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Horizon Media Launches Interactive Climate Awareness Campaign During UN Climate Week

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NYC-based advertising effort conducted with out-of-home media partners JCDecaux and Intersection along with multiple agency teams

NEW YORK, Sept. 23, 2024 /PRNewswire/ — Horizon Media, the largest U.S. media agency and the largest independent globally, today announced the launch of a major climate awareness campaign with outdoor media specialists JCDecaux and Intersection coinciding with the United Nations Climate Week in New York City. 

The campaign, titled “Calculate Weight,” aims to educate, inspire, and engage the public on climate change issues through interactive, out of home digital displays across New York City and Horizon Media offices.

Starting September 23, the week-long initiative will feature a gamified carbon footprint calculator accessible via QR codes displayed on digital billboards and screens throughout high-traffic areas in New York City. Locations include Times Square, Penn Station, Grand Central Station, Herald Square, and the vicinity of the United Nations headquarters.

“This campaign represents Horizon Media’s commitment to leveraging our media expertise for positive and significant environmental impact,” said Latraviette Smith-Wilson, Chief Marketing and Equity Officer at Horizon Media. “By providing tangible, actionable information, we hope to spur individuals to make real-world sustainable choices in their daily lives.”

As part of its commitment to ethical, eco-conscious marketing policies and programs, Horizon Media is launching an interactive, gamified experience aimed at educating and inspiring participants — from UN delegates to everyday New Yorkers — to take actionable steps toward a sustainable future. By leveraging a dynamic user experience, this initiative highlights the significant role media plays in driving behavioral change on climate issues.

The features of the campaign include:

Interactive displays on 40 NYC Link kiosks and 10 JCDecaux bus stopsDigital signage across Horizon Media offices in New York, Los Angeles, and TorontoA user-friendly carbon footprint calculator that offers personalized sustainability tips

“Media organizations have an immense power to influence,” said Jean Marc Papin, HMI Sustainability Lead. “Our goal is to create a campaign that not only educates but inspires real, lasting change.”

This campaign emphasizes HMI’s leadership in sustainability communications and its continued efforts to align with the United Nations’ 17 Sustainable Development Goals (UNSDGs).

The Calculate Weight campaign is also focused on driving actions by key figures crafting sustainable practices, such as climate specialists, non-governmental organizations, and politicians.

Raising Awareness

In collaboration with We Don’t Have Time (WDHT), the world’s largest media platform for climate action, and other leading organizations, Horizon Media is hosting a series of climate-focused events during UN Climate Week. The broadcast will be live from The Local and will feature high-profile thought leaders in sustainability and media.

Those events include:

Monica Capelan (Horizon Media) will join Joey Leichman (Scope3) and Frank Maguire (Sharethrough) for a live discussion on how the media industry is uniting to reduce its environmental footprint.HMI is collaborating with We Don’t Need Roads (WDNR) and Makesense to host a session from The Garden, featuring industry leaders like Efrem Bycer (LinkedIn) and Brigitte Hoyer Gosselink (Google).A second session from The Garden will explore society’s role in combating climate inaction, with experts including Kristy Drutman (“Brown Green Girl”), Boaz Paldi (UNDP), and Guillaume Richard de Vesvrotte.HMI’s partnership with New Zero World presents Science and Culture: Driving Action for People and Planet, featuring climate scientist Johan Rockström and author Dr. Marcus Collins. The event will also announce the first-ever Creative Council, representing some of the best creative talent from across the world dedicated to catalyzing climate action with the public, from the Earth Public Information Collaborative (EPIC)At the Javits Center’s The Nest Climate Campus, Jean Marc Papin will discuss the carbon footprint measurement campaign with Chris Grosso (CEO, Intersection), moderated by Catalina Rolfsdotter-Jansson.

The initiative represents an ongoing collaborative effort involving multiple Horizon Media teams, including marketing, Environmental and Social Governance (ESG), and out-of-home (OOH) advertising specialists.

About Horizon Media:
Horizon Media, the largest U.S. media agency and the largest independent globally, delivers data-driven business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400 people and has media investments of more than $8.5 billion. Horizon Media’s fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees resulting in industry-leading workplace satisfaction levels (Glassdoor). The company is consistently recognized by independent media outlets for its client excellence and has earned several “Best Workplaces” awards reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media.

View original content to download multimedia:https://www.prnewswire.com/news-releases/horizon-media-launches-interactive-climate-awareness-campaign-during-un-climate-week-302255970.html

SOURCE Horizon Media

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Meiyume (Group) LTD Achieves EcoVadis Gold Rating for 2026, Reinforcing Commitment to Sustainable Beauty

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HONG KONG, May 4, 2026 /PRNewswire/ — Meiyume (Group) LTD has achieved the EcoVadis Gold rating for 2026, with the company being in the 96th percentile globally and among the top-performing companies for sustainability.

EcoVadis evaluates companies across environment, labour and human rights, ethics, and sustainable procurement. The Gold rating reflects Meiyume’s strong performance and continued commitment to embedding sustainability across its supply chain.

A supplier’s commitment to sustainability is increasingly important to brands, as they work to meet rising regulatory requirements and evolving consumer expectations for transparency and responsible practices. In this landscape, choosing the right partners is essential. Partners like Meiyume play a key role in enabling more responsible, future-ready solutions while helping to strengthen sustainability standards across the supply chain.

A Holistic Sustainability Strategy: Meiyume’s 5Ps Framework

Meiyume’s sustainability approach is guided by its 5Ps framework: Product, Process, Places, People, and Principle, ensuring a comprehensive integration across the business:

Product – Advancing sustainable innovation in formulations and packaging

Process – Strengthening responsible sourcing and supply chain practices

Places – Enhancing operational efficiency and environmental performance

People – Fostering an inclusive and supportive workplace

Principle – Upholding strong governance and compliance standards

Sustainability as an Ongoing Journey

While the EcoVadis Gold rating marks an important milestone, Meiyume views sustainability as an ongoing journey. The company remains committed to strengthening its sustainability performance and supporting beauty and personal care brands in achieving their sustainability goals.

About Meiyume:

Formerly LF Beauty, Meiyume offers end-to-end beauty solutions—packaging, ODM, OEM —grounded in sustainability and insights. Powered by it’s Beauty Intelligence Platform and a global sourcing network, Meiyume brings visions to life with agility, intelligence, and responsibility.

https://meiyume.com/
2/F HK Spinners Industrial Building, Phases I & II, 800 Cheung Sha Wan Road, Kowloon, Hong Kong

SOURCE Meiyume

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Marketna: Launching Smart Arabic Platform for Digital Classified Ads

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DUBAI, UAE, May 4, 2026 /PRNewswire/ — “Marketna” has announced the launch of its new digital classified advertising platform for the Arab world, available through its mobile app and website.

With the slogan “Easy Buy and Sell,” Marketna is a platform connecting buyers and sellers across various sectors, including cars, property, electronics, home furniture and appliances, jobs, and services, enabling users to advertise and sell almost anything.

 

 

The platform, enhanced with artificial intelligence technologies, aims to simplify the online advertising process through a secure and user-friendly environment.

Marketna offers its services in both Arabic and English, currently covering nine Arab countries: the UAE, Saudi Arabia, Egypt, Jordan, Kuwait, Qatar, Oman, Bahrain, and Lebanon. Expansion is underway to include Syria, Iraq, Morocco, Algeria, Tunisia, and Libya, along with the addition of French as a supported language.

This initiative comes as part of Marketna’s vision to become a leading digital e-commerce platform across the Arab world, with a focus on the quality of user experience.

Marketna aims to build an inclusive online community that connects the region’s markets, thereby boosting the prosperity of the Arab digital economy.

Smooth and Easy Classified Ad Creation and Publishing

Marketna is built on four core pillars that make the buying and selling experience unique:

Speed and Simplicity: One-step registration and three-step ad postingSafety and Trust: Focus on protecting user data and privacyPremium Service: Fast ad approval and exceptional customer supportGreater Outreach: Maximum exposure to the target audience

Supporting Individuals and Business Owners

The platform offers individual sellers additional features through a “Premium” membership, granting ongoing benefits such as the ability to publish unlimited ads, extended ad validity, priority in search results, and a special seller badge.

Through a “Business” account, which can be created in just a few minutes, Marketna provides dedicated accounts for small, medium, and large business owners, enabling them to advertise cars and real estate in a professional way.

New users, both individuals and merchants, can post their basic ads for free, and receive exclusive discounts to boost their ads upon upgrading to a “Premium” or “Business Plus” membership, allowing them to reach a larger pool of potential buyers.

An Optimal User Experience via the Marketna Smart App

The Marketna Classified Ads Smart App is available for Android devices on the Google Play Store, allowing users to browse ads and post listings from anywhere, at any time, with the ability to communicate directly through in-app chat.

The app features a simplified, modern, and responsive interface. An iOS version for Apple devices is coming soon, with the goal of supporting all users.

For more information about Marketna and its services, visit the official website at https://marketna.com.

Photo: https://mma.prnewswire.com/media/2963238/Marketna_Classified_Ads.jpg
Logo: https://mma.prnewswire.com/media/2963239/Marketna_Logo.jpg

 

 

View original content:https://www.prnewswire.com/news-releases/marketna-launching-smart-arabic-platform-for-digital-classified-ads-302758903.html

SOURCE Marketna

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2026 Hong Kong Corporate Gift Purchasing Trends Report: BeGiftHK Reveals “Specialization and Wellness” as the New Standard for Corporate Gifting

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HONG KONG, May 4, 2026 /PRNewswire/ — BeGiftHK, a leading professional corporate gift company in Hong Kong, today officially released the “2026 Corporate Gift Purchasing Trends Report.” The report highlights that following profound changes in corporate culture in the post-pandemic era, the Hong Kong B2B gift market has officially moved away from the “low-price, high-volume” model. It has been replaced by a new purchasing logic centered on “Employee Wellness” and “Brand Specialization.”

Pickleball Customization: The New Corporate Sports Social Favorite of 2026

The most prominent trend highlighted in the report is the strong rise of “sports social gifts.” Data shows that in the first quarter of 2026, inquiries for Pickleball customization equipment surged by 210% compared to the same period last year.

A spokesperson for BeGiftHK analyzed: “In 2026, a corporate gift is no longer just an object; it is a brand touchpoint. Due to its low entry barrier and high participation across all age groups, Pickleball has become the top choice for large enterprises for hosting Team Building and ESG promotion activities. The professional-grade T700 carbon fiber paddles we provide, combined with high-quality customized designs, successfully transform the act of gifting into a highly social brand experience.”

Technology Defines Authority: Full-Color UV Digital Printing Enhances Corporate Image

Regarding the craftsmanship requirements for gift customization, purchasers in 2026 have demonstrated unprecedented attention to detail. The report indicates that over 85% of multinational organizations and financial enterprises prioritize the precision of printing technology when selecting a Hong Kong corporate gift company.

BeGiftHK has addressed the limitations of traditional screen printing, such as the inability to render gradients and high-precision logos, by introducing cutting-edge “Full-Color UV Digital Printing” technology. This commitment to professionalism has led BeGiftHK to frequently receive high praise as a “Souvenir Recommendation of the Year” in various commercial evaluations.

ESG Transformation: From “Green Products” to “Social Responsibility”

The report concludes by emphasizing that ESG factors have permeated every stage of the purchasing decision. In 2026, the demand for “Recycled PET (RPET)” materials and “Sustainable Sports Solutions” among Hong Kong enterprises consistently accounted for over 40% of the market share. Through its robust supply chain accumulated over years of deep cultivation in the Hong Kong market, BeGiftHK not only provides eco-friendly materials but also assists organizations in planning gift solutions with social impact, integrating “ESG narratives” into every exquisite gift box.

Rooted in Hong Kong, Defining the Future

As an established authoritative brand in the market, BeGiftHK, with its keen market insights and excellent execution, has successfully provided one-stop corporate gift customization services for numerous NGOs, educational institutions, and Fortune 500 companies. Looking ahead, the company will continue to drive industry innovation, creating the most valuable brand souvenirs for Hong Kong organizations with a more professional and forward-looking vision.

About BeGiftHK

BeGiftHK is a professional gift solution provider headquartered in Hong Kong. The company is committed to providing customers with closed-loop gift customization services, including design, production, quality inspection, and logistics, through innovative technology and a unique industry perspective. With the core concepts of “Professionalism, Design, and Value,” BeGiftHK is a designated gift partner for many large-scale events and corporate anniversary celebrations in Hong Kong.

Media Inquiries, please contact:

Contact Person: BeGiftHK Customer Service DepartmentCompany Name: Ideas Promotion Ltd (BeGiftHK)Phone: +852 3490 6532Email: info@ideaspromotion.com.hkWebsite: https://begifthk.com

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SOURCE BeGiftHK

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