Technology

Guideline Launches First Cross-Media Ad Spend Visibility into China

Published

2 years ago

September 8, 2024

Advertisers, Media Now Able to Track Chinese Ad Demand with Guideline

SYDNEY, Sept. 9, 2024 /PRNewswire/ — Guideline, the world’s leading provider of advertising intelligence and media planning solutions, has today delivered the first cross-media visibility into Chinese media expenditure with the launch of its single-source Chinese ad spend solution.

This expansion of Guideline into China gives all media stakeholders the first cross-media view of ad spend into one of the world’s largest ad markets.

China is the sixth country in which Guideline publishes ad spend data sourced from its unique partnerships with the world’s leading media agencies, giving global advertisers, media owners, and platforms the ability to gain an accurate, single-sourced view of media and product category demand across the US, UK, Australia, Canada, NZ markets, and now China.

Designed in partnership with Guideline’s SMI China Agency Advisory Board, comprised of senior leaders from each contributing media agency, the offering is specifically curated for international advertisers and others with interests in the Chinese Mainland media market.

“We are very excited about the insights we have created with our global partners. Our data delivers the first cross-media view of ad spend trends in China, and with such a large proportion of ad spend going to China, Guideline is the only solution for industry players who need to understand how to maximize their investments in this important market,” said David Hahn, Guideline COO.

In Guideline Spend, Chinese ad expenditure is reported in RMB and updated monthly. According to Guideline Pool contributors,

Digital Media’s share of total Chinese ad spend outpaces any other major international market at 82%Social Media gains the largest share of ad spend across all media sectors, at 40.5%. It continues to grow with the value of ad spend to Social Platforms, +7.4% so far this year to July, while bookings to Social Video sites increased +12.7%Outdoor Media is the second largest media in China, with 13% of all ad spend year-to-dateBeauty/Grooming and Clothing/Fashion Accessories are the market’s largest product categories, followed by Consumer ElectronicsBeauty/Grooming’s share of ad spend to Social Platforms (such as Xiao Hong Shu, Weibo and WeChat) dipped 3.4 percentage points in the first half of this year to 29.6%

“The media marketplace in China is more digitally focused than in other countries and this has seen huge growth in social media, influencer marketing, and live streaming within ecommerce platforms so we’re providing great insights to multinational advertisers about how their own markets may evolve,” Hahn said.” With Guideline now delivering the first view of product category spend across Chinese media owners, multinational advertisers can finally gain an accurate view of their share of ad spend within this market.”

Guideline has appointed Doug Pearce, the former CEO and chairman of OMG China, to lead its China-based operations.

To learn more about Guideline Spend in China, please contact China Managing Director Doug Pearce: Doug.Pearce@guideline.au or APAC Managing Director Jane Ractliffe: Jane.Ractliffe@Guideline.ai.

About Guideline

Guideline was formed with the combination of Standard Media Index, SQAD and Lumina. Guideline is the leading source of advertising pricing and spend data as well as media planning solutions. SMI accesses actual spend from the world’s largest media buying groups, as well as leading independents, and then organizes that data to create a clear, granular, and easy-to-use database for our clients and agency partners. By aggregating this data, Guideline offers detailed ad intelligence across all media types, including Television, OTT, Digital, Out of Home, Print and Radio. Data can be segmented by ad types, publishers, product categories, and many other dimensions.

View original content:https://www.prnewswire.com/apac/news-releases/guideline-launches-first-cross-media-ad-spend-visibility-into-china-302241335.html

SOURCE Guideline

Technology

FranklinWH Introduces Enhanced 15 kWh aPower in Australia and New Zealand

Published

50 minutes ago

May 3, 2026

Expansion comes as policy shifts and rising power costs accelerate demand for residential energy storage

SYDNEY, May 4, 2026 /PRNewswire/ — FranklinWH, a leading provider of whole-home energy management and battery storage solutions, today announced the launch of its enhanced 15 kWh aPower battery in Australia and New Zealand, as demand for residential energy storage continues to grow, driven by evolving policy settings and increasing interest in energy independence.

The updated aPower builds on the company’s established platform, increasing usable capacity from 13.6 kWh to 15 kWh and raising warrantied throughput from 43 MWh to 60 MWh, an increase of 40 percent. These updates deliver more usable energy over the life of the system while maintaining the same footprint and price.

“The energy landscape is shifting quickly, and more homeowners are thinking beyond the upfront specs to what really pays off over time,” said Steve Ruskin, General Manager of FranklinWH Australia. “This upgrade is about delivering more performance over the life of the system, more usable energy, greater throughput, while staying true to our ‘buy once, buy right’ philosophy.”

The increase in warrantied throughput translates into savings for homeowners. Based on typical usage patterns and an electricity rate of A$0.35 per kilowatt-hour, the additional throughput may represent up to approximately A$5,950 in value over the lifetime of the system. The increase in usable capacity also improves energy density, lowering the effective cost per kilowatt-hour and supporting more efficient use of stored energy.

The 15 kWh configuration also aligns with current and upcoming policy frameworks benefitting residential battery adoption. This includes the updated Cheaper Home Batteries Program, with changes coming into effect for Australian homeowners from 1 May, 2026, helping households maximise value as incentives continue to evolve.

As the residential battery market expands, FranklinWH continues to focus on reliability and system performance. The aPower incorporates design elements to support durability, including structural reinforcement to reduce cell stress over time, per-cell temperature monitoring, and the separation of the battery pack and control systems to maintain reliable performance.

“We believe performance should be measured over years, not just at installation,” Ruskin added. “We focus on building systems that deliver consistent, reliable results over time. That long-term perspective is what ultimately defines value for homeowners.”

The aPower is designed to operate as part of the FranklinWH System, an integrated home energy management platform that coordinates energy generation, storage, and consumption. The system is designed to optimise multiple energy inputs, provide reliable backup power, and support more efficient and independent energy use at the household level.

About FranklinWH

FranklinWH Energy Storage is the manufacturer of the FranklinWH System. FranklinWH is a market-oriented, research-driven company focused on next-generation residential energy management and storage solutions. Located in Macquarie Park, Sydney with a global head office in the San Francisco Bay Area, FranklinWH’s team has decades of experience in energy systems, from design, through manufacturing, to sales and installation. FranklinWH is AVL-listed with multiple financial institutions.

Contact: Media@franklinwh.com

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/franklinwh-introduces-enhanced-15-kwh-apower-in-australia-and-new-zealand-302759086.html

SOURCE FranklinWH Australia Pty Ltd

Technology

Peninsula Visa Launches Comprehensive OCI Processing Services

Published

3 hours ago

May 3, 2026

Peninsula Visa, a trusted leader in immigration and visa processing services with over 50 years of expertise, today announced the launch of its comprehensive Overseas Citizen of India (OCI) processing services. To celebrate this milestone, Peninsula Visa is offering new users an exclusive 20% discount with promo code OCI20 at checkout.

SAN JOSE, Calif., May 3, 2026 /PRNewswire-PRWeb/ — Peninsula Visa, a trusted leader in immigration and visa processing services with over 50 years of expertise, today announced the launch of its comprehensive Overseas Citizen of India (OCI) processing services. To celebrate this milestone, Peninsula Visa is offering new users an exclusive 20% discount with promo code OCI20 at checkout.

For 50 years, Peninsula Visa has helped families navigate immigration. OCI processing is one of our most impactful services, connecting the Indian diaspora to their heritage. We’re proud to bring our expertise to help families secure OCI status with confidence. Evan James, CEO

A Full Suite of OCI Services

Peninsula Visa’s OCI services cover every stage of the OCI lifecycle, ensuring that members of the Indian diaspora receive expert support from start to finish.

The four service types now available are:

New OCI Application — For foreign nationals of Indian origin, spouses of Indian citizens or existing OCI card holders, and minor children with at least one Indian parent applying for OCI status for the first time.OCI Card Renewal — For card holders whose OCI card has expired, or whose linked passport has been renewed or replaced and requires an updated booklet.Re-issuance (Age Milestones) — OCI cards must be re-issued when minors reach the age of 18 and again when card holders turn 50, due to significant changes in appearance. Peninsula Visa guides clients through both transitions seamlessly.Miscellaneous OCI Services — Covering corrections to existing records, lost or damaged card replacement, address changes, and other administrative updates to the OCI file.

Why Choose Peninsula Visa for Your OCI Application

Peninsula Visa brings decades of institutional knowledge and a client-first philosophy to every OCI case.

Key value propositions include:

Expert Guidance — Dedicated OCI specialists with deep knowledge of consulate requirements, eligibility rules, and documentation standards across all service types.High Approval Rate — A meticulous multi-stage review process that identifies and resolves issues before submission, dramatically reducing the likelihood of rejection or delay.Fast Turnaround — Standard processing in 12-15 Business Days for most OCI service types, with real-time status updates throughout the process.End-to-End Support — Personalized document checklists, secure document uploads, expert form preparation, consulate submission, and post-submission tracking — all in one place.

Launch Promotion

Save 20% on any OCI service — new users only

OCI20

Enter code OCI20 at checkout. Available to new users. No expiration date.

Leadership Perspective

“For 50 years, Peninsula Visa has helped individuals and families navigate the complexities of immigration documentation. OCI processing is one of the most impactful services we have ever added — it directly connects the Indian diaspora to their heritage country in a lasting, meaningful way. We are proud to bring our proven expertise and client-centric approach to this important service, and we look forward to helping thousands of families secure their OCI status with confidence.”

Founded in 1975, Peninsula Visa has built its reputation on precision, transparency, and a genuine commitment to client outcomes. The addition of OCI processing services reflects the company’s ongoing mission to expand its offerings to meet the evolving needs of immigrants and their families across the United States.

Get Started Today

Eligible applicants can begin their OCI journey by visiting Peninsula Visa’s dedicated OCI Services page. New users can take advantage of the 20% launch discount by entering promo code OCI20 at checkout when selecting any OCI service type.

Media Contact

Evan James, Peninsula Visa, 1 4087277515, media@peninsulavisa.com, https://peninsulavisa.com/

View original content to download multimedia:https://www.prweb.com/releases/peninsula-visa-launches-comprehensive-oci-processing-services-302760544.html

SOURCE Peninsula Visa

Technology

Peninsula Visa Launches Comprehensive OCI Processing Services

Published

3 hours ago

May 3, 2026

A Full Suite of OCI Services

Peninsula Visa’s OCI services cover every stage of the OCI lifecycle, ensuring that members of the Indian diaspora receive expert support from start to finish.

The four service types now available are:

Why Choose Peninsula Visa for Your OCI Application

Peninsula Visa brings decades of institutional knowledge and a client-first philosophy to every OCI case.

Key value propositions include:

Launch Promotion

Save 20% on any OCI service — new users only

OCI20

Enter code OCI20 at checkout. Available to new users. No expiration date.

Leadership Perspective

Get Started Today

Media Contact

Evan James, Peninsula Visa, 1 4087277515, media@peninsulavisa.com, https://peninsulavisa.com/