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The Consumer Insights Revolution Launches: A Comprehensive Guide to Embedding Consumer-Centricity into Every Business Decision

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The Virtual Launch Party for The Consumer Insights Revolution Will Take Place Today at 8 a.m. ET/1 p.m. BST

BOSTON and LONDON, Sept. 16, 2024 /PRNewswire-PRWeb/ — Zappi, the leading consumer insights platform, is excited to announce the launch of The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage (Rethink Press), a pivotal new book designed to empower businesses to embed consumer-centricity into every level of decision-making.

“In today’s marketplace, building products, ads, and brands that resonate with consumers is more challenging than ever. In The Consumer Insights Revolution, we show how consumer insights can be the key to unlocking genuine consumer-centricity,” said Steve Phillips, Zappi’s co-founder and CEO.

Authored by industry leaders Steve Phillips, CEO and co-founder of Zappi, Ryan Barry, President of Zappi, Kate Schardt, PepsiCo Vice President, Global Insights Capabilities & Partnerships, and Stephan Gans, PepsiCo Chief Consumer Insights and Analytics Officer, this book chronicles PepsiCo and Zappi’s efforts to reimagine the consumer insights function. Driven by digital tools and agile, iterative research methodologies, the brands partnered to transform PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse.

Join the Virtual Launch Event: Celebrate the launch of The Consumer Insights Revolution today at 8 a.m. ET / 1 p.m. BST. Engage directly with the authors and discover how to revolutionize your company’s approach to market research. Register here: https://bit.ly/4cip2m3.

About the Book:
In today’s fast-paced market, where consumer preferences shift faster than ever before, traditional market research is no longer sufficient to keep up with rapidly changing consumer behavior. The Consumer Insights Revolution challenges the status quo, offering a comprehensive guide for market research professionals and organizations seeking to modernize their insights capabilities and drive substantial impact. The book showcases the innovative transformation led by PepsiCo and Zappi, providing practical steps and real-life stories that demonstrate how to evolve from fragmented operations to a cohesive, globally connected insights function.

Key learnings from the book include:

Modernizing insights functions: Practical steps and success stories illustrating how to evolve your insights team into a dynamic, consumer-centric force.

The Consumer Insights Revolution is not just about improving market research—it’s about transforming how organizations connect with consumers. The book provides a clear roadmap for moving from siloed data and service-led processes to more integrated, digitalized operations which enable agile research practices. It’s an essential resource for marketers and market research professionals looking to enhance their consumer insights, align with consumer needs, and achieve a competitive edge.

“In today’s fast-paced and saturated marketplace, building products, ads, and brands that truly resonate with consumers is more challenging than ever. As consumer interests shift rapidly, staying relevant becomes a constant struggle for every brand,” said Steve Phillips, Zappi’s co-founder and CEO. “In The Consumer Insights Revolution, we show how to build an insights ecosystem that seamlessly integrates data with the decision-makers who need it most. Through PepsiCo’s transformative journey, readers will discover how consumer insights can be the key to unlocking genuine consumer-centricity, turning market research into a strategic driver of long-term success—particularly in this era of scalable AI.”

“Our collaboration with Zappi has been pivotal in revolutionizing our insights capabilities, enabling us to stay ahead of consumer trends and make more informed, impactful decisions,” said Stephan Gans, PepsiCo Chief Consumer Insights and Analytics Officer. “With Zappi’s support, we’ve boosted our creative effectiveness by 30%, which has been essential in maintaining our competitive edge. The Consumer Insights Revolution not only highlights the significance of a consumer-centric approach in driving business growth, but it also captures our journey, providing invaluable lessons for any organization aiming to elevate its consumer insights function.”

Endorsements for The Consumer Insights Revolution

“A powerful playbook on how to stay close to the changing consumer in our fast-paced world and turn the consumer insights function into a competitive advantage for your business. A great read for marketing and consumer insights leaders alike.” —Ravi Dhar, director, Yale Center for Customer Insights and Professor of Marketing and Psychology, Yale School of Management.

“Data really is the new oil; The Consumer Insights Revolution is the guidebook on how to build a modern refinery to deliver real, tangible impact from it. It’s indispensable and inspiring!” —Leonard F. Murphy, chief advisor for Insights and Development, Greenbook.

“People, processes, and technology are the foundation of modern business transformation. In The Consumer Insights Revolution, the authors reveal powerful lessons on leveraging technology partnerships to elevate a global brand’s consumer focus. Packed with actionable insights and forward-looking strategies, this book empowers marketing and insights professionals to drive impactful change and build greater influence within their organizations.” —George Kadifa, managing director of Sumeru Equity Partners.

“From agile methodologies to AI integration, The Consumer Insights Revolution offers a goldmine of nuggets for anyone navigating the future of Market Research. Written by four of the most innovative icons in the industry, this book is a must-read.”– Michelle Gansle, Chief Data & Analytics Officer, McDonald’s

“A thought-provoking and necessary read for the market research industry; this book encourages market researchers to push the boundaries to innovate and influence in their careers.” —Lauren Governale, senior director, Head of Customer Insights & UX research, Hims & Hers.

“Some great inspiration on how organizations can shift from knowledge management to decision management, ensuring that Insights teams step into the role of strategic partner vs just research generator. Love, love, love!” —Nic Umana, Global Agile Innovation Human Intelligence director, Mars.

For more information on The Consumer Insights Revolution, visit https://bit.ly/4d1BTJE.

Media Contact

Elizabeth Mars, Zappi, 3128184144, vincent.frazzetto@zappistore.com, https://www.zappi.io/web/ 

View original content:https://www.prweb.com/releases/the-consumer-insights-revolution-launches-a-comprehensive-guide-to-embedding-consumer-centricity-into-every-business-decision-302248680.html

SOURCE Zappi

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Anamana Disrupts Micro-Serial Market with AI-Native Platform; 97% Cost Reduction Empowers Global Creators to Challenge “China-Centric” Model

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By empowering a culturally-native creator ecosystem with agentic AI, Anamana bypasses traditional ‘reskinning’ models to deliver high-resonance storytelling at 3% of legacy production costs

SINGAPORE, May 14, 2026 /PRNewswire/ — Anamana, the first integrated AI-native micro-serial ecosystem, today shared demographic data from its inaugural Anamana 100 Creator Incubator, revealing a globally diversified creator base poised to disrupt the non-China global micro-drama industry analysts estimate to reach $5 billion this year.

Two months into the program, the platform has successfully greenlit projects across five continents, signaling a major move away from the dominant mass-production “reskinning” model used by incumbents such as ReelShort and DramaBox.

While the market has historically relied on exporting Chinese narratives through simple translation or Western “reskinning,” Anamana utilizes agentic AI to empower culturally-native storytellers. The Anamana Studio production platform allows individual creators to produce high-fidelity serialized video with up to 97% lower capital and manpower costs than traditional live-action filming, effectively lowering the barrier to entry for independent creators worldwide.

“The current ROI-driven mass production model has hit a creative ceiling,” said Brian Xie, founder of Anamana. “We aren’t just localizing scripts; we are providing the tools for creators around the world to own their narratives and maximize their own economic results. By reducing production costs by over 90%, we are shifting the power from centralized content factories back to the original storyteller.”

Global Creator Footprint & Engagement

Internal statistics from the incubator showcase a massive shift in how global talent is embracing AI-native vertical drama:

The Americas: Represent 40% of both total applications and active production projects.Asia & Europe: Account for a combined 50% of the applicant pool and 53% of current productions.Africa & Oceania: Despite smaller total volumes, projects are nearly evenly split, showcasing high engagement from emerging creative “tribes”, particularly in the number of submissions from Africa.

“Geographic diversity is just the start—cultural authenticity is the goal,” said Kai Pan, Head of Marketing Communications. “With AI-native technology, storytellers are no longer tethered to traditional production hubs like Los Angeles, Kyiv, or Istanbul. We are democratizing the ‘addictive’ vertical format, ensuring the next global hit feels as authentic to its audience as it does to its creator.”

Anamana’s $2 million incubator fund continues to commission creators to foster the first generation of AI-native visual storytellers. Creators interested in the future of micro-serials can apply at anamana.com.

About Anamana

Founded in 2025, Anamana is an integrated AI-native micro-serial platform, production ecosystem, and global creator incubator. By leveraging agentic AI in Anamana Studio, the company enables human storytellers to produce and distribute premium vertical content with unprecedented efficiency. Micro-serials produced are distributed on Anamana’s standalone app and third-party platforms including YouTube and TikTok.

View original content to download multimedia:https://www.prnewswire.com/news-releases/anamana-disrupts-micro-serial-market-with-ai-native-platform-97-cost-reduction-empowers-global-creators-to-challenge-china-centric-model-302772154.html

SOURCE Anamana

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MCA inaugurates the largest off-grid solar park on the African continent and strengthens its solution for bringing electricity to remote communities

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The infrastructure is part of the Rural Electrification Project, which will benefit more than a million people

MCA has surpassed the previous record set at Cazombo for installed infrastructure, specifically in terms of solar capacity, battery storage and tonnes of CO2 avoided annually

The Luau Photovoltaic Park, which will supply green energy to over 90,000 people, has a production capacity of 31.85 MWp, batteries with a storage capacity of 75.26 MWh and will prevent the emission of 47 tonnes of CO2

GUIMARÃES, Portugal, May 14, 2026 /PRNewswire/ — In early May, MCA inaugurated Africa’s largest off-grid renewable energy solar park in the village of Luau, Angola. The project was designed to address a challenge faced by many countries across the continent: ensuring a supply of electricity to remote and isolated communities, for whom extending the grid is technically and economically unfeasible.

The Luau Solar Park has a generation capacity of 31.85 MWp and batteries with a storage capacity of 75.26 MWh, enough to supply more than 90,000 people, whilst preventing the emission of 47 tonnes of CO2. This is the country’s second off-grid system with a solar power source and a battery bank for night-time supply, eliminating the need for any fossil fuel. The inauguration of the facility was attended by the President of the Republic of Angola, João Lourenço, and the Minister of Energy and Water (MINEA), João Baptista Borges.

With its commissioning, the Luau Photovoltaic Park has become the largest off-grid park on the African continent, surpassing the record previously set at Cazombo. It should be noted that the Cazombo Solar Photovoltaic Park features infrastructure installed by MCA comprising 25.3 MWp of solar capacity, 59.46 MWh of battery storage, and 40,320 630 Wp photovoltaic modules.

“It is with immense pride that MCA contributes to the country’s energy transition with the delivery of yet another solar park. This is a project that goes far beyond the technical aspect: it represents a commitment to communities that, for decades, have lived without access to energy. The completion of the Cazombo and Luau parks marks just the beginning of a structural and ambitious programme, which will continue to expand in the coming months. We believe that energy transforms lives, creates opportunities and strengthens regions, and it is with this aim that we will continue to work, side by side with the communities, to ensure that electrification reaches where it makes the most difference,” says Manuel Couto Alves, Chairman of MCA.

This infrastructure, budgeted at over €87 million and comprising a total of 54,912 installed solar panels, has created more than 200 local jobs and will enable annual savings of around 18 million litres of fuel. The Luau solar farm is the second to be delivered as part of the Rural Electrification Project covering 60 communes in Angola. 

In a context where electricity plays a fundamental role in promoting local development, the Rural Electrification Project emerges as a structural solution, placing solar energy at the heart of the solution. Off-grid solar farms combine solar generation and storage, enabling clean and reliable energy to be delivered to the most remote communities, with direct benefits for quality of life and economic activity through the democratisation of essential services. The first results are already visible with the completion of the Cazombo plants in 2025, now joined by the Luau plant, in an expansion drive that will intensify until 2027.

The Rural Electrification Project, which envisages the implementation of 46 autonomous mini-grids (powered by solar photovoltaic parks) and an estimated impact on over one million people, has been recognised in the European Union’s Global Gateway strategy, which aims to promote sustainable, inclusive and high-quality connections in the fields of energy, digital technology and infrastructure, contributing to the economic and social development of partner countries. 

In the context of rural electrification, these projects seek to ensure access to clean, reliable and affordable energy for remote communities, strengthening essential services such as healthcare, education and local economic activity, whilst supporting the energy transition and climate action. Based on balanced partnerships and high environmental, social and governance standards, Global Gateway projects in the energy sector aim to generate a lasting impact on local populations, reduce regional inequalities and promote more sustainable and resilient growth. 

Designed and built by the Portuguese MCA Group, the financing for this operation was structured by the British Standard Chartered Bank with the support of the German Export Agency, Euler Hermes, which provided a guarantee of around one billion euros, reinsured by the Portuguese and Korean Export Agencies (Cosec and K Sure). The Angolan state-owned electricity production company (PRODEL Ep) is the project developer.

The Portuguese company has been making a name for itself in the Angolan market by successfully developing turnkey projects aimed at ensuring the provision of basic infrastructure, namely water supply and energy production facilities.

About MCA 
MCA is a Portuguese company founded in 1998 in Guimarães by businessman Manuel Couto Alves and currently has around 2,000 employees in various countries. The company is active in the development, engineering, procurement, construction, and operation of projects in four business verticals: Energy, Urban Development, Infrastructure and Health. MCA began its internationalisation process in 2006 in the Angolan market and is currently present in three geographical clusters including the Iberian Peninsula, Central Europe, and Africa. The company endeavours to create and share long-term value, thereby promoting the sustainable development of the communities in which it operates. https://www.mcagroup.com/en/ 

Photo – https://mma.prnewswire.com/media/2979585/May_MCA_Luau.jpg

SOURCE MCA Group

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ScioSense launches UFC23 ultrasonic flow converter for high-precision, ultra-low-power smart metering

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The new UFC23 sensor combines improved resolution and offset stability with ultra-low standby current, enabling high-end battery-powered water, heat, gas and leak detection meter designs across a wide range of smart metering applications

EINDHOVEN, Netherlands, May 14, 2026 /PRNewswire/ — ScioSense, a leading developer and manufacturer of semiconductor-based environmental and flow sensors, today launched the UFC23 – the 4th generation ultrasonic flow converter for measurement in water, heat and gas meters.

 

 

How can meter manufacturers improve measurement accuracy, extend battery life, and retain control of their preferred system architecture? In modern applications, flow calculation is increasingly handled by a central host microcontroller – requiring a converter that can deliver accurate measurement at very low flow rates and long battery life, two demands that are often difficult to achieve together. The UFC23 is designed for meter manufacturers that want very high measurement precision and extremely low power consumption, while keeping flow calculation on their own central microcontroller.

The UFC23 extends the ScioSense ultrasonic flow portfolio with a pure front-end architecture that omits the on-chip Central Processing Unit (CPU) used in previous flow converters. This gives Original Equipment Manufacturers (OEMs) the flexibility to fit the system architecture now preferred by many meter designers, while also delivering improved analogue front-end performance.

In a typical DN15 water meter setup, the UFC23 provides single-shot standard deviation of 35ps and offset stability of ±7ps with 128-sample averaging and a drift of less than 10ps over the range from 0 to 50°C. This level of precision and stability supports the signal quality needed in high-end water meter designs, including R1000-class measurement requirements. At the same time, the UFC23 is optimized for battery-powered systems, with standby current of typically 0.8µA and an operating current as low as 6.6µA at an 8Hz sample rate.

The UFC23 integrates the functions required to drive ultrasonic transducers, captures received signals, and extracts high-precision time-of-flight data. It supports both 3.3V single-ended drive for water applications and full-bridge drive for gas applications. A programmable gain amplifier with increased gain and bandwidth helps the UFC23 handle weak receive signals, while a programmable ultrasonic burst generator operating up to 4.4MHz and based on an external reference of up to 20MHz allows designers to tune operation to the transducer and application.

The UFC23 also includes features that help improve system-level efficiency and measurement robustness. Designers can monitor the amplitude of up to three received waves and use extended pulse-width measurement to improve first-hit detection. A batch mode allows the sensor to collect up to 12 measurement bundles before waking the host controller, helping to reduce total system power consumption. The UFC23 also supports temperature measurement with external platinum sensors for heat meters and hot-water systems.

Since the UFC23 supports multiple designs, manufacturers can reuse the same sensor across different product families. Typical applications include smart water and heat meters, smart gas meters, water heaters, pump control systems, and smart faucets.

“UFC23 addresses a clear requirement in the metering market for a high-precision, ultra-low-power ultrasonic flow converter that fits modern system architectures. It enables manufacturers to pair ScioSense analogue and timing performance with their chosen host microcontroller and software environment.”
– Norbert Breyer, Director of Marketing and Product Management, ScioSense

The UFC23 operates from a 2.5V to 3.6V supply, supports an operating temperature range of -40°C to 85°C, and is supplied in a QFN32 package. Samples are available now, and evaluation kits are available through key distributors at launch.

For more information, go to https://www.sciosense.com/ufc23/.

About ScioSense – Sensing tomorrow’s world

Headquartered in Eindhoven, The Netherlands, ScioSense is a leading expert in and manufacturer of semiconductor-based environmental and flow sensors. Its product portfolio consists of humidity, gas/air quality, temperature, pressure and flow sensors for building automation, home appliances, IoT, wearables, mobile devices, automotive and industrial applications.

At ScioSense, we believe that everyone deserves to understand the world around them, and we are here to help make that happen. Our sensors are designed to be small, smart and easy to use. We are a team of passionate and dedicated professionals committed to making a difference in the world. We believe that our sensors can help create a more informed and sustainable future for everyone.

Information about the company and its products can be found at www.sciosense.com.

Photo: https://mma.prnewswire.com/media/2979202/ScioSense_UFC23.jpg

View original content:https://www.prnewswire.co.uk/news-releases/sciosense-launches-ufc23-ultrasonic-flow-converter-for-high-precision-ultra-low-power-smart-metering-302771168.html

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