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Zappi Unveils AI Quick Reports, Accelerating Data-Driven Decision Making for Insights Teams

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New AI-powered feature streamlines the path from data collection to actionable insights with instant, tailored reports.

BOSTON, Sept. 5, 2024 /PRNewswire-PRWeb/ — Zappi, the leading consumer insights platform, today announced the launch of AI Quick Reports, a new feature that instantly turns raw survey data into actionable reports ready to share with stakeholders.

“Brands that thrive innovate at the pace of consumers, bringing insights into every decision,” said Steve Phillips, CEO of Zappi. “AI Quick Reports help insights teams use AI to quickly turn raw data into valuable insights, allowing them to focus more on strategy and consumer-centricity.”

Integrated into Zappi’s innovation suite of products, AI Quick Reports significantly reduces the gap between data collection and decision-making. With just one click, users can generate tailored reports that summarize qualitative and quantitative consumer data into rich insights, saving time and enabling insights teams to make consumer-centric decisions by bringing the voice of the consumer to the forefront of the innovation process.

“Brands that thrive innovate at the pace of consumers – and bring rich insights into every decision,” said Steve Phillips, CEO and co-founder of Zappi. “AI Quick Reports reimagines how insights teams can harness AI to put consumers at the center of their creative thinking. By fast-tracking the ability to turn raw data into rich consumer insights, we can empower insights teams to spend less time managing research projects and spend more time influencing strategy; that’s how brands become truly consumer -centric.”

AI Quick Reports leverages advanced large language models (LLMs) to automatically analyze research data, providing a concise yet detailed overview of both qualitative and quantitative insights. Embedded across Zappi’s suite of innovation products, this feature reduces the time spent sifting through data, allowing insights teams to focus on developing innovative products and solutions that truly resonate with consumers. Reports can be accessed directly on the platform or exported for distribution across the organization, enabling teams to:

Get a Better Starting Point: AI Quick Reports deliver an instant, in-depth analysis of how your concept is being received, what to optimize, and why—providing a head start on understanding the impact of your ideas.

AI Quick Reports is now available within Zappi’s innovation suite of products, including Activate It and Activate It Early, and soon to be available across its key advertising tools.

To experience AI Quick Reports and see how they can transform your research process, please visit https://www.zappi.io/web/news/AI-Quick-Reports-Zappi/.

About Zappi
Zappi is the leading consumer insights platform that makes you smarter the more you use it. We help brands make every advertising and product idea better than their last through faster, more affordable, and better consumer insights. Our mission is to help businesses become truly consumer-centric by bringing consumers into every stage of the creative process.

Zappi has been named the Best Marketing Insights Platform by the 2023 MarTech Breakthrough Awards and one of the hottest martech companies by Business Insider, and our award-winning culture has been recognized by Fast Company, Comparably, Quirks, Great Place to Work, and more.

A certified B-Corp, Zappi is committed to net-zero, fostering a diverse and equitable workplace, and using our technology to benefit the communities we serve. With over 300 employees in more than 13 countries, we are a hybrid company where career growth is equitable for everyone, whether you do your best work fully remotely, from an office, or a mix of the two.

Media Contact

Vinny Frazzetto, Zappi, 3128184144, vincent.frazzetto@zappistore.com, https://www.zappi.io/web/

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SOURCE Zappi

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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