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Hyundai Motor, Kia and Samsung Electronics Join Forces to Advance SDV User Experience

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Alliance to strengthen the connection between software-developed vehicles (SDVs) and smartphones to secure a leading position in the mobility service ecosystemHyundai Motor and Kia to develop a next-generation infotainment system and an open ecosystem in collaboration with 42dot to provide a user-centered environmentThe agreement to also boost the connectivity of Hyundai Motor and Kia’s next-generation infotainment system with Samsung’s global ‘SmartThings’ platformHyundai Motor, Kia and Samsung plan to develop technology that links SDVs and smartphones, creating services optimized for customers’ lifestyles and tastesCreate an open ecosystem and develop services for convenient mobility experiences by sharing vehicle data application programming interfaces (APIs)

SEOUL, South Korea, Sept. 25, 2024 /PRNewswire/ — Hyundai Motor Company and Kia Corporation announced a strategic technology partnership with Samsung Electronics to enhance the integration between software-defined vehicles (SDVs) and smartphones, aiming to secure a leading position in the mobility service ecosystem.

The signing ceremony was held today at Samsung Electronics Seoul R&D Campus, with attendees including Chang Song, President and Head of Hyundai Motor Group Advanced Vehicle Platform (AVP) Division; Haeyoung Kwon, Vice President and Head of Hyundai Motor Group Infotainment Development Center; Paul (Kyungwhoon) Cheun, President and Chief Technology Officer (CTO) of Device eXperience (DX) Division at Samsung Electronics and Head of Samsung Research; and Jinhee Choi, Senior Executive Vice President of 42dot.

Hyundai Motor and Kia are gearing up for the SDV era, anticipating a variety of in-vehicle services. To that end, they are working on a next-generation infotainment system and an open mobility ecosystem, in collaboration with Hyundai Motor Group’s global software center, 42dot. This development aims to provide a user-centered vehicle environment, enhancing the connectivity of the infotainment system set to be unveiled in 2026.

“Our goal is to enrich Hyundai Motor and Kia customers’ mobility experience by offering personalized services that extend beyond transportation, seamlessly integrating vehicles with smartphones,” said Chang Song, President and Head of Hyundai Motor Group Advanced Vehicle Platform (AVP) Division.

As a result of the agreement, Hyundai Motor and Kia will develop technology to organically link SDVs and the smartphone ecosystem using Samsung Electronics’ ‘SmartThings’. By integrating with the global Internet of Things (IoT) platform, they aim to enrich customers’ mobility experiences, seamlessly connecting the entire process of vehicle use to smartphones and accelerating the transition to true SDVs.

“Through our collaboration with Hyundai and Kia, customers will experience the convenience of SmartThings not only at home but also in their vehicles, transcending space,” said Paul (Kyungwhoon) Cheun, President, CTO of DX Division at Samsung Electronics and Head of Samsung Research. “We will continue to expand the SmartThings ecosystem, offering new lifestyles and value to even more customers.”

Through this strengthened connectivity, Hyundai Motor, Kia and Samsung Electronics will introduce a service for vehicle location verification. It will be expanded and advanced through integration with ‘SmartThings Find,’ offering a global vehicle location tracking service. The service is accessible via a crowdsourced network of hundreds of millions of Samsung Galaxy devices that use the Bluetooth Low Energy (BLE) technology to report their location, without restrictions related to cellular coverage.

Customers can easily check their vehicle’s location through the Connected Car Service app in unexpected situations, such as forgetting where they parked or in case of theft. Even Hyundai or Kia customers whose vehicles aren’t registered with the Connected Car Service can check the location through the Samsung SmartThings app.

Hyundai Motor and Kia will also simplify the new member registration process by linking user accounts with Samsung Electronics. In the future, they plan to provide services optimized for customers’ lifestyles and tastes, such as healthcare, pet care and vehicle interiors, and continue to cooperate with Samsung Electronics to provide new mobility experiences.

Hyundai Motor and Kia, together with 42dot, plan to seamlessly connect vehicles and smartphones and continuously introduce new services, aiming to make all daily experiences user-centered. They also plan to continuously develop services for convenient and enjoyable mobility experiences by sharing vehicle data application programming interfaces (APIs) and software development kits (SDKs) with various business partners, including Samsung Electronics, through the next-generation infotainment system based on an open ecosystem.

Hyundai Motor and Kia also intend to hold the ‘2025 Developer Conference’ in the first half of next year and announce plans to build an SDK, where external developers can directly participate and develop ‘killer apps’ as well as a vehicle app market for SDVs.

SOURCE Hyundai Motor Group

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ATTACK SHARK Unveils RS6 ULTRA, a Flagship Esports Mouse Featuring Its Proprietary Magnetic Hot-Swappable Battery Technology

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NEW YORK , July 21, 2026 /PRNewswire/ — Gaming peripheral brand ATTACK SHARK has announced the upcoming launch of the RS6 ULTRA, its most advanced wireless gaming mouse to date. Designed for competitive FPS players and the premium esports peripheral market, the new model combines a lightweight carbon fiber structure, flagship sensing technology, low-latency wireless performance, and a magnetic hot-swappable battery system.

The RS6 ULTRA’s magnetic hot-swappable battery system is designed to eliminate the compromises associated with conventional wireless gaming mice. Unlike integrated lithium battery designs that require wired charging and eventually suffer from battery aging, or conventional removable battery systems that depend on battery doors and latch mechanisms, the RS6 ULTRA features a proprietary magnetic alignment design with gold-plated contacts, enabling fast, tool-free battery replacement without disrupting wireless operation. Its dual-battery system further ensures uninterrupted gameplay by allowing one battery to power the mouse while the included 8K receiver simultaneously charges the spare, providing continuous wireless performance and a longer product lifecycle through easily replaceable batteries.

Another key feature is ATTACK SHARK’s patented adjustable sensor positioning system. Five mechanical adjustment positions allow players to customize sensor placement to suit hand size, grip style, and aiming preference. This personalized alignment is designed to support more consistent aiming and reduce tracking deviation during rapid movements.

The RS6 ULTRA is powered by a customized PixArt PAW3955MAX sensor and the latest Nordic nRF54L15 wireless MCU, delivering the performance demanded by today’s competitive FPS players. The sensor natively supports polling rates of up to 8,000Hz (8K), as well as 1-DPI incremental adjustment for precise sensitivity control. With up to 52,000 DPI, 850 IPS tracking speed, 75G acceleration, and five adjustable lift-off distance settings, it ensures exceptional tracking accuracy and responsiveness during rapid flick shots, precise target acquisition, and high-speed movement in fast-paced titles such as VALORANT, Counter-Strike 2, and Apex Legends.

Built on the Nordic nRF54L15 platform, the RS6 ULTRA delivers enhanced scanning performance, wireless stability, and power efficiency. At a 1,000Hz polling rate, it provides up to 800 hours of battery life, reducing charging interruptions during extended training and competition. The combination of stable wireless connectivity and long endurance allows players to stay focused on performance rather than power management.

Complementing the hardware, ATTACK SHARK’s proprietary wireless transmission technology delivers button latency of less than 0.168 milliseconds in 8K mode, helping ensure that every click is transmitted with exceptional speed and consistency. The shark fin-inspired 8K receiver features an extended antenna for improved signal strength, along with LED indicators for connection status, polling rate, and battery level. Together, these technologies make the RS6 ULTRA a wireless flagship solution for fast-paced competitive shooters, providing the responsiveness and reliability demanded by players of VALORANT, Counter-Strike 2, and Apex Legends.

The RS6 ULTRA features a carbon fiber hybrid injection-molded chassis with a ventilated hollow-shell design that balances low weight, structural strength, comfort, and heat dissipation during extended gaming sessions. A glass-like cooling surface treatment helps reduce discomfort caused by perspiration, while a CNC-machined metal scroll wheel and anodized components improve durability and wear resistance.

Built for serious FPS competitors and enthusiasts, the RS6 ULTRA delivers precision, responsiveness, customization, and endurance expected from a flagship esports mouse.

For more information, visit https://attackshark.com/ or connect with the brand on social media and Discord.

To place an order, visit ATTACK SHARK Amazon Store for the US, UK, Europe, AU, MX, SA and Japan.

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SOURCE ATTACK SHARK

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EnKash Introduces India’s First Meal Card with UPI Payments

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EnKash extends its UPI capabilities to meal card allowances, combining the convenience of UPI, the reach of RuPay, and tax-efficient employee benefits.

MUMBAI, India, July 22, 2026 /PRNewswire/ — EnKash, India’s leading business payments and spend management platform, today announced the launch of UPI-based payments on its Meal Card. With this addition, employees can make payments directly from their meal card balance by scanning eligible UPI QR codes at food and grocery merchants.

This makes EnKash the first provider in India to enable UPI payments directly from a meal benefit balance.

The new capability extends the UPI infrastructure that EnKash already offers across its Prepaid Payment Instrument portfolio. It brings the familiarity and convenience of UPI to structured meal benefits, allowing employees to use their meal allowance through a payment method that has become a part of everyday life in India.

The timing is also significant. Under the revised Income-tax reforms, eligible meal benefits of up to ₹200 per meal are available under both the old and new tax regimes, subject to prescribed conditions. Employees can receive up to ₹1,05,600 annually as a tax-free meal benefit. For HR teams, this makes meal benefits more inclusive, valuable and easier to offer across the workforce.

The solution combines:

UPI-based scan-and-pay convenienceLargest acceptance infrastructure of RuPayMerchant category-based spending controlsPhysical and virtual meal cardsReal-time transaction visibilityCentralised card issuance, loading and management for employers

Employers can issue cards, load meal balances, set spending controls and track transactions through a centralised platform. Merchant category controls help ensure that the meal balance is used only for eligible expenses.

“Employee benefits should be as seamless as everyday payments. By bringing UPI to meal benefits, we’re enabling employees to pay the way they already do while helping employers deliver a simpler and more digital-first experience,” said Priya Sharma, Head of Product at EnKash.

“This launch brings together the power of RuPay, the familiarity of UPI and the tax efficiency of meal benefits. It also reflects the strength of the payments stack EnKash has already built across its PPI products.”

The UPI-enabled Meal Card is supported by EnKash’s existing payments and prepaid infrastructure. The company already provides UPI-based payment capabilities across its prepaid products and also offers businesses a wider payments suite covering prepaid cards, employee benefits, expense management, petty cash, corporate payments, payment gateway, and rewards.

About EnKash

EnKash is India’s first full-stack payments and spend management platform, empowering 5,000+ businesses to automate payments, expenses, and employee benefits. Holding PA, PPI, and Bharat Connect (BBPOU) licenses, EnKash offers a unified financial orchestration suite backed by $23M in funding. By partnering with leading banks and networks like NPCI and Visa, EnKash delivers secure, scalable solutions that make enterprise financial operations faster, smarter, and fully compliant.

For media inquiries, email: marketing@enkash.com

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/enkash-introduces-indias-first-meal-card-with-upi-payments-302829537.html

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SunTec India Launches Proprietary eCommerce Price Monitoring Platform Delivering 99%+ Accuracy with Human-Verified Pricing Intelligence

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NEW DELHI, July 21, 2026 /PRNewswire/ — SunTec India today announced the launch of its proprietary, in-house-built eCommerce price monitoring platform, a purpose-built pricing intelligence solution that tracks competitor prices across multiple channels in real time and pairs automated data collection with human QA verification.

The platform supports pricing, sales, and marketplace teams by combining automated data collection, AI-powered product matching, anomaly detection, and analyst-led verification for quality assurance. It enables businesses to monitor competitor prices, promotional movements, Buy Box signals, and Minimum Advertised Price (MAP) violations across key marketplaces & retailer websites.

Unlike generic SaaS tools that hand back raw data for clients to clean and interpret, SunTec India controls its platform end-to-end, from data collection to matching rules, allowing continuous improvement based directly on client needs.

The platform’s core capabilities include:

Real-time, multi-channel monitoring across Amazon, eBay, Walmart, and other marketplaces, and custom URL tracking for any publicly accessible website.AI-powered product matching using EAN/GTIN identifiers for exact matches and ML models for comparable products, achieving 99%+ matching accuracy.MAP violation alerts delivered within agreed SLA windows, with violation logs formatted for legal, sales, and distributor review.Buy Box and dynamic repricing intelligence compatible with Repricer.com, Linnworks, ChannelAdvisor, and other major repricing platforms.Promotional and deal monitoring timed to peak events like Black Friday, Prime Day, and Q4, giving teams lead time to respond.

Built on a proprietary AI crawler, optimized for dynamic page rendering and anti-bot environments, the platform handles JavaScript-rendered pages and pricing overlays that defeat standard scrapers, while continuously learning from detection patterns to maintain collection reliability.

“Self-service tools give you a dashboard and leave the hard part to you,” said Mr. Ravi Kant, Vice President – eCommerce Division, SunTec India.

“What sets our platform apart is the human-in-the-loop layer. AI detects; our analysts verify. Every anomaly is reviewed by a QA analyst before it reaches the client. Our goal is to help clients identify pricing gaps, protect margins, track violations, and respond to competitor moves before they impact revenue,” he added.

About SunTec India

SunTec India is an IT and digital services company delivering technology-led, data-driven business solutions. Founded in 1999, the company has served 8,530+ clients across 50 countries, supported by 1,500+ full-time professionals and a 95%+ client retention rate. SunTec India combines human expertise with AI-enabled technologies to improve operational efficiency, strengthen competitiveness, and create long-term value for businesses worldwide.

Media Contact: 
Rohit
rohit@suntecindia.com  

View original content to download multimedia:https://www.prnewswire.com/news-releases/suntec-india-launches-proprietary-ecommerce-price-monitoring-platform-delivering-99-accuracy-with-human-verified-pricing-intelligence-302831594.html

SOURCE SunTec India

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