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Behavior Analytics Market worth $13.4 billion by 2029- Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., Sept. 11, 2024 /PRNewswire/ — The Behavior Analytics Market is expected to reach USD 13.4 billion by 2029 from USD 5.5 billion in 2024, at a Compound Annual Growth Rate (CAGR) of 19.5% during the forecast period, according to a new report by MarketsandMarkets™.

Browse in-depth TOC on “Behavior Analytics Market”

250 – Tables
50 – Figures
300 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2019–2029

Base year considered

2023

Forecast period

2024–2029

Forecast units

Value (USD) Billion

Segments covered

By Offering (Solutions and Services), Type (Customer Centric, Employee Centric), Application (Customer Engagement, Brand Promotion, Workforce Optimization, Threat Detection & Prevention, and Other Applications), Vertical (BFSI, Retail & eCommerce, Telecom, IT & ITES, Media & Entertainment, Healthcare, Government & Defense, Travel & Hospitality, and Other Verticals)

Region covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies covered

Qualtrics (US), OpenText (Canada), Microsoft (US), Cisco Systems, Inc. (US), IBM (US), Zoho Corporation (India), Oracle (US), Varonis Systems, Inc. (US), Fortinet, Inc. (US), Securonix (US), Teradata (US), Google (US), Adobe (US), SAS Institute (US), Qlik (US), 84.51˚ (US), Contentsquare (France), Exabeam (US), Clevertap (US), Dtex Systems (US), Mouseflow (US), Gurucul (US), Netspring (US), Visier, Inc. (Canada), Teramind (US), SplashBI (US), Amplitude (US), and Prohance (India)

Behavior analytics is a surging functionality that has immense significance in the betterment of cybersecurity and operational efficiency. It empowers organizations to identify the anomaly, insider threat, and probable fraud by harnessing the power of user and entity behavior analytics. Similarly, as business enterprises gradually adopt higher-level technology Al and machine learning behavior analytics solutions also increase in terms of accuracy and adaptability. This allows the maturing of security postures, reduction of operational risks, and the making of data-driven decisions in pacing up to the threats that are rapidly morphing. The market is segmented on the basis of offering, type, application, and vertical. Offering includes solutions like user and entity behavior, A/B testing, Feedback and voice of the customer (VOC), Heatmap among other solutions like session replay, website conversion optimization. This further can be divided into customer-centric and employee-centric. Applications in this segment involve customer engagement, brand promotion, workforce optimization, threat detection, and prevention applications, many more of which get further categorized into applications like personalized recommendations, product development, and compliance management. The verticals segment includes BFSI, Retail & Ecommerce, Telecom, IT & ITES, Media & Entertainment, Healthcare, Government & Defense, Travel & Hospitality, and Other verticals, which include Transportation & Logistics and Energy & Utilities. These together provide a composite, deep view into the evolving landscape of behavioral analytics and its likely business implications.

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Based on application, customer engagement segment to hold the largest market size during the forecast period.

Customer engagement would have the largest market size during the forecast period, owing to the fact that this segment potentially might register high growth by enhancing and personalizing customer interactions. Enterprises are leveraging behavior analytics to develop rich insights into customer preferences, purchasing habits, and interaction patterns. It therefore allows business organizations to come up with highly targeted marketing strategies, to base most of their offerings on the needs of customers, and to improve the quality of service. On the other hand, this better satisfies and creates more loyalty among customers, which again turns into more efficient strategies of customer engagement and retention. Coupled with this, the delivery of customized experiences that would be carried out in a way that would give a differentiating edge over their peers, especially with regard to closer ties with customers, has increased demand for behavior analytics solutions in the customer engagement space.

Based on offering, the service segment is expected to hold a higher growth rate during the forecast period.

The service segment is bound to grow at a higher rate in the forecast period, as more demand arises for support and expertise to deploy and manage behavior analytics solutions. In contrast to product-based offerings, services are comprehensive in nature, where implementation and customization, continuous support would be required to use such behaviour analytics tools to their full functionality by organizations. Consequently, the business starts striving to adopt these solutions in their existing system and optimally tunes them for its needs; therefore, increasing demand for professional consulting, training, and technical support. On the whole, behavior analytics solutions are complex in nature and require special kinds of knowledge and are always in a phase of maintenance in order to fight off threats and problems of businesses.

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Asia Pacific is expected to hold a higher growth rate during the forecast period.

The factors that may drive the market growth rate higher in this region during the forecast period include the rapid digital transformation in Asia-Pacific and increasing adoption of advanced technologies, including cloud computing, Al, and machine learning, which are part and parcel of behavior analytics solutions. As companies in the region look toward improving cybersecurity and gaining better insights into user behavior, demand is high, surging for tools that can provide behavior analytics. This coupled with the rise in cyber threats and data breaches has called for organizations. As such, they tend to incur more expenditures for better analytics solutions while securing their assets. Again, the rising middle-class populations, together with growing technology start-ups and established firms, create the demand for behavior analytics to achieve operational efficiency and consumer engagement. In this regard, the mix of technological growth, heightened security concerns, and growing digital economy acts as the underpinning for the higher growth rate in the Behavior Analytics Market of APAC.

Top Key Companies in Behavior Analytics Market:

The major vendors covered in the Behavior Analytics Market are Qualtrics (US), OpenText (Canada), Microsoft. (US), Cisco Systems, Inc. (US), IBM (US), Zoho Corporation (India), Oracle (US), Varonis Systems, Inc. (US), Fortinet, Inc. (US), Securonix (US), Teradata (US), Google (US), Adobe (US), SAS Institute (US), Qlik (US), 84.51° (US), Contentsquare (France), Exabeam (US), Clevertap (US), Dtex Systems (US), Mouseflow (US), Gurucul (US), Netspring (US), Visier, Inc. (Canada), Teramind (US), SplashBI (US), Amplitude (US), Prohance (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the Behavior Analytics Market.

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About MarketsandMarkets™

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MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

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AKEEYO to Showcase 711Air, 750S and H2 Ride Cameras at EICMA 2026

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SHENZHEN, China, Oct. 26, 2026 /PRNewswire/ — AKEEYO, a brand dedicated to dash cams and ride cameras, will exhibit at EICMA 2026, November 3–8 at Fiera Milano Rho, Italy. At Hall 24, Booth B67, the brand will showcase the 710Lite, 730Pro, 750Lite, 750S, 711Air and H2, spanning lightweight recording, 4K image quality and helmet-view capture.

711Air Makes Everyday Recording Simple

Weighing just 80g, the new 711Air adds minimal weight to a helmet, while its 1800mAh battery supports 8–10 hours of recording. One-touch quick recording, with vibration feedback confirming power on/off and recording start/stop, means riders never need to look at the camera. It also offers up to 36 hours of Always On Video (AOV) monitoring, plus 2.4GHz Wi-Fi, app connectivity and over-the-air (OTA) firmware updates.

750S Captures the Road in True 4K HDR

The 750S combines true 4K HDR recording with electronic image stabilization (EIS) for detailed, steadier riding footage. Dual-band Wi-Fi supports stable connections and efficient video transfers, while app access and OTA firmware updates simplify video management and keep the camera up to date. It is designed for touring riders, cyclists and anyone seeking high-quality recordings.

H2 Records from the Rider’s Perspective

Designed for helmet-view recording, the H2 features dual 1080p cameras that capture two perspectives at once, along with 8–10 hours of runtime and a 3-second quick-release mount. Its lightweight, easy-to-use design suits daily rides and longer motorcycle journeys.

Also on display are the AKY-730Pro 4K touchscreen camera, the ultra-compact AKY-710Lite and the endurance-focused 750Lite.

Visit AKEEYO at EICMA 2026

Dates: November 3–8, 2026
Booth: Hall 24 • Booth B67
Venue: Fiera Milano Rho
Address: Strada Statale del Sempione 28, 20017 Rho (MI), Italy

For AKEEYO, EICMA 2026 is the right stage to introduce the 711Air to riders, media and the global two-wheeler industry. Visitors can handle the 80g body and try one-touch recording in person, and dealers and distributors interested in partnering with AKEEYO are welcome to fill out the inquiry form.

About AKEEYO

AKEEYO designs dash cams and ride cameras for cars, motorcycles and bicycles, helping users record the road and relive their journeys.

Website: www.akeeyo.com 

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For A Bright Future Foundation Launches NextGen Finance Lab Across Manhattan High School District, New York

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District-wide rollout brings project-based financial literacy and professional mentorship to Manhattan’s 50 public high schools, building on a successful pilot at Jacqueline Kennedy Onassis High School

NEW YORK, Oct. 26, 2026 /PRNewswire/ — Louis Hernandez Jr.’s Foundation For A Bright Future (“For A Bright Future,” “FABF”), a 501(c)(3) nonprofit organization dedicated to expanding educational opportunity for underserved youth, today announced the district-wide expansion of its NextGen Finance Lab program into the Manhattan High School District. In partnership with the Manhattan High School District Team, under the supervision of Superintendent Gary Beidleman, FABF will launch the program’s first cohort of 8 high schools this fall, with plans to bring the NextGen Finance Lab to additional Manhattan high schools in the semesters that follow as part of a phased, district-wide rollout.

“At Jacqueline Kennedy Onassis, we saw firsthand what this program can do. Our students left Pitch Like A Dragon more confident, more articulate, and more prepared to manage their own financial futures than I’ve seen from any other initiative we’ve run. I’m proud that the model our students and teachers helped build is now reaching classrooms across Manhattan,” said Manuel A. Ureña, Principal, Jacqueline Kennedy Onassis High School.

The NextGen Finance Lab is a project-based financial literacy program that integrates the Dave Ramsey Financial Literacy curriculum with FABF’s FinTech mentorship ecosystem. Throughout the program, students build core skills in budgeting, saving, debt elimination, investing, and entrepreneurship, while working directly with FinTech industry professionals who share real-world perspective on banking, digital wallets, investing, and career pathways in financial technology. The program culminates in “Pitch Like A Dragon,” a school-level and district-level competition in which student teams pitch original business and FinTech concepts to a panel of industry leaders, venture capitalists, and New York City business professionals, with scholarship awards presented to top teams.

“This expansion is proof of what’s possible when a nonprofit, a school district, and industry partners commit to the same goal. Everything we’re scaling today started as a pilot at Jacqueline Kennedy Onassis High School, where educators and students helped shape the curriculum and the ‘Pitch Like A Dragon’ event structure now being adopted by seven more schools this fall. That’s how one school’s success becomes a lasting pathway for thousands of students across Manhattan,” said Gina Rogoto, SVP, Operations and Programs, For A Bright Future Foundation.”This expansion demonstrates the collective impact achievable through aligned partnerships. The model shaped at  Jacqueline Kennedy Onassis (JKO) High School now serves as a lasting foundation for advancing financial literacy for thousands of students across Manhattan,” said Gina Rogoto, SVP, Operations and Programs, FABF. The success at JKO High School, now fueling district‑wide deployment, was strengthened by the guidance of FABF’s Consultant in Academic Affairs and former Senior Deputy Chancellor of the NYC Department of Education, whose deep expertise helped shape a program adaptable to each school’s unique vision and academic priorities.

FABF and the Manhattan High School District Team have confirmed the following schools for the initial launch cohort:

Leadership and Public Service High SchoolJacqueline Kennedy Onassis High SchoolHigh School for Law and Public ServiceMurry Bergtraum High School for Business CareersHigh School of Fashion IndustriesHudson High School of Learning TechnologiesMott Hall High School: Finance Lab ProgramFood and Finance High School

FABF’s long-term goal is to bring the NextGen Finance Lab to all 50 high schools in the Manhattan District, expanding in phased cohorts over the coming semesters.

“As someone who spent a career in financial services, I know how much of a difference it makes when young people are exposed to these concepts early. This program doesn’t just teach students about money; it gives them the confidence to pitch real ideas, take feedback, and think like entrepreneurs,” said Benson Porter, Program Chairman, NextGen Finance Lab, FABF.

About For A Bright Future Foundation

Louis Hernandez Jr’s Foundation For A Bright Future is a 501(c)(3) not-for-profit organization that empowers underserved youth with equitable access to education, technology, financial capability, and wellness. We help students develop future‑ready skills that unlock lifelong opportunity and support thriving global communities. Learn more at www.fabff.org. 

FABF operates programs nationwide, including the NextGen Finance Lab, the NextGen Media Creators Lab, the merit- and need-based scholarships, and youth leadership development, working directly with schools, districts, and industry leaders to bridge opportunity gaps for the next generation.

Media Contact
Gina Rogoto, SVP, Operations and Programs
For A Bright Future Foundation
gmr@forabrightfuturefoundation.org

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SOURCE Louis Hernandez Jr.’s Foundation For A Bright Future

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VOICEBUDS, A QUIETER WAY TO WORK WITH VOICE, NOW AVAILABLE FOR HOLIDAY SHIPPING

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Voicebuds reinvent earbuds for personal voice computing, even below a whisper

SAN MATEO, Calif., Oct. 26, 2026 /PRNewswire/ — Subtle announced today that Voicebuds, its award-winning private voice computing device, is available to ship in time for the 2026 holiday season, with customers ordering by December 10th receiving their devices by December 24th.

Since Voicebuds were unveiled in January, AI voice dictation has surged in popularity, but the fundamental problems with voice input remain unsolved. Dictating aloud is awkward in open offices, offers little privacy in public spaces, and remains unreliable when others are speaking nearby.

With Voicebuds, Subtle has reinvented the earbud as a private voice interface that works even at a whisper. The device combines Subtle’s breakthrough voice isolation technology with an AI voice computing app for iPhone and Mac, enabling discreet, reliable voice computing in the places where people actually live and work. Voicebuds serve as both premium everyday earbuds for music and calls, and a personal computing device for voice dictation and AI. They are designed for voice productivity in crowded commutes, quiet libraries, noisy cafes, and shared spaces where traditional voice tools have always failed.

“It’s been inspiring to hear from our beta testers using Voicebuds to prompt AI in shared offices without booking a quiet booth, dictate on planes without bothering their seatmates, and take calls amid the noise and bustle of their daily lives,” said Tyler Chen, cofounder and CEO of Subtle. “We’re incredibly excited to put Voicebuds in the hands of all of our customers just in time for the holidays and hear what new use cases they come up with.”

In Subtle’s internal testing across real-world noise environments, Voicebuds delivered up to 5X fewer transcription errors than AirPods Pro 3 combined with leading AI dictation software.

Voicebuds offer:

Subtle voice dictation: Write with voice in any app on iPhone and Mac, without being overheard.Voice notes: Capture thoughts and ideas instantly, and access them across multiple devices.Contextual AI chat: Brainstorm with an AI assistant, without being overheard.Music and calls: Everyday listening, noise cancellation, multipair connectivity and clear calls.

For holiday shoppers, Voicebuds replace multiple devices and apps as a single product for listening, communication, and voice computing that finally works in the real world.

Voicebuds are available starting today for $249 in either Parchment White or Ink Black. Voicebuds ship with a 1-year membership to the Subtle app for iPhone and Mac, providing a complete voice productivity experience across dictation, contextual AI chat, and cross-device voice notes. After year one, users can continue the full Subtle Pro membership for $17 per month, or switch to the free tier anytime with full earbud functionality and limited AI usage.

Customers can order now at subtle.co.

About Subtle

Subtle is pioneering personal voice computing technology, designed to make voice the most effective, trusted interface anywhere. Its machine learning technology powers consumer hardware for whispered, private, and noise-resilient voice AI that works in real-world environments. Founded by Stanford engineers and based in the San Francisco Bay Area, Subtle is supported by funding from Entrada Ventures, Amplify Partners, Abstract Ventures, and founders of Twitter, Pinterest, and Perplexity. Learn more at subtle.co.

Media Contact

press@subtle.co

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SOURCE Subtle Computing

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