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rEvolution Acquires WePlay, Expanding Global Reach and Capabilities

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Transformative Acquisition Enhances Comprehensive Sports Media Solutions and Digital Analytics, Generating Millions In New Revenue for Rights Holders

CHICAGO and LONDON, Sept. 26, 2024 /PRNewswire/ — rEvolution, the global leader in sports marketing, is proud to announce its acquisition of WePlay, a multi-award winning and globally recognized performance-driven marketing agency specializing in sports and entertainment. With this acquisition, WePlay becomes a wholly-owned operating company within the rEvolution family, significantly enhancing rEvolution’s capabilities and global reach to advance business performance for both sports rights holders and global brands.

The addition of WePlay underscores rEvolution’s commitment to expanding its global influence and deepening its expertise across key markets, further bolstering presence in the UK and EMEA regions. In just five years, WePlay has generated $400 million in new revenue for rights holders in sports, highlighting its substantial contribution and industry impact.

Founded in 2012 by Chief Executive, Luca Massaro, WePlay is recognized for its market-leading approach to fan engagement, direct-to-consumer marketing and monetization. With established clients in the US, Europe, Middle East, and Asia, WePlay has successfully driven growth for highly respected global sports organizations including UFC, UEFA, FIFA, Paris Saint-Germain, Ironman, LaLiga, AC Milan and SailGP.

The agency brings to rEvolution an award-winning resumé, including two Agency of the Year awards at the Football Business Awards and Gold at both the SportsPro OTT Awards and the Leaders Sports Awards.

The WePlay brand, its growth strategy and the entire team will remain in place, with Luca Massaro continuing as CEO of WePlay.

“We are proud to welcome WePlay into the rEvolution family. This acquisition enhances our international presence, with WePlay’s specialization in understanding, connecting and monetizing fans,” said John Rowady, founder and CEO of rEvolution. “By leveraging our combined expertise, we strengthen our full-spectrum of solutions for global brands, and rights holders to drive their businesses forward.”

Luca Massaro, founder and CEO of WePlay, echoed this enthusiasm, stating, “Joining forces with rEvolution marks a significant milestone for WePlay. This partnership is a testament to our commitment to growth. With rEvolution’s resources and global footprint, we’re well-positioned to accelerate our international expansion and further drive revenue and audience growth for our clients. Together, we will achieve even greater heights in the sports marketing landscape.”

rEvolution and WePlay share a dedication to performance, growth, and entrepreneurial spirit.

Rowady added, “The addition of WePlay to our portfolio reinforces our ongoing commitment to growth and innovation. WePlay’s data-driven approach and expertise in digital marketing is additive to rEvolution’s mission to deliver impactful, results-driven solutions for our clients. This acquisition marks another significant step in our journey to deliver sports marketing excellence globally.”

rEvolution’s acquisition of WePlay follows a passion for investing in dynamic, performance oriented sports marketing companies since its inception. Established in 2001 and globally headquartered in Chicago, rEvolution now operates across North America, Europe, the Middle East, and Asia, with a mission to deliver the industry’s best sports marketing and media services to brands to help them strengthen customer relationships.

ABOUT REVOLUTION
rEvolution is a global, independent and full-service sports marketing agency for brands comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the sports industry. At scale, it is a one-of-a-kind agency connecting brands to fans that drive business performance. For more information, visit revolutionworld.com.

ABOUT WEPLAY
WePlay is an award-winning sports marketing agency specializing in fan engagement, direct-to-consumer marketing, and monetization. Combining creative innovation with performance-driven strategies, WePlay partners with top sports organizations worldwide to drive digital growth and commercial success. With clients across the US, Europe, Middle East, and Asia, WePlay has delivered results for sports organizations like UFC, UEFA, FIFA, Paris Saint-Germain, LaLiga, AC Milan, and SailGP.

As an official marketing partner of Google, Meta, and Microsoft, WePlay continues to push the boundaries of what’s possible in the sports marketing industry. Its mission is to service a new breed of brand, to engage a new breed of fan. For more information, visit weplay.co.

US Media Contact, rEvolution
Shauna Wilson
swilson@revolutionworld.com

UK Media Contact, rEvolution
Tim Welland
twelland@revolutionworld.com

Media Contact, WePlay
Sharon Bennett
sharon@weplay.co

Logo – https://mma.prnewswire.com/media/2516056/rEvolution_and_WePlay___Logo.jpg 

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OMODA 4 Officially Rolls Off the Production Line: OMODA&JAECOO Sets Its Sights on a New Global Million-Unit Target

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KUALA LUMPUR, Malaysia and WUHU, China, April 27, 2026 /PRNewswire/ — On April 26, 2026, OMODA&JAECOO hosted the grand “From Million To Annual Million Launch Event and OMODA 4 Roll-off Ceremony”. As the flagship model for the brand’s Globalization 2.0 strategy, the official start of mass production for the OMODA 4 not only marks a milestone in the brand’s three-year journey to 1 million cumulative sales but also represents the launch of the core product powering the brand’s sprint to its 2027 sales target of annual million units. This event aligns with the Chery International Business Summit (IBS), together mapping a new blueprint for the brand’s global growth.

As a flagship model for the youth market and global layout, OMODA 4 precisely targets the “Cyber LOHAS tribe”. Grounded in deep insights into the consumption habits and lifestyles of young consumers, OMODA 4 adopts “Cyber Mecha”as its core positioning, building core product competitiveness in hyper-function, hyper-intelligence, and hyper-energy, serving as a key lever for the brand to capture the global youth market.

Hyper-Functional Design: CYBER MECHA Aesthetics Forge an Exclusive Visual Identity

OMODA 4 breaks away from conventional design logic with its class-exclusive Cyber Mecha supercar styling, forging a futuristic visual identity. The Cyber Lightning Headlights mimic the transient form of a lightning strike, using sharp lines and high-contrast light strips to create a highly recognizable design signature. The mecha-inspired light-flow body borrows from the structural elements of mecha armor, using sharp edges and geometric facets to generate 3D light and shadow effects beyond classic streamlined styling.

The interior features a starship-themed cockpit with a wraparound layout for an immersive mecha-command experience. Paired with a Lamborghini-style F1 supercar flip-start button, every departure is imbued with a sense of ceremony. Meanwhile, the model achieves the optimal drag coefficient within its stylistic class, balancing design with aerodynamic performance. A diverse palette of body colors caters to the individualized tastes of young users, making OMODA 4 a “mobile social card” for self-expression.

Ultra-Smart Features: A Class Benchmark Delivering a Warm Tech Experience

In terms of intelligent features, OMODA 4 leverages class-leading hardware and software capabilities to deliver a smart experience that integrates technology with a human touch, upgrading from “easy to use” to “intuitive”. Equipped with best-in-class hardware, it has 16 ADAS driver-assist features for easy driving and parking, greatly lowering driving barrier to driving and making every journey safer and more convenient.

The AI powered super voice assistant, built on a large language model, will soon be available in the vehicle. In the future, this technology is expected to support diverse function such as voice cloning and mood-based music recommendations, with the aim of accurately sensing the user’s emotional needs and delivering a personalized interactive experience. Additionally, features such as a 13.2-inch ultra-clear central screen, a 540° panoramic image, and 50W wireless charging and other features enrich smart car scenarios, fully addressing the tech demands of today’s youth.

High-Energy Ecosystem: An All-Scenario Setup Tailored to a Diverse Youth Lifestyle

To match young users’digital–physical lifestyle, OMODA 4 builds the best-in-class hyper-energy trendy ecosystem, redefining car scenarios and value as a connector of passion and life. As a mobile esports cockpit, the in-car system comes pre-loaded with over 20 casual and competitive games, supports wireless gamepad connection, turning waiting time into fun gaming moments anytime, anywhere. Building on this, OMODA 4 further expands the boundaries of in-car scenarios, creating a full-scene ecosystem that encompasses pet-friendly features, karaoke, camping, and multimedia entertainment. It is designed to fully accommodate the diverse lifestyle needs of young users and carry all their passions.

OMODA 4 will also launch an Ultra version, which offers class-exclusive factory performance modifications to deliver an exhilarating “supercar-like” experience for driving enthusiasts. The professional sports kit fully optimizes aerodynamics and body stance, boosting visual impact and high-speed stability. A launch control function unleashes peak torque at start for thrilling pushback, the tuned exclusive sports sound ignites drivers’ hearing on every acceleration. Professional sport tuning extends to the suspension, steering, and power response, resulting in more precise and sharper handling overall.

The official mass production rollout of the OMODA 4 represents a critical step in the execution of OMODA & JAECOO’s “New Million Strategy” and is a key component of the brand’s Globalization 2.0 blueprint. With strong tech heritage and a global innovation system, OMODA&JAECOO takes the OMODA 4 as its core model, paired with smart tech like the AiMOGA robot Mornine, to precisely target the global youth market. This shows the brand’s deep understanding of young users and strong R&D capabilities, as well as its commitment and breakthroughs in smart technology. Moving forward, the market launch of the OMODA 4 will further strengthen the brand’s position in the youth market and drive its premium and youthful evolution on the global stage.

About OMODA&JAECOO

In 2025, Chery Group, the parent company of OMODA&JAECOO, ranked 233rd in the Fortune Global 500, achieving the fastest ascent among global automakers, and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years. OMODA & JAECOO takes “Co-Create A Beautiful Life With Young People” as its brand vision, while OMODA focuses on building “The World’s Leading Crossover Brand”, JAECOO adheres to the philosophy of “From Classic Beyond Classic” and is committed to building Global Elegant Off-Road Brand”, and building differentiated competitiveness through dual routes. By 2025, the OMODA & JAECOO brand has expanded into 64 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more,demonstrating strong global growth momentum, especially in the European market, becoming the fastest growing car brand in Europe and even the world. In the field of new energy vehicles, OMODA&JAECOO relies on the world’s leading SHS technology, with Super High Power, Super Low Efficiency, Super Long Combined Range,while providing efficient new energy solutions for global users, but also steadily advancing towards the objective of becoming the “The World’s Number One Hybrid Brand”. Notably, beyond its continuous breakthroughs in the core automotive sector, OMODA & JAECOO has extended its technological innovation into the field of intelligent technologies. The robot, jointly developed with the AiMOGA team, has entered real public service scenarios and made its official debut at the Asian Youth Para Games,representing a landmark practice in automakers’ intelligent transformation and further expanding the brand’s value boundaries.

In Malaysia, OMODA & JAECOO currently offers models including J5, J7, J7 PHEV, J8, C9 and C9PHEV, and will continue to introduce more new models that meet local market demand. Under the same group, OMODA & JAECOO has 3 sister brands in Malaysia – Chery, iCAUR and Lepas.

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SOURCE OMODA & JAECOO

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Broadridge Transforming Financial Literacy in Ireland Through AI-Powered Communication

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Helping Irish savers better understand investment products, Broadridge is developing innovative language simplification technology

DUBLIN, April 27, 2026 /PRNewswire/ — Broadridge Financial Solutions, Inc (NYSE: BR) today announced plans to support groundbreaking work in financial literacy in Ireland. Supported by IDA Ireland, the project will enable Broadridge to explore how artificial intelligence can be used to simplify the language in financial disclosures and make investment products more accessible to Irish retail investors.

“Ireland is a leading international centre for innovation in financial technology,” said Denis Curran, Head of International Financial Services, Emerging Business and Engineering & Green Economy at IDA Ireland. “We are delighted to support Broadridge in its mission to enhance financial literacy through the power of artificial intelligence. I wish the team at Broadridge every success with this innovative project.”

This collaboration addresses a critical challenge facing Ireland’s financial services sector. While Ireland hosts over €5 trillion in fund assets and is Europe’s ETF powerhouse, retail investor participation remains low. Research shows that dense, jargon-heavy disclosures create a significant barrier, with only 18% of EU citizens demonstrating high financial literacy according to the European Commission’s 2023 Eurobarometer Survey.

“This partnership with IDA Ireland positions Broadridge at the centre of a national initiative to leverage technology to make sophisticated investment products genuinely accessible to retail investors,” said Stephen Johnston, Senior Country Officer, Ireland, at Broadridge. “We’ve analysed investment disclosures from the 50 largest UK asset managers and found that nearly half were written at an academic level that would be difficult for most retail investors to understand. Across Europe, around €14 trillion sits in household savings accounts. At a time when purchasing power is eroding due to inflation, too many of these savers lack clarity and confidence in how best to realise their investment potential. By applying AI to create plain-language communications while maintaining regulatory compliance and accuracy, we can measurably boost engagement and help move Irish savers from deposit accounts into long-term investments that can support their financial futures.”

Broadridge’s research project will investigate how AI-driven plain-English communications can transform complex fund documentation into clear and simple information that empowers everyday Irish savers to make informed investment decisions. The initiative aligns with both the European Commission’s Financial Literacy Strategy and regulatory efforts such as the UK FCA’s Consumer Composite Investment framework to deliver simplified, user-friendly disclosures.

Broadridge’s Dublin team supports clients across Ireland’s financial services community, delivering a broad range of technology and operational solutions. With dedicated Dublin-based regulatory expertise, the team partners with leading global asset managers and fund administrators to navigate complex requirements, including PRIIPs, MiFID, Solvency II and the evolving UK–EU regulatory landscape.

Results from the study will be shared with industry stakeholders and regulators to inform best practices.

About Broadridge

Broadridge Financial Solutions (NYSE: BR) is a global technology leader with trusted expertise and transformative technology, helping clients and the financial services industry operate, innovate, and grow. We power investing, governance, and communications for our clients – driving operational resiliency, elevating business performance, and transforming investor experiences.

Our technology and operations platforms process and generate over 7 billion communications annually and underpin the daily average trading of over $15 trillion in tokenized and traditional securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 15,000 associates in 21 countries.

For more information about us, please visit www.broadridge.com

Broadridge Contacts:

Investors:
broadridgeir@broadridge.com

Media:
Gregg.Rosenberg@broadridge.com

 

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SOURCE Broadridge Financial Solutions, Inc.

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Fabpad Surpasses 12-Month Projections in 90 Days, Delivers 300% Growth Following Seed Round

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Achieves rapid scale within a quarter of funding—while keeping most capital undeployed—highlighting strong demand, repeat usage, and a scalable multi-channel model

HYDERABAD, India, April 27, 2026 /PRNewswire/ — Fabpad, India’s fast-growing menstrual hygiene brand, has achieved its 12-month post-seed projections within just three months of closing its funding round in December 2025. The company also reported a 300% year-on-year growth for FY 2025–26.

Fabpad has reached this milestone within the first quarter post funding, with a significant portion of the raised capital still undeployed, pointing to strong underlying demand and disciplined execution.

The company is now planning to raise its Pre-Series A round to support its next phase of growth, with a focus on expanding access and scaling operations across markets.

Fabpad’s product portfolio—including reusable period panties, cloth pads, biodegradable disposables, and intimate hygiene solutions-—is designed to serve both individual consumers and larger-scale use cases.

Fabpad operates as a direct-to-consumer (D2C) brand in India, where it has built strong user engagement through product performance and repeat usage. Alongside this, the company has scaled across multiple demand channels and markets, enabling it to grow rapidly without relying on a single growth engine.

The company’s growth has been driven by a combination of:

Strong repeat behaviour and customer retentionConsistent product performance across use casesExpansion across geographies

Commenting on the milestone, Dipesh Dhelia, CEO, Fabpad, said, “What stands out to us is not just the speed of growth, but how efficiently it has come together. We’ve been able to hit our projected numbers early while still keeping most of our capital undeployed. That’s a strong signal that we have built a strong scalable model.”

Commenting on product adoption, Shripriya Khaitan Dhelia, Co-Founder, Fabpad, said, “Our focus has always been on solving for real, everyday use. This isn’t a one-time purchase decision—it’s something customers evaluate every single month. That’s where trust gets built. If the product performs consistently, it earns credibility over time, and that’s what ultimately drives repeat usage and growth.”

About Fabpad

Fabpad is a personal hygiene brand founded by Shripriya Dhelia, focused on building high-performance, affordable, and sustainable hygiene solutions for modern consumers. The company has developed a diversified business model, combining its direct-to-consumer (D2C) presence in India with institutional partnerships, export markets, and B2B distribution channels, enabling it to scale across both individual and large-scale use cases.

Fabpad’s product portfolio spans reusable period panties, cloth pads, biodegradable disposables, and intimate hygiene products, designed to deliver consistent performance while addressing cost efficiency and environmental impact. Built with a strong focus on product quality, repeat usage, and real-world functionality, the brand has gained traction across multiple markets and customer segments.

Fabpad is building a capital-efficient hygiene platform designed to scale across markets, channels, and use cases—without compromising on performance or accessibility.

Website: https://fabpad.in/

Photo: https://mma.prnewswire.com/media/2966131/Shripriya_Dipesh_Fabpad.jpg

 

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