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The stock video market is projected to grow by USD 342.5 million from 2024-2028, with AI-driven benefits of stock videos boosting revenue, according – Technavio

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NEW YORK, Sept. 23, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The global stock video market size is estimated to grow by USD 342.5 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  7.71%  during the forecast period.  Benefits of using stock videos for visual content creation is driving market growth, with a trend towards rise in adoption of ai and ml in stock videos  However, high price of stock videos  poses a challenge – Key market players include Adobe Inc., Alamy Ltd., Can Stock Photo Inc., Canva Pty Ltd., Depositphotos Inc., Dissolve Inc., Dreamstime, Eezy Inc., Envato Pty Ltd., Footage Firm Inc., Freepik Co. S.L, Getty Images Holdings Inc., Inmagine Lab Pte. Ltd., Lightstock LLC, Nimia Inc., Oxford Media Solutions Ltd., Pixabay GmbH, PIXTA Inc., Pond5 Inc., Science Photo Library Ltd., Shutterstock Inc., Thomson Reuters Corp., and WeVideo Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Application (Editorial and Commercial), Image Source (Macrostock and Microstock), License Model (RM and RF), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

Region Covered

North America, Europe, APAC, Middle East and Africa, and South America

Key companies profiled

Adobe Inc., Alamy Ltd., Can Stock Photo Inc., Canva Pty Ltd., Depositphotos Inc., Dissolve Inc., Dreamstime, Eezy Inc., Envato Pty Ltd., Footage Firm Inc., Freepik Co. S.L, Getty Images Holdings Inc., Inmagine Lab Pte. Ltd., Lightstock LLC, Nimia Inc., Oxford Media Solutions Ltd., Pixabay GmbH, PIXTA Inc., Pond5 Inc., Science Photo Library Ltd., Shutterstock Inc., Thomson Reuters Corp., and WeVideo Inc.

Key Market Trends Fueling Growth

The integration of Artificial Intelligence (AI) and Machine Learning (ML) in the stock video industry has significantly transformed the way content is created, edited, and distributed. AI algorithms analyze trends, themes, and keywords to generate relevant and in-demand content efficiently. They also automate the editing process by detecting and removing unwanted elements, ensuring compliance with privacy and copyright guidelines. Additionally, AI and ML optimize video distribution by intelligently categorizing content for easy search and discovery. Pricing and licensing models have also been optimized through dynamic adjustments based on market trends and demand patterns. These advancements streamline the overall process, leading to increased efficiency, accuracy, and competitiveness in the stock video market. 

In today’s digital world, individual creators are making waves in the content market with their unique videos. Stock Video Agencies are catering to this demand by providing high-quality Stock Footage and Animation Production. Healthcare and Medical industries are increasingly using Stock Videos for Promotional Work and Marketing and Advertising. Blockchain technology is revolutionizing the way we license and Customize Options for Stock Videos. Social issues are being addressed through Creative Endeavors and Publishing on Blogs and Online Platforms. Stock Agencies offer Diversity in Visual Content for Design Projects, Social Media, Websites, Streaming Services, and Online Advertising. Technological Developments continue to enhance the Quality of Stock Videos, ensuring Copyright protection and efficient Licensing. 

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Market Challenges

Stock videos are essential visual elements for businesses to enhance their marketing strategies. However, the cost of acquiring high-quality stock videos can be significant, particularly for those with Royalty-Managed (RM) licenses. RM stock videos come with restrictions, such as time and geographical limits, and are valid for one-time use only. The prices for RM stock videos are generally higher than those of Royalty-Free (RF) stock videos. The average cost of a single stock video ranges from USD60 to USD200, depending on the resolution. Prices can vary based on the type of video content. For instance, unique and exclusive footage, such as aerial views or historical events, can cost significantly more. Some vendors offer subscription plans, allowing for multiple downloads at a discounted rate. For example, Pond5 offers a yearly subscription for ten premium videos at approximately USD840, while Videoblocks, under Footage Firm’s brand, offers unlimited premium video downloads for around USD200 per year. End-users must pay varying royalty fees to vendors depending on the type of videos purchased, which adds to the overall cost. The high prices for RM stock videos may encourage businesses to opt for RF stock videos instead, potentially impacting the growth of the global stock video market during the forecast period.Stock Video Market: Overcoming Challenges for Individual Creators and Agencies The Stock Video Market faces various challenges in today’s dynamic business landscape. Individual creators seek to stand out from the competition, while Stock Video Agencies aim to meet diverse client needs. Healthcare and Medical industries demand authentic visuals, Animation production requires technical expertise, and Blockchain technology ensures secure transactions. Social issues call for sensitive handling, Stock Photography and Agencies must adapt, Design projects need high-quality visuals, Marketing and advertising require engaging content, Promotional work demands customization, and Creative endeavors crave originality. Publishing, Blogs, Websites, Streaming Services, Online Advertising, and Social Media platforms all rely on Stock Footage and Videos for visual content. Technological Developments and Content Diversity drive innovation, while Quality, Copyright, and Licensing concerns must be addressed. Customization options are essential to cater to various industries and projects. Together, we navigate these challenges to deliver exceptional Stock Videos for Content Creation on Online Platforms and Video Production.

Insights into how AI is reshaping industries and driving growth- Download a Sample Report

Segment Overview 

This stock video market report extensively covers market segmentation by

Application 1.1 Editorial1.2 CommercialImage Source2.1 Macrostock2.2 MicrostockLicense Model3.1 RM3.2 RFGeography 4.1 North America4.2 Europe4.3 APAC4.4 Middle East and Africa4.5 South America

1.1 Editorial-  Stock videos play a significant role in various commercial applications such as advertisements, television, film productions, branding, promotional videos, social media content, and website introductions. For commercial use, it’s essential that videographers or artists provide a model release for each person in the video, which is a legal document granting permission for their likeness to be used commercially. The increasing spending on advertising and digital marketing, particularly in countries like the US, UK, China, Norway, and Canada, has fueled the demand for stock videos in digital advertisements. The rise of social media and mobile devices has further increased the need for stock videos to engage consumers on these platforms. Additionally, stock videos are cost-effective solutions for filmmakers in television and film productions and have become increasingly popular due to the growth of subscription video-on-demand services. Furthermore, the emergence of 360-degree and virtual reality stock videos has expanded their use on video-sharing platforms. These factors are expected to drive the growth of the stock video market for commercial applications during the forecast period.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

Stock Video Market: Unleashing the Power of Visual Content in the Digital Age The Stock Video Market is a dynamic and ever-evolving industry that caters to the demand for high-quality, royalty-free visual content in the digital world. This market encompasses a wide range of platforms, from Social Media and Websites to Streaming Services and Online Advertising, all relying on Stock Videos for content creation and engagement. Technological developments have significantly impacted the Stock Video Market, with advancements in Animation Production, Blockchain technology, and Copyright licensing, ensuring Content Diversity and Quality for Individual Creators, Stock Video Agencies, and various industries such as Healthcare and Medical. From Design projects and Marketing and Advertising to Promotional work and Creative Endeavors, the Stock Video Market offers Customization Options for various Publishing needs, including Blogs and Websites. The market’s growth is fueled by the increasing demand for visually appealing content in the digital landscape. Stock Footage and Stock Video continue to be essential tools for businesses and content creators, providing a cost-effective solution for diverse needs, from Social issues to Corporate Communications. The Stock Video Market is an integral part of the broader Visual Content Industry, shaping the future of Online Platforms and Video Production.

Market Research Overview

Stock Video Market: A Thriving Hub for Visual Content in the Digital Age The Stock Video Market is a dynamic and ever-evolving landscape of visual content creation and distribution. It caters to the diverse needs of Social Media, Websites, Streaming Services, Online Advertising, and various Online Platforms. The market is rich in Stock Videos, offering a vast array of Content Creation options for individual creators and Stock Video Agencies. Technological Developments have played a significant role in the growth of this market, enabling high-quality Content Diversity. From Animation production to Healthcare and Medical visuals, Stock Video caters to a wide range of industries. Copyright and Licensing are crucial aspects, ensuring fair usage and protecting creators’ rights. Customization Options are a key feature, allowing clients to tailor videos to their specific needs. Blockchain technology is increasingly being adopted for secure and transparent transactions. Social issues, Stock photography, Design projects, Marketing and advertising, Promotional work, Creative endeavors, Publishing, Blogs, and Stock footage are just a few areas where Stock Video finds application. Join this vibrant market and unlock endless possibilities!

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationEditorialCommercialImage SourceMacrostockMicrostockLicense ModelRMRFGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

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WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/technology-drives-the-future-of-travel-jetour-continues-to-expand-its-travel-ecosystem-302918650.html

SOURCE JETOUR

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Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

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WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/technology-drives-the-future-of-travel-jetour-continues-to-expand-its-travel-ecosystem-302918650.html

SOURCE JETOUR

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Best AI Tools for Marketing Content (2026): CapCut Recognized for Faster AI-Powered Video and Image Creation by Better Business Advice

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NEW YORK, Oct. 24, 2026 /PRNewswire/ — Better Business Advice has recognized CapCut in its 2026 coverage of the best AI tools for marketing content, highlighting its collection of AI-powered features for creating and editing videos, images, audio, and other campaign assets. The recognition reflects growing interest in tools that help transform creative concepts into usable marketing materials while reducing the manual work involved in production.

Best AI Marketing Tools

Seedance 2.0 – an AI video generation model that creates videos from text prompts or imagesSeedream – an AI image generation model that creates high-quality visuals from text prompts

AI-powered content creation is changing how businesses develop digital marketing campaigns. From promotional videos and product imagery to social media graphics and branded audio, organizations face growing demand for creative assets across multiple digital channels. Tools that simplify production and support faster experimentation are becoming an increasingly important part of modern marketing workflows.

CapCut offers a range of AI-assisted capabilities covering several stages of content creation. These include text-based video generation, AI image generation, background removal, image expansion, music generation, and photo animation. Together, the tools provide options for producing marketing assets for social media, digital advertising, product promotions, and other online campaigns.

AI Video Generation Supports Promotional Campaigns

Video is an important format for communicating product information, presenting services, and building audience engagement. However, producing video content regularly can require significant planning, editing, and creative resources.

CapCut’s Seedance 2.0 AI video generator supports prompt-based video creation. Users can describe a creative concept and generate video content that serves as a starting point for further development.

The capability can support promotional videos, product showcases, educational content, and social media campaigns. It also gives creators a way to explore different visual approaches during the planning stage before refining the selected direction.

For businesses producing content across multiple channels, AI-assisted video generation can help reduce the effort required to develop initial concepts. Generated material can then be reviewed and edited to align with campaign objectives, brand guidelines, and platform requirements.

Image Generation Helps Develop Marketing Concepts

Visual assets influence how products, services, and campaigns are presented to audiences. Developing suitable imagery often involves several rounds of brainstorming and creative testing before a final direction is selected.

CapCut’s Seedream AI image generator enables users to create images from text prompts. The tool can support concept drafts, campaign planning, and experimentation with different visual styles.

For example, a seasonal marketing campaign may require several approaches to backgrounds, compositions, and visual themes. AI-generated drafts can help illustrate those options before resources are committed to final production.

CapCut’s GPT Image 2 provides another option for generating images from natural language instructions. The feature can support the development of promotional graphics, campaign imagery, and other visual assets.

These tools help shorten the early stages of creative development by making it easier to turn written ideas into visual references. Human review remains important to ensure the resulting assets accurately represent the product and meet the campaign’s requirements.

Image Editing Simplifies Asset Preparation

AI image generation is only one part of preparing content for publication. Existing photographs and graphics often need adjustments before they can be used across marketing channels.

CapCut’s AI background removal tool helps separate subjects from their original backgrounds. This can be useful when preparing product images, promotional graphics, and other assets that require a different visual setting.

The AI Image Extender addresses the challenge of adapting images to different layouts. By generating content beyond an image’s original boundaries, the tool can help users adjust compositions for different formats without relying entirely on cropping or stretching.

These capabilities can support the preparation of visuals for social media posts, website banners, digital advertisements, and product promotions. They also provide options for repurposing existing creative assets instead of producing entirely new images for every placement.

AI Audio and Photo Animation Expand Creative Options

Marketing content often combines visuals, movement, and sound to communicate a message. Producing these elements separately can add complexity to the creative process.

CapCut’s SeedMusic AI audio generator supports AI-assisted music creation based on creative prompts. Generated music can be used as a starting point for videos, promotional campaigns, and other multimedia projects, subject to appropriate review and usage requirements.

The platform’s Photo-to-3D tool offers another way to adapt still images into more dynamic visual content. This capability can help transform existing photography into animated presentations for product showcases, social media, and digital promotions.

By supporting audio creation and image animation alongside video and image tools, CapCut provides additional options for developing varied marketing materials.

A Connected Workflow for Marketing Content

CapCut’s collection of AI-powered features supports several stages of campaign production within one creative environment. A project could begin with concept images generated through Seedream, followed by visual development with GPT Image 2. Background removal and image expansion can then help prepare assets for different placements.

Selected visuals can be incorporated into video projects using Seedance 2.0, while SeedMusic offers an option for developing accompanying audio. Photo-to-3D can provide another format for repurposing existing images.

Not every campaign requires all these capabilities. Their practical value depends on the content format, production requirements, and intended audience. Reviewing generated assets for accuracy, visual consistency, and suitability remains essential before publication.

Better Business Advice’s recognition of CapCut reflects the growing role of AI-assisted production in digital marketing. As businesses continue to develop content for multiple channels, tools that support video creation, image generation, editing, and multimedia production can help simplify creative workflows while leaving room for human direction and quality control.

The full article can be read at the Better Business Advice website.

About CapCut

CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.

About Better Business Advice: Better Business Advice covers the news and strategies driving modern business success. The information provided by Better Business Advice does not, and is not intended to, constitute legal advice; instead, all information, content, and materials are for general informational purposes only. As an affiliate, Better Business Advice may earn commissions from services mentioned in the links provided.

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SOURCE BetterBusinessAdvice.com

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