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PUMA Transforms Product Campaign Development with Google Cloud’s Generative AI

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Launching thousands of new products on its e-commerce site every year, PUMA is using Imagen on Vertex AI to create customized product imagery and improve time-to-market of campaigns

HERZOGENAURACH, Germany and SUNNYVALE, Calif., Sept. 24, 2024 /PRNewswire/ — Sports company PUMA and Google Cloud today announced an expanded partnership that is enhancing the digital shopping experience for millions of PUMA consumers worldwide using generative AI (gen AI). PUMA was the first in its industry to use AI imagery in its online shop at scale. Using Imagen 2 on Vertex AI, PUMA can now create dynamic and personalized product imagery that is improving click-through rates and accelerating the time-to-market for PUMA’s digital campaigns globally.

Using Imagen 2 on Vertex AI, PUMA has the ability to generate relevant imagery, such as new background images that are tailored to the product, customer, and region. While the technology is available globally, Imagen on Vertex AI empowers marketers in individual PUMA regions to tailor content to their specific market needs. For example, while shopping online, customers from Japan may see a lifestyle shoe worn on the streets of Ginza or a trail running shoe on the foothills of Mt. Fuji. Beyond image generation, Imagen on Vertex AI also becomes a powerful tool for image editing, aiding PUMA content editors with time-consuming editing tasks, such as shadowing, composition and color accuracy, resolution, and product positioning.

Since migrating its e-commerce ecosystem, including PUMA.com, to Google Cloud earlier this year, PUMA has experienced significant benefits across its online shopping portfolio. In addition to increasing average order value (AOV) thanks to better personalized content with Google Cloud’s data and AI tools, PUMA’s retail teams have also drastically reduced the time needed to take products to market – enabling teams to make products shoppable the moment they reach the warehouse.

“At PUMA, all product creations always starts with the consumer first in mind and we have the ambition to be as personal as possible in each interaction with our consumers. Google Cloud’s generative AI has allowed us to create an immersive experience that is tailored to each consumer, and we are already seeing the benefits,” said Arne Freundt, CEO of PUMA.

PUMA will soon explore Imagen 3, Google Cloud’s latest and highest quality text-to-image model, as it continues to advance and scale campaign creation in the future. The sports company also plans to expand the implementation of Google Cloud’s Vertex AI Search for Retail to more subsidiaries to further improve AOV and overall shopper conversion rate.

“Google Cloud is helping companies in every industry improve the customer experience with gen AI-powered agents, and our partnership with PUMA is an excellent example of this. The creative agent Puma has built with our leading Imagen technology is taking personalization to a new level – and driving real business results,” said Thomas Kurian, CEO of Google Cloud.

About PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/puma-transforms-product-campaign-development-with-google-clouds-generative-ai-302256616.html

SOURCE Google Cloud

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See What 20 Years of Digital Signage Expertise Looks Like, Live at COMPUTEX 2026

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CAYIN Technology Brings Its Full Enterprise Signage Portfolio to Booth P1202b, Where Real Deployments Begin

TAIPEI, May 4, 2026 /PRNewswire/ — What does enterprise-grade digital signage look like in practice, across retail floors, hospital lobbies, corporate campuses, and transit hubs? At COMPUTEX 2026, CAYIN Technology invites you to find out firsthand. Visit Booth P1202b, Hall 2, 1F, Nangang Exhibition Center, June 2-5, and experience content management platforms and industrial-grade hardware that have been deployed across more than 100 countries worldwide.

Digital Signage Is No Longer Optional. It Is a Business Driver

The most forward-thinking organizations are not just displaying content. They are using digital signage as an active tool for revenue growth, operational efficiency, and brand consistency. The results are measurable:

Retail & F&B: Capture attention at the point of decision with real-time promotions and dynamic menus. Reduce campaign turnaround from days to minutes, and cut recurring print costs entirely.

Corporate & Office: Replace outdated bulletin boards with live announcements, meeting room displays, and wayfinding that adapt to your organization in real time.

Hospitality: Create arrival moments that guests remember, with lobby displays, event schedules, and personalized welcome messages that set your property apart.Healthcare: Ease patient anxiety with clear queue displays, directional guidance, and timely health information. Fewer questions at reception. Smoother patient flow.Transportation & Public Spaces: Keep passengers informed with live schedules, platform changes, and emergency alerts, reducing confusion and improving service perception.
 Education: Connect students, faculty, and visitors to what matters, from campus news and event boards to lecture hall displays and emergency notifications.

Three Solutions, One Trusted Platform, Built for Your Business

CAYIN’s COMPUTEX 2026 lineup addresses the full spectrum of enterprise deployment needs, from high-demand industrial environments to sustainability-driven organizations:

Robustie Solution: Built Tough. Built to Last.
When downtime is not an option, Robustie Solution delivers. Combining industrial-grade CAYIN hardware with CMS-SE, our enterprise content management server, Robustie is engineered for continuous, high-reliability operation across large, multi-site deployments. Centralized management. Consistent performance. No compromises.
 Flexie Solution: Your Infrastructure. Your Control.
Organizations that demand full data sovereignty choose Flexie. Powered by CMS-WS, this self-hosted platform streams content directly from your own hardware to any connected device, browser-based, flexible, and built to meet the most stringent IT security and compliance requirements. Flexie puts you in complete control of your signage network.
 E-Paper Solution: Smarter Signage for a Greener Business.
As ESG commitments move from boardroom pledges to daily operational decisions, E-Paper Solution offers a tangible, measurable path forward. Leveraging e-paper display technology, this ultra-low-power signage platform dramatically reduces energy consumption without sacrificing readability. For organizations serious about reducing their environmental footprint, in retail, logistics, or smart buildings, E-Paper is the signage investment that delivers for your business and your sustainability targets simultaneously.

Your Next Signage Project Starts at Booth P1202b

No two deployments are the same. Whether you are planning your first digital signage rollout, scaling an existing network, or replacing a system that has not delivered, CAYIN’s sales team is at the booth, ready to listen, advise, and map out what integration could look like for your specific environment.

AV system integrators, distributors, resellers, and enterprise IT decision-makers: bring your project brief, your questions, and your challenges. Leave with a clear picture of how CAYIN digital signage fits into your business. Live demonstrations, expert consultations, and real answers, all at Booth P1202b.

Exhibition Details

Event: COMPUTEX 2026
Dates: June 2-5, 2026
Venue: Nangang Exhibition Center, Hall 2, 1F, Taipei
Booth: P1202b

About CAYIN Technology: The Infrastructure Behind the Screen

Behind every screen that never goes dark, there is a platform built to be trusted. CAYIN Technology has been engineering that platform since 2004. Headquartered in Taipei, Taiwan, CAYIN designs and manufactures professional digital signage hardware and software that enterprises in over 100 countries rely on, day in, day out, across retail, hospitality, corporate, healthcare, transportation, and education environments.

Twenty years. One hundred countries. Countless deployments. CAYIN’s track record is not a marketing claim. It is the reason global organizations keep choosing CAYIN as their long-term signage infrastructure partner.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/see-what-20-years-of-digital-signage-expertise-looks-like-live-at-computex-2026-302755482.html

SOURCE CAYIN Technology

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Technology

See What 20 Years of Digital Signage Expertise Looks Like, Live at COMPUTEX 2026

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CAYIN Technology Brings Its Full Enterprise Signage Portfolio to Booth P1202b, Where Real Deployments Begin

TAIPEI, May 4, 2026 /PRNewswire/ — What does enterprise-grade digital signage look like in practice, across retail floors, hospital lobbies, corporate campuses, and transit hubs? At COMPUTEX 2026, CAYIN Technology invites you to find out firsthand. Visit Booth P1202b, Hall 2, 1F, Nangang Exhibition Center, June 2-5, and experience content management platforms and industrial-grade hardware that have been deployed across more than 100 countries worldwide.

Digital Signage Is No Longer Optional. It Is a Business Driver

The most forward-thinking organizations are not just displaying content. They are using digital signage as an active tool for revenue growth, operational efficiency, and brand consistency. The results are measurable:

Retail & F&B: Capture attention at the point of decision with real-time promotions and dynamic menus. Reduce campaign turnaround from days to minutes, and cut recurring print costs entirely.

Corporate & Office: Replace outdated bulletin boards with live announcements, meeting room displays, and wayfinding that adapt to your organization in real time.

Hospitality: Create arrival moments that guests remember, with lobby displays, event schedules, and personalized welcome messages that set your property apart.Healthcare: Ease patient anxiety with clear queue displays, directional guidance, and timely health information. Fewer questions at reception. Smoother patient flow.Transportation & Public Spaces: Keep passengers informed with live schedules, platform changes, and emergency alerts, reducing confusion and improving service perception.
 Education: Connect students, faculty, and visitors to what matters, from campus news and event boards to lecture hall displays and emergency notifications.

Three Solutions, One Trusted Platform, Built for Your Business

CAYIN’s COMPUTEX 2026 lineup addresses the full spectrum of enterprise deployment needs, from high-demand industrial environments to sustainability-driven organizations:

Robustie Solution: Built Tough. Built to Last.
When downtime is not an option, Robustie Solution delivers. Combining industrial-grade CAYIN hardware with CMS-SE, our enterprise content management server, Robustie is engineered for continuous, high-reliability operation across large, multi-site deployments. Centralized management. Consistent performance. No compromises.
 Flexie Solution: Your Infrastructure. Your Control.
Organizations that demand full data sovereignty choose Flexie. Powered by CMS-WS, this self-hosted platform streams content directly from your own hardware to any connected device, browser-based, flexible, and built to meet the most stringent IT security and compliance requirements. Flexie puts you in complete control of your signage network.
 E-Paper Solution: Smarter Signage for a Greener Business.
As ESG commitments move from boardroom pledges to daily operational decisions, E-Paper Solution offers a tangible, measurable path forward. Leveraging e-paper display technology, this ultra-low-power signage platform dramatically reduces energy consumption without sacrificing readability. For organizations serious about reducing their environmental footprint, in retail, logistics, or smart buildings, E-Paper is the signage investment that delivers for your business and your sustainability targets simultaneously.

Your Next Signage Project Starts at Booth P1202b

No two deployments are the same. Whether you are planning your first digital signage rollout, scaling an existing network, or replacing a system that has not delivered, CAYIN’s sales team is at the booth, ready to listen, advise, and map out what integration could look like for your specific environment.

AV system integrators, distributors, resellers, and enterprise IT decision-makers: bring your project brief, your questions, and your challenges. Leave with a clear picture of how CAYIN digital signage fits into your business. Live demonstrations, expert consultations, and real answers, all at Booth P1202b.

Exhibition Details

Event: COMPUTEX 2026
Dates: June 2-5, 2026
Venue: Nangang Exhibition Center, Hall 2, 1F, Taipei
Booth: P1202b

About CAYIN Technology: The Infrastructure Behind the Screen

Behind every screen that never goes dark, there is a platform built to be trusted. CAYIN Technology has been engineering that platform since 2004. Headquartered in Taipei, Taiwan, CAYIN designs and manufactures professional digital signage hardware and software that enterprises in over 100 countries rely on, day in, day out, across retail, hospitality, corporate, healthcare, transportation, and education environments.

Twenty years. One hundred countries. Countless deployments. CAYIN’s track record is not a marketing claim. It is the reason global organizations keep choosing CAYIN as their long-term signage infrastructure partner.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/see-what-20-years-of-digital-signage-expertise-looks-like-live-at-computex-2026-302755482.html

SOURCE CAYIN Technology

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Weixin Brand Protection Report Marks a Decade of Partnership, Trust, and Progress in IP Protection

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Defending 700+ global brands across 30+ industries & 20+ regions

Scalable, User‑driven and AI‑powered Enforcement
Transforms IP defense from Reactive Takedowns to Sustained Proactive Prevention.

LONDON, May 4, 2026 /PRNewswire/ — Tencent today released its 2025 Weixin Brand Protection Report, marking a decade of progress in intellectual property (IP) protection on Weixin. The report shows how Weixin’s Brand Protection Platform (BPP), through close collaboration with brands, community participation, and AI-driven detection, has helped shift enforcement from reactive takedowns to sustained proactive prevention.

Key Highlights in 2025

Metric

Results

Livestream rooms proactively shut down

5.7× more

Enforcement value recovered

$430 million+

Brands on the BPP

700+ across 30+ industries & 20+ regions

New publishing partners on the BPP

14

Suspicious product listings blocked

232,000

Suspicious store applications removed

14,000

Infringing listings taken down

728,000+

Infringing stores penalized

9,000+

A Decade of Global Partnership, Trust, and Progress

For ten years, Weixin has supported brand integrity and advanced IP protection by embedding enforcement directly within its platform to rapidly detect and stop infringement, particularly in fast-growing areas like short-form video and livestream commerce.

“Weixin has built a truly collaborative IP‑protection ecosystem that unites authorities, brands, and users to deliver the next generation of enforcement,” said Danny Marti, Head of Global Public Policy at Tencent. “By leveraging AI, real‑time user reports, advanced analytics, and close partnership with brands and regulators, we’re creating a trusted environment that lets global brands confidently engage with consumers.”

Weixin’s approach connects online detection with offline enforcement, translating digital intelligence into real-world action against counterfeiters. In 2025, the BPP helped authorities pursue 37 cases involving more than 300 suspects and totaling over $430 million in value.

Since 2021 the BPP has grown by more than 50 %. Today it hosts more than 700 brands across 30+ industries and 20+ countries and regions. In the past year, the BPP welcomed 62 new members including several from newly added categories, most notably publishing, which saw the addition of 14 publishers since October 2025.

Additionally, the Weixin IP Protection Alliance was launched in 2025 to co‑develop tools, share intelligence, and deepen brand partnerships. This ecosystem approach, combining technology, users, and brand collaboration, positions Weixin as a model for protecting IP while enabling growth in global and digital markets.

“At PUMA, protecting intellectual property is an important component of maintaining brand integrity and supporting sustainable growth,” said Wei Zhang, Senior Counsel, Brand Protection at PUMA. “Tools such as the BPP contribute to enforcement efforts across digital channels and, in practice, support broader brand protection strategies spanning both online and offline environments.”

User Mobilization at Scale

A key driver of this system is the role users continue to play in helping identify suspected infringement. More than 95% of takedown notices and reports against suspicious personal accounts came from users. Over 99% of reports on suspicious group-chat activity were submitted by users, and more than 96% of infringing accounts were discovered by users.

AI Powers Proactive Prevention

In December 2025, Weixin introduced “Mini-WA,” an AI-powered assistant that delivers real-time support and actionable insights to help brands navigate the platform and improve IP governance. As digital ecosystems grow more complex, Mini-WA empowers brands with intuitive, consistent and proactive guidance, enhancing usability and early detection of potential risks.

With the rise of digital commerce and short‑form content, the BPP demonstrates a proven model for integrated IP protection and significant progress to empower brands, safeguard consumers, and foster trust online and offline.

To view the full Weixin Brand Protection Platform Report, please visit: https://static.www.tencent.com/attachments/reports/Tencent-BPP-Report-2025.pdf

For media inquiries, contact:

gc@tencent.com

View original content:https://www.prnewswire.com/news-releases/weixin-brand-protection-report-marks-a-decade-of-partnership-trust-and-progress-in-ip-protection-302759637.html

SOURCE Tencent

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