughtful and personal, while feeling good about what they’re spending,” said Cara Sylvester, executive vice president and chief merchandising officer, Target. “That’s why we’ve brought together the brands they love, exciting trends and unexpected finds they won’t see anywhere else — all at prices that make it easier to get that ‘I can’t wait to give this’ gift.”

More ways to discover the perfect gift
New this season, Ask Target, an AI-powered shopping assistant available in beta on Target.com and the Target app, helps guests find inspiration, narrow their choices and shop with confidence and ease. Additional AI-powered features and a digital holiday kids catalog offer more ways to discover gifts for everyone on the list.

Target’s new Academy of Giftology holiday marketing campaign, launching in November, will tackle familiar gifting dilemmas with playful inspiration to help guests gift it their all and find gifts they’ll be excited to give.

More ways to save, from the first gift to the last
Beginning Nov. 1, guests can shop a new Deal of the Day every day through Dec. 24, with a first-ever one-day preview of upcoming offers to help them plan ahead. Early Black Friday deals run Nov. 5–7, followed by new limited-time offers every weekend throughout the holiday season.

The joy of gift giving
Through Target’s partnership with St. Jude Children’s Research Hospital, guests can give a gift that helps give back with the Gigglescape St. Jude bear, with a donation tied to each purchase while supplies last.

About Target
Target Corporation (NYSE: TGT) brings together style, design and value to offer a distinct assortment and elevated shopping experience across more than 2,000 U.S. stores and online. Powered by more than 400,000 team members, Target serves millions of families each week and invests in the communities where they live and work to support growth and opportunity for all.

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SOURCE Target Corporation

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illumend CEO: Building a COI Tracker with AI Is Easy. Verifying Insurance Compliance Is Not.

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Kristen Nunery warns that homegrown Certificate of Insurance tracking tools can create a false sense of security when businesses mistake collecting insurance documents for verifying coverage and compliance

INDIANAPOLIS, Oct. 21, 2026 /PRNewswire/ — As general-purpose artificial intelligence (AI) makes it easier for businesses to build their own software, Kristen Nunery, founder and CEO of illumend, is warning construction and property management companies against a costly misconception: that building a Certificate of Insurance (COI) tracking system is the same as verifying that contractors and other third parties have the insurance coverage their contracts require.

In her new article, “You Can Build a COI Tracker with AI. That Doesn’t Mean You Should,” Nunery explains that general-purpose AI tools such as ChatGPT can help businesses create applications that collect certificates, track expiration dates, and automate reminders. But those capabilities address only part of the insurance compliance process. Determining whether coverage satisfies contractual requirements involves interpreting insurance documents, reviewing endorsements, identifying exclusions and resolving discrepancies that basic tracking software may overlook.

“AI has democratized the ability to build software. It hasn’t democratized the expertise to make the right insurance decision,” said Nunery, who has spent 16 years in insurance compliance. “If you don’t have a compliance process today, you’re not automating a process. You’re automating your best guess.”

Why a COI Tracker Is Not an Insurance Compliance Verification System

According to Nunery, the critical distinction is between tracking the existence and expiration of insurance documents and verifying whether the underlying coverage meets contractual obligations.

A homegrown COI tracker may confirm that a certificate is current, record policy limits, and flag missing documents. But a current certificate does not necessarily mean a contractor is adequately insured or compliant with an agreement’s terms.

For example, a subcontractor may submit a certificate showing sufficient general liability limits and additional insured status. Yet the underlying endorsement may be a CG 20 10 covering ongoing operations only, while the contract also requires completed-operations coverage under a CG 20 37 or equivalent endorsement. A basic tracker could mark the subcontractor as compliant despite the missing coverage.

“The tracker didn’t misread anything,” Nunery said. “It never had the contract requirement, the endorsement language, or the connection between the two.”

Other potential gaps include incorrectly named insured entities, missing endorsements, inadequate completed-operations coverage, and policy provisions that fail to satisfy contractual insurance requirements. Identifying these issues requires evaluating insurance evidence in context, not simply extracting data from a certificate.

Why Insurance Compliance Verification Requires Specialized Technology

Nunery argues that businesses seeking to move beyond basic COI tracking need technology designed specifically for insurance compliance verification, with insurance expertise embedded in how the system evaluates coverage.

Unlike homegrown tracking tools, specialized compliance platforms such as illumend compare insurance documents against established contractual requirements, examine supporting endorsements, identify coverage gaps, and explain findings that require attention.

This approach powers Lumie, illumend’s specialized AI-powered insurance compliance expert. Lumie reviews certificates and endorsements against established requirements, flags potential deficiencies and provides supporting evidence for its determinations, while allowing compliance professionals to review and resolve exceptions.

“AI should do more than flag a problem. It should show you what it found, which requirement it evaluated, and the evidence behind its assessment,” Nunery said. “Lumie applies insurance expertise at scale and creates a clear record of its findings, so teams can act on routine determinations efficiently and focus their attention on exceptions that need a closer look.”

Nunery’s perspective draws on her experience building myCOI, whose technology has reviewed more than 45 million insurance documents and identified more than 2 million coverage gaps before they became claims, according to company figures.

Build a COI Tracker or Buy a Compliance Platform? The Questions Businesses Should Ask

For organizations considering building their own COI software, Nunery recommends first determining whether they need a document-tracking application or a comprehensive insurance compliance verification system.

Basic tracking needs may be addressed with spreadsheets, conventional software, or applications built with general-purpose AI. But verifying compliance requires substantially more: translating contractual insurance requirements into rules, reviewing endorsements and policy evidence, identifying exceptions, documenting decisions, and maintaining an auditable compliance process.

Businesses must also consider who will keep insurance requirements current, validate the system’s determinations, investigate discrepancies, and maintain the records needed to support compliance decisions during claims or audits.

“Building the software happens once,” Nunery said. “Running a compliance system means keeping requirements, evidence, follow-ups, decisions and the audit trail current, every day it’s in use.”

To read Nunery’s full article, visit https://www.illumend.ai/evaluation-buying/build-vs-buy-coi-tracking-software-ai

About illumend
Founded in 2025, illumend™ is the AI-powered platform redefining how businesses manage third-party insurance compliance and risk. Backed by myCOI, the leader in third-party insurance compliance management with more than 16 years of expertise, illumend reimagines compliance by guiding every step of the process—from document review and expiration tracking to risk flagging, communication, and resolution—within one intuitive system. Built on myCOI’s institutional foundation—having processed more than 45 million documents, managed over 1.2 million agreements, cleared more than 750,000 third-party partners, and identified more than two million coverage gaps before claims—illumend brings this depth of compliance intelligence into an AI-native platform. At its core is Lumie, illumend’s conversational AI guide that reads complex insurance documents, flags issues in real time, and explains them in language anyone can act on. To learn more, visit https://www.illumend.ai.

Media contact:
Michael Tebo
Gabriel Marketing Group (for illumend)
Phone: 571-835-8775
Email: michaelt@gabrielmarketing.com

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SOURCE illumend

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