Technology

The Consumer Insights Revolution Launches: A Comprehensive Guide to Embedding Consumer-Centricity into Every Business Decision

Published

2 years ago

September 16, 2024

The Virtual Launch Party for The Consumer Insights Revolution Will Take Place Today at 8 a.m. ET/1 p.m. BST

BOSTON and LONDON, Sept. 16, 2024 /PRNewswire-PRWeb/ — Zappi, the leading consumer insights platform, is excited to announce the launch of The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage (Rethink Press), a pivotal new book designed to empower businesses to embed consumer-centricity into every level of decision-making.

“In today’s marketplace, building products, ads, and brands that resonate with consumers is more challenging than ever. In The Consumer Insights Revolution, we show how consumer insights can be the key to unlocking genuine consumer-centricity,” said Steve Phillips, Zappi’s co-founder and CEO.

Authored by industry leaders Steve Phillips, CEO and co-founder of Zappi, Ryan Barry, President of Zappi, Kate Schardt, PepsiCo Vice President, Global Insights Capabilities & Partnerships, and Stephan Gans, PepsiCo Chief Consumer Insights and Analytics Officer, this book chronicles PepsiCo and Zappi’s efforts to reimagine the consumer insights function. Driven by digital tools and agile, iterative research methodologies, the brands partnered to transform PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse.

Join the Virtual Launch Event: Celebrate the launch of The Consumer Insights Revolution today at 8 a.m. ET / 1 p.m. BST. Engage directly with the authors and discover how to revolutionize your company’s approach to market research. Register here: https://bit.ly/4cip2m3.

About the Book:
In today’s fast-paced market, where consumer preferences shift faster than ever before, traditional market research is no longer sufficient to keep up with rapidly changing consumer behavior. The Consumer Insights Revolution challenges the status quo, offering a comprehensive guide for market research professionals and organizations seeking to modernize their insights capabilities and drive substantial impact. The book showcases the innovative transformation led by PepsiCo and Zappi, providing practical steps and real-life stories that demonstrate how to evolve from fragmented operations to a cohesive, globally connected insights function.

Key learnings from the book include:

Modernizing insights functions: Practical steps and success stories illustrating how to evolve your insights team into a dynamic, consumer-centric force.

The Consumer Insights Revolution is not just about improving market research—it’s about transforming how organizations connect with consumers. The book provides a clear roadmap for moving from siloed data and service-led processes to more integrated, digitalized operations which enable agile research practices. It’s an essential resource for marketers and market research professionals looking to enhance their consumer insights, align with consumer needs, and achieve a competitive edge.

“In today’s fast-paced and saturated marketplace, building products, ads, and brands that truly resonate with consumers is more challenging than ever. As consumer interests shift rapidly, staying relevant becomes a constant struggle for every brand,” said Steve Phillips, Zappi’s co-founder and CEO. “In The Consumer Insights Revolution, we show how to build an insights ecosystem that seamlessly integrates data with the decision-makers who need it most. Through PepsiCo’s transformative journey, readers will discover how consumer insights can be the key to unlocking genuine consumer-centricity, turning market research into a strategic driver of long-term success—particularly in this era of scalable AI.”

“Our collaboration with Zappi has been pivotal in revolutionizing our insights capabilities, enabling us to stay ahead of consumer trends and make more informed, impactful decisions,” said Stephan Gans, PepsiCo Chief Consumer Insights and Analytics Officer. “With Zappi’s support, we’ve boosted our creative effectiveness by 30%, which has been essential in maintaining our competitive edge. The Consumer Insights Revolution not only highlights the significance of a consumer-centric approach in driving business growth, but it also captures our journey, providing invaluable lessons for any organization aiming to elevate its consumer insights function.”

Endorsements for The Consumer Insights Revolution

“A powerful playbook on how to stay close to the changing consumer in our fast-paced world and turn the consumer insights function into a competitive advantage for your business. A great read for marketing and consumer insights leaders alike.” —Ravi Dhar, director, Yale Center for Customer Insights and Professor of Marketing and Psychology, Yale School of Management.

“Data really is the new oil; The Consumer Insights Revolution is the guidebook on how to build a modern refinery to deliver real, tangible impact from it. It’s indispensable and inspiring!” —Leonard F. Murphy, chief advisor for Insights and Development, Greenbook.

“People, processes, and technology are the foundation of modern business transformation. In The Consumer Insights Revolution, the authors reveal powerful lessons on leveraging technology partnerships to elevate a global brand’s consumer focus. Packed with actionable insights and forward-looking strategies, this book empowers marketing and insights professionals to drive impactful change and build greater influence within their organizations.” —George Kadifa, managing director of Sumeru Equity Partners.

“From agile methodologies to AI integration, The Consumer Insights Revolution offers a goldmine of nuggets for anyone navigating the future of Market Research. Written by four of the most innovative icons in the industry, this book is a must-read.”– Michelle Gansle, Chief Data & Analytics Officer, McDonald’s

“A thought-provoking and necessary read for the market research industry; this book encourages market researchers to push the boundaries to innovate and influence in their careers.” —Lauren Governale, senior director, Head of Customer Insights & UX research, Hims & Hers.

“Some great inspiration on how organizations can shift from knowledge management to decision management, ensuring that Insights teams step into the role of strategic partner vs just research generator. Love, love, love!” —Nic Umana, Global Agile Innovation Human Intelligence director, Mars.

For more information on The Consumer Insights Revolution, visit https://bit.ly/4d1BTJE.

Media Contact

Elizabeth Mars, Zappi, 3128184144, vincent.frazzetto@zappistore.com, https://www.zappi.io/web/

View original content:https://www.prweb.com/releases/the-consumer-insights-revolution-launches-a-comprehensive-guide-to-embedding-consumer-centricity-into-every-business-decision-302248680.html

SOURCE Zappi

Technology

Asian Hall of Fame Heritage Gala Highlights Impactful Legacy

Published

9 hours ago

May 13, 2026

Benefit supported Women In Tech, Entertainment, Science & Sports Scholars

LOS ANGELES, May 13, 2026 /PRNewswire/ — Global ambassador Asian Hall of Fame highlighted positive messages of interracial synergy with its Heritage Gala on May 1, 2026 at the iconic Biltmore Los Angeles. CBS LA Anchor Suzie Suh served as Master of Ceremonies of the festive Asian Heritage Month celebration brought to life by vibrant heritage costumes representing Asia, Latin America, and the U.S. Virgin Islands. The intergenerational benefit funded Women In Tech, Entertainment, Science & Sports (WinTESS) scholarships for 103 applicants from all racial backgrounds.

Guests from California, Washington, Oregon, Hawaii, and New York applauded the Class of 2026 Official Announcement, including Asian Hall of Fame’s first-ever Major League Baseball Inductee Hideo Nomo, nominated by the Los Angeles Dodgers, and DTLA muralist Robert Vargas as Goodwill Ambassador.

Dedicated San Marino philanthropist and Board of Governors Chairwoman Melinda Rogers was honored as the 2026 Woman of the Year, with a moving speech presented by her younger brother William Rogers. Chairwoman Rogers highlighted the endearing impact of family, and delighted audiences with her custom Korean hanbok, designed alongside Anna Kim at her Koreatown boutique.

Distinguished philanthropist Loida Nicolas Lewis (Inductee 2007) shared an inspiring fireside chat with stories of family legacy and community empowerment. Guests received commemorative autographed memoirs, and complimentary gifts from Nan Yang Delight and SUP. Inductees in attendance were Marc Anthony Nicolas, Kristen Lui, incoming Inductees Kitty Lo and Maggie Tseng, Official Design Partner of the 2026 Season.

The dramatic Heritage Costume Show, sponsored by Meridien Vacation Homes, presented pageant holders including a Rose Pageant Princess, Miss Asia USA, Miss Teen Latina Global, Hi-Teen USA, Miss International U.S. Virgin Islands, Miss Taiwanese American, and Mrs. Asia Glamour.

Maki Mae performed from her upcoming album release with pianist Jason Lo and cellist Ryan Phipps. Walter Nishinaka and Los Angeles Taiko Collective kicked off raffle drawings, including an 18-carat gold ring donated by long-standing supporter Vartan Kazanjian, owner of Estate Jewelers of South Pasadena.

ABOUT ASIAN HALL OF FAME
Established in 2004, Asian Hall of Fame strengthens interracial synergy by advancing mainstream recognition of Asian and Native legacy. Inductees include Connie Chung, Kristi Yamaguchi, Margaret Cho, amongst others. Contact: press@asianhalloffame.org, (626) 600-9418, www.asianhalloffame.org.

View original content to download multimedia:https://www.prnewswire.com/news-releases/asian-hall-of-fame-heritage-gala-highlights-impactful-legacy-302771594.html

SOURCE Asian Hall of Fame

Technology

Notice of Data Privacy Incident

Published

9 hours ago

May 13, 2026

MOUNT STERLING, Ill., May 13, 2026 /PRNewswire/ — Brown County

Brown County, Illinois provides notice of a data privacy incident involving personal information of certain county constituents and staff.

What Happened? On April 3, 2025, we received alerts of unusual activity in one of our email accounts. We launched an immediate investigation, and retained independent cyber incident response specialists to assist. The investigation determined that two email accounts experienced unauthorized access. We have no evidence of fraud or identity theft from this incident.

What Information Was Involved. The information involved varied by individual, and may have included a first and last name along with a Social Security number, driver’s license number, government issued identification number, medical information, or health insurance information.

What We Are Doing. In addition to the above, we are offering complimentary credit monitoring and identity protection services to individuals whose Social Security numbers were believed to be involved.

What You Can Do. Generally, it is best practice to remain vigilant for incidents of identity theft and fraud from any source by reviewing your account statements and credit reports for suspicious activity and errors. If you discover any suspicious or unusual activity, promptly contact your financial institution or service provider.

Individuals are entitled to one free credit report annually from each of the three major credit reporting bureaus, TransUnion, Experian, and Equifax. To order a free credit report, visit www.annualcreditreport.com or call 1-877-322-8228.

Individuals may further learn about identity theft, fraud alerts, credit freezes, and the steps to take to protect personal information by contacting the credit reporting bureaus, the Federal Trade Commission (FTC), or state Attorneys General. The FTC encourages those who discover that their information has been misused to file a complaint with them. It may be reached at 600 Pennsylvania Ave. NW, Washington, D.C. 20580; www.identitytheft.gov; 1-877-ID-THEFT (1-877-438-4338); and TTY: 1-866-653-4261.

For More Information, you may contact us at 1-800-405-6108, Monday through Friday, 8:00 a.m. to 8:00 p.m. EST for further assistance.

View original content:https://www.prnewswire.com/news-releases/notice-of-data-privacy-incident-302771596.html

SOURCE Kennedys CMK LLP

Technology

SharkNinja Set to Join S&P MidCap 400; Flowers Foods and F&G Annuities & Life to Join S&P SmallCap 600

Published

9 hours ago

May 13, 2026

NEW YORK, May 13, 2026 /PRNewswire/ — S&P Dow Jones Indices will make the following changes to the S&P MidCap 400, S&P SmallCap 600:

SharkNinja (NYSE: SN) will replace Flowers Foods Inc. (NYSE: FLO) in the S&P MidCap 400, and Flowers Foods will replace CSG Systems Intl Inc. (NASD: CSGS) in the S&P SmallCap 600 effective prior to the opening of trading on Monday, May 18. NEC Corporation (TSE: 6701) is acquiring CSG Systems Intl in a deal expected to close soon, pending final closing conditions.F&G Annuities & Life Inc. (NYSE: FG) will replace Mister Car Wash Inc. (NASD: MCW) in the S&P SmallCap 600 effective prior to the opening of trading on Tuesday, May 19. Leonard Green & Partners L.P. is acquiring Mister Car Wash in a deal expected to close soon, pending final closing conditions.

Following is a summary of the changes that will take place prior to the open of trading on the effective date:

Effective Date

Index Name

Action

Company Name

Ticker

GICS Sector

May 18, 2026

S&P MidCap 400

Addition

SharkNinja

Consumer Discretionary

May 18, 2026

S&P MidCap 400

Deletion

Flowers Foods

FLO

Consumer Staples

May 18, 2026

S&P SmallCap 600

Addition

Flowers Foods

FLO

Consumer Staples

May 18, 2026

S&P SmallCap 600

Deletion

CSG Systems Intl

CSGS

Industrials

May 19, 2026

S&P SmallCap 600

Addition

F&G Annuities & Life

Financials

May 19, 2026

S&P SmallCap 600

Deletion

Mister Car Wash

MCW

Consumer Discretionary

ABOUT S&P DOW JONES INDICES

S&P Dow Jones Indices is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based on our indices than products based on indices from any other provider in the world. Since Charles Dow invented the first index in 1884, S&P DJI has been innovating and developing indices across the spectrum of asset classes helping to define the way investors measure and trade the markets.

S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies, and governments to make decisions with confidence. For more information, visit www.spglobal.com/spdji/en/.

FOR MORE INFORMATION:

S&P Dow Jones Indices
index_services@spglobal.com

Media Inquiries
spdji.comms@spglobal.com

View original content:https://www.prnewswire.com/news-releases/sharkninja-set-to-join-sp-midcap-400-flowers-foods-and-fg-annuities–life-to-join-sp-smallcap-600-302771602.html

SOURCE S&P Dow Jones Indices