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HOME FLIPPING ACTIVITY DIPS SLIGHTLY WHILE PROFITS INCH UP ACROSS U.S. IN SECOND QUARTER OF 2024

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Flipping Rate Follows Usual Springtime Downward Track While Profits Keep Moving Slowly Higher; Investment Returns Still Hovering Around Modest 30 Percent Level Nationwide; Typical Raw Flipping Profit Rises Close to $75,000

IRVINE, Calif., Sept. 19, 2024 /PRNewswire/ — ATTOM, a leading curator of land, property data, and real estate analytics, today released its second-quarter 2024 U.S. Home Flipping Report showing that 79,540 single-family homes and condominiums in the United States were flipped in the second quarter. Those transactions represented 7.5 percent, or one of every 13 home sales, nationwide during the months running from April through June of 2024.

The latest portion of flipped properties was down from 8.7 percent of all sales in the U.S. during the first quarter of 2024 – a common pattern during the busy annual Springtime buying season each year when other types of home sales spike. The flipping rate also was down slightly from 7.9 percent a year earlier.

While the rate declined, fortunes kept ticking upward for investors who buy, renovate and quickly resell homes. The latest data showed that investors typically earned a 30.4 percent profit nationwide before expenses on homes sold during the second quarter of this year, marking the fourth time in five quarters that margins increased following a six-year period of nearly continuous drop-offs.

The typical profit margin on homes flipped during the second quarter of 2024 – based on the difference between the median purchase and median resale price for home flips – remained about 25 percentage points below peaks hit in 2016. It also stayed within a range that could easily be wiped out by carrying costs that include renovation expenses, mortgage payments and property taxes, revealing anew the struggles home flippers are having in turning healthy profits.

But the return on investment was up slightly from both the first quarter of 2024 and from a low point over the past decade of about 25 percent in the first quarter of last year.

Gross profits on typical flips around the country, meanwhile, increased to about $73,500. That remained down from a high of almost $81,000 reached in 2022, but up from $70,000 in the first quarter of 2024 and more than $12,000 above last year’s low point.

“The Spring home-buying season of 2024 brought another sign of hope for home flippers that the rebound in fortunes that began for them last year was more than just a temporary thing,” said Rob Barber, CEO for ATTOM. “It’s not as if profits have shot through the roof and investors are riding a new wave of good times. Far from it, as they continue to struggle to benefit from the broader market boom. But the second-quarter numbers did show another step in the right direction.”

He added that “with the market rising amid tight supplies of homes for sale around the country and falling interest rates, conditions appear ripe for more improvement over the rest of the year as long as prices don’t shoot up past what most buyers can afford.”

The small changes in flipping activity and profit margins during the second quarter came during yet another period of mixed patterns for the home-flipping industry compared to the U.S. housing market.

Overall, home prices rebounded strongly during the second quarter from a varied period of gains and losses during the prior 12-month period. Median prices for all single-family homes and condos nationwide rose 9 percent quarterly and 6 percent annually.

But home-flipping resale prices rose far less, with the median inching up only 2 percent quarterly and annually to $315,000. Nevertheless, that was enough to boost flipping profit margins as investors benefitted, in small increments, from shifts in prices going in their favor between the time of purchase to resale. Those gaps led to the quarterly and yearly improvement in investment returns.

The latest gains for home flippers extended their recovery from an unusual pattern of timing the housing market poorly, which resulted in their profits dropping from 2016 through 2022 while returns for other sellers soared.

Home-flipping rates dip downward in most of U.S.
Home flips as a portion of all home sales decreased from the first quarter of 2024 to the second quarter of 2024 in 159 of the 185 metropolitan statistical areas around the U.S. with enough data to analyze (85.9 percent). They went down annually in 115, or 62.2 percent, of those markets. Measured against the same peak buying period of 2023, most flipping rates declined less than one percentage point. (Metro areas were included if they had a population of 200,000 or more and at least 50 home flips in the second quarter of 2024).

Among the metro areas analyzed, the largest flipping rates during the second quarter of 2024 were in Warner Robins, GA (flips comprised 20.7 percent of all home sales); Macon, GA (15.4 percent); Atlanta, GA (13.4 percent); Columbus, GA (13.2 percent) and Memphis, TN (12.8 percent).

Q2 2024 U.S. Home Flipping Historical Trends

Aside from Atlanta and Memphis, the highest second-quarter flipping rates among metro areas with a population of more than 1 million were in Birmingham, AL (11.7 percent); Cleveland, OH (11 percent) and Columbus, OH (10.7 percent).

The smallest home-flipping rates were in Hilo, HI (3.3 percent); Honolulu, HI (3.5 percent); Seattle, WA (4 percent); San Jose, CA (4.1 percent) and Portland, OR (4.2 percent).

Typical home-flipping returns up year over year in slightly more than half of U.S.
The median $315,000 resale price of homes flipped nationwide in the second quarter of 2024 generated a gross profit of $73,492 above the median investor purchase price of $241,508. That resulted in a typical 30.4 percent gross profit margin before expenses in the second quarter of 2024, up about one point from 29.2 percent in the first quarter of 2024 and up from 27.8 percent in the second quarter of last year. But the latest nationwide figure still remained far beneath the 56.3 percent level in mid-2016 and from a more recent peak of 48.8 percent in 2020.          .

Profit margins increased from the first to the second quarter of this year in 93 of the 185 metro areas analyzed (50.3 percent) and were up annually in 107 of those markets (57.8 percent).

Metro areas with the biggest year-over-year increases in typical profit margins during the second quarter were Akron, OH (ROI up from 30.9 percent in the second quarter of 2023 to 78.1 percent in the second quarter of 2024); Cape Coral–Fort Myers, FL (up from 13.8 percent to 56.4 percent); Springfield, IL (up from 34.5 percent to 75 percent); Gainesville, FL (up from 30.2 percent to 65.3 percent) and Spokane, WA (up from 28.6 percent to 61.4 percent).

The biggest annual increases in typical profit margins among metro areas with a population of at least 1 million came in Buffalo, NY (ROI up from 66.7 percent in the second quarter of 2023 to 95.7 percent in the second quarter of 2024); Cleveland, OH (up from 40 percent to 66.7 percent); Memphis, TN (up from 52.6 percent to 73.5 percent); Tulsa, OK (up from 39.7 percent to 59.2 percent) and Cincinnati, OH (up from 40.6 percent to 58 percent).

The recent gains resulted in typical gross profit margins of at least 30 percent in 105, or almost six of every 10 metros with enough data to analyze in the second quarter of 2024. That was exactly the same number as a year earlier. Typical profit margins surpassed 50 percent in the second quarter of this year in only one-third of the areas reviewed.

Q2 2024 Home Flipping Profit Trends Historical Chart

Highest raw profits remain in higher-end markets across West, South and Northeast
The largest raw profits on median-priced home flips in the second quarter of 2024, measured in dollars, were concentrated in areas of the West, South and Northeast regions where resale prices mostly topped $400,000. Nine of the top 10 fell into that category, led by San Jose, CA (typical gross profit of $350,000 on a median resale value of $1.7 million); San Diego, CA ($211,000 profit on a median resale value of $925,000); Hilo, HI ($191,650 profit on a median resale value of $521,400); New York, NY ($190,000 profit on a median resale value of $600,000) and Boston, MA ($189,000 profit on a median resale value of $649,000).

The South also continued to dominate the opposite end of the range, with 17 of the 20 worst raw profits on median-priced transactions during the second quarter. Most came in areas with median resale prices below $300,000. The weakest numbers were in Naples, FL ($12,500 loss on a median resale value of $650,000); Tyler, TX (7,262 loss on a median resale value of $274,908); Warner Robins, GA (5,316 profit on a median resale value of $263,316); Lubbock, TX ($5,584 profit on a median resale value of $211,066) and Killeen, TX ($6,013 profit on a median resale value of $226,696).

Two-thirds of home flips again financed with all cash 
Nationwide, 63 percent of homes flipped in the second quarter of 2024 had been purchased by investors with cash only. That was virtually the same as the 62.6 percent level in the first quarter of 2024, although up from 60.4 percent portion in the second quarter of 2023. Meanwhile, 37 percent of homes flipped in the second quarter of 2024 had been bought with financing. That was down slightly from 37.4 percent in the prior quarter, but still up from 39.6 percent a year earlier.

Among metropolitan areas with a population of 1 million or more and sufficient data to analyze, those with the highest percentage of homes flipped in the second quarter of 2024 that had been purchased with cash included Buffalo, NY (80.5 percent); Pittsburgh, PA (76.9 percent); Cleveland, OH (75.6 percent); Birmingham, AL (74.3 percent) and Rochester, NY (74.1 percent).

Average time to flip nationwide holds steady quarterly but remains down annually
The average time it took from purchase to resale on home flips increased slightly from 164 days in the first quarter of 2024 to 166 days in the second quarter. However, the latest figure was down from 178 days in the second quarter of 2023.

Q2 2024 U.S. Avg Days to Flip Historical Chart 

Investor resales to FHA buyers unchanged quarterly
Of the 79,540 U.S. homes flipped in the second quarter of 2024, 11.1 percent were sold to buyers using loans backed by the Federal Housing Administration (FHA). That was virtually the same as the 11.2 percent portion in the first quarter of 2024 although down from 11.8 percent in the second quarter of 2023.

Among metro areas with a population of 200,000 or more and at least 50 home flips in the second quarter of 2024, the highest percentages of flipped properties sold to FHA buyers — typically first-time home purchasers — were in Lakeland, FL (30.1 percent); Brownsville, TX (29.6 percent); Bakersfield, CA (25.4 percent); Fresno, CA (24.1 percent) and Vallejo, CA (23.4 percent).

One of every five counties have home-flipping rates of at least 10 percent
Home flips accounted for at least 10 percent of all home sales in 195, or 19.5 percent, of the 999 counties around the U.S. with at least 10 flips in the second quarter of 2024. That was well below the 31.5 percent of all counties with enough data to measure in the first quarter of 2024. The leaders in the second quarter of this year were Cobb County (Marietta), GA (23.1 percent flipping rate); Houston County (Warner Robins), GA (21.9 percent); Clayton County, GA (outside Atlanta) (19.6 percent); Berrien County (Nashville), GA (18.3 percent) and Jasper County, GA (outside Atlanta) (17.9 percent).

Report methodology
ATTOM analyzed sales deed data for this report. A single-family home or condo flip was any arms-length transaction that occurred in the quarter where a previous arms-length transaction on the same property had occurred within the last 12 months. The average gross flipping profit is the difference between the purchase price and the flipped price (not including rehab costs and other expenses incurred, which flipping veterans estimate typically run between 20 percent and 33 percent of the property’s after-repair value). Gross flipping return on investment was calculated by dividing the gross flipping profit by the original purchase price.

About ATTOM
ATTOM provides premium property data and analytics that power a myriad of solutions that improve transparency, innovation, digitization and efficiency in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation’s population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include ATTOM Cloud, bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, making property data more readily accessible and optimized for AI applications– AI-Ready Solutions. 

Media Contact:
Megan Hunt
megan.hunt@attomdata.com 

Data and Report Licensing:
datareports@attomdata.com

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SOURCE ATTOM

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Koozee Introduces Freeform Canvas and MCP in Major Platform Update

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Koozee Launches Freeform Canvas and MCP to Make Apparel Visual Production Repeatable

SYDNEY, Nov. 5, 2026 /PRNewswire/ — STARII TECHNOLOGY PTY LTD today announced a major update to Koozee, its AI apparel visual production platform. The update introduces Freeform Canvas, a node-based workspace for reusable, multi-step fashion content workflows, and Koozee MCP, which lets supported AI agents access Koozee’s fashion visual tools for batch image generation. The company also consolidated its preset workflows under Quick Create.

“Freeform Canvas helps apparel teams connect each step of visual production and reuse workflows across a collection. MCP lets them bring Koozee’s fashion tools into supported AI agent workflows,” said Adrian Bennett, product lead at Koozee.

QUICK CREATE

Sellers choose an outcome — a model try-on, a flat lay, a ghost mannequin shot, a pose or scene change, an enhancement pass, or a short product video — upload a garment photo, and receive a finished visual. No prompt writing is required.

FREEFORM CANVAS

Freeform Canvas is a node-based workspace for connecting garment photos, model photos and visual references, or starting with an idea to generate text, images or video. Users can choose templates such as Outfit Swap or Recolor Garment, select an AI engine and carry each output into the next step to refine or extend a look. Users can add nodes and, for more creative control, add written instructions or reference images.

An approved look can become flat lays, three-view outfit images, nine-frame storyboards, scene variations or videos for product pages, ads and social media. Teams can save the workflow, replace assets and apply it across a whole collection. Canvas supports Gemini, Claude, GPT, Nano Banana, Seedance and Kling for text, image and video tasks.

MCP CONNECTS KOOZEE WITH AI AGENTS

Koozee MCP connects Koozee’s fashion visual tools to Codex, Claude Code, WorkBuddy, Antigravity and more. Users can request batch fashion image generation directly from their existing AI workspace. A copyable setup prompt connects the agent using OAuth and Streamable HTTP and configures it to use Koozee MCP for image generation.

AVAILABILITY

Both features are available now. Learn more about Koozee at koozee.ai.

ABOUT KOOZEE

Koozee is an AI visual production platform for apparel e-commerce

MULTIMEDIA

Image link for media: https://www.Send2Press.com/300dpi/26-1105-s2p-koozee-canvas-300dpi.webp 

Image caption: Koozee Freeform Canvas connects apparel references; MCP enables AI-agent fashion image generation. Models shown are AI-generated.

This release was issued through Send2Press® on behalf of the news source. For more information, visit Send2Press Newswire at https://www.send2press.com/.

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SOURCE STARII TECHNOLOGY PTY LTD

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Financial Cents Brings Back WorkflowCon for 2026 — Bigger Than Ever and Still Free

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Back by popular demand after a standout 2025, the two-day virtual conference for small and growing accounting firms returns November 9–10 with an expanded lineup: four keynotes, more than 20 speakers across five tracks and the Small & Mighty Awards

ATLANTA, Nov. 5, 2026 /CNW/ — WorkflowCon is back. Financial Cents, the practice management software built for small and growing accounting and bookkeeping firms, is bringing back its free annual virtual conference — and this year, it’s bigger than ever. After a standout 2025, WorkflowCon returns November 9–10, 2026, with an expanded two-day program for firm owners and teams across North America who want to grow with intention. Registration is open now, and attendance is completely free.

This year’s theme, “Focus Is the New Flex,” reframes what success looks like for small and growing firms. With owners pulled in every direction and pressured to offer more services to more clients, WorkflowCon makes the case for a different approach: deciding what not to do. The program spotlights firm owners who have committed to a single growth lever — a client niche, a service line or a distinct way of working — and held steady everywhere else.

The free, 100% virtual event spans five tracks — Workflow, AI, Client, Revenue and Team — so every member of a firm can find a relevant path. Attendees can join for one day or both, and session recordings are available afterward.

WorkflowCon 2026 features four keynote speakers:

Ethan Kross, PhD, psychologist and bestselling author of Shift and Chatter, who closes Day 1 with a session on managing emotions under pressure;Keila Hill-Trawick, CPA, founder and CEO of Little Fish Accounting, who delivers the opening plenary;Jan Haugo, founder of SmartAccountant.ai and co-author of Intuit’s AI certification; andNicole Davis, CPA, founder of Conscious Accounting and a Forbes Top 200 CPA.

They are joined by more than 20 firm owners, operators and advisors leading sessions throughout the program.

“WorkflowCon is an opportunity to step away from the day-to-day, learn from other firm owners, and think differently about how you’re running your business,” said Hill-Trawick.

Highlights from the agenda include candid, practitioner-led sessions such as “Would You Fire This Client?” with Al-Nesha Jones, CPA, and Tony Proctor, EA; “Pricing Is How You Say No” with Logan Graf, CPA; “Attract A-Players in 45 Minutes” with Ryan Lazanis, CPA; “The Minimum Viable Operations Manual” with Justine Lackey; and “Before AI Touches Client Data,” a frank look at the questions every tool should answer before being entrusted with sensitive client data. The event opens with a host welcome from Financial Cents CEO Shahram Zarshenas. The full agenda, including Day 2 sessions, will be announced in the coming weeks.

“Running a firm means being pulled in a dozen directions at once, and the pressure to do more of everything never really lets up,” said Zarshenas. “WorkflowCon makes the opposite case. The firms we admire most didn’t grow by saying yes to everything; they got clear on what mattered and had the discipline to let the rest go. We created these two days so firm owners can step back from the daily grind, learn from peers who’ve made those calls and leave with a better sense of where to focus.”

The event will also crown the winners of the Small & Mighty Awards, which recognize standout accounting, bookkeeping, tax and advisory professionals across the U.S. and Canada in four categories. The four winners — selected from 12 finalists by an independent panel of practitioners — will be revealed live on Day 2.

Registration is free and open now at workflowcon.com.

Firms that want help making the case to a manager can use the conference’s ready-made “Convince Your Boss” email template, also available on the site.

About Financial Cents

Financial Cents is a leading practice management platform built to help accounting and bookkeeping firms streamline workflows, improve collaboration and scale without chaos. Thousands of firms across North America rely on Financial Cents to manage their work, clients and teams in one place. It is rated 4.8 out of 5 on Capterra and 4.7 out of 5 on G2. Learn more at financial-cents.com.

Media Contact
marketing@financial-cents.com 

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Quality Steak, Inc.’s Bella Philly Steaks™ Brings Authentic Philly Cheesesteak to the Frozen Aisle

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Marinated Beef and Chicken Sandwich Slices create meals in minutes, now in approximately 300 Target stores and with online retailers nationwide

VOORHEES TOWNSHIP, N.J., Nov. 5, 2026 /PRNewswire/ — Quality Steak, Inc., a family-owned Philadelphia-area meat company with more than 50 years of food industry experience, today announced the retail launch of Bella Philly Steaks™, a line of frozen Beef and Chicken Sandwich Slices. The products have been on shelf at approximately 300 Target stores along the East Coast since mid-September and are available nationwide online through Amazon.com, Di Bruno Bros. and Misfits Market. Each 12-ounce box has an in-store MSRP of $7.99. Additional retail distribution is planned for 2027.

Bella Philly Steaks are made with chopped, formed and sliced premium beef or chicken and finished with an exclusive marinade that delivers authentic Philly flavor.

Beyond the classic Philadelphia cheesesteak, Bella Philly Steaks are a simple, protein-forward base for meals at home, including skillet dinners, stuffed peppers, flatbread and pizza toppings, protein bowls, breakfast sandwiches, soups, cheesesteak dips and more.

“We’re proud to be a leading supplier and partner for restaurants across the country, and we’re excited to bring that same quality to consumers at home. In foodservice, you learn fast that a product has to be consistent, good-tasting and full of flavor, because professional kitchens don’t have time to spare,” said Gavin Mutter, managing partner of Quality Steak, Inc. “A kitchen at home at 6 p.m. is no different. We built Bella Philly Steaks to bring that same standard to families who want a real, protein-rich meal without the work and headache of planning.”

Home cooking is gaining momentum. According to FMI’s 2026 research on shopper meal trends, 44% of shoppers are having more family meals at home than a year ago, and 35% are cooking more often. The launch of Bella Philly Steaks will be supported by consumer and trade promotions, recipes, social content, couponing and influencer partnerships.

Find where to buy, plus recipes and product news, at BellaPhillySteaks.com. Follow Bella Philly Steaks on LinkedIn, TikTok, Instagram and Facebook.

About Quality Steak, Inc.
Quality Steak, Inc. is a family-owned and operated company based in Voorhees, New Jersey, with more than 50 years of meat expertise serving foodservice customers nationwide. A leading independent supplier of raw and fully cooked thin-sliced beef and chicken steak, the company also offers customized ready-to-eat protein products. Quality Steak, Inc. delivers value through innovative products, consistent quality and superior customer service. Through its new retail brand, Bella Philly Steaks, the company is on a quest to bring authentic Philadelphia flavor to home kitchens nationwide.

Media Contact:
Alissa Davis
VP Marketing
Quality Steak, Inc.
609-519-4873
Alissa.Davis@QualityFoodsInc.com

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SOURCE Quality Steaks, Inc

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