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Data Security Market to Grow by USD 3.87 Billion from 2023-2027, AI and Strict Data Protection Regulations Drive Transformation – Technavio Report

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NEW YORK, Sept. 6, 2024 /PRNewswire/ — Report with the AI impact on market trends- The global data security market size is estimated to grow by USD 3.86 billion from 2023-2027, according to Technavio. The market is estimated to grow at a CAGR of over 14.8% during the forecast period. Stringent regulations regarding data protection is driving market growth, with a trend towards Increasing focus toward data security automation. However, system integration and interoperability issues poses a challenge. Key market players include Amazon.com Inc., Broadcom Inc., Centrify Corp., Cisco Systems Inc., Cloudera Inc., Fortinet Inc., Hewlett Packard Enterprise Co., Imperva Inc., International Business Machines Corp., McAfee LLC, Microsoft Corp., NetApp Inc., Oracle Corp., Palo Alto Networks Inc., Proofpoint Inc., Sirius Computer Solutions Inc., Sophos Ltd., Thales Group, Varonis Systems Inc., and Zscaler Inc..

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Data Security Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017 – 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 14.8%

Market growth 2023-2027

USD 3866.29 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

14.56

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 33%

Key countries

US, China, Japan, Germany, and UK

Key companies profiled

Amazon.com Inc., Broadcom Inc., Centrify Corp., Cisco Systems Inc., Cloudera Inc., Fortinet Inc., Hewlett Packard Enterprise Co., Imperva Inc., International Business Machines Corp., McAfee LLC, Microsoft Corp., NetApp Inc., Oracle Corp., Palo Alto Networks Inc., Proofpoint Inc., Sirius Computer Solutions Inc., Sophos Ltd., Thales Group, Varonis Systems Inc., and Zscaler Inc.

Market Driver

Data automation is revolutionizing the tech sector, including data security. Automation in data security refers to the use of technology to perform repetitive data security tasks. This trend is gaining popularity due to the increasing complexity of cyberattacks and the understaffed data security teams in organizations. Data security automation tools and platforms can assist in managing hardware and software assets, conducting vulnerability assessments, monitoring data, maintaining asset conditions, and patching systems. By automating these tasks, organizations can improve efficiency, reduce workload, and focus on the business impact of data security solutions. The adoption of data security automation is expected to drive the growth of the global data security market. 

The Data Security Market is experiencing significant growth due to the increasing volumes of digital data and the expanding use of information applications. Cybercrimes, including money theft, lost property, and intellectual property theft, pose a major threat to businesses and individuals. Digitalization trends, such as the proliferation of digital devices, the Internet of Things, and cloud computing, add to the complexity of data security. Data auditing, real-time alerts, risk assessment, and minimization are essential practices to mitigate data breaches. CSIS reports reveal an exponential trend in cyberattacks, with viruses, phishing attempts, and endpoint protection being key concerns. IoT devices, SPDI rules, mobile technology, social media, and Simple Storage Service are also areas of focus. Industry associations, national statistical offices, security organizations, and government entities are collaborating to enhance cybersecurity. Forecasting techniques, including internet penetration and forecasting techniques like exponential trend smoothing, are used to anticipate cyber threats. VPN, AI, and ML are emerging technologies that offer enhanced security solutions. B2C, B2B, and B2G sectors are investing in security testing, Mobile Device Management, and VAT to safeguard their financial statements. Cybersecurity is a critical business priority in today’s digital world. 

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Market Challenges

The integration of data security solutions into various industry verticals, such as BFSI, telecom, transportation, and public- sector firms, is on the rise. However, this trend brings about system integration and interoperability challenges. Organizations often face difficulties in integrating multiple data security systems with their existing IT infrastructure. Technical issues during operations can lead to significant costs and reduced operational efficiencies. Vendors must address these concerns by providing unified data security solutions that can easily integrate with existing systems. Customization of data security solutions can be costly, making it difficult for vendors to cater to individual organization’s unique requirements. Seamless integration of multiple data security systems is crucial to avoid cross-platform issues and ensure the market’s continued growth. Vendors must conduct thorough trials before introducing new solutions to mitigate technical glitches and hacking risks.The Data Security market is expanding rapidly due to increasing challenges in safeguarding sensitive information for Business-to-Consumer (B2C), Business-to-Business (B2B), and Business-to-Government (B2G) transactions. Cyberattacks, VAT fraud, and data thefts pose significant risks to financial statements and business continuity. Industry associations, national statistical offices, and security organizations work together to address these issues. Challenges include cyberattacks, VAT fraud, and data breaches affecting financial statements and business continuity. B2C, B2B, and B2G sectors face these risks. SMEs, PII, IT infrastructure, and Cloud solutions are primary concerns. Next-Generation Firewalls, Advanced Threat Protection, and Endpoint security are essential tools. Cyber hygiene practices, Targeted attacks, Business Continuity Plan, and Sensitive data protection are crucial. Global organizations, regulatory authorities, and emerging startups grapple with data ingestion, structured and unstructured data, Cloud deployment, and On-premises deployment. Financial loss, intellectual property loss, competitive advantages, and business disruption are potential consequences. Financial capabilities and IT security infrastructure are key factors. AI, ML, VPN, and Next-Generation Firewalls are essential technologies. Regulatory compliance and cybersecurity best practices are essential.

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Segment Overview

This data security market report extensively covers market segmentation by

Deployment1.1 On-premises1.2 Cloud-basedType2.1 Large enterprise2.2 SMEGeography3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

 

1.1 On-premises- The Data Security Market is a significant business sector that focuses on safeguarding digital information from unauthorized access, use, disclosure, disruption, modification, or destruction. Companies invest in data security solutions to protect sensitive data, maintain customer trust, and comply with regulations. Growth in digital transformation and increasing cyber threats drive market expansion. Key players include IBM, Cisco, Microsoft, and Symantec.

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Research Analysis

The Data Security market is a critical segment of the technology industry, focusing on safeguarding digital information from cyberattacks for Business-to-Consumer (B2C), Business-to-Business (B2B), and Business-to-Government (B2G) sectors. With the increasing use of technology and the internet, the market’s significance continues to grow. Value-Added Tax (VAT) offices and national statistical offices are also key stakeholders in ensuring data security for financial statements. Cybercrimes, including Odinaff, Danabot, Camubot, Backswap, and others, pose significant threats to data security. Security organizations play a vital role in mitigating these risks through Next-Generation Firewalls, Advanced Threat Protection, Artificial Intelligence (AI), and Machine Learning (ML) solutions. Small and Medium-sized Enterprises (SMEs) are increasingly targeted, making it essential to secure PII and IT infrastructure. Cloud solutions and Information applications are also significant areas of focus, as data volumes continue to grow. Industry associations are crucial in setting standards and best practices for data security. Virtual Private Networks (VPNs) are also essential tools for secure data transmission.

Market Research Overview

The Data Security market is a dynamic and evolving industry that encompasses various sectors including B2C, B2B, B2G, and large enterprises. With the increasing use of technology and digitalization trends, the market is witnessing an exponential trend in cyberattacks, data thefts, identity thefts, and business disruptions. VAT, industry associations, national statistical offices, and security organizations play crucial roles in data security. Cybersecurity threats come in various forms, such as financial statements manipulation, targeted attacks, and data breaches. SMEs, PII, IT infrastructure, Cloud solutions, Endpoint security, and Cyber hygiene practices are key areas of focus. Next-Generation Firewalls, Advanced Threat Protection, and AI, ML are essential tools for securing data. Data volumes continue to grow, driven by digital data generation from various sources, including the Internet of Things, digital devices, and social media. Data Auditing, Data Real-time Alerts, and Data risk assessment are crucial for identifying and mitigating risks. Data minimization, Breaches, Capital loss, Intellectual property loss, and Business Continuity Plan are significant concerns for organizations. Regulatory authorities play a vital role in enforcing data security regulations and compliance. Digitalization trends, such as Cloud deployment and On-premises deployment, require robust IT security infrastructure. Cybercrimes, including money theft, lost property, and intellectual property theft, pose significant risks to organizations. VPN, SPDI Rules, Simple Storage Service, Syxsense, Mobile Device Management, and other security solutions are essential for securing data in various deployment models. Cybercrimes continue to evolve, necessitating the need for advanced security solutions and continuous security testing.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentOn-premisesCloud-basedTypeLarge EnterpriseSMEGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Percent’s Private Credit Infrastructure Enables Trillium Technologies to Launch Compute Credit Investment Marketplace

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Percent’s institutional-grade infrastructure powers deal structuring, investor onboarding, compliance framework and marketplace mechanics to bring private credit products to market

NEW YORK, July 23, 2026 /PRNewswire/ — Percent, the platform powering modern private credit markets through access, liquidity and data, today announced that Trillium Technologies, a diversified investment company, has built its own branded investment marketplace on Percent’s institutional-grade infrastructure. The marketplace introduces Trillium Technologies’ compute credit, convertible note offering, demonstrating Percent’s ability to help companies turn emerging asset classes into investable private credit offerings without building the capital markets stack from scratch.

Compute credits, a unit of prepaid or allocated computing capacity, are one of the most novel structured credit products in the market today. These credits are often used in cloud platforms, AI services, or infrastructure providers that convert monetary value into a fixed pool of usable resources with a specific redemption rate and an expiration window. Yet, they are an emerging, trillion dollar asset class based on the capacity of data centers. The launch comes as demand for AI infrastructure financing is outpacing what traditional capital markets were built to support. Cloud computing companies require new ways to finance capacity and private credit is increasingly becoming a bridge between technological innovation and financial markets. Percent gives companies like Trillium Technologies the capital markets foundation to structure, distribute, and manage these products seamlessly.

“Compute credits represent exactly the kind of emerging asset class that private credit infrastructure should be able to support,” said Prath Reddy, CFA, Co-Founder and CEO of Percent. “Trillium saw an opportunity to bring a novel, real-world asset to investors and needed the capital markets foundation to do it with speed, compliance and operational rigor. That is what Percent was designed to do. Our platform has structured and distributed over $2 billion in private credit, and that infrastructure works whether the underlying asset is a consumer loan portfolio or compute capacity backing AI workloads. We’re building the rails for private credit’s next chapter.”

Percent’s infrastructure supports private credit products across asset classes, giving companies the core systems needed to administer and scale investment products. For a first-of-its-kind asset like compute credits, that foundation helps reduce the time, cost and complexity of building a marketplace while allowing Trillium Technologies to stay focused on its market, investors and long-term growth.

“Compute credits have become one of the defining resources of the digital economy. Trillium is focused on turning that resource into a transparent, liquid, investable asset,” said J. Christopher Mizer, Co-Founder and Chief Executive Officer of Trillium Technologies. “With Percent providing the capital markets foundation behind our marketplace, we can move faster, operate with greater confidence, and leverage our team to build the compute credit economy for investors and innovators.”

As demand for compute power accelerates, driven by AI, data analytics, scientific computing, and large-scale cloud workloads, Trillium bridges technology infrastructure and capital markets by enabling compute to behave like traditional commodities or financial securities.

Trillium Technologies closed its first round on July 10, with subsequent capital raises expected to follow. As the company continues to grow its marketplace, the relationship also expands the Percent ecosystem into a category expected to generate significant deal flow as compute capacity becomes a more important financial asset.

About Percent

Percent is unlocking private credit by enabling efficient access, liquidity optionality, and data for all market participants. Through its digital primary issuance and secondary markets platform, Percent provides all deal counterparties with a unified environment to source, structure, distribute, service and trade private credit assets. Founded in 2018, Percent has facilitated billions in private credit transaction volume across primary issuance and secondary markets — bringing transparency and standardization to a historically fragmented asset class. For additional information, please visit www.percent.com.

About Trillium Technologies, Inc.

Founded in 2025, Trillium Technologies bridges the gap between technology innovation and institutional capital. The company develops and monetizes the emerging asset class of Compute Credits through strategic investment, securitization, and marketplace development for the Archeo Futurus cloud computing platform. Trillium’s mission is to power the future of intelligence by making compute a liquid, tradable, and investable asset.

Disclaimer: Unsecured Notes may involve high risk and are speculative investments. The Unsecured Notes are not secured. In the event of a default, investors may not receive any payments. There is no public market for Unsecured Notes, and none is expected to develop. There is no guarantee that an investment will be profitable or that an investor in Unsecured Notes will receive any payments of principal or interest.

Risks associated with compute credits include expiration, utilization, lock-in, pricing change, non-transferability, opportunity cost, valuation ambiguity, and counterparty risks.

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SOURCE Percent

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Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

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NEW YORK, July 23, 2026 /PRNewswire/ — Emplifi, a leading Autonomous CX platform, today announced the appointment of Omer Sharon as its Chief Product & Technology Officer. Sharon will lead Emplifi’s global Product and Technology organization, overseeing Product Management, Engineering, AI & Data, Architecture, DevOps, Security, and Design as the company accelerates its vision of delivering intelligent, AI-first solutions that transform how brands engage with consumers.

As Chief Product & Technology Officer, Sharon will drive Emplifi’s next chapter of innovation by advancing AI across its autonomous CX platform, engineering organization, and technology strategy. His leadership will help accelerate the development of intelligent, agentic capabilities that empower brands to deliver more personalized customer experiences, improve operational efficiency, and unlock new levels of productivity across marketing, commerce, and customer care.

“Omer joins Emplifi at a pivotal moment, not only for our company, but for the customer engagement industry,” said Ohad Hecht, CEO of Emplifi. “The next generation of customer engagement won’t be powered by disconnected AI tools; it will be driven by intelligent orchestration across the entire customer journey. That’s the vision behind Emplifi Fuel and our Autonomous Customer Experience platform. Omer’s experience building AI-first products and leading global technology organizations will help us accelerate that vision, empowering brands to operate faster, engage customers more intelligently, and achieve better business outcomes.”

Sharon brings more than two decades of experience building and scaling enterprise software products and leading high-performing global product organizations. He spent more than a decade at Emarsys, where he helped shape the company’s product strategy and scale its customer engagement platform through its growth and eventual acquisition by SAP. Most recently, he advised technology companies on AI-first product transformation, helping organizations modernize their operating models, accelerate innovation, and embed AI into their products and product development processes.

“I’m excited to join Emplifi at such a pivotal moment in the evolution of customer experience,” said Omer Sharon, Chief Product & Technology Officer at Emplifi. “AI is allowing us to rethink not only how software is built, but how brands create value for their customers. My focus will be on building products that customers love to use, accelerating innovation through AI, and creating even stronger connections between our product teams and the customers we serve. By combining deep customer insight with intelligent automation, we have an incredible opportunity to help brands deliver more connected, personalized, and impactful experiences at scale.”

Sharon’s appointment underscores Emplifi’s continued investment in advancing Autonomous Customer Experience (A-CX). As the company continues to evolve the Emplifi Fuel platform, Sharon will lead the next phase of product and technology innovation, accelerating the development of AI-powered capabilities that help brands create more intelligent, personalized, and autonomous experiences across marketing, commerce, and customer care.

About Emplifi

Emplifi is the only Autonomous CX platform unifying social marketing, commerce, and customer care for more than 20,000 brands worldwide. Powered by Fuel AI, built on more than 5T of data, and recognized as a leader by leading industry analysts, Emplifi helps enterprise teams orchestrate connected customer journeys and deliver personalized experiences at scale, turning every customer touchpoint into a competitive advantage.

Contact:
Jordan Lukes, Corporate Communications Director, Emplifi
jordan.lukes@emplifi.io

 

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PAXAFE Appoints Mark Talens as Chief Commercial Officer to Accelerate Next Stage of Growth

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Experienced pharmaceutical supply chain and AI strategy executive joins PAXAFE to scale revenue as demand grows for AI-powered decision support in cold chain logistics.

INDIANAPOLIS, July 23, 2026 /PRNewswire/ — PAXAFE, the company delivering AI-powered decision intelligence for cold chain logistics, today announced the appointment of Mark Talens as Chief Commercial Officer (CCO). In this role, Mark will lead PAXAFE’s global sales, delivery, customer support, and partnerships as the company scales to meet rising demand for AI-powered logistics orchestration and quality compliance software—strengthening customer outcomes and trust across pharmaceutical, life sciences, and end-to-end cold chain networks.

“Mark brings a rare combination of deep pharmaceutical supply chain expertise and proven success scaling AI-powered technology platforms,” said Ilya Preston, co-founder and CEO of PAXAFE. “As more life sciences and cold chain organizations look to move from passive visibility to proactive, AI-driven decision-making, Mark’s experience on both the customer and technology sides of that transformation will be instrumental.”

Mark brings more than 25 years of pharmaceutical and supply chain experience to PAXAFE. He joins from ParkourSC, where he served as Executive Vice President, Chief Strategy & Solutions Officer, driving strategic product innovation and applying AI to reshape supply chain decision-making for customers across pharma, life sciences, and consumer goods. His work earned him recognition as a 2025 Supply Chain “Pros to Know” honoree from Supply & Demand Chain Executive.

Prior to his transition into technology, Mark spent 25 years in the pharmaceutical industry, most recently as Associate Vice President of Global Supply Chain Operations at Organon, where he was a founding member responsible for leading the company’s supply chain spin-off from Merck. Between Merck and Organon, he held a wide variety of roles at market, regional and global level as well as leading the Global SC operations and SCM COE. Mark holds a Master of Science degree in Industrial Engineering & Business Administration from Eindhoven University of Technology.

“Complexity across life sciences and adjacent supply chains keeps rising, along with the regulatory burden that comes with it. Most organizations already have the data — what they lack is the context to turn it into a decision. That blind spot drives bias into service levels, patient outcomes, and cost of quality. PAXAFE closes that gap, giving teams a faster path to a complete, contextual, and unbiased end-to-end correlated view of the network” said Mark Talens, CCO, PAXAFE. “PAXAFE’s approach to AI-powered decision support addresses exactly the kind of exception fatigue and inefficiency I’ve spent my career trying to solve — first as a supply chain practitioner, and more recently as a technology executive. I’m excited to join the team and help the industry and customers realize the full value of their visibility investment and drive trust and speed to decision”

About PAXAFE

PAXAFE is a GxP cold chain decision intelligence & quality compliance platform that eliminates silos, digitizes and automates compliance workflows, and empowers teams with contextual intelligence to protect product, reduce cost, and drive toward zero waste.

To learn more about PAXAFE, please visit www.paxafe.com.

Media Contact
Ivan Castro – Ivan@paxafe.com

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SOURCE PAXAFE, Inc.

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