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Data Security Market to Grow by USD 3.87 Billion from 2023-2027, AI and Strict Data Protection Regulations Drive Transformation – Technavio Report

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NEW YORK, Sept. 6, 2024 /PRNewswire/ — Report with the AI impact on market trends- The global data security market size is estimated to grow by USD 3.86 billion from 2023-2027, according to Technavio. The market is estimated to grow at a CAGR of over 14.8% during the forecast period. Stringent regulations regarding data protection is driving market growth, with a trend towards Increasing focus toward data security automation. However, system integration and interoperability issues poses a challenge. Key market players include Amazon.com Inc., Broadcom Inc., Centrify Corp., Cisco Systems Inc., Cloudera Inc., Fortinet Inc., Hewlett Packard Enterprise Co., Imperva Inc., International Business Machines Corp., McAfee LLC, Microsoft Corp., NetApp Inc., Oracle Corp., Palo Alto Networks Inc., Proofpoint Inc., Sirius Computer Solutions Inc., Sophos Ltd., Thales Group, Varonis Systems Inc., and Zscaler Inc..

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Data Security Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017 – 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 14.8%

Market growth 2023-2027

USD 3866.29 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

14.56

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 33%

Key countries

US, China, Japan, Germany, and UK

Key companies profiled

Amazon.com Inc., Broadcom Inc., Centrify Corp., Cisco Systems Inc., Cloudera Inc., Fortinet Inc., Hewlett Packard Enterprise Co., Imperva Inc., International Business Machines Corp., McAfee LLC, Microsoft Corp., NetApp Inc., Oracle Corp., Palo Alto Networks Inc., Proofpoint Inc., Sirius Computer Solutions Inc., Sophos Ltd., Thales Group, Varonis Systems Inc., and Zscaler Inc.

Market Driver

Data automation is revolutionizing the tech sector, including data security. Automation in data security refers to the use of technology to perform repetitive data security tasks. This trend is gaining popularity due to the increasing complexity of cyberattacks and the understaffed data security teams in organizations. Data security automation tools and platforms can assist in managing hardware and software assets, conducting vulnerability assessments, monitoring data, maintaining asset conditions, and patching systems. By automating these tasks, organizations can improve efficiency, reduce workload, and focus on the business impact of data security solutions. The adoption of data security automation is expected to drive the growth of the global data security market. 

The Data Security Market is experiencing significant growth due to the increasing volumes of digital data and the expanding use of information applications. Cybercrimes, including money theft, lost property, and intellectual property theft, pose a major threat to businesses and individuals. Digitalization trends, such as the proliferation of digital devices, the Internet of Things, and cloud computing, add to the complexity of data security. Data auditing, real-time alerts, risk assessment, and minimization are essential practices to mitigate data breaches. CSIS reports reveal an exponential trend in cyberattacks, with viruses, phishing attempts, and endpoint protection being key concerns. IoT devices, SPDI rules, mobile technology, social media, and Simple Storage Service are also areas of focus. Industry associations, national statistical offices, security organizations, and government entities are collaborating to enhance cybersecurity. Forecasting techniques, including internet penetration and forecasting techniques like exponential trend smoothing, are used to anticipate cyber threats. VPN, AI, and ML are emerging technologies that offer enhanced security solutions. B2C, B2B, and B2G sectors are investing in security testing, Mobile Device Management, and VAT to safeguard their financial statements. Cybersecurity is a critical business priority in today’s digital world. 

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Market Challenges

The integration of data security solutions into various industry verticals, such as BFSI, telecom, transportation, and public- sector firms, is on the rise. However, this trend brings about system integration and interoperability challenges. Organizations often face difficulties in integrating multiple data security systems with their existing IT infrastructure. Technical issues during operations can lead to significant costs and reduced operational efficiencies. Vendors must address these concerns by providing unified data security solutions that can easily integrate with existing systems. Customization of data security solutions can be costly, making it difficult for vendors to cater to individual organization’s unique requirements. Seamless integration of multiple data security systems is crucial to avoid cross-platform issues and ensure the market’s continued growth. Vendors must conduct thorough trials before introducing new solutions to mitigate technical glitches and hacking risks.The Data Security market is expanding rapidly due to increasing challenges in safeguarding sensitive information for Business-to-Consumer (B2C), Business-to-Business (B2B), and Business-to-Government (B2G) transactions. Cyberattacks, VAT fraud, and data thefts pose significant risks to financial statements and business continuity. Industry associations, national statistical offices, and security organizations work together to address these issues. Challenges include cyberattacks, VAT fraud, and data breaches affecting financial statements and business continuity. B2C, B2B, and B2G sectors face these risks. SMEs, PII, IT infrastructure, and Cloud solutions are primary concerns. Next-Generation Firewalls, Advanced Threat Protection, and Endpoint security are essential tools. Cyber hygiene practices, Targeted attacks, Business Continuity Plan, and Sensitive data protection are crucial. Global organizations, regulatory authorities, and emerging startups grapple with data ingestion, structured and unstructured data, Cloud deployment, and On-premises deployment. Financial loss, intellectual property loss, competitive advantages, and business disruption are potential consequences. Financial capabilities and IT security infrastructure are key factors. AI, ML, VPN, and Next-Generation Firewalls are essential technologies. Regulatory compliance and cybersecurity best practices are essential.

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Segment Overview

This data security market report extensively covers market segmentation by

Deployment1.1 On-premises1.2 Cloud-basedType2.1 Large enterprise2.2 SMEGeography3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

 

1.1 On-premises- The Data Security Market is a significant business sector that focuses on safeguarding digital information from unauthorized access, use, disclosure, disruption, modification, or destruction. Companies invest in data security solutions to protect sensitive data, maintain customer trust, and comply with regulations. Growth in digital transformation and increasing cyber threats drive market expansion. Key players include IBM, Cisco, Microsoft, and Symantec.

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Research Analysis

The Data Security market is a critical segment of the technology industry, focusing on safeguarding digital information from cyberattacks for Business-to-Consumer (B2C), Business-to-Business (B2B), and Business-to-Government (B2G) sectors. With the increasing use of technology and the internet, the market’s significance continues to grow. Value-Added Tax (VAT) offices and national statistical offices are also key stakeholders in ensuring data security for financial statements. Cybercrimes, including Odinaff, Danabot, Camubot, Backswap, and others, pose significant threats to data security. Security organizations play a vital role in mitigating these risks through Next-Generation Firewalls, Advanced Threat Protection, Artificial Intelligence (AI), and Machine Learning (ML) solutions. Small and Medium-sized Enterprises (SMEs) are increasingly targeted, making it essential to secure PII and IT infrastructure. Cloud solutions and Information applications are also significant areas of focus, as data volumes continue to grow. Industry associations are crucial in setting standards and best practices for data security. Virtual Private Networks (VPNs) are also essential tools for secure data transmission.

Market Research Overview

The Data Security market is a dynamic and evolving industry that encompasses various sectors including B2C, B2B, B2G, and large enterprises. With the increasing use of technology and digitalization trends, the market is witnessing an exponential trend in cyberattacks, data thefts, identity thefts, and business disruptions. VAT, industry associations, national statistical offices, and security organizations play crucial roles in data security. Cybersecurity threats come in various forms, such as financial statements manipulation, targeted attacks, and data breaches. SMEs, PII, IT infrastructure, Cloud solutions, Endpoint security, and Cyber hygiene practices are key areas of focus. Next-Generation Firewalls, Advanced Threat Protection, and AI, ML are essential tools for securing data. Data volumes continue to grow, driven by digital data generation from various sources, including the Internet of Things, digital devices, and social media. Data Auditing, Data Real-time Alerts, and Data risk assessment are crucial for identifying and mitigating risks. Data minimization, Breaches, Capital loss, Intellectual property loss, and Business Continuity Plan are significant concerns for organizations. Regulatory authorities play a vital role in enforcing data security regulations and compliance. Digitalization trends, such as Cloud deployment and On-premises deployment, require robust IT security infrastructure. Cybercrimes, including money theft, lost property, and intellectual property theft, pose significant risks to organizations. VPN, SPDI Rules, Simple Storage Service, Syxsense, Mobile Device Management, and other security solutions are essential for securing data in various deployment models. Cybercrimes continue to evolve, necessitating the need for advanced security solutions and continuous security testing.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentOn-premisesCloud-basedTypeLarge EnterpriseSMEGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Sapient Insights Group Reveals the HR Technology Solutions Ranking Highest in Vendor Satisfaction and User Experience for 2026

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Voice of the Customer badges awarded across 23 HR technology categories, based on 10,000 responses to Sapient’s 2026-2027 Annual HR Systems Survey

LAS VEGAS, Oct. 21, 2026 /PRNewswire-PRWeb/ — Sapient Insights Group today revealed the HR technology solutions ranking highest in vendor satisfaction and user experience in its 2026-2027 HR Systems Survey, now in its 29th year. This year Sapient awarded 630 Voice of the Customer badges across 23 technology categories and three company sizes. The rankings are based on responses from HR professionals representing 6,038 organizations.

Stacey Harris, Chief Research Officer and Managing Partner at Sapient Insights Group, presents the HR technology solutions ranking highest in vendor satisfaction and user experience for 2026.

To help buyers find the providers that fit their organization, the rankings are split into three company sizes: small, mid-sized, and enterprise. Respondents rate their satisfaction with their current solution in each technology category on a scale of 1 to 5, with attention to support and service. Sapient also ranks solutions on user experience. The top five solutions in each category and size earn a badge for vendor satisfaction and a badge for user experience. Three categories with smaller sample sizes (Time Labor Budgeting, Contingent Workforce Management, and Skills Management) are ranked in aggregate across all company sizes.

The survey continues to grow with the HR technology market. New this year, the survey adds Compliance Management to the HR Blueprint, application-level outcome questions, payment models for applications and AI, and finance applications covering Core, Expense, and Planning. It also asks more “why” questions throughout, so the results show not just what organizations are doing but the reasons behind their choices.

“Our Voice of the Customer rankings come straight from HR practitioners, with no sponsorship involved, which is why buyers and vendors both pay attention to them,” said Stacey Harris, chief research officer and managing partner at Sapient Insights Group. “This year we expanded the rankings to cover more of the HR technology landscape, which gives buyers a clearer view of how solutions perform for the specific work they need done, not just at the suite level. It also gives vendors honest feedback from the people who use their products every day.”

The highest-ranking solutions for vendor satisfaction are listed below. Rankings include point solutions, modules within technology suites, and in some cases service providers.

Payroll
Dayforce – Enterprise
isolved – Mid-sized
BambooHR – Small

HR Management
Dayforce – Enterprise
HiBob – Mid-sized
BambooHR – Small

Benefits
Businessolver – Enterprise
Fidelity NetBenefits/PSW – Mid-sized
HiBob – Small

HR Service Delivery: Portal
Dovetail – Enterprise
Workday Help – Mid-sized
isolved – Small

HR Service Delivery: Content Management
Dovetail – Enterprise
DocuSign – Mid-sized
isolved – Small

HR Service Delivery: Employee Help Desk
Dovetail – Enterprise
ServiceNow – Mid-sized
isolved – Small

HR Service Delivery: Engagement Survey
Dovetail – Enterprise
isolved – Mid-sized
BambooHR – Small

Time and Attendance
Darwinbox – Enterprise
isolved – Mid-sized
isolved – Small

Absence Management
Darwinbox – Enterprise
isolved – Mid-sized
BambooHR – Small

Leave Management
Darwinbox – Enterprise
isolved – Mid-sized
isolved – Small

Workforce Scheduling
Darwinbox – Enterprise
isolved – Mid-sized
isolved – Small

Labor Budgeting
isolved – All sizes

Learning
Cornerstone – Enterprise
OpenSesame – Mid-sized
isolved – Small

Recruiting
Indeed – Enterprise
Greenhouse – Mid-sized
BambooHR – Small

Onboarding
Dayforce – Enterprise
isolved (ApplicantPro) – Mid-sized
BambooHR – Small

Performance
Dayforce – Enterprise
HiBob – Mid-sized
BambooHR – Small

Compensation
Dayforce – Enterprise
Payscale Payfactors – Mid-sized
Insperity – Small

Succession
Dayforce – Enterprise
Microsoft Glint – Mid-sized
Paylocity – Small

Rewards and Recognition
Awardco – Enterprise
isolved – Mid-sized
Gifted – Small

Analytics
Visier – Enterprise
Visier – Mid-sized
UKG People Analytics – Small

AI/ML
Visier Vee – Enterprise
Grammarly – Mid-sized
Anthropic Claude – Small

Contingent Workforce Management
ServiceNow – All sizes

Skills Management HiBob – All sizes

The complete Voice of the Customer results, including the top five solutions for vendor satisfaction and user experience in every category and company size, are available here (https://sapientinsights.com/top-vendors/).

Sapient Insights Group will publish detailed survey findings and analysis in its annual HR Systems Research Report on November 6, 2026. The report will be available to purchase here (https://sapientinsights.com/shop/).

About the 2026-2027 HR Systems Survey

Now in its 29th year, Sapient’s HR Systems Survey is the longest-running, most comprehensive survey of the HR technology landscape, and the only fully objective, non-sponsored study of its kind. This year, HR professionals representing 6,038 organizations around the globe took part. The survey now covers 23 technology categories. The annual report includes an in-depth look at each category, along with current and future adoption rates, customer retention, replacement plans, and projected vendor growth.

For more information about the survey and report, schedule a call (https://calendly.com/summerorellano/schedule-a-call-with-sapient-insights-group).

About Sapient Insights Group Sapient Insights Group is a certified women-owned, privately-owned consulting, research, and advisory firm. The company works with organizations in the areas of HR and finance technology; HR strategy and transformation; leadership and culture; change management; talent management; mergers and acquisitions; and project management. The company’s HR Systems Survey is the HR profession’s most trusted source for objective data on the HR technology market and insights to guide buyer investments and vendor product development and marketing. For more information, visit www.sapientinsights.com.

Media Contact

Allison Williams, Sapient Insights Group, 1 4043044748, Info@sapientinsights.com, https://sapientinsights.com/

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SOURCE Sapient Insights Group

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SAJ Debuts First CEC-Approved Systems under Australia’s New Battery Standard at All Energy 2026

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EK70 HS5 and EK90 HS5 on show at Stand M143, with Australia’s Strongest Man at Stand E01 and the SAJ range across three distributor stands

MELBOURNE, Australia, Oct. 22, 2026 /PRNewswire/ — SAJ will exhibit at All Energy Australia 2026 at the Melbourne Convention and Exhibition Centre on 28–29 October. At Stand M143, installers can get their first hands-on look at the EK70 HS5 and EK90 HS5, the first products approved under Australia’s new SA TS 5398 standard.

At 2pm on Wednesday 28 October, DEKRA and CCS will present SAJ with the CEC certificates for the EK70 HS5 and EK90 HS5 on the stand, making SAJ the first brand listed under SA TS 5398. SAJ and DEKRA will also sign a strategic cooperation agreement covering safety, quality and compliance.

On the stand

EK70 HS5 – the all-in-one home energy system, combining hybrid inverter, LFP battery and whole-home backup in one unit. Modular 6, 7 and 9 kWh battery blocks stack to suit the household.EK90 HS5 – the premium tier, with 12,000-cycle cells, nine-layer safety protection, edge AI and a 15-year warranty.B2S and H2 – modular storage and the latest from SAJ’s residential range.elekeeper 5.0 – SAJ’s energy management app, with AI-assisted design, five-minute app commissioning and remote diagnosis.C&I – SAJ’s latest commercial and industrial solutions.

Live demonstrations of the EK70 HS5 and EK90 HS5, elekeeper 5.0 and the C&I range run at 10am on both days and again at 3pm on Wednesday.

Visitors can also play the claw machine on the stand throughout both days to win tennis balls signed by SAJ brand ambassador Alex de Minaur.

Beat Australia’s Strongest Man of 2026 at Stand E01

At Stand E01, near the hall entrance, visitors can take on Bradman Houston, Australia’s Strongest Man 2026, on the high striker. Bradman will be there each day. Anyone who beats his score wins!

Bradman recently partnered with SAJ and Sydney Solar & Electrical on a video series about lifting technique and fitness for solar installers, now on SAJ’s Instagram.

SAJ across the floor

The SAJ range is also on show with the company’s three national distribution partners, for stock, pricing and account conversations:

One Stop Warehouse – Stand EE113, with the EK90 HS5 on displaySupply Partners – Stand L135Tradezone – Stand S113

“All Energy is where the industry sees what’s next, and for SAJ that’s the EK70 HS5 and EK90 HS5,” said Alan Li, the Sales Director of SAJ Electric Australia. “Installers told us they want one integrated system that’s faster to install and that they can stand behind. Being the first brand listed under SA TS 5398 is the proof. We’d love installers to see both systems up close at Stand M143, and to try their luck against Bradman at E01 while they’re there.”

Visit SAJ

Where: Stand M143 (Beat the Strongest Man at Stand E01), Melbourne Convention and Exhibition CentreWhen: Wednesday 28 – Thursday 29 October 2026More information: au.saj-electric.com

About SAJ

Founded in Guangzhou in 2005, SAJ (Guangzhou Sanjing Electric Co., Ltd.) is a specialist in smart energy storage, delivering integrated solutions across solar generation, battery storage, energy management and EV charging for residential and commercial customers. SAJ has operated in Australia since 2013 and works with three national distribution partners – One Stop Warehouse, Supply Partners and Tradezone – backed by local technical support and warranty infrastructure.

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SOURCE SAJ

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Starvia Automotive Expands Used-Car Exports to Afghanistan and Iran

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GUANGZHOU, China, Oct. 22, 2026 /PRNewswire/ — Starvia Automotive has added Afghanistan and Iran to the destinations covered by its used-car export business, the company said on Oct. 21, as it focuses on used vehicles built to Chinese-market specifications. Buyers in both markets can now request an assessment of a specific vehicle before an order is confirmed.

What the review covers

For a used vehicle, the model name alone does not determine whether an export order can proceed. Year of manufacture, vehicle identity, condition, ownership documents and destination import rules are reviewed for each request, together with carrier acceptance, transit requirements and payment restrictions, according to the company.

Starvia cited two listings in its online used-car catalog as examples of the process: a 2023 Volkswagen Polo and a 2021 Volkswagen Tharu. The company said the listings show published stock and do not confirm that either unit is available or eligible for import into both markets. Stock, vehicle records and destination suitability are confirmed before a model is presented as an order option.

How an inquiry is handled

Inquiries are submitted through the company’s online form, which asks for destination city, importer details, preferred vehicle, quantity and purchasing timeframe. Starvia said the information is used to identify suitable vehicles, check documentation and seek a transport option, and that alternatives can be discussed if the first model does not meet the requirements.

An Arabic-language version of the site is available at https://www.starviaauto.com/ar?utm_source=prnews for buyers who prefer Arabic.

Any vehicle offer, freight estimate or shipment timing remains subject to commercial, regulatory and logistics checks, the company said. Buyers should obtain destination-side import approval before committing to a purchase.

About Starvia Automotive

Starvia Automotive is a Guangzhou-based exporter of new and used vehicles. Its online catalog lists used cars with vehicle history and inspection information for buyers in multiple regions.

View original content:https://www.prnewswire.co.uk/news-releases/starvia-automotive-expands-used-car-exports-to-afghanistan-and-iran-302915298.html

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