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AI Driving Transformation in Automotive Automation Market, Set to Grow by USD 2.45 Billion (2024-2028), Boosted by Demand for Improved Manufacturing Flexibility- Technavio

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NEW YORK, Sept. 26, 2024 /PRNewswire/ — Report with the AI impact on market trends- The global automation market in automotive industry size is estimated to grow by USD 2.45 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  4.36%  during the forecast period. Demand for enhanced visibility and flexibility in manufacturing is driving market growth, with a trend towards emergence of smart manufacturing. However, security challenges of industrial control systems  poses a challenge. Key market players include ABB Ltd., Applied Materials Inc., Aurotek Corp. Inc., Auto Control Systems, DENSO Corp., Emerson Electric Co., FANUC Bulgaria EOOD, Festo SE and Co. KG, General Electric Co., Kawasaki Heavy Industries Ltd., MIDEA Group Co. Ltd., Mitsubishi Electric Corp., OMRON Corp., Rockwell Automation Inc., Schneider Electric SE, Siemens AG, Yaskawa Electric Corp., and Yokogawa Electric Corp..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Automation Market In Automotive Industry Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 4.36%

Market growth 2024-2028

USD 2454 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.11

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 41%

Key countries

China, Japan, US, Germany, and India

Key companies profiled

ABB Ltd., Applied Materials Inc., Aurotek Corp. Inc., Auto Control Systems, DENSO Corp., Emerson Electric Co., FANUC Bulgaria EOOD, Festo SE and Co. KG, General Electric Co., Kawasaki Heavy Industries Ltd., MIDEA Group Co. Ltd., Mitsubishi Electric Corp., OMRON Corp., Rockwell Automation Inc., Schneider Electric SE, Siemens AG, Yaskawa Electric Corp., and Yokogawa Electric Corp.

Market Driver

The automotive industry is experiencing significant growth in automation, electrification, data integration, human-machine interaction, and connectivity. To facilitate smart manufacturing, industrial machines and robots are being equipped with IoT-integrated microprocessors, microcontrollers, sensors, and switches. In the automotive production process, sensors are used extensively on the manufacturing, assembly line, and warehousing equipment. These sensors provide real-time data to DCS, MES, and PLC systems for remote monitoring and predictive maintenance. IIoT plays a crucial role in integrating these systems and transferring information. Innovations in sensors and automation solutions are increasing productivity in the automotive industry, driving market growth during the forecast period. 

The automotive industry is experiencing a growth in automation trends, with programmable automation and motion control at the forefront. Industrial automation is being driven by advanced automation/control software, panel mount solutions like industrial PCs and web panels, and control systems. Turbocharging is being enhanced with 5G wireless technology and digitalization. Augmented reality, digital twin technology, and industrial IoT are revolutionizing production, with advanced analytics, edge computing, and cloud computing enabling real-time data processing. Sensors, including precision photoelectric, laser, inductive, servo motors, drives (AC and DC), and semiconductors, are essential components. Trade wars and electronics shortages pose challenges, but AI and machine learning are driving innovation. Product launch and development are being streamlined with management software, cobots, and smart manufacturing. 3D printing and micro electromechanical systems are also transforming the industry. 

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Market Challenges

Legacy industrial control systems, predominantly used in Europe and the US automotive industries, pose significant security challenges due to their pre-Internet era design. These systems, which communicate point-to-point, lack the capability to authenticate commands and secure data, making them susceptible to threats. Replacing these systems is cost-prohibitive, and modernizing them requires integrating new IT and OT technologies, as well as addressing the emergence of IoT and cloud computing. A common vulnerability in OT infrastructure is the inability to protect legacy systems, such as SCADA, which have open architectures, increasing the risk of security breaches. Despite the potential productivity gains from automation solutions, the increasing security threats may hinder their adoption in the automotive industry during the forecast period.In the automotive industry, automation is a key trend shaping the future of manufacturing. Technologies like digital twin technology, advanced analytics, edge computing, and cloud computing are revolutionizing production processes. Sensors, including photoelectric, laser, inductive, servo motors, drives (AC and DC), and precision sensors, are essential components of this automation. Trade wars and the rise of micro electromechanical systems, 3D printing, smart manufacturing, semiconductors, electronics, artificial intelligence, and machine learning are driving innovation. Industrial robots, management software, cobots, and cloud-based solutions are crucial for product launch and development. Challenges include ensuring control and integration of these advanced technologies to optimize efficiency and quality.

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Segment Overview 

This automation market in automotive industry report extensively covers market segmentation by  

Technology 1.1 Industrial sensors1.2 PLC1.3 MES1.4 SCADA1.5 DCSEnd-user 2.1 Vehicle manufacturers2.2 Component manufacturersGeography 3.1 APAC3.2 Europe3.3 North America3.4 South America3.5 Middle East and Africa

1.1 Industrial sensors-  Industrial sensors play a crucial role in the automotive industry by measuring physical parameters, such as temperature, humidity, pressure, flow, speed, vibration, and position, converting them into electrical signals for control systems like PLC. They ensure product quality consistency in various applications, including painting operations, testing engines, robotic arms, and conveyor belts. In painting, sensors measure paint thickness. Spray painting systems use sensors for air and liquid ratio measurement. Industrial robots, now widely adopted for faster production and efficiency, are equipped with sensors to work efficiently with pre-defined instructions. Advancements in sensors, hardware, and software have made robots more intelligent and autonomous. Smart sensors are driving the growth of the industrial sensors market in the automotive industry, especially in the context of Industry 4.0 and smart wearables like helmets, eye devices, and hand-worn devices. Innovations in industrial wireless sensor networks (IWSN) are expected to further expand the market, with each node featuring a sensor, ADC, microcontroller, data receiver, and energy source, creating a dispersed network collecting and organizing data at a central location, driving IIoT in the automotive industry.

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Research Analysis

The automotive industry is embracing automation to enhance manufacturing processes, improve product quality, and increase efficiency. Programmable automation, industrial motion control, and advanced control systems are key technologies driving this transformation. Automation/Control Software, Industrial PCs, Web Panels, and Industrial Monitors are essential components of modern automation systems. Turbocharging and 5G wireless technology are revolutionizing the industry with real-time data transfer and remote monitoring capabilities. Augmented reality, digital twin, digitalization, industrial IoT, precision sensors, micro electromechanical systems, 3D printing, and smart manufacturing are shaping the future of automotive production. Semiconductor and electronics companies are supplying the necessary components for automation, including artificial intelligence and machine learning chips. These technologies enable advanced functions like predictive maintenance, quality control, and optimization of production lines. Overall, automation is a critical enabler for the digital transformation of the automotive industry.

Market Research Overview

The automotive industry is embracing automation to enhance manufacturing processes, improve product quality, and increase efficiency. Programmable automation, industrial motion control, and advanced automation/control software are key technologies driving this transformation. Industrial PCs, web panels, and industrial monitors are essential components of modern control systems. Turbocharging and 5G wireless technology are being integrated with automation systems to optimize performance and connectivity. Augmented reality, digital twin technology, and digitalization are revolutionizing design and production, enabling real-time monitoring and predictive maintenance. Industrial IoT, sensors, and edge computing are facilitating data collection and analysis, while cloud computing provides scalability and flexibility. Semiconductors and electronics play a crucial role in the development of automation systems, with artificial intelligence and machine learning enabling advanced analytics and smart manufacturing. Product launch and development are streamlined with management software, while cobots and industrial robots enhance production capabilities. 3D printing and smart manufacturing further boost innovation and efficiency. Despite trade wars, the automation market in the automotive industry continues to grow, with continuous product innovation and development.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TechnologyIndustrial SensorsPLCMESSCADADCSEnd-userVehicle ManufacturersComponent ManufacturersGeographyAPACEuropeNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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TrailIntel Acquires GPS Trailmasters Software Platform to Advance Next-Generation Outdoor Navigation

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This advancement significantly expands the capabilities available to riders, introducing a more powerful, connected, and scalable navigation experience across Garmin, Mobile and Web.

STRONG, Maine, April 23, 2026 /PRNewswire-PRWeb/ — TrailIntel, the industry’s leading vertically integrated outdoor technology platform, today announced the acquisition and integration of GPS Trailmasters’ Garmin and mobile software products. This milestone builds on the longstanding relationship between the two companies and marks a significant step forward in delivering a more connected, intuitive, and scalable navigation experience for outdoor enthusiasts across North America.

“This is a major leap forward for outdoor recreation,” said Brian Gavin, Co-Founder of TrailIntel. “We’re preserving trusted mapping while delivering a more connected, simplified navigation experience on and off the trail.”

For over 18 years, GPS Trailmasters has been a trusted leader in electronic trail mapping, known for delivering highly accurate and reliable data to riders throughout the Northeastern United States. By integrating this proven dataset into TrailIntel’s modern platform, the combined solution introduces enhanced functionality, real-time capabilities, and a streamlined user experience across both Garmin and mobile devices.

TrailIntel’s mission is to deliver a complete, easy-to-use platform that connects planning, navigation, real-time trail conditions, and community engagement—enhancing safety, simplifying operations, and improving the outdoor experience.

“The evolution of GPS Trailmasters into TrailIntel represents a major leap forward for the outdoor recreation industry,” said Brian Gavin, Co-Founder of TrailIntel. “We’re preserving the trusted mapping foundation riders rely on, while introducing a more powerful, connected experience that simplifies navigation and expands what’s possible both on and off the trail.”

As part of the transition, Eric Murphy, owner of GPS Trailmasters, joins TrailIntel as Chief Geospatial Officer, where he will lead mapping strategy, expansion, and ongoing data development across all supported regions. “I’ve always believed in building high-quality maps and strong relationships within the riding community,” said Murphy. “With TrailIntel, we’re able to take everything GPS Trailmasters has built and scale it nationally, while continuing to deliver the same level of quality, service, and trust our customers expect.”

What This Means for Riders. The integration delivers a seamless upgrade for existing GPS Trailmasters customers, while introducing new capabilities across the TrailIntel platform: for Garmin users: simplified installation and map updates, expanded device compatibility, automatic route syncing from TrailIntel, streamlined experience with no third-party software required.

For Mobile Users: Real-time trail updates and conditions, offline navigation and breadcrumb tracking, turn-by-turn routing, community-driven insights and shared content advancing the outdoor experience.

The combination of GPS Trailmasters’ trusted mapping data with TrailIntel’s modern technology platform creates a comprehensive solution designed to serve the entire outdoor ecosystem: riders gain better planning tools, safer navigation, and more confidence on the trail. Clubs benefit from improved tools to manage, maintain, and grow their trail systems. Businesses and communities gain increased visibility and new opportunities driven by outdoor tourism

A key initiative of TrailIntel is continuing to support the organizations that sustain outdoor recreation, including opportunities to drive engagement and funding back to local clubs and trail systems.

Expanded Role for GPS Trailmasters. GPS Trailmasters will continue to operate under its brand, taking on an expanded role focused on nationwide hardware distribution and support, including: garmin device sales, ride Ready tablets, mounting systems and accessories.

This evolution allows GPS Trailmasters to extend its reach beyond the Northeast while supporting the growing demand for integrated hardware and software solutions.

A Pivotal Moment for Outdoor Recreation. The integration represents a long-term investment in the future of outdoor navigation, one that prioritizes accuracy, usability, and real-time connectivity. By combining legacy expertise with modern technology, TrailIntel is redefining how riders discover, plan, and experience the outdoors.

About TrailIntel:

TrailIntel is the industry’s first vertically integrated outdoor technology platform, designed to connect riders, clubs, businesses, and first responders through mapping, navigation, and real-time data. The platform delivers a seamless experience across mobile, web, and Garmin devices, helping users plan smarter and explore with confidence. For more information about TrailIntel, visit www.trailintel.com and follow along on Facebook and Instagram at @TrailIntel.

About GPS Trailmasters:

GPS Trailmasters has been a trusted provider of trail mapping technology for over 18 years, delivering high-quality GPS-based navigation solutions for snowmobile and ATV riders. The company will continue operations as a leading hardware provider supporting the TrailIntel ecosystem. For more information about GPS Trailmasters, visit www.gpstrailmasters.com and follow along on Facebook.

Media Contact

Brian Gavin, Trailintel, 1 207-241-4745, brian@trailintel.com, trailintel.com

View original content:https://www.prweb.com/releases/trailintel-acquires-gps-trailmasters-software-platform-to-advance-next-generation-outdoor-navigation-302750997.html

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Z3 Technology Enables Rapid Project Development with the EXOSENS MicroCube XP Thermal Cores

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LINCOLN, Neb., April 23, 2026 /PRNewswire/ — Z3 Technology, LLC, a leader in embedded camera encoding systems, today announces the release of our CIB-EX22 Camera Interface Board, which enables direct control and power to the EXOSENS MicroCube 640 XP shutterless thermal camera from Z3 OEM Video Encoder solutions through an LVDS digital video output connector, via 30-pin KEL cable. Jumpstart your camera system development with Z3’s cutting-edge hardware encoding technology for real-time video streaming.

Designed for efficiency and performance, our video encoders combine top-tier video compression and ultra-low bandwidth usage into a solution consuming <5W of power. Full camera and encoder control is available through serial or remote APIs, while multiple UART and GPIO interfaces enable seamless integration with external devices such as pan/tilt mounts, heater and wiper triggers, GPS, and range finders. User custom development is supported through our comprehensive SDK and OEM Starter Kits, allowing for rapid adaptation of evolving mission requirements. Hardware Specification documents, 3D model files, and interface schematics are available upon request to accelerate development progress. Z3 Technology solutions support simultaneous video streaming and recording across a wide range of camera models, delivering flexible, reliable video performance at the tactical edge.

“Z3 Technology is excited to announce our support of EXOSENS MicroCube XP series of shutterless thermal camera cores. Our new CIB-EX22 will enable seamless integration and control via our series of Z3 OEM Video Encoders for numerous markets including unmanned vehicles, security, surveillance, and remote sensing,” said Aaron Caldwell CEO of Z3 Technology, LLC.

Our miniature Q603 product line is the perfect platform to compliment efforts that the EXOSENS team has shown, considering the minimal footprint design of the MicroCube 640 XP. Development teams contemplating the addition of a 2nd thermal sensor or a visible zoom block camera should look no further than our FV2K and FV4K models, which have an additional video input for dual camera streaming up to 4Kp30. Proven product applications include camera systems in industries like Security & Surveillance, Unmanned Systems, and Military Video Solutions.

“In a win-win approach, this first bundle CIB-EX22 / MicroCube 640 XP values the true SWaP approach of EXOSENS LWIR thermal cores, required for highly integrated electro-optic systems,” said Mr. Guillaume Bunoz, Executive General Manager of EXOSENS Advanced Imaging Business Unit. “Microcube XP features many USPs (e.g. 1pt-NUC shutterless, tunable functions, OSD, low latency) that make it successful, especially in UAS market segment. This bundle with Z3 enables users to easily implement the DV CMOS 16 bits variant, beside the existing popular MIPI and UVC product versions of the MicroCube 640 XP.”

Explore What’s Possible with Z3 Technology
All Z3 video solutions are Made in the USA and fully compliant with NDAA, TAA, REACH, and RoHS requirements. Product design and manufacturing are performed by Z3 Technology, LLC, an ISO 9001–certified manufacturer.

Z3’s flexible embedded video encoder solutions can help power your next innovation. Learn more about our hardware encoding solutions and contact us to discuss your integration needs.

For more information on Z3 Technology’s SD to 4K Embedded Encoders and Camera Solutions, contact us today. Email sales@z3technology.com or visit our website at https://z3technology.com/products/oem/ to explore available options.

All product and company names mentioned within are trademarks™ or registered® trademarks of their respective owners.

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CareScout Joins Ensight™ Intelligent Quote LTC & Life Marketplace

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Ensight, a leading digital sales acceleration platform for life, long-term care (LTC), and annuity insurance, today announced that CareScout Care Assurance, the inaugural long-term care insurance solution from CareScout Insurance Company (CareScout), is now available on its Intelligent Quote Platform.

SAN DIEGO, April 23, 2026 /PRNewswire-PRWeb/ — Ensight, a leading digital sales acceleration platform for life, long-term care (LTC), and annuity insurance, today announced that CareScout Care Assurance, the inaugural long-term care insurance solution from CareScout Insurance Company (CareScout), is now available on its Intelligent Quote Platform. This partnership marks a significant milestone for CareScout, signaling its rapid growth and commitment to a more integrated model for planning, finding, and funding care.

“By expanding access to Care Assurance through the Ensight platform, we’re making it easier for families to plan, navigate, and pay for long-term care in a more connected way.”

CareScout Care Assurance is a simple, personalized LTC insurance solution designed to help protect clients and their families from future care costs. When choosing CareScout, policyholders gain access to a unified ecosystem that brings together financial protection, expert guidance, and connections to trusted care providers – supporting families across every stage of the aging journey.

“CareScout represents an important and unique value-added addition to the growing range of solutions available in the long-term care market,” said Bill Unrue, CEO of Ensight. “We are thrilled to add the CareScout Care Assurance solution to the Ensight Intelligent Quote marketplace, providing distributors and financial professionals access to a holistic insurance product that expands the value of financial protection with additional integrated services.”

A modern LTC solution built for families, not just policyholders:

Care Assurance connects policyholders and their families to CareScout’s platform, helping them navigate care decisions, identify quality providers, and access trusted resources. This integrated approach reflects CareScout’s belief that insurance alone is incomplete without services, and that families benefit most when coverage, navigation, and support are unified.

“Families don’t experience aging or caregiving in silos,” said Samir Shah, CEO of CareScout. “By expanding access to Care Assurance through the Ensight platform, we’re making it easier for families to plan, navigate, and pay for long-term care in a more connected way.”

Supporting advisors in a changing long-term care landscape:

Ensight’s Intelligent Quote Platform enables financial professionals to efficiently illustrate and compare life, LTC, and annuity products while supporting more informed client conversations. With the addition of CareScout Care Assurance, Ensight’s growing distributor community gains access to an innovative solution built for today’s realities: rising longevity, increasing caregiving responsibilities, and families seeking clarity across planning, care, and funding.

About Ensight™

Ensight™ is the leading cloud-based insurance sales acceleration platform for more than 500 life, long-term care (LTC) and annuity distributors, thousands of financial professionals, as well as many of the largest North American insurance carriers. Headquartered in San Diego, California, Ensight helps drive sales growth and productivity, while addressing the entire sales lifecycle experience – from prospect to policyholder, new business to inforce.

To learn more about Ensight, visit https://www.ensightcloud.com/

About CareScout

CareScout helps older adults and their families navigate the aging journey, find, and fund quality care. Inspired by a mission to simplify and dignify the aging experience, we’re building an integrated ecosystem of care and funding solutions. To learn more about CareScout, visit www.CareScout.com. CareScout is a wholly owned subsidiary of Genworth Financial, Inc. (NYSE: GNW). CareScout is the marketing name for CareScout Holdings, Inc., its affiliates and entities. Affiliates and entities are solely and separately responsible for their own financial and contractual obligations.

Media Contact
Matt Essick, Ensight, 1 (619) 430-0587, messick@ensightcloud.com, https://ensightcloud.com
Evans Mandes, CareScout, 1 804-629-6582, evans.mandes@carescout.com, https://www.carescout.com/ 

View original content:https://www.prweb.com/releases/carescout-joins-ensight-intelligent-quote-ltc–life-marketplace-302750986.html

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