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“A2A transactions growth is changing the way people consume online across the globe”, says CEO of EBANX

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In the lead-up to the Payments Summit in California, U.S., João Del Valle discusses the three trends to watch in digital commerce transactions

CURITIBA, Brazil and NAPA VALLEY, Calif. , Sept. 26, 2024 /PRNewswire/ — The growth of new payment methods has indicated significant changes in digital commerce worldwide. For João Del Valle, CEO and Co-founder of EBANX, a global technology company specializing in payment services, the popularity of real-time payments like Pix in Brazil, UPI in India, PSE in Colombia, and mobile money in Kenya signifies a cultural shift in the digital payments market.

“Local payments are no longer exotic: they are mainstream for the global growth of global companies”, João Del Valle

“A2A [account to account] transactions growth is changing the way people consume online across the globe,” says Del Valle in the lead-up at the EBANX Payments Summit 2024 in Napa Valley, California. The event started in Barcelona, in Spain, on the 18th and will continue in the U.S. from September 30th to October 2nd, with keynote presentations by Stripe, Nubank, Banorte, and National Payments Corporation of India (NPCI), besides EBANX. The Payments Summit 2024 will also include chapters in Bangkok, Thailand, and São Paulo, Brazil.

The CEO of EBANX, who will discuss the future of the digital payments market at the event in Napa Valley, highlights three trends in the digital economy that global companies need to pay attention to. Aside from the cultural shift driven by the popularity of A2A transactions, he points out the transformation of payments into digital channels due to consumer behavior and the rise of innovative services that combine credit and debit cards with alternative payment methods (APMs).

Still regarding A2A transactions, Del Valle shares that, in Brazil, the fintech’s merchants saw a 16% increase in revenue after integrating Pix solution with EBANX, and a 25% increase in their client base. According to data from Payments and Commerce Market Intelligence (PCMI), by 2025, 44% of digital commerce volume in Brazil will be paid with Pix, surpassing credit cards’ volume, which will account for a 41% share. “The popularity of Pix is a sign of the future of APMs across the globe,” states the CEO of EBANX.

In Colombia, PSE already dominates digital commerce, with a 31% share of all volume transacted online in the country, per PCMI. “And it’s not only about offering more options. It is also about bringing people in,” says Del Valle. He reveals PSE brought more than half of all new customers for two online retail companies that process payments with EBANX over a three-year period.

Another success story is mobile money in Kenya, which accounts for 48% of all digital commerce in the country. “A mobile-native method, for a mobile-savvy population. At EBANX, this is the first choice of payment method for all merchants starting in Kenya,” adds the CEO of the global fintech. The A2A transactions, the executive comments, are playing an important role in digital inclusion worldwide.

Customer behavior changing digital commerce

In India, the growth of UPI since it launched in 2016 has sparked a revolution, transforming the former cash-based economy into a digital payments powerhouse, with 55% share of digital commerce, per PCMI, and the potential for 80% penetration, according to India’s Ministry of Information and Broadcasting.

In another cash-based country, Egypt, consumer habits are transforming the payments market – and the digital economy. There, 64% of the volume in digital commerce is paid with cash, cash-based vouchers or QR code, available for both banked and unbanked consumers. “They are literally digitizing cash, making the global digital economy available for everyone – including the majority of the population who does not have access to financial accounts or cards,” explains the CEO of EBANX.

Hybrid payment methods

Del Valle also talks about the balance between cards and APMs across rising markets when it comes to digital commerce, and how they complement each other – both where cards prevail, and where APMs are kings. Another change pointed out by Del Valle is the innovative combination of APMs and cards into hybrid payment methods in emerging markets.

In Tanzania, he adds, mobile money is enabling card payments in digital commerce, with M-Pesa partnering with Visa for a virtual card. Meanwhile, in India, credit cards are seamlessly integrated with UPI, enabling credit card payments through the instant payments app, in a well–known UX and flow. A report from PwC published last August indicated that the number of credit cards in the country is expected to double by 2029.

According to the CEO of EBANX, the focus of the EBANX Payments Summit is to demonstrate how companies can achieve global growth in digital commerce by adding rising markets into their global expansion plans, and navigating the complexities and nuances of local payments. “Local payments are no longer exotic: they are mainstream for the global growth of global companies,” says Del Valle. 

ABOUT EBANX

EBANX is the leading payment platform connecting global companies with customers from one of the fastest-growing digital markets in the world. The company was founded in 2012 in Brazil with the mission of giving people access to buy in international digital commerce. With powerful proprietary technology and infrastructure, combined with in-depth knowledge of the markets where it operates, EBANX enables global businesses to connect with hundreds of payment methods in different countries in Latin America, Africa, and Asia. EBANX goes beyond payments, increasing sales, and fostering seamless purchase experiences for businesses and clients.

For more information:
Website: https://www.ebanx.com/en/
LinkedIn: https://www.linkedin.com/company/ebanx 

Media Contact:
Leonardo Stamillo
leo@contentco.tech
Content CO

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SOURCE EBANX

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World IP Day 2026: PitchMark launches Ideas.Exchange to help creators safeguard and license ideas in the age of AI

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April 26, 2026

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SINGAPORE, April 26, 2026 /PRNewswire/ — To mark World IP Day 2026, PitchMark® today launched Ideas.Exchange, a first‑of‑its‑kind platform designed to help creators assert intellectual property rights, license ideas, and formalise creative conversations in an increasingly AI‑driven economy.

Unveiled at Safeguard Your IP in the Age of AI, a media briefing hosted by CNBC’s Sri Jegarajah, the platform responds to growing concern that ideas are routinely used, reused or absorbed without attribution, consent or compensation—often with limited legal or commercial recourse.

“AI has amplified both the reach and the risk for creators,” said Mark Laudi, Managing Partner of PitchMark LLP. “Ideas.Exchange gives creators a way to protect themselves while still participating confidently in the market for ideas.”

At its core, the platform focuses on three interventions for creators:

Asserting IP rights by establishing proof of authorship and precedenceLicensing ideas without giving them away for freeFormalising conversations so pitches and evaluations are governed rather than informal

Ideas.Exchange is powered by three proprietary resources developed by PitchMark. These include a blockchain‑driven clearing house where ideas and creative works can be listed and licensed; smart contracts that automate usage terms and reduce disputes; and an IP Governance Certification Program designed to signal responsible handling of ideas, particularly in enterprise and AI contexts.

The result, PitchMark says, is three concrete outcomes: deterrence of idea theft, new ways to monetise ideas through structured licensing and price discovery, and a more level playing field that allows creators to pitch to clients and platforms on equal terms.

The launch comes amid renewed scrutiny of how intellectual property is treated in the AI era. While idea theft is rarely reported, its impact is significant. Beyond visible financial losses, organisations and creators often absorb hidden costs through talent attrition, innovation suppression and abandoned market opportunities.

“Most idea theft occurs informally and never reaches the courts,” said Prof David Llewelyn, Professor Emeritus of Law at Singapore Management University. “Introducing governance, traceability and standards is a meaningful step toward addressing that gap.”

Spokespeople including Prof Llewelyn, technology lawyer Bryan Ghows, and Mark Laudi are available for interview.

About PitchMark

PitchMark® deters idea theft and enables creatives to get paid by providing a trusted way to share and license ideas with prospects and clients.

 

View original content:https://www.prnewswire.com/apac/news-releases/world-ip-day-2026-pitchmark-launches-ideasexchange-to-help-creators-safeguard-and-license-ideas-in-the-age-of-ai-302753571.html

SOURCE PitchMark

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SK hynix receives 2026 IEEE Corporate Innovation Award for Driving AI Computing Expansion with HBM

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April 26, 2026

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SK hynix honored at the 2026 IEEE Awards for leading AI technology innovation with HBM Contributed to the global AI computing ecosystem via stable mass production across all HBM generationsCompany committed to becoming a premier leader in AI innovation through collaboration with global customers and partners

SEOUL, South Korea, April 25, 2026 /PRNewswire/ — SK hynix Inc. (or “the company”, www.skhynix.com) announced today that it received the Corporate Innovation Award at the ‘2026 IEEE1 Honors Ceremony’ held in New York on the 24th (local time).

IEEE is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity. Established more than a century ago, the IEEE Awards Program recognizes individuals and teams whose innovations have advanced technology and improved the human condition.

The IEEE Corporation Innovation Award, part of the Recognitions category, has been presented since 1986 to companies that have significantly contributed to the advancement of industry and society through innovative technology. This marks the first time SK hynix has received this honor.

SK hynix attributed the honor to its contribution to the global AI computing ecosystem by ensuring the stable mass production of all High Bandwidth Memory (HBM) generations. Looking ahead, the company aims to solidify its position as a trusted partner in the global AI market by providing memory solutions that are critical to overcoming the performance limitations of AI platforms.

The recognition highlights SK hynix’s achievements in driving the expansion of AI computing through HBM innovation and application. Central to this success was the company’s ability to preemptively offer innovative HBM solutions and respond timely to customer demands in the global AI market.

Industry observers also credit this achievement to the strategic direction of SK Group Chairman Chey Tae-won, who has long emphasized securing long-term technological competitiveness. Under his leadership, the company has consistently expanded its AI infrastructure partnerships with global Big Tech firms in the United States.

Ahn Hyun, President and Chief Development Officer (CDO), attended the ceremony as the company representative to accept the award.

“It is an honor to receive this award on behalf of our employees, who have tirelessly challenged the limits of technology,” said Ahn. “By collaborating closely with our global customers and partners, we will stay ahead in creating the value the market demands and continue to be a premier company leading AI innovation.”

About SK hynix Inc.
SK hynix Inc., headquartered in Korea, is the world’s top-tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”) and flash memory chips (“NAND flash”) for a wide range of distinguished customers globally. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com.

About IEEE
IEEE is the world’s largest technical professional organization and a public charity dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, and professional and educational activities, IEEE is the trusted voice in a wide variety of areas ranging from aerospace systems, computers, and telecommunications to biomedical engineering, electric power, and consumer electronics. Learn more at https://www.ieee.org.

View original content:https://www.prnewswire.com/news-releases/sk-hynix-receives-2026-ieee-corporate-innovation-award-for-driving-ai-computing-expansion-with-hbm-302753615.html

SOURCE SK hynix Inc.

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NCL (Formerly Natural Cure Labs) Unveils New Brand Identity, Reinforcing Its Position as a Leading Monolaurin Supplement Company

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April 25, 2026

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Natural Cure Labs, one of the most recognized monolaurin supplement brands in the United States, is officially transitioning to NCL – the same company, same formulations, and same science-backed standards, under a streamlined name.

ST. PETERSBURG, Fla., April 25, 2026 /PRNewswire-PRWeb/ — Natural Cure Labs, one of the most recognized monolaurin supplement brands in the United States, is officially transitioning to NCL. The company, founded in 2015, is adopting a streamlined brand identity while maintaining the same formulations, manufacturing standards, team, and commitment to quality its customers have trusted for more than a decade.

“NCL represents the quality, transparency, and innovation that our community expects from us. As we enter this new chapter, our commitment to our customers and our standards remains as strong as ever.”

NCL stands for Natural Cure Labs. The name change reflects how customers and the team already refer to the company. Over the past 10+ years, “NCL” has become the natural shorthand for Natural Cure Labs – and this transition formalizes that identity. This is a name change and visual evolution only. Ownership, leadership, formulations, and values remain unchanged.

Same Mission, Sharper Identity

This transition is not a departure from who the company is – it is a natural progression. The values that have guided NCL from the very beginning remain unchanged: clean-label quality, third-party testing, science-backed formulations, and an unwavering commitment to transparency. What is changing is how the company presents itself. In the months ahead, this rebrand will be accompanied by further updates across the brand experience – from visual identity and packaging to how NCL shows up across every channel and platform. Each of these changes will reflect the same standard of excellence customers have come to expect.

What is changing is how the company presents itself. In the months ahead, this rebrand will be accompanied by further updates across the brand experience – from visual identity and packaging to how NCL shows up across every channel and platform. Each of these changes will reflect the same standard of excellence customers have come to expect.

More Than 10 Years of Trust

This evolution comes at a time of significant momentum. Since 2015, NCL has grown from a small startup into an award-winning wellness brand available nationwide through Amazon, Walmart, Target+, TikTok Shop, eBay, and other major marketplaces. Along the way, the company has reached milestones that reflect the trust its community has placed in it:

200,000+ customers served worldwide35+ million capsules sold7,000+ verified customer reviewsRecognition in the 2025 Inc. 5000 list of fastest-growing private companiesMultiple Stevie Awards from the American Business AwardsNamed a 2025 and 2026 Gator100 HonoreeThree-time Global 100 winner for Best Health & Wellness Nutrition Manufacturer

“This rebrand isn’t about changing who we are – it’s about evolving how we present ourselves to match the brand our customers already know and trust,” said Damon Sununtnasuk, Founder & CEO.

What This Means for Customers

For existing customers, nothing changes about the products they know and trust. The same formulations, manufacturing facilities, quality controls, and customer support team remain in place. Products sold as Natural Cure Labs and products sold as NCL are from the same company. Customers can continue to find NCL products on the company’s website and through Amazon, Walmart, Target+, Kroger, eBay, and other major marketplaces.

NCL is grateful for every customer who has been part of this journey and is excited for what is to come.

Media Contact

NCL (Natural Cure Labs), NCL (Natural Cure Labs), 1 8003036214, press@naturalcurelabs.com, https://www.naturalcurelabs.com/

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SOURCE NCL (Natural Cure Labs)

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