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Media Matters Worldwide Becomes AXM and Merges Tech with Humanity

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SAN FRANCISCO, Sept. 25, 2024 /PRNewswire/ — Media Matters Worldwide, a pioneer in agile and data-driven media solutions, is excited to announce its rebranding to AXM (Ars x Machina). This transformation signifies the company’s commitment to architecting meaningful media solutions at the intersection of human ingenuity and cutting-edge technology.

 

Founded by Taji Zaminasli and Josy Amann, AXM has consistently been at the forefront of innovation, driving business growth for its clients through a blend of advanced technology and human-centered strategies. The rebrand marks a significant milestone in the agency’s evolution, aligning its identity more closely with its mission to transform businesses with human-led innovation.

“Rebranding to AXM represents our evolution and a deeper alignment with our core mission,” said Josy Amann, Co-Founder of AXM. “As we continue to innovate, our focus remains on creating media strategies that leverage the most advanced technologies and resonate on a human level. AXM is about pushing boundaries and delivering results while staying true to the values that have always defined us—ingenuity, passion, and a relentless pursuit of excellence.”

Introducing Agile Mix Modeling™: A Game-Changer in Media Measurement

At the heart of AXM’s innovative offerings is its proprietary Agile Mix Modeling™ (AMM), a revolutionary approach to marketing mix modeling. In response to the challenges posed by walled gardens, third-party cookie deprecation, and the evolving advertising landscape, AXM developed AMM to provide clients with an agile and holistic view of campaign performance across all channels.

AMM stands apart from traditional models by automating real-time data collection, leveraging machine learning for model training, and employing Bayesian methods for more accurate attribution and forecasting. This approach allows for frequent model refreshes, enabling in-flight optimization and delivering incrementality and superior Return on Ad Spend (ROAS) for clients.

Results for clients have included 37% incrementality and increased ROAS after implementing AMM, with newfound insights into high-performing channels like local radio and streaming music while reallocating investments from underperforming channels.

“AXM is not just a name change; it’s a statement of our ethos,” said Taji Zaminasli, Co-Founder of AXM. “We are committed to creating media solutions that harness the best technology while keeping people at the center. Our new identity reflects our dedication to delivering future-forward yet deeply human experiences.”

The AXM Identity: A Fusion of Art and Technology

AXM’s new brand identity embodies its core values through distinct visual and verbal language. The primary logomark, known as “The Multiplier,” symbolizes the convergence of technology and humanity, with the bold “X” standing as a testament to visionary leadership. The brand’s tone is a balance of maverick yet warm, futuristic yet people-first, and playful yet masterful, ensuring that every communication reflects AXM’s unique blend of expertise and human touch.

“AXM is not your typical media agency,” Taji Zaminasli, Co-Founder and Managing Partner. “We’re here to break the mold, offering our clients tailored, tech-driven solutions powered by a team of passionate experts.” “By embracing the latest tech and AI, we engineer cutting-edge solutions that push the boundaries of the ever-changing media world”.

The rebranding initiative extends across all aspects of the company, including a refreshed website, updated marketing materials, and a continued commitment to delivering innovative media solutions that drive real business impact.

The media revolution is here. For more information about AXM and its suite of services, please visit WeAreAXM.com

About AXM
AXM, formerly known as Media Matters Worldwide, is a premier San Francisco-based media agency with a reputation for pioneering innovative and intelligent media strategies. Specializing in meaningful media at the intersection of human ingenuity and advanced technology, AXM is at the forefront of driving business growth through data-driven solutions that resonate on a human level.

Founded by a visionary female-led team, AXM has consistently broken new ground in the media industry, earning accolades for its creativity, strategic excellence, and results-driven approach. The agency has been recognized with numerous industry awards, including being an Ad Age Small Media Agency of the Year twice and a Campaign Magazine Agency of the Year finalist, underscoring its commitment to excellence and innovation.

View original content to download multimedia:https://www.prnewswire.com/news-releases/media-matters-worldwide-becomes-axm-and-merges-tech-with-humanity-302259017.html

SOURCE Media Matters Worldwide

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NorthX invests $3 million in breakthrough decarbonization solutions

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Funding to accelerate industrial emissions reductions, scale clean technologies, and strengthen low carbon supply chains

VANCOUVER, BC, April 29, 2026 /CNW/ – NorthX Climate Tech (NorthX) today announced $3 million in non-dilutive investments in four companies developing breakthrough technologies to decarbonize some of BC’s highest-emitting industrial sectors. The funding will support ShiftX Technologies, Kinitics Automation, CURA, and Hydron Energy–accelerating pilot deployments, de-risking early-stage technologies, and advancing pathways to commercial scale across energy, heavy industry, and resource-based systems.

“Clean technology innovation is essential to strengthening Canada’s industrial and climate competitiveness,” said the Honourable Tim Hodgson, Minister of Energy and Natural Resources. “Projects like these are made-in-Canada solutions to improve efficiency, build stronger supply chains, and create good jobs, while positioning Canada as a clean energy superpower and the strongest economy in the G7.”

BC’s industrial sectors represent some of the province’s largest emissions sources and some of its greatest opportunities for economic and climate impact.

“Reducing emissions and building a thriving economy are not mutually exclusive – by driving industrial decarbonization, you can have it both ways,” said Adrian Dix, Minister of Energy and Climate Solutions. “By funding cutting-edge companies like ShiftX Technologies, Kinitics Automation, CURA, and Hydron Energy, NorthX is not only supporting our government’s methane emission reduction and industrial decarbonization goals but is also making BC more competitive on the world stage.”

NorthX is pleased to support the following companies, each addressing a distinct piece of the decarbonization puzzle:

ShiftX Technologies is developing a cleaner, more compact hydrogen production system that operates at lower temperatures and costs than conventional methods, making it well suited for industrial and marine fuel applications. Its sorbent-based reactor technology is designed to scale, and NorthX is backing a first-of-its-kind pilot to accelerate its path to commercialization.Kinitics Automation is commercializing a zero-emission, drop-in replacement for the methane-venting pneumatic devices widely used in natural gas operations. Its non-venting electric actuator eliminates methane leaks at the source while improving efficiency, reliability, and reducing maintenance demands. The market opportunity is substantial as more than 261,000 of these devices across Canada must be replaced by 2030.CURA is producing zero-carbon lime at commodity-competitive prices through an electrochemical process that captures pure CO₂ for permanent storage. The technology is designed to retrofit directly into existing cement and lime plants, requiring no new supply chains or changes to existing processes, lowering the bar for industry-wide adoption. CURA’s pilot project is progressing toward commercial-scale production, targeting one of the most emissions-intensive sectors in the industrial economy.Hydron Energy is expanding its RNG-based platform into direct air capture, enabling carbon-negative CO₂ removal while recovering rare gases critical to satellite propulsion and other high-value applications. By extracting these gases at ambient conditions, rather than through energy-intensive cryogenic distillation, Hydron delivers a lower-cost, lower-emissions alternative that also reduces Canada’s dependence on geopolitically vulnerable supply chains.

Driving industrial competitiveness through decarbonization

As global demand for low carbon products accelerates, industrial decarbonization is becoming essential to maintaining access to capital, customers, and international markets. Clean technology adoption can also improve operational performance, including enhanced efficiency, reduced fuel consumption, lower waste, and streamlined production processes.

Together, these investments reflect NorthX’s commitment to scaling Canadian climate innovation and accelerating the deployment of practical, high-impact decarbonization solutions across industry.

“Industrial decarbonization is one of the most important and complex opportunities in the global energy transition and we believe BC is uniquely positioned to lead,” said Sarah Goodman, CEO of NorthX. “These companies are developing the kinds of hard tech solutions that can transform how major industries operate, reducing emissions while strengthening economic growth and long-term climate competitiveness.”

Impact at a glance:

$57.6 million in non-dilutive funding deployed$301M million project value supported89 projects supported874 jobs created$621 million in follow-on funding catalyzed

About NorthX:
Founded in 2021 with an initial investment from the BC Government, the Government of Canada, through Natural Resources Canada’s Energy Innovation Program, and Shell Canada, NorthX Climate Tech (NorthX) is a catalyst for climate action, funding the climate hard tech solutions that transform industries and build lasting prosperity.

Rooted in British Columbia but global in vision, we unite visionaries, investors, industry, government, and partners to scale technologies that drive deep decarbonization and economic growth for Canada. Like the “X” on a map, we pinpoint that pivotal moment when potential is immense, but capital is scarce, that place where local strengths become global solutions.

SOURCE NorthX Climate Tech

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MEDIA ADVISORY: StarlingX, Infrastructure of Choice for Distributed Cloud and World’s Largest Telecommunications Providers, Available in Version 12.0 Today

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Version 12.0 of StarlingX is here. StarlingX is an open source cloud infrastructure software stack that makes it simple to deploy, distribute and manage both distributed (edge) applications and centralized cloud.

AUSTIN, Texas, April 29, 2026 /PRNewswire/ —

What: An OpenInfra Foundation project, StarlingX combines the strengths of successful open source cloud technologies—including OpenStack, Kubernetes, Ceph, and QEMU/KVM—and reconfigures them into a platform for distributed applications of all kinds, accounting for geographic dispersion, low-overhead communication, and the need to manage very large hardware deployments.

Who: StarlingX is widely used in production among large telecom operators around the globe, such as T-Systems, Verizon, Vodafone, KDDI and others. Hardened and stress-tested by telecoms, StarlingX is now a highly performant distributed cloud architecture ideal for demanding use cases such as railway systems, autonomous driving platforms, aerospace communication and flight systems, drones, critical energy infrastructure, industrial automation and more.

Why: The StarlingX platform has been extensively hardened in production environments for years. With each new release, the open source community continues to refine its capabilities, security and operational efficiency to meet evolving industry demands. Learn more about the enhancements in StarlingX 12.0: https://www.starlingx.io/blog/starlingx-release-12/

“StarlingX continues to advance cloud technologies for mission-critical industries. As an ongoing supporter of the project and original contributor to the code base, we are encouraged by its growing commercial adoption within the ecosystem. We look forward to further supporting this momentum with our ongoing collaboration and by delivering expertise with our commercial distribution of StarlingX in Wind River Cloud Platform.” — Paul Miller, CTO, Intelligent Systems, Software and Services, Aptiv

“StarlingX 12.0 represents a significant leap forward in edge scalability and operational efficiency. By refining our core architecture and expanding our support for diverse hardware profiles, we are ensuring that the community has the tools necessary to meet the evolving demands of the next generation of edge infrastructure. It’s a proud day for the project and everyone involved in this milestone.” — Shuquan Huang, StarlingX Technical Steering Committee member

“We are thrilled to witness another StarlingX release and all the results delivered by this amazing community. StarlingX 12.0 brings important new features for authentication and security, OS and Kubernetes updates and OpenStack support to the new version (OpenStack 2025.1 – Epoxy) and new external storage options. The community engagement and the ecosystem are shining and bringing accelerated results. Encora is excited to continue supporting the expansion of StarlingX.” — Thales Elero Cervi, Encora, StarlingX OpenStack project lead, StarlingX Technical Steering Committee member

Where: Download StarlingX 12.0 at https://opendev.org/starlingx

Learn More:

Release blog post: https://www.starlingx.io/blog/starlingx-release-12/Release notes: https://docs.starlingx.io/releasenotes/index.html#release-notesProject documentation: https://docs.starlingx.io/Website: https://www.starlingx.io/

About the OpenInfra Foundation

The OpenInfra Foundation builds communities who write open source infrastructure software that runs in production. With the support of over 110,000 individuals in 187 countries, the OpenInfra Foundation hosts open source projects and communities of practice, including infrastructure for AI, container-native apps, edge computing and datacenter clouds. The OpenInfra Foundation is part of the nonprofit Linux Foundation. Join the OpenInfra movement: www.openinfra.org

Contact: 

Robert Cathey
Cathey Communications for the OpenInfra Foundation
robert@cathey.co 

Allison Price
OpenInfra Foundation
allison@openinfra.org 

View original content to download multimedia:https://www.prnewswire.com/news-releases/media-advisory-starlingx-infrastructure-of-choice-for-distributed-cloud-and-worlds-largest-telecommunications-providers-available-in-version-12-0-today-302756934.html

SOURCE OpenInfra Foundation

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Youth for Neurodiversity Inc. (YND) Unveils Ally App at CA School Health Conf. Apr 27-28, 2026

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Founded by Aashna Parsa, youth-led YND’s innovative gamified Ally in Training™ app, supported by 26 student leaders across nine states, fosters vital neurodiversity allyship and self-advocacy skills.

LOS ANGELES, April 29, 2026 /PRNewswire/ — Youth for Neurodiversity Inc. (YND), a youth-led nonprofit, is showcasing its gamified app Ally in Training™ through an interactive youth-led exhibit at the California School Health & Behavioral Health Conference (April 27–28 at the Hilton Los Angeles/Universal City).

Aashna Parsa & team embody the future of authentic, youth-led advocacy with unique perspectives sparking breakthroughs.

The exhibit highlights allyship, strengths-based understanding of neurodiversity, and student mental health, featuring live demos of Ally in Training™ alongside CalHOPE’s youth mental health app Soluna.

Founded by Aashna Parsa, a rising high school student at Stanford Online High School and incoming freshman at The Harker School, YND brings together neurodivergent and neurotypical youth to promote inclusive learning, peer connection, and strengths-based understanding.

Based in San Jose, Parsa’s inspiration to take action emerged from her personal journey navigating neurodiversity within her family and close community, alongside adapting to physical challenges following an injury last summer. She further drew motivation from the 2025 Stanford Neurodiversity Summit and Vanderbilt University’s Neurotech Frontiers conference organized by the Janus Innovation Hub and the Frist Center for Autism & Innovation. Moreover, she developed and submitted a written research input to the United Nations Office of the High Commissioner for Human Rights’ 2026 youth mental health, facilitated by a worldwide consultation of youth leaders and changemakers supported by the United Nations Youth Office.

“Growing up around neurodiversity and navigating my own challenges showed me how isolating differences can feel,” said Parsa. “Rooted in the principle “Nothing About Us Without Us,” I built Ally in Training™ to make learning allyship feel like play. Our participation in this significant conference allows Youth for Neurodiversity Inc. to connect directly with the educators and health professionals who are instrumental in shaping supportive environments for neurodivergent youth. We believe our unique youth-led approach and the innovative Ally in Training™ app are powerful tools for fostering peer connection and driving our mission forward.”

YND is growing rapidly with 26 student leaders and members across nine U.S. states and Africa, with strong representation across California, including Los Altos, San Jose, Saratoga, Palo Alto, Redwood City, Los Altos, San Mateo, and Morgan Hill.

At the conference, Parsa is joined by fellow student leaders Annie Liu and Jisoo Hur from Los Altos High School, and Unaysah Ron and Omar Ron from Ocean Grove Charter, to demonstrate the app and engage with educators and health professionals.

YND is a community member of the United Nations Youth Office’s flagship initiative on Youth Mental Health and Wellbeing and a proud partner of the California School-Based Health Alliance. The organization is also a community member of Office of Community Partnerships and Strategic Communications under Gavin Newsom, reflecting its engagement within California’s youth health and education ecosystem.

YND student leaders also participated in advocacy efforts on April 15, 2026 in Sacramento, supporting California Assembly Bills 2071 (Digital Wellness) and 1669 (Student Mental Health) with co-sponsor of the bills GENup, a California-based nationwide student-led organization dedicated to transforming education policy by amplifying youth voices.

Maxwell Palance, mentor to Aashna Parsa and Co-Chair of the Stanford Network for K-12 Neurodiversity Education & Advocacy (NNEA), 2026 Davos Neurodiversity Summit Leadership Wall Honoree, and NASA Neurodiversity N3 Network Research Intern and Scholar, said:

“Aashna Parsa and the Youth for Neurodiversity team embody the future of authentic, youth-led neurodiversity advocacy. Neurodiverse minds bring unique perspectives and ways of thinking that challenge assumptions and spark breakthroughs. By creating spaces where different ways of thinking are supported, we expand what’s possible for everyone. Their gamified Ally in Training™ app is an innovative tool designed to bring neurodivergent and neurotypical teens together to build allyship and self-advocacy skills. I’m excited to see them sharing this work at the California School Health & Behavioral Health Conference.”

About Youth for Neurodiversity Inc.

Youth for Neurodiversity Inc. is a California-based, international youth-led 501(c)(3) nonprofit that breaks barriers for neurodivergent and differently-abled youth by celebrating differences, championing strengths, and mobilizing allies. The organization brings together neurodivergent and neurotypical teens worldwide to build connections, reduce stigma, and promote universal design, assistive technology, sensory-friendly spaces, and youth-centered policy. Learn more at youthfornd.org.

Website: youthfornd.org Instagram: @youthfornd

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/youth-for-neurodiversity-inc-ynd-unveils-ally-app-at-ca-school-health-conf-apr-27-28-2026-302756689.html

SOURCE Youth for Neurodiversity Inc.

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