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NIL Platform NILLY Announces Strategic Partnership with Harlan Capital Partners to Empower Student-Athletes

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2 years ago

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The Partnership earmarks up to $200 million to help student-athletes to unlock the earning potential of their NIL rights.

NEW YORK, Sept. 9, 2024 /PRNewswire/ — NILLY, a financial technology platform co-founded by NBA champion Kendrick Perkins to enable, empower, and enrich student-athletes in the Name, Image, and Likeness (“NIL”) era, today announced a strategic partnership with Harlan Capital Partners, a leader in specialized private credit investments. The collaboration earmarks up to $200 million to be advanced to current and committed college athletes and will allow NILLY to further develop and enhance the first-of-its-kind platform.

Launched in February 2024, NILLY addresses many of the unique challenges faced by student-athletes in the rapidly evolving NIL era. In exchange for licensing their NIL rights, NILLY provides athletes with upfront license payments, access to financial education resources and advisors, additional NIL earning opportunities, and optimization of those NIL rights. Since its launch, NILLY has proven to be incredibly popular, attracting athletes attending schools including Stanford, UCLA, West Virginia, Colorado and Seton Hall.

“NILLY attempts to solve a critical challenge for student-athletes, providing them with a clear path to tap into their true NIL earnings potential and the resources needed to maximize their success,” said Chris Ricciardi, CEO and Co-Founder of NILLY. “We are thrilled to have Harlan Capital as a partner in this journey, bringing their unique expertise and strategic vision for enhancing the value of intellectual property to help expand our platform and reach more athletes.”1

Under the terms of the partnership, Harlan Capital Partners will provide significant funding through a forward-flow agreement, with the potential to advance up to $200 million to college athletes supported by their NIL licenses. This investment will enable NILLY to sign new athletes and continue building out the platform’s features, ensuring that student-athletes have the tools and support they need to succeed both on and off the field. As the NIL space continues to expand, NILLY’s unique platform is poised to play a crucial role in helping student-athletes navigate and capitalize on this new era of collegiate athletics.

“We feel the investment in NILLY aligns with Harlan Capital’s strategic focus on asset-based opportunities in areas undergoing rapid global change,” said Josh Harlan, Managing Partner of Harlan Capital Partners. “NIL rights represent a novel form of intellectual property, and we believe NILLY’s platform is uniquely positioned to capitalize on the rapid growth in this space. We are excited to partner with industry leaders who share our vision of delivering tailored capital solutions that create long-term value.”

Kendrick Perkins, Co-Founder and Brand Ambassador of NILLY, emphasized the platform’s impact on today’s student-athletes: “When I was a top high school recruit, I had to go pro for financial reasons. If I had been able to earn NIL endorsements back then, I could have enjoyed the college basketball experience while also providing for my family. NILLY provides today’s student-athletes access to the structure, opportunity, and education that can set them on a course to reap financial success as they progress in their athletic lives. As true partners in their success, NILLY will open the doors to the opportunities I wish I had.”

For more information about NILLY, visit www.nilly.us. 

About NILLY, LLC
NILLY is a financial technology platform that allows athletes to capitalize on their NIL earning potential. NILLY offers an upfront cash license payment to student-athletes and then optimizes those NIL rights on its platform.

Interested student-athletes can learn more about NILLY and submit their information for consideration by visiting athlete.nilly.us. 

ABOUT HARLAN CAPITAL PARTNERS
Harlan Capital Partners is an investment advisory firm formed in 2010 by Joshua D. Harlan and Leonard M. Harlan. Headquartered in Palm Beach, FL, Harlan Capital focuses on asset-based finance and opportunistic credit investments in niche and emerging asset classes and business models within the lower middle market. For more information, please visit www.harlancapital.com.

1 DISCLAIMER
The testimonials of current or former portfolio company executives are illustrations designed to demonstrate the benefits to portfolio companies of partnering with Harlan Capital Partners and are not intended to solicit investors. No compensation has been provided for receiving these testimonials. However, Harlan Capital Partners may have the ability to exercise a certain level of discretion over the compensation, promotion, and other employment decision of these individuals.

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SOURCE NILLY

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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3 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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