Connect with us

Technology

McLaren Racing and OKX Reveal One-Off Legend Reborn Livery for the Singapore Grand Prix, Honoring the Iconic MP4 Era

Published

on

SINGAPORE, Sept. 19, 2024 /PRNewswire/ — McLaren Racing and OKX, a leading onchain technology company and an Official Primary Partner of the McLaren Formula 1 Team, today revealed a limited-edition Legend Reborn livery design to be carried on the McLaren MCL38 F1 race cars at the 2024 Singapore Grand Prix.

Legend Reborn was co-designed by McLaren and OKX and celebrates the iconic MP4 era of McLaren, from 1981 to 1996. The MP4 series is widely regarded as some of the greatest F1 cars ever made, and embodies the spirit of true innovation, a trait valued by both brands. The livery enhancement combines the MP4 era with McLaren’s iconic papaya as a way of honoring the heritage of the team.

Legend Reborn was unveiled at an exclusive on-track event in Singapore featuring OKX Chief Marketing Officer Haider Rafique, McLaren Racing CEO Zak Brown and McLaren F1 Team drivers Lando Norris and Oscar Piastri.

The livery also honors the McLaren legends – including the likes of Ayrton Senna, Alain Prost and Niki Lauda – that drove and helped create the iconic history of the MP4, with the names of 13 iconic drivers from the era integrated into the livery on the cockpit.

The partnership between McLaren and OKX is focused on innovation and supercharging the fan experience, and Legend Reborn uses McLaren’s heritage as a springboard, evoking a unique nostalgia which transcends McLaren to the wider motorsport community.

The Legend Reborn livery follows the Senna tribute livery – ‘McLaren SENNA presented by OKX’ – seen at this year’s Monaco Grand Prix earlier this year.

Louise McEwen, Chief Marketing Officer, McLaren Racing, said: “It’s fantastic to bring back our third bespoke livery in Singapore with OKX. Legend Reborn is a great way to celebrate and honour our iconic history, in a way that unites fans old and new. Following on from this year’s Senna campaign, this livery further embodies our partnership with OKX as we continue to deliver unique storytelling campaigns for fans of both brands globally.”

OKX Chief Marketing Officer Haider Rafique said: “Together with McLaren, we believe in the power of persistence and innovation. This year we’ve rolled out some upgrades of our own, including a complete revamp of our Wallet, which will make it easier for people around the world to access the onchain world. We believe crypto, like F1, can be disrupted by a visionary team that innovates fearlessly and embraces a ‘challenger’ mindset. The time for a new alternative to the established hierarchy is here, and Legend Reborn encourages us to look to the past for inspiration as we chart a new course for the future.”

For further information, please contact:

Steve Atkins, Chief Communications Officer, McLaren Racing

Steve.atkins@mclaren.com / +44 (0) 7590 771 849

Saskia Wirth, Director, Corporate Communications, McLaren Racing

saskia.wirth@mclaren.com / +44 (0) 7442 934 149

Jack McLean, Communications Manager, McLaren Racing

jack.mclean@mclaren.com / +44 (0) 7392 392 034

Fran Campbell, Communications Executive, McLaren Racing

fran.campbell@mclaren.com / +44 (0) 7442 692 253

About McLaren Racing

McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 186 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt. 

McLaren Racing competes across six racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and Nolan Siegel, the ABB FIA Formula E World Championship as the NEOM McLaren Formula E Team, the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström, and F1 Academy with ART Grand Prix and Driver Development programme member Bianca Bustamante. The team also competes in the F1 Sim Racing Championship as McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.  

McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.

McLaren Racing – Official Website

About OKX

OKX is a technology company with a mission to organize the world’s blockchains and make them more accessible and useful.

We want to create a future that makes our world more efficient, transparent and connected.

OKX began as a crypto exchange giving millions of people access to trading and over time became among the largest platforms in the world. In recent years, we have developed one of the most connected onchain wallets used by millions to access decentralized applications (dApps).

OKX is a brand trusted by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments.

Our most well-known products include: The OKX Exchange, OKX Wallet, OKX Marketplace, OKX Explorer, OKX Chain and OS for developers, OKX Ventures and OKX Institutional Services. To learn more about OKX, download our app or visit: okx.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/mclaren-racing-and-okx-reveal-one-off-legend-reborn-livery-for-the-singapore-grand-prix-honoring-the-iconic-mp4-era-302253277.html

SOURCE OKX

Continue Reading

Technology

Yunji Technology to Showcase AI-Driven Robotics and Real-World Hospitality Solutions at EquipHotel Paris 2026

Published

on

By

PARIS, Nov. 3, 2026 /PRNewswire/ — As the hospitality industry gathers for EquipHotel Paris 2026, Yunji Technology (HKEX: 02670), a listed enterprise specializing in commercial service robots and AI agents, will present its latest systems at Booth P7.3-R044 from November 2 to 5.

Yunji will demonstrate how its robotic solutions work alongside existing hotel management systems to address common operational issues. Hoteliers across Europe continue to face persistent staff shortages, and the challenge of maintaining consistent guest service across multiple properties. Yunji’s technology is built to support these daily demands by automating routine tasks and streamlining internal logistics.

The exhibition will feature live demonstrations of robots handling everyday hotel workflows. Visitors will see how the systems manage tasks ranging from in-room deliveries and guest guidance to broader facility management. Instead of operating as isolated machines, Yunji’s robots function as a connected network, ensuring smooth operations even during peak hours. Yunji will also introduce the GORA C40 to address hotel public area cleaning. 

Integrated Cleaning Design: The C40 combines scrubbing, sweeping, dust mopping, and vacuuming into a single unit, significantly reducing equipment maintenance and staff training time. Notably, the C40 can autonomously navigate between floors by integrating with hotel elevator systems, ensuring continuous cleaning without manual transfer.

This technology is already delivering practical results globally. Yunji has deployed solutions in more than 20 countries and regions, working closely with international hotel groups. By taking over repetitive tasks, such as delivering amenities or transporting linens, the robots provide hotel staff with more time to focus on guest-facing services. The system also generates operational data that helps hotel managers identify bottlenecks and optimize their workflows.

“At EquipHotel Paris, our primary goal is to listen to European hoteliers,” said Jake Ma, Chief Marketing Officer at Yunji Technology. “By demonstrating how our AI-driven fleet and updated cleaning solutions integrate into daily operations, we aim to provide scalable solutions that address the specific labor and efficiency issues the industry is facing today.”

Yunji Technology invites hotel groups, facility managers, and partners to visit Booth P7.3-R044 to see the systems in operation and discuss collaboration opportunities.

About Yunji Technology

Yunji Technology (HKEX: 02670) is a Hong Kong-listed enterprise headquartered in Beijing, specializing in the research, development, and commercialization of service robots and AI agents. Guided by its mission, “Robots, Making Humanity Happier,” Yunji provides intelligent and reliable robotics for the hospitality, retail, and commercial sectors. Visit https://www.yunjichina.com.cn for more information.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/yunji-technology-to-showcase-ai-driven-robotics-and-real-world-hospitality-solutions-at-equiphotel-paris-2026-302928087.html

Continue Reading

Technology

DUPR and InBody Announce Official Body Composition Technology Partnership

Published

on

By

The partnership brings InBody’s body composition technology to the DUPR community, with activations at DUPR events and exclusive offers for DUPR players, clubs and coaches

DELRAY BEACH, Fla., Nov. 3, 2026 /PRNewswire/ — DUPR, the global rating system for pickleball, today announced a new partnership with InBody, one of the global leaders in body composition technology, naming InBody the Official Body Composition Technology Partner of DUPR.

The partnership brings together two organizations focused on helping people better understand their performance and make more informed decisions about their health and fitness. Through the collaboration, InBody will engage with the DUPR community through digital content, event activations and special product offers for DUPR players, clubs and coaches.

As part of the partnership, InBody will have a presence across DUPR’s digital ecosystem, including the DUPR app, website, email communications and social media channels. InBody will also activate at select DUPR-owned events, giving players and attendees opportunities to interact with InBody products and participate in experiences such as grip-strength testing with InBody’s InGrip.

“Pickleball is increasingly becoming part of how people stay active, competitive and connected, and that makes understanding your body and performance increasingly important,” said Tito Machado, CEO of DUPR. “InBody brings trusted technology and meaningful insights to that conversation. We’re excited to introduce our community to tools that can help them better understand their health and fitness both on and off the court.”

The partnership will also provide opportunities for DUPR players and the broader DUPR ecosystem to access InBody products, including special offers for DUPR Clubs and DUPR Certified Coaches.

“We’re excited to partner with DUPR and connect InBody’s technology with a growing community of active players who are invested in their health and performance,” said Jeremy Choo, E-Commerce Business Development Manager at InBody USA. “Pickleball is a sport that brings together people of all ages and fitness levels, and we see a natural fit between InBody’s mission to simplify the understanding of health and wellness and DUPR’s commitment to helping players better understand their game.”

The collaboration will also extend to DUPR’s competitive events, with InBody product prizes and promotional activations planned around select regional and national competitions.

Together, DUPR and InBody aim to give players more ways to understand the relationship between their performance, fitness and overall well-being.

About InBody

InBody is an innovation-focused company that develops biomedical technologies designed to simplify the understanding of health and wellness. InBody’s award-winning, medical-grade devices are currently used by more than ten million professionals and consumers across medical, fitness, research, and corporate wellness settings worldwide. The company delivers technologies and services in more than 110 countries, supported by thirteen global branch offices and a global network of distributors. To learn more about InBody and its mission, visit www.inbody.com.

About DUPR

DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world’s leading clubs, tournaments, leagues, and players. DUPR’s dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 – 8.000 scale. DUPR is the official pickleball rating of leagues, tournaments and clubs around the world, including USA Pickleball, Global Pickleball Federation (GPF), United Pickleball Association (UPA), Professional Pickleball Association (PPA), Major League Pickleball (MLP), Pickleball.com, Life Time, The Picklr, National Team Pickleball League, and National Pickleball League. It also owns and operates Minor League Pickleball and Collegiate Pickleball, two of the biggest amateur leagues in the sport. Players and operators can visit www.dupr.com to sign up and learn more.

Media Contacts

Kyrill Hartog
Vice-President of Marketing & Communications, DUPR
kyrill@mydupr.com 

Gloria Song
Marketing Operations Manager, InBody
gloria.song@inbody.com
www.inbody.com

View original content:https://www.prnewswire.com/news-releases/dupr-and-inbody-announce-official-body-composition-technology-partnership-302928097.html

SOURCE DUPR

Continue Reading

Technology

Centric Software Selected to Work with The Magnum Ice Cream Company to Drive Innovation and Global Operational Efficiency

Published

on

By

Centric PLM will strengthen the global ice cream company’s digital foundation and empower cross-functional teams with real-time data

CAMPBELL, Calif., Nov. 3, 2026 /PRNewswire/ — Centric Software® is pleased to announce that The Magnum Ice Cream Company (TMICC), the leading ice cream company in the world, has selected Centric PLM™ to drive strategic growth, improve product development efficiency and ensure regulatory compliance across global markets. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Food & beverage, cosmetics & personal care, grocery and multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

TMICC operates in over 80 countries and manages a portfolio that includes five of the most iconic global ice cream brands including Magnum, Ben & Jerry’s, Cornetto, Wall’s (Heartbrand) and Talenti.

As part of its transformation strategy, TMICC conducted a selection process for a new, innovative PLM solution. Centric PLM was selected for its modern, scalable platform, food & beverage-specific capabilities and end-to-end product lifecycle coverage.

Centric PLM will create a stronger digital foundation for product development, bringing product information into one platform and supporting collaboration across functions and markets.

Real-time data and integrated tools will give teams greater visibility across the product lifecycle, helping TMICC manage complexity and accelerate innovation at scale.

TMICC expects its future-ready R&D and PLM architecture to align processes and integrations across global operations, reduce implementation risk, enable breakthrough innovation and accelerate time to market.

“Bringing R&D, packaging, quality, regulatory affairs and other functions into one connected way of working will be an important step forward for The Magnum Ice Cream Company. Centric PLM will give our teams greater visibility across the product lifecycle and create stronger alignment from early development all the way through commercialisation,” says Zbigniew Lewicki, Chief RD&I Officer of The Magnum Ice Cream Company.

“Centric Software is proud to partner with The Magnum Ice Cream Company on this transformative journey,” says Fabrice Canonge, CEO of Centric Software. “This collaboration demonstrates the power of Centric PLM to provide the flexible, scalable digital foundation global food & beverage companies need to accelerate innovation, strengthen agility and ensure compliance.”

Centric Software® (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled product lifecycle management platform for food & beverage manufacturers, grocery, brands and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, comply, buy, make, package, assort and sell products. Centric Software solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored for food and beverage manufacturers, retailers and food service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.Centric Visual Boards™ are a visually oriented product portfolio optimization tool. A singular accessible workspace pulls in real-time data and imagery from multiple business systems. It is a new, visual way of working to ensure robust, consumer-right product offers, dramatically decreasing assortment development cycle time.Centric PXM™ AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins. Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence, Centric Visual Boards, Centric PXM, Centric PIM, Centric DAM, Centric Shoppingfeed® and Centric DSA (including Centric Digital Shelf Analytics) are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.

View original content to download multimedia:https://www.prnewswire.com/news-releases/centric-software-selected-to-work-with-the-magnum-ice-cream-company-to-drive-innovation-and-global-operational-efficiency-302927901.html

SOURCE Centric Software

Continue Reading

Trending