Connect with us

Technology

PUMA Transforms Product Campaign Development with Google Cloud’s Generative AI

Published

on

Launching thousands of new products on its e-commerce site every year, PUMA is using Imagen on Vertex AI to create customized product imagery and improve time-to-market of campaigns

HERZOGENAURACH, Germany and SUNNYVALE, Calif., Sept. 24, 2024 /PRNewswire/ — Sports company PUMA and Google Cloud today announced an expanded partnership that is enhancing the digital shopping experience for millions of PUMA consumers worldwide using generative AI (gen AI). PUMA was the first in its industry to use AI imagery in its online shop at scale. Using Imagen 2 on Vertex AI, PUMA can now create dynamic and personalized product imagery that is improving click-through rates and accelerating the time-to-market for PUMA’s digital campaigns globally.

Using Imagen 2 on Vertex AI, PUMA has the ability to generate relevant imagery, such as new background images that are tailored to the product, customer, and region. While the technology is available globally, Imagen on Vertex AI empowers marketers in individual PUMA regions to tailor content to their specific market needs. For example, while shopping online, customers from Japan may see a lifestyle shoe worn on the streets of Ginza or a trail running shoe on the foothills of Mt. Fuji. Beyond image generation, Imagen on Vertex AI also becomes a powerful tool for image editing, aiding PUMA content editors with time-consuming editing tasks, such as shadowing, composition and color accuracy, resolution, and product positioning.

Since migrating its e-commerce ecosystem, including PUMA.com, to Google Cloud earlier this year, PUMA has experienced significant benefits across its online shopping portfolio. In addition to increasing average order value (AOV) thanks to better personalized content with Google Cloud’s data and AI tools, PUMA’s retail teams have also drastically reduced the time needed to take products to market – enabling teams to make products shoppable the moment they reach the warehouse.

“At PUMA, all product creations always starts with the consumer first in mind and we have the ambition to be as personal as possible in each interaction with our consumers. Google Cloud’s generative AI has allowed us to create an immersive experience that is tailored to each consumer, and we are already seeing the benefits,” said Arne Freundt, CEO of PUMA.

PUMA will soon explore Imagen 3, Google Cloud’s latest and highest quality text-to-image model, as it continues to advance and scale campaign creation in the future. The sports company also plans to expand the implementation of Google Cloud’s Vertex AI Search for Retail to more subsidiaries to further improve AOV and overall shopper conversion rate.

“Google Cloud is helping companies in every industry improve the customer experience with gen AI-powered agents, and our partnership with PUMA is an excellent example of this. The creative agent Puma has built with our leading Imagen technology is taking personalization to a new level – and driving real business results,” said Thomas Kurian, CEO of Google Cloud.

About PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/puma-transforms-product-campaign-development-with-google-clouds-generative-ai-302256616.html

SOURCE Google Cloud

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

SiriusXM Declares Quarterly Cash Dividend

Published

on

By

NEW YORK, July 22, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced that its Board of Directors declared a quarterly cash dividend of $0.27 per share of common stock. This regular quarterly dividend is payable in cash on August 26, 2026, to stockholders of record at the close of business on August 10, 2026.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. Together, SiriusXM reaches a combined monthly audience of approximately 255 million listeners. SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Source: SiriusXM

Investor contacts:
Jennifer DiGrazia
investor.relations@siriusxm.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/siriusxm-declares-quarterly-cash-dividend-302832548.html

SOURCE Sirius XM Holdings Inc.

Continue Reading

Technology

Shutterstock Announces Capital Allocation Update

Published

on

By

NEW YORK, July 22, 2026 /PRNewswire/ — Shutterstock, Inc. (NYSE: SSTK) (the “Company”), a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, today announced that at a meeting held on July 20, 2026 its Board of Directors (the “Board”) resolved to suspend the Company’s future quarterly cash dividend.

The Board’s determination reflects its ongoing review of the Company’s capital-allocation priorities and its focus on deploying capital to support long-term value creation for shareholders, including reducing debt, minimizing related interest expense and strengthening financial flexibility.

The Board will continue to evaluate the Company’s capital allocation priorities as part of its regular governance process. Any future declaration and payment of dividends, and the amount thereof, will remain subject to the discretion of the Board and will depend upon the Company’s results of operations, financial condition, capital requirements, contractual restrictions, applicable law, and such other factors as the Board deems relevant.

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact are forward-looking statements. Forward-looking statements may discuss intentions and expectations as to future plans, trends, events, results of operations or financial condition, or otherwise. Forward-looking statements speak only as of the date they are made and should not be relied upon as predictions of future events, as there can be no assurance that the events or circumstances reflected in these statements will occur. Forward-looking statements can often, but not always, be identified by the use of forward-looking terminology including “believes,” “could,” “expects,” “intends,” “may,” “might,” “ongoing,” “plans,” “seeks,” “should,” “will,”  or the negative of these words and phrases, other variations of these words and phrases or comparable terminology, but not all forward-looking statements include such identifying words. Forward-looking statements are based upon current plans, estimates and expectations that are subject to risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may differ materially from those indicated or anticipated by such forward-looking statements. The forward-looking statements in this press release relate to, among other things, the Company’s capital allocation strategy, the suspension of the Company’s quarterly cash dividend, the Company’s plans with respect to debt reduction, interest expense management and financial flexibility, and any future declaration and payment of dividends. For a discussion of factors that could cause actual results to differ materially from those contemplated by forward-looking statements, see the sections captioned “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025, the Company’s Quarterly Reports on Form 10-Q, and the Company’s other filings with the Securities and Exchange Commission. While those factors are considered representative, no list of risk factors should be considered a complete statement of all potential risks and uncertainties. Unlisted factors may present significant additional obstacles to the realization of forward-looking statements. The Company assumes no obligation to update forward-looking statements, and the Company disclaims any such obligation, except as may be required by law.

About Shutterstock
Shutterstock is in the business of turning ideas into impact. Powered by a global network of millions of creators and our cutting-edge technology, we provide businesses, creatives, and brand leaders with the essential, universal ingredients to make their work more effective. Shutterstock offers access to one of the world’s largest and most diverse collections of high-quality licensable assets, specialized training datasets, evaluation tools, and end-to-end strategic partnerships for the full model training lifecycle, as well as advertising and distribution solutions, exclusive editorial content, and full-service studio production—delivering unparalleled resources to fuel great work.

Discover our impact at www.shutterstock.com and connect with us on LinkedIn, Instagram, X, Facebook and YouTube.

View original content to download multimedia:https://www.prnewswire.com/news-releases/shutterstock-announces-capital-allocation-update-302832484.html

SOURCE Shutterstock, Inc.

Continue Reading

Technology

ICI Welcomes Bipartisan Sponsors of Bill to Stop States from Seizing Long-Term Investors’ Savings

Published

on

By

WASHINGTON, July 22, 2026 /PRNewswire/ — The Investment Company Institute released the following Viewpoints blog. To learn more about why this issue matters and how the SAFER Act would help protect American investors, watch our video on LinkedIn.

Millions of American investors have adopted the advice given by financial advisors to invest for the long term and then leave those savings alone. In some states, however, following this guidance can get your account seized. That was the warning sounded at an event featuring the sponsors of the bipartisan SAFER Act, Representatives Sam Liccardo (D-CA) and Mike Lawler (R-NY), who joined ICI leaders to make the case for a federal solution to the problem of state unclaimed property laws that can treat buy-and-hold investors as though they have disappeared. 

ICI President and CEO Eric Pan opened the event by outlining the nature of this growing threat. More than 128 million Americans invest in regulated funds, many with the intention of holding them for years, following the advice of many financial educators to “stay in the market, invest for the long term.” They put their money away and go about their lives, confident that the savings will be there when they need it. But under some states’ laws, an account that shows no activity can be declared abandoned and taken into state custody through a process called escheatment.

Pan walked through what seizure means in practice. When a state escheats an investment account, it typically liquidates the holdings — so even an investor who eventually recovers the money gets back only what the account was worth at seizure, with no credit for years of market gains. For retirement accounts, the forced liquidation can also trigger unforeseen tax consequences. And recovering the money at all can take years of paperwork and persistence. Meanwhile, some states are moving in the wrong direction, loosening their rules to make it easier to capture assets. 

“This is where the leadership of Congressmen Lawler and Liccardo is so important,” Pan said. “They’ve introduced the SAFER Act, a federal solution to a problem that exists across the United States. This patchwork of different legal standards, and the fact that the legal standards change constantly, creates a lot of confusion and creates this risk and harm that we’re so worried about.” 

In a panel discussion, the two lawmakers described the issue as an obvious place for Democrats and Republicans to find common ground, given Americans’ widespread use of investment accounts for saving.

“We are, for the most part, a group of Americans who sit on our investments, which is more or less the right strategy,” Liccardo said, noting that this is exactly the approach that inactivity standards put at risk. 

Liccardo pointed to the widely reported case of Walter Schramm, an investor who bought Amazon shares in the late 1990s and then did what many long-term investors do: leave the account be. Delaware deemed the account abandoned and liquidated the shares in 2008, when they worth about $8,000. By the time Schramm discovered what happened years later, the position would have been worth roughly $100,000.

The financial incentives driving state behavior are a concern, Liccardo noted. Unclaimed property has become one of Delaware’s largest sources of revenue, bringing in more than half a billion dollars a year — a powerful reason for states to loosen their standards rather than tighten them. 

Lawler contrasted legitimate unclaimed property programs and what some states are doing now. “It’s one thing to get an asset because it’s truly abandoned,” he said. “It’s another to basically target a group of investors who have a long-term strategy of just not touching the asset and being passive.”

The right standard, Lawler argued, is the obvious one: before seizing investment assets, a state should have to prove the owner is actually deceased. He posited that most Americans would be shocked to learn how little protection they have. “You think you have ownership of this asset, but the state, under current law, can just take it.”

The SAFER Act would establish federal guardrails ensuring that inactivity alone cannot be the basis for escheatment and that states confirm the death of an owner and that no estate or beneficiary has claimed the assets before escheating investment accounts. It would also require states to leave unclaimed investments in place, rather than liquidating them, until they can prove abandonment.

Both lawmakers said the path to fixing the problem is through public awareness of the threat some state laws pose to Americans financial security. “Ultimately the American people will rise up,” Liccardo said. “It may take a little while. We just have to get the information to them.”

Contact: media@ici.org 

View original content to download multimedia:https://www.prnewswire.com/news-releases/ici-welcomes-bipartisan-sponsors-of-bill-to-stop-states-from-seizing-long-term-investors-savings-302832606.html

SOURCE Investment Company Institute

Continue Reading

Trending