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Oracle and Amazon Web Services Announce Strategic Partnership

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Customers can now access Oracle Autonomous Database and Oracle Exadata Database Service in AWS, simplifying the migration and deployment of enterprise workloads to the cloud while improving agility, flexibility, and security

AUSTIN, Texas and SEATTLE, Sept. 9, 2024 /PRNewswire/ — Oracle and Amazon Web Services, Inc. (AWS) today announced the launch of Oracle Database@AWS, a new offering that allows customers to access Oracle Autonomous Database on dedicated infrastructure and Oracle Exadata Database Service within AWS. Oracle Database@AWS will provide customers with a unified experience between Oracle Cloud Infrastructure (OCI) and AWS, offering simplified database administration, billing, and unified customer support. In addition, customers will have the ability to seamlessly connect enterprise data in their Oracle Database to applications running on Amazon Elastic Compute Cloud (Amazon EC2), AWS Analytics services, or AWS’s advanced artificial intelligence (AI) and machine learning (ML) services, including Amazon Bedrock.

Larry Ellison, Oracle Chairman and CTO, and Matt Garman, AWS CEO, will discuss the partnership on-stage at Oracle CloudWorld on Tuesday, September 10 at 1:00 p.m. Pacific Daylight Time. 

With direct access to Oracle Exadata Database Service on AWS, including Oracle Autonomous Database on dedicated infrastructure and workloads running on Oracle Real Application Clusters (RAC), Oracle Database@AWS allows customers to bring together all of their enterprise data to drive breakthrough innovation. The new offering provides a low latency network connection between Oracle databases and applications on AWS. This allows customers to benefit from Oracle Autonomous Database, a fully automated and managed Oracle Database service, and the performance, availability, security, and cost-effectiveness of Oracle Exadata Database Service, while enjoying the security, agility, flexibility, and sustainability benefits provided by AWS.

“We are seeing huge demand from customers that want to use multiple clouds,” said Larry Ellison, Oracle Chairman and CTO. “To meet this demand and give customers the choice and flexibility they want, Amazon and Oracle are seamlessly connecting AWS services with the very latest Oracle Database technology, including the Oracle Autonomous Database. With Oracle Cloud Infrastructure deployed inside of AWS datacenters, we can provide customers with the best possible database and network performance.”

“As far back as 2008, customers could run their Oracle workloads in the cloud, and since then, many of the world’s largest and most security sensitive organizations have chosen to deploy their Oracle software on AWS,” said Matt Garman, CEO at AWS. “This new, deeper partnership will provide Oracle Database services within AWS to allow customers to take advantage of the flexibility, reliability, and scalability of the world’s most widely adopted cloud alongside enterprise software they rely on.”

Oracle Database@AWS will help customers continue to accelerate their migration to the cloud and modernize their IT environments. Customers can also benefit from:

Zero-ETL integration between Oracle Database services and AWS Analytics services. Customers will be able to seamlessly and securely connect and analyze data across Oracle Database services and applications they already have running on AWS to get faster, deeper insights without having to build pipelines.Flexible options to simplify and accelerate migrating their Oracle databases to the cloud, including compatibility with proven migration tools such as Oracle Zero Downtime Migration.A simplified procurement experience via AWS Marketplace that enables customers to purchase Oracle Database services using their existing AWS commitments and use their existing Oracle license benefits, including Bring Your Own License (BYOL) and discount programs such as Oracle Support Rewards (OSR).A fully unified support experience from both AWS and Oracle as well as guidance through reference architectures, landing zones, and other collateral for customers to successfully build and run their most trusted enterprise applications in the cloud.Seamless integration with Amazon Simple Storage Service (Amazon S3) for an easy and secure way to perform database backups and restoration, and to aid with disaster recovery.

Customers are able to easily launch their Oracle Database@AWS experience using familiar tools such as the AWS Management Console or via Command Line Interface (CLI) as well as AWS CloudFormation. They are also able to take advantage of AWS’s multi-Availability Zone (AZ) architecture, which allows customers to architect their applications across multiple, independent locations allowing them to build and launch workloads with higher levels of availability. Oracle Database@AWS will be available in preview later in the year with broader availability in 2025 as it expands to new Regions to meet the needs of customers.

Customers Benefit from the Best of OCI and AWS
The new Oracle Database@AWS capabilities enable organizations to utilize their existing skills and get started immediately with a fully integrated experience for deploying, managing, and using Oracle Autonomous Database and Oracle Exadata Database Service on AWS. Both companies will jointly go-to-market with Oracle Database@AWS, benefitting organizations globally and across multiple industries, including financial services, healthcare, manufacturing, retail, telecoms, and utilities.

“We’ve seen great value in using AWS as our preferred cloud provider for some of the transactional platforms we use at Best Buy,” said Brian Tilzer, Chief Digital, Analytics and Technology Officer, Best Buy. “Our work with AWS unlocks the technological agility and scalability that helps Best Buy to personalize and humanize the consumer electronics shopping experience like nobody else can. This announcement makes it easier for us to move some of our database workloads to AWS and presents an exciting opportunity to further delight our customers.”

“As a leading financial services provider, Fidelity’s mission is to strengthen the financial well-being of our customers,” stated Joe Frazier, Head of Architecture and Platform Engineering, Fidelity Investments. “Digital modernization through innovation, technology, and strong relationships with trusted service providers is critical to supporting that mission. Today’s announcement demonstrates the collaborative effort of industry leaders Oracle and AWS to provide companies like Fidelity with the optionality necessary to deploy our most critical workloads to cloud, which ultimately delivers better outcomes for the clients and businesses we serve.”

“The combination of AWS and Oracle Cloud Infrastructure database technologies makes it easy for us to combine the reliability and security of one of the world’s leading clouds and one of our most critical enterprise software providers to accelerate our modernization journey with confidence,” said Andrew Zitney, executive vice president and global chief technology officer, State Street. “By moving Oracle Exadata Database workloads to AWS, we will be able to unlock new innovation and value we can deliver to customers.”

“The collaboration between industry leaders like AWS and Oracle is great news for our customers,” said Scott Petty, Chief Technology Officer, Vodafone. “The combination of AWS and Oracle complements our own strength and breadth of capabilities and will allow us to develop and deliver secure, resilient, and innovative services faster and at scale. In addition to giving Vodafone’s developers access to the latest cloud and data technologies, this partnership also avoids unnecessary fragmentation, removes duplication, and reduces cost.”

Additional Resources

Learn more about Oracle Cloud InfrastructureLearn more about OCI’s distributed cloudLearn more about Oracle database services, Oracle Autonomous Database, Oracle Exadata Database Service and Oracle Base Database ServiceLearn more about Oracle on AWS MarketplaceLearn more about Oracle Applications on AWSLearn more about Amazon RDS for Oracle

About Oracle Distributed Cloud
Oracle’s distributed cloud delivers the benefits of cloud with greater control and flexibility.
Oracle’s distributed cloud lineup includes:

Public cloud: Hyperscale public cloud regions serve any size of organization, including those requiring strict EU sovereignty controls. See the full list of regions here.Dedicated cloud: Customers can run all OCI cloud services in their own data centers with OCI Dedicated Region, while partners can resell OCI cloud services and customize the experience using Oracle Alloy. Oracle also operates separate U.S., UK, and Australian Government Clouds, and Isolated Cloud Regions for U.S. national security purposes. Each of these products provide a full cloud and AI stack that customers can deploy as a Sovereign Cloud.Hybrid cloud: OCI delivers key cloud services on-premises via Oracle Exadata Cloud@Customer and Compute Cloud@Customer and is already managing deployments in over 60 countries.Multicloud: Options including Oracle Database@AWS, Oracle Database@Azure, Oracle Database@Google Cloud, HeatWave MySQL on AWS and Microsoft Azure, Oracle Interconnect for Microsoft Azure, and Oracle Interconnect for Google Cloud allow customers to combine key capabilities from across clouds.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com. 

About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 108 Availability Zones within 34 geographic regions, with announced plans for 18 more Availability Zones and six more AWS Regions in Mexico, New Zealand, the Kingdom of Saudi Arabia, Taiwan, Thailand, and the AWS European Sovereign Cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.

Future Product Disclaimer
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.

Forward-Looking Statements Disclaimer
Statements in this article relating to Oracle’s future plans, expectations, beliefs, and intentions are “forward-looking statements” and are subject to material risks and uncertainties. Many factors could affect Oracle’s current expectations and actual results, and could cause actual results to differ materially. A discussion of such factors and other risks that affect Oracle’s business is contained in Oracle’s Securities and Exchange Commission (SEC) filings, including Oracle’s most recent reports on Form 10-K and Form 10-Q under the heading “Risk Factors.” These filings are available on the SEC’s website or on Oracle’s website at http://www.oracle.com/investor. All information in this article is current as of September 9, 2024 and Oracle undertakes no duty to update any statement in light of new information or future events.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

 

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SOURCE Oracle; AWS

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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5 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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