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Beko AI product transformation continues to gain momentum boosting efficiency, personalizing customer experience and respecting the planet

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2 years ago

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Europe’s largest white goods company[1] ramps up integration of AI with Adaptive Washing, Autonomous Cooking, AI-powered Energy Management and Pioneering Predictive Maintenance for Appliances

ISTANBUL, Sept. 6, 2024 /PRNewswire/ — Beko, a global leader in home appliances, has unveiled a series of innovative, new artificial intelligence (AI) enhancements across its range of Smart Home products. AI is now the driving force behind Beko’s long term product strategy and vision, enabling the company to deliver home appliances that are smarter, hyper-personalized to meet modern consumer needs, and significantly more environmentally sustainable.

A surge in demand for smart home appliances has seen sales jump to over 16% in the EU in the first half of 2024. The newly unveiled Smart Home technology is part of Beko’s mission to use AI to encourage and lead positive change in the industry and includes pioneering enhancements across its Adaptive Technologies, Autonomous Cooking, AI-powered Energy Management and Predictive Maintenance capabilities.

“AI is revolutionizing the way we interact with our homes, making our daily routines more intuitive and efficient,” explained Hakan Bulgurlu, Beko’s CEO. “At Beko, we’re harnessing its power to innovate on appliances that learn, adapt, and anticipate our needs. From self-improving cooking to personalised adaptive washing and dynamic cooling algorithms, we are dedicated to transforming the home experience. By optimizing the use of resources and reducing our carbon footprint through smarter appliances, we aim to create a future where home living is seamless and sustainable. The advancements we’re making in AI are key to our mission of delivering cutting-edge technologies that benefit our customers and respect the planet we all call home.”

Beko devised an all-encompassing program to encourage the use of AI among internal and external stakeholders structured around three pillars: Talent and People, Products and Platforms, and Technology Infrastructure. As part of the program, Beko’s newly unveiled AI-assisted product releases include:

Personalised washing that learns and adapts to the user: Beko has unveiled its new AI-powered Adaptive CustomWash/CustomDry functionality that enables washing habits to be dynamically personalized and modified according to user preferences. Working alongside Beko’s HomeWhiz application, CustomWash/CustomDry analyzes user inputs and learns washing habits using AI to create a premium customer experience. Test results for washing machines have revealed shorter cycles of up to 20% and improved washing performance by up to 25%*.Optimal AI-assisted cooking experiences: Beko brings AI-assisted camera technology to its Smart Home ovens, delivering a self-improving cooking experience for optimal results in the kitchen whatever the dish. With food recognition and cooking suggestions across more than 30 different food types, the new Beko Autonomous Cooking technology uses AI to finish cooking according to personalized browning levels. In conjunction with the Beko HomeWhiz application, timelapse videos enable users to monitor food in the oven remotely to ensure no culinary experience is left to chance.AI-powered energy management: The HomeWhiz application tracks energy and water consumption in connected devices, helping reduce their environmental impact with personalised intelligent recommendations and energy saving modes. An AI powered cooling algorithm, CoolAdapt, dynamically adjusts to user habits and environmental conditions to maximise energy savings, achieving up to 20% energy efficiency compared to some of the conventional cooling methods**.AI predictive maintenance for smart home appliances: Beko is proud to launch a new AI-driven Predictive Maintenance model that constantly monitors appliances to detect and alert users to possible errors well in advance. The model delivers vastly improved device uptime, improved customer satisfaction, reduced services costs, and a prolonged product lifecycle. Currently available for Beko Refrigerators and to be expanded to other product categories, it alerts users to potential issues days in advance of breakdown through the Beko HomeWhiz application.

 Disclaimers:

*The reference program is the Cotton 40⁰ Intense and the result is based on testing of the 7178557200-model number under standard conditions. Results may vary in actual scenarios. / The reference program is the Cotton 30⁰ Fast and the result is based on testing of the 7178557200-model number under standard conditions. These results are obtained by comparing the scenario where the consumer does not benefit from the CustomWash/CustomDry feature with the scenario where they benefit. Results may vary in actual scenarios.

**Based on the test results with combi type 83 cm cabinet, the comparison of energy use at factory-set temperatures has been conducted with and without the application of AI technology. Please note that actual results may vary based on usage conditions and personal habits. Please be advised that the highlighted energy efficiency results are obtained by comparing the same product model without the CoolAdapt feature activated.

About Beko:

Beko has 55,000 employees throughout the world with its global operations through its subsidiaries in 58 countries and 45 production facilities in 13 countries (i.e. Türkiye, UK, Italy, Romania, Slovakia, Poland, South Africa, Russia, Pakistan, India, Bangladesh, Thailand and China). Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 8 billion Euros in 2023. Beko’s 31 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 3,500 international registered patent applications to date. For the 5th consecutive year, the highest score in the DHP Household Durables industry (based on the results dated 27 October 2023) in the Dow Jones Sustainability Index of the S&P Global Corporate Sustainability Assessment was achieved.** Beko’s vision is “Respecting the World, Respected Worldwide.” www.bekocorporate.com

1. Based on production volumes in 2023, the combined share of Whirlpool’s European major domestic appliance business and Beko’s major domestic appliance, consumer electronics, air conditioning and small domestic appliance businesses. Please see Euromonitor Passport Trade Statistics for details.

*Licensee limited to certain jurisdictions.
**The data presented belongs to Arçelik A.Ş., a parent company of Beko. 

Photo: https://mma.prnewswire.com/media/2498533/Beko_CEO_Hakan_Bulgurlu.jpg
Photo: https://mma.prnewswire.com/media/2498532/Beko_CoolAdapt.jpg
Logo: https://mma.prnewswire.com/media/2452759/Beko_Logo.jpg

 

 

 

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SOURCE Beko

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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24 minutes ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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1 hour ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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1 hour ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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