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Mixed Reality in Education Market to Grow by USD 0.33 million from 2024-2028, Driven by Growth in MR Classrooms and AI-Driven Market Transformation: Technavio Report

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NEW YORK, Sept. 30, 2024 /PRNewswire/ — The Global Mixed Reality in Education Sector Market  size is estimated to grow by USD 0.33 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 66.18

%  during the forecast period.  Increase in number of MR classrooms is driving market growth, with a trend towards increase in number of technology partnerships  However, increase in number of substitutes  poses a challenge – Key market players include 3D4Medical Ltd., Acer Inc., Alchemy Ltd., Alphabet Inc., Avantis Systems Ltd., Avegant Corp., Eon Reality Inc., fotonVR, GIGXR Inc., HP Inc., HTC Corp., Lenovo Group Ltd., Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., Nearpod Inc., Osterhout Design Group, RedboxVR Ltd., Samsung Electronics Co. Ltd., Sony Group Corp., Unimersiv, Veative Labs, VictoryXR Inc., Virtalis Holdings Ltd., and zSpace Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Product (Hardware and Software), End-user (Higher education and K-12), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

3D4Medical Ltd., Acer Inc., Alchemy Ltd., Alphabet Inc., Avantis Systems Ltd., Avegant Corp., Eon Reality Inc., fotonVR, GIGXR Inc., HP Inc., HTC Corp., Lenovo Group Ltd., Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., Nearpod Inc., Osterhout Design Group, RedboxVR Ltd., Samsung Electronics Co. Ltd., Sony Group Corp., Unimersiv, Veative Labs, VictoryXR Inc., Virtalis Holdings Ltd., and zSpace Inc.

Key Market Trends Fueling Growth

Mixed reality technology is gaining traction in the education sector, leading several vendors to form strategic partnerships. These collaborations enable schools and colleges to access affordable and user-friendly mixed reality hardware, software, and content, such as simulations and applications. Microsoft and Pearson, for example, are exploring mixed reality’s potential in education, with Pearson developing MR content for areas like online tutoring, nursing, and engineering using Microsoft HoloLens. Texas Tech University Health Sciences Center in Lubbock is among the institutions participating in Pearson’s mixed reality pilot program. The rising number of technology partnerships and collaborations is expected to fuel the growth of the global mixed reality market in education during the forecast period. 

Mixed reality, the fusion of virtual and real worlds, is revolutionizing the education sector. IoT devices and MR technology are merging to create learning experiences. Silicon Valley leads product innovation with MR classrooms using headmounted displays, sensors, motion trackers, and haptic devices. Affordable HMDs and MR software are key to reaching a larger student population in various regions. Data security is crucial, especially for students with ADHD, as Bodyswaps and other MR applications gain popularity. Mergers, acquisitions, and strategic alliances continue to shape this market. AR and VR are important, but mixed reality sets the new standard. Statistics show a growing trend towards MR in education, making it an exciting space for product differentiation and technological skill set development for teachers and students alike. 

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Market Challenges

The Mixed Reality (MR) market in education is experiencing growth but faces significant challenges. The high initial investment for implementing MR technology in schools and colleges, due to the cost of headsets and content development, limits its accessibility. MR’s enterprise-led nature also makes it less suitable for primary and secondary schools and some universities, as it requires extensive time for application and content creation. Furthermore, teachers need specialized training to develop and deliver MR content. The ambiguity surrounding MR’s educational use and students’ unfamiliarity with the technology also hinder its adoption. In contrast, affordable and accessible alternatives like Augmented Reality (AR) and Virtual Reality (VR) are gaining popularity. Mobile VR technology, in particular, is the most accessible option, but its limited student interaction and fewer apps offer a less experience. Consequently, the increasing number of substitutes may hinder the growth of the global MR market in education during the forecast period.The Mixed Reality (MR) market in the Education Sector is experiencing rapid growth as new technologies merge the physical and digital worlds. However, challenges persist. The earliest adopters face a technological skill set gap among students and teachers. In various regions, affordability of MR hardware like headmounted displays, sensors, and motion trackers remains a concern. Product innovation and differentiation are key for companies, with Silicon Valley leading the charge. HMDs and MR software are essential, but data security is paramount. MR can benefit students with conditions like ADHD, and IoT devices can enhance learning. Mergers, acquisitions, and strategic alliances are shaping the MR landscape. New technologies like Bodyswaps, Statistics, and haptic devices offer exciting possibilities. Augmented Reality (AR) and Virtual Reality (VR) are important, but MR is the future of education.

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Segment Overview 

This mixed reality in education sector market report extensively covers market segmentation by

Product 1.1 Hardware1.2 SoftwareEnd-user 2.1 Higher education2.2 K-12Geography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Hardware-  The Mixed Reality (MR) market in the education sector is primarily driven by the hardware segment, which includes Head Mounted Displays (HMDs) and all-in-one computer systems. HMDs use special lenses and sensors to create a stereo image, enabling the user to perceive depth and a three-dimensional experience. Microsoft dominates this segment with its HoloLens, which allows users to see holographic images. However, its premium price limits access for students and educational institutions. To make MR technology more affordable, Microsoft, in collaboration with Acer, HP, and Dell, has launched new MR headsets. Lenovo, Asus, and other companies are also entering the market with their affordable MR headsets. ZSpace offers an end-to-end MR solution, including MR labs in schools and colleges. The competition in the hardware market is expected to intensify, with Avegant and other new players entering the fray during the forecast period. The hardware segment’s growth is attributed to the increasing popularity of MR labs in educational institutions. These labs provide students with collaborative learning experiences on a single MR platform. The frame rate and body motion detection are crucial factors in delivering an effective MR experience. The sensory data collected from motion sensors, gyroscopes, and accelerometers are used as inputs to the software. In conclusion, the hardware segment is expected to continue its growth in the MR market in the education sector due to the increasing demand for affordable MR headsets and the benefits of collaborative learning experiences.

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Research Analysis

Mixed reality (MR), the convergence of augmented reality (AR) and virtual reality (VR), is revolutionizing education by providing learning experiences. MR integrates digital information into the real world, enhancing traditional classroom teaching. In drug administration education, MR enables students to interact with 3D models of molecules, improving understanding and retention. IoT devices and sensors in MR classrooms provide real-time data for analysis, enhancing the learning experience. Data security is paramount to protect student information. MR technologies cater to diverse student populations, with AR for hands-on learning and VR for simulations. New technologies and MR classrooms are being adopted in various regions, with hardware including motion trackers and headsets driving innovation. Teachers can leverage these tools to create engaging, interactive lessons, fostering a more effective learning environment.

Market Research Overview

Mixed reality (MR), the fusion of virtual and real worlds, is revolutionizing education by enhancing learning experiences. IoT devices, such as sensors and motion trackers, are integral to MR, providing and interactive environments. Data security is paramount in MR classrooms, ensuring student privacy. MR technologies, including AR and VR, cater to diverse learning needs, such as those with ADHD, through personalized experiences. Silicon Valley leads product innovation and differentiation, with new technologies emerging regularly. Mergers, acquisitions, and strategic alliances shape the MR in education market. The technological skill set required for MR is expanding, necessitating collaboration between students, teachers, and industry. Early adoption of MR in various regions is growing, with hardware like affordable head-mounted displays (HMDs) and haptic devices driving adoption. MR software development is a key focus area, with ongoing advancements in MR applications for education.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductHardwareSoftwareEnd-userHigher EducationK-12GeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Technology

PartsSource Names Nick Marzotto to Lead Artificial Intelligence Strategy

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Former Epic AI executive joins PartsSource as company expands investment in AI, data and healthcare IT to transform clinical technology management

CLEVELAND, Sept. 1, 2026 /PRNewswire/ — PartsSource, the leading performance platform for clinical technology, today announced that Nick Marzotto has joined the company as Vice President of AI and Data, with responsibility for leading PartsSource’s artificial intelligence strategy and accelerating the company’s investment in data, AI and enterprise healthcare technology.

Marzotto comes to PartsSource after 15 years at Epic Systems, the leading electronic health record (EHR) company, where his leadership experience bridged artificial intelligence, clinical applications, product strategy and large-scale health system technology implementations. His appointment reflects a broader strategic evolution at PartsSource as the company builds the next generation of its platform for clinical technology designed to connect data across assets, vendors, service organizations and health system workflows. The platform will increasingly apply AI to help healthcare organizations make faster, more predictive decisions about the technology on which patient care depends.

“Over the past two decades, the EHR has transformed healthcare by bringing previously fragmented patient information and clinical workflows into a connected digital environment,” said Philip Settimi, MSE, MD, President and CEO of PartsSource. “We believe a similar transformation is now possible for the clinical asset environment and we’re excited to have Nick lead that effort. Health systems operate enormous fleets of increasingly connected medical technology, but the data surrounding those assets remains fragmented across systems, vendors and workflows. Our opportunity is to create the data and intelligence layer that turns those signals into decisions and action at enterprise scale.”

As Epic’s Vice President of Clinical Applications and Artificial Intelligence since 2020, Marzotto led enterprise initiatives to operationalize generative AI, bringing more than 50 product teams together around common approaches to AI development and adoption. The GenAI initiative that he led produced a 32x increase in adoption across 500 health systems. Importantly, he also partnered with health system customers to build the governance infrastructure needed to monitor, understand, and responsibly leverage AI.

“The integrated EHR and the data that it captured created the connective tissue that gave providers and patients a more holistic understanding of the patient’s needs. PartsSource has the opportunity to build the same kind of connected intelligence around the clinical assets that make care possible,” said Marzotto. “By bringing together asset data across vendors, modalities and sites of care, and applying AI to that data, we can move from understanding what happened to anticipating what is likely to happen. This will fundamentally transform teams into a proactive mindset instead of reactive.”

Marzotto will work across PartsSource’s product and technology organization to advance the use of AI, machine learning, data science and intelligent workflow automation throughout the company’s clinical technology platform.

“AI will not be a feature bolted onto our platform,” Settimi said. “It will increasingly be part of the foundation for how PartsSource turns data into better decisions, better workflows and ultimately greater clinical capacity for our customers.”

About PartsSource

PartsSource (www.partssource.com) is the leading performance platform for clinical technology, helping healthcare organizations maximize asset availability, operational readiness and clinical capacity through AI-enabled insights, enterprise workflows and evidence-based decision support. Trusted by more than 5,000 hospitals and 15,000 clinical sites, PartsSource combines software, service intelligence, benchmarking data and operational expertise into a single integrated platform spanning parts, service, asset and workforce solutions. The PartsSource Logo, Ensuring Healthcare is Always On and Precision Procurement are registered trademarks of PartsSource, Inc. 

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SOURCE PartsSource

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THE NEW 2027 LEXUS NX: ADVANCING HYBRID & PLUG-IN PERFORMANCE, REFINED DESIGN, AND ELEVATED IN-CABIN EXPERIENCE

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Lexus NX Will Now Be 100% Electrified With a Choice of Hybrid Electric Vehicle (HEV) or Plug-in Hybrid Electric Vehicle (PHEV) PowertrainsThe NX Lineup is Planned to Include Four Grade Choices in Either Powertrain: Premium, Premium+, F SPORT and LuxuryNX PHEV Features a Newly Developed Lithium-ion Battery with a Manufacturer Estimated Over 40 Miles of EV Range on Select Grades*DC Fast Charging Capability and Power Charge Port Door are Standard on NX PHEV GradesImproved Driving Dynamics Due to Updates Throughout Including: Suspension, Steering System, Accelerator, Braking System and Chassis RigidityLexus Interface With 14-inch Touchscreen Display Is Now Standard on All GradesAvailable Sensory Concierge on Luxury and F SPORT Grades Personalizes the Cabin Experience Through a Combination of Lighting, Sound, and FragranceLexus Safety System+ 4.0 Delivers Peace of Mind With Enhanced Detection Capabilities, Broader Situational Awareness, and Expanded Driver Assistance Technologies

*Official EPA ratings available closer to on-sale date

PLANO, Texas, Sept. 1, 2026 /PRNewswire/ — Lexus debuts the new and greatly enhanced Lexus NX compact crossover for the 2027 model year, a model which has continued to enjoy popularity with legions of luxury customers globally. Since its debut in 2014, the Lexus NX has earned acclaim from customers around the world for its agile urban driving performance, stylish design, and other distinctive qualities. For the 2027 model year, Lexus NX will move to a 100% electrified lineup with a choice of Hybrid or Plug-in Hybrid grades.

Some of the highlights of the new NX include interior and exterior design elements, improved structural rigidity and driving dynamics, next-generation hybrid technology, and the inclusion of Sensory Concierge on select grades. In addition to this, the Lexus Interface 14-inch screen is now standard across all grades and acts as the central hub for navigation, entertainment, vehicle information, and connected technologies. This extensively updated new model is expected to be made available across global markets by the end of 2026.

Next-Generation Hybrid Drivetrain Technology
The new Lexus NX aims to elevate the compact crossover experience by deploying the latest, most advanced Lexus hybrid drivetrain technology. Since 2005, when Lexus introduced hybrid-electric technology into the luxury space in the U.S., generation over generation advances in the drivetrain systems have yielded power improvements and efficiency enhancements that have been applied to this latest iteration of the NX Hybrid system.

Key System Enhancements for Hybrid and Plug-In Hybrid NX
The new system uses an e-Axle assembly integrating the transaxle, motor, and PCU (Power Control Unit). The result is a more compact, lightweight package, helping lower the vehicle’s center-of-gravity. Further efficiency gains are achieved through improved drivetrain electronics and the adoption of SiC (silicon carbide) power semiconductors in the inverter.

The NX 450h+ is equipped with a newly developed Lithium-ion battery that delivers an 8% increase in output and a 30% increase in capacity. PHEV grades also now come standard with DC fast charging and the addition of a Power Charge Port Door.

By changing the battery cell layout from the conventional longitudinal arrangement to a transverse one, lateral rigidity across the entire body has been increased, while the lower battery mounting position achieves a lower center of gravity.

The redesigned hybrid system also features enhanced battery power management. Greater use of battery power during acceleration suppresses excessive engine speed, allowing engine rpm to rise more in sync with vehicle speed for a more linear acceleration feel.

Along with this, the redesigned engine block casting includes reinforced areas that increase rigidity between the engine and transaxle. The improved block rigidity helps shift resonance away from engine combustion frequencies, reducing unpleasant noise and vibration.

Updated Electronic Control Unit (ECU) programming improves the coordination between the motor and engine when transitioning from EV to HEV driving. The NX PHEV retains essential driving feedback to provide a driving experience that fosters intuitive, confident communication between driver and vehicle.

The new NX offers an E-Four electronic all-wheel-drive system featuring revised rear motor control that enables continuous AWD operation not only during launch, wheel slip and cornering, but also in straight-line driving. This always-on AWD system delivers more stable, confidence-inspiring handling with an enhanced sense of road contact, while also improving stability on low-traction surfaces such as snow.

Evolving the “Lexus Driving Signature” Through Enhanced Performance and Extensive Refinement
To further evolve the Lexus Driving Signature, the uniquely Lexus driving character defined by its clear, responsive, and linear feeling of the vehicle control surfaces, Lexus engineers continuously enhance the fundamental performance of every model through uncompromising and relentless vehicle refinement. The new NX improves on the vehicle’s core fundamentals through measures such as increased body rigidity and the placement of major mass components help enhance the NX’s sporty dynamic nature and ride comfort.

The new model’s performance was then rigorously honed and tuned on the demanding test courses at Toyota Technical Center Shimoyama (TTC-S), Lexus’ vehicle development center. Development also continued at Germany’s Nürburgring, the inspiration behind TTC-S and home to even more demanding road conditions. Through exhaustive testing and repeated tuning, the new NX was refined to deliver Lexus’ hallmark comfort and refinement while pursuing a driving experience that enables intuitive communication between driver and vehicle.

For the new NX, aspects of the chassis and vehicle control systems have been carefully tuned to deliver an even more linear and refined driving feel.

Body rigidity, which forms the foundation of a vehicle’s core structure, is continuously enhanced across all NX grades. For the new NX, in addition to reinforcing the front and rear of the unibody, a new floor cross member and additional reinforcement along the tunnel ridge have been adopted, increasing floor rigidity. The suspension towers have also been redesigned with integrated structural components, improving their rigidity. These enhancements contribute not only to sharper handling, and reduced road noise but also to greater ride comfort due to improved suspension performance.

On NX grades that don’t include an Adaptive Variable Suspension System, the newly adopted shock absorbers with ultra-low-speed valves generate damping force with high responsiveness even to minute suspension movements, achieving a ride that is both responsive and refined. The system helps keep the vehicle body flatter over road undulations, contributing to both sporty handling and ride comfort. Suspension tuning was carried out not only on the various test courses at TTC-S, but also repeatedly at the Nürburgring. The suspension was refined across a wide range of road surfaces and conditions to deliver handling and ride comfort that feel natural and inspire confidence.

The steering wheel diameter has been reduced by 0.4 inches to 14.2 inches, and a Variable Rack Gear with a more responsive variable steering ratio has been adopted across all grades, further improving maneuverability. The electric power steering system was also thoroughly re-tuned to complement these changes. By delivering light, linear steering feedback, the new NX achieves a more natural and confidence-inspiring steering feel, even with its quick handling characteristics.

Advancements in accelerator control deliver lighter, more linear acceleration response. Improvements to the accelerator pedal assembly also reduce friction throughout the pedal stroke, allowing more linear pedal movement and more precise control of vehicle speed.

A new brake control system applies subtle braking during cornering to help stabilize yaw and roll motions during abrupt maneuvers, such as sudden lane changes. This delivers greater vehicle stability and enhanced ease of control.

The driving position was optimized using big data analysis to determine seat and steering wheel positions. Based on the results, the steering wheel’s telescopic adjustment range has been expanded to provide a more optimal driving position. The pedals and steering wheel have also been redesigned to deliver precise, intuitive control across a wide range of driving situations, from sporty driving to everyday urban driving.

Aerodynamic performance has also been enhanced through increased rigidity of the side grille ducts, which helps stabilize airflow around the tires for improved handling stability. Fins integrated into the wheel housings further improve airflow management by efficiently evacuating air and reducing pressure build-up. The result is a greater sense of road contact and enhanced straight-line stability. 

A Sportier Exterior with a Refined and Comfortable Interior
The new NX further refines and evolves the “Vital Tech” design theme inherited from previous generations. While retaining its sporty form and side silhouette, the exterior has evolved to express a more dynamic and active character. The seamless integration of function and form embodies the functional beauty unique to Lexus. Inside, the cabin offers a spacious sense of openness and a relaxing atmosphere, providing comfort for occupants in every seat.

Proportions That Signal Performance
A wide, low stance creates simple, clean proportions, while the seamless integration of the headlamps, cornering lamps, and other functional elements into the grille reinforces the vehicle’s sporty character. The design has been updated with a more modern look by seamlessly integrating functional elements, while a mesh grille enhances aerodynamic and cooling performance expressing Lexus’ signature fusion of form and function.

The outer mirrors and moldings have been updated from chrome finishes to predominantly black accents. The more cohesive appearance accentuates the NX’s distinctive sense of solid, sculpted sportiness and creates a powerful stance.

The headlamps integrate the turn signals and daytime running lights (DRLs) into a distinctive dual-line lighting signature that gives the NX a sharp, unmistakable look while balancing design with functionality.

The rear combination lamps feature Lexus’ first Double L Signature. The illuminated double L-shaped elements at each end, together with the illuminated Lexus logo, reinforce the vehicle’s wide, low stance.

Nine exterior colors are available for body color, including two new additions. Shaded Ivy, an ash tone, conveys a modern character while harmonizing with nature, while the sharp and cool Incognito is newly available for F SPORT grades.

An Interior that Inspires
The instrument panel horizontally aligns the 12.3-inch digital meter and 14-inch touchscreen navigation/multimedia display to help support driver attention on the roadway. The layout combines excellent visibility with intuitive operability, creating a driving environment that feels both open and relaxing.

A redesigned steering wheel and Responsive Hidden Switches with translucent surface panels further enhance functionality while strengthening the consistency of the Lexus brand identity.

Linear and ambient illumination create a tranquil, refined atmosphere. A continuous line of light extending from the instrument panel to the door trim reinforces the horizontal theme, creating a simple, clean aesthetic and enhancing the cabin’s sense of width and openness.

On NX grades with the available Mark Levinson® audio system, perforated metal speaker grilles create a sophisticated, high-tech appearance. A circular illuminated ring surrounding the door speakers shines through the grilles, creating an elegant lighting signature.

The interior is available in five color options, including two new colors: Abalos and the F SPORT-exclusive Radiant Red. Inspired by the sand dunes of Mars’ northern hemisphere, Abalos is a vibrant yet composed color that evokes the energy of the landscape. The F SPORT-only Radiant Red is even more vivid, further accentuating the model’s sporty and active character.

The Sporty Side
F SPORT grades receive exclusive front under spoilers, side pontoons, and rear corner devices that heighten the sense of dynamic performance. Piano Black finishes on the roof side rails, roof spoiler, and rocker panels create a more cohesive, sporty appearance.

Exclusive lightweight, high-rigidity 20-inch aluminum wheels and red brake calipers further distinguish the F SPORT model. The interior features an all-black instrument panel to create a more driver-focused cockpit, while contrast stitching provides a distinctive accent.

Sensory Concierge: A Multisensory Cabin Experience
Available on Luxury and F SPORT grades, Sensory Concierge is designed to provide all occupants with a space as relaxing as their own living room, delivering an experience based on Lexus’ “Performing Arts” concept, and immersing occupants through the interplay of space and sensory effects. By coordinating illumination, music, climate control, seat temperature, and fragrance across three modes, the system tailors the cabin environment to occupants’ moods, helping them feel relaxed or energized depending on the moment.

INSPIRE is designed to energize and uplift through coordinated illumination, engaging audio, refreshing airflow, and tailored comfort settings.RADIANCE is designed to promote focus and clarity through a balanced coordination of lighting, fragrance, sound, and comfort settings that foster a more engaged and comfortable daily travel experience.REVITALIZE is designed to encourage relaxation and renewal through calming ambient sounds, soothing illumination, and comfort-focused settings.

The new NX offers multiple fragrance experiences, each representing the Lexus design philosophy of “Time.” In addition to the three Sensory Concierge modes, occupants can select each fragrance independently, allowing them to personalize the cabin atmosphere based on their preference. Fragrances can also be experienced together with visuals, music, and illumination coordinated specifically with the scent.

Shinmei — A pure citrus fragrance inspired by the sense of new beginnings at dawn, expressing clarity, optimism and the promise of a new day.Seiyo — A gentle white floral fragrance inspired by abundant spring sunlight, evoking warmth, comfort and natural openness.Hanya — A soft, mysterious musk inspired by the quiet stillness of night, creating a calming atmosphere intended to encourage relaxation and reflection.

Updated Safety and Convenience Features with Lexus Safety System+ 4.0
Lexus is committed to advancing safety and convenience technologies to assist in the reduction of certain traffic accidents The new NX features Lexus Safety System+ 4.0, delivering enhanced detection capabilities, broader situational awareness, and expanded driver-assistance technologies to help provide greater confidence and peace of mind behind the wheel. Expanded operating capabilities and sensor coverage provide additional driver support in certain scenarios, while helping to enhance confidence and convenience. In addition, clearer visualization of the vehicle’s surroundings on the meter display helps support confident driving.

All 2027 Lexus NX grades come standard with LSS+ 4.0. This system includes:

Pre-Collision System (PCS) with Pedestrian Detection
Pre-Collision System (PCS) with Pedestrian Detection is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward collision warning under certain circumstances. If the driver does not react, the system is designed to provide automatic emergency braking. PCS uses a camera and millimeter-wave radar for enhanced performance and reliability. Features for LSS+ 4.0 include:

Risk Avoidance Emergency Steer Assist
Designed to provide additional steering torque during an emergency maneuver initiated by the driver, enhancing vehicle stability and helping prevent lane departure. This steering support function is designed to operate when the Pre-Collision System is turned ON, the turn signal is not being operated, the speed of the vehicle is between 25-50 mph and the relative speed to the detected object is between 25-50 mph.

Intersection Turn Assist
Designed to detect vehicles, motorcycles, bicycles, and pedestrians crossing at certain intersections, supporting the driver with audible and visible warnings along with automatic braking when turning left for an oncoming vehicle or turning right for when a pedestrian is detected.

Full-Speed Range Dynamic Radar Cruise Control (DRCC)
Full-Speed Dynamic Radar Cruise Control helps maintain a preset distance from the vehicle ahead of you at various speeds.

Lane Tracing Assist (LTA)
When Full-Speed Range Dynamic Radar Cruise Control (DRCC) is enabled and lane markers are detected, Lane Tracing Assist (LTA) uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered within its lane.

Lane Departure Alert with Steering Assist (LDA w/SA)
When lane markings or certain road edge boundary lines are detected at speeds above 30 mph, LDA w/SA is designed to issue an audio/visual lane departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane keeping assistance.

Road Sign Assist (RSA)
Using an intelligent camera, RSA is designed to detect speed limit signs, stop signs, and certain warning signs, and display an icon of the sign on the Multi-Information Display.

Automatic High Beams
Automatic High Beams can automatically toggle between high and low beams based on the vehicle’s surroundings.

Proactive Driving Assist (PDA)
Uses the vehicle’s camera and radar, when operating conditions are met, to provide gentle braking and/or steering to support driving tasks such as distance control between your vehicle and a preceding vehicle.

Additional safety and convenience features available on the Lexus NX include:

Lexus Interface with 14-inch touchscreen display
The latest generation of the Lexus Interface multimedia system offers faster operation, deeper levels of personalization, and new technologies that include a standard drive recorder, split-screen viewing capabilities, and so much more. Its intuitive, smartphone-like design brings navigation, entertainment, vehicle information, connected technologies, and available services together through an experience designed around convenience and personalization.

Drive Recorder
The standard Drive Recorder provides integrated dashcam functionality without noticeable in-cabin camera placement. Using the vehicle’s exterior cameras, the system is designed to record and save video clips associated with manual or triggered events, adding practical convenience without requiring a separate aftermarket device.

Digital Key
Available Digital Key allows compatible smart devices to function as a vehicle key, supporting vehicle access, start, and operation while also allowing owners to share access with other drivers through compatible digital wallets. Digital Key requires an active Remote Connect trial or subscription. A 5-year Remote Connect trial is included for MY27. 5G network dependent.

Safety Connect
Find more peace of mind at the touch of a button with an active Safety Connect trial or subscription. For help in emergency or urgent situations, simply press the in-vehicle SOS button to connect with our 24/7 response center. 5G network dependent. 5-year trial included.

Service Connect
An active Service Connect trial or subscription allows you to access Vehicle Health/Alerts, schedule maintenance services at your preferred Lexus dealer and more—all from your preferred connected device. 5G network dependent. 5-year trial included.

Remote Connect
Optimized for even quicker access, an active Remote Connect trial or subscription allows you to remotely start your Lexus, lock and unlock doors, check vehicle status and more—all through the Lexus app on your compatible smartphone. 5G network dependent. 5-year trial included.

Wi-Fi Connect
Now everyone can stay connected. An active Wi-Fi Connect trial or subscription allows you to connect up to five Wi-Fi—enabled devices to your vehicle’s onboard 5G hotspot. And, depending on your existing mobile provider, you can add the Wi-Fi Connect trial or subscription to your current mobile plan. A 30-day trial with unlimited hotspot data is included. 5G network dependent.

Intelligent Assistant
You speak. And the enhanced Intelligent Assistant quickly responds. Just say “Hey Lexus” to adjust temperature, navigation, audio and more. Requires an active Drive Connect trial or subscription. 5G network dependent. 3-month trial included.

Destination Assist
Get 24-hour access to a live agent who can help direct you to addresses, restaurants, hotels and more—and send directions to your Cloud Navigation. Requires an active Drive Connect trial or subscription. 5G network dependent. 3-month trial included.

Cloud Navigation
Optimized to provide faster, more intuitive results, Cloud Navigation real-time data to provide you with more precise turn-by-turn directions. Requires an active Drive Connect trial or subscription. 5G network dependent. 3-month trial included.

Traffic Jam Assist
Traffic Jam Assist technology (requires Drive Connect subscription; 3-month trial included, and 5G network dependent) is designed to monitor surrounding traffic in condensed, low-speed driving situations on limited access roadways and to keep a set following distance behind the preceding vehicle. In addition to providing temporary hands-free steering assistance (provided the driver remains alert and ready to resume immediate control), this system can automatically bring the vehicle to a complete stop then resume its path of travel as forward traffic begins to move.

Lane Change Assist (LCA)
An extension of Lane Tracing Assist (LTA), Lane Change Assist (LCA) can automatically perform a lane change under certain conditions while using the camera and millimeter-wave radar to monitor the surrounding environment and determine a smooth trajectory.

Rear Pedestrian Detection
Designed to alert the driver if a pedestrian is detected at the rear of the vehicle and apply the brakes if needed.

Front Cross-Traffic Alert (FCTA)
FCTA is designed to detect the approach of crossing vehicles when the vehicle enters an intersection at low speed and alerts the driver via an audible alert and, on trims so equipped, the Head-Up Display (HUD).

NX Grade Lineup
For 2027, the Lexus NX is planned to include four grades: Premium, Premium+, F SPORT, and Luxury. With the Hybrid Electric Vehicle (HEV) powertrain, Premium and Premium+ grades are available with the choice of either all-wheel drive or front-wheel drive, while F SPORT and Luxury grades will exclusively be offered in all-wheel drive. The Plug-in Hybrid Electric Vehicle (PHEV) powertrain is available on all grades but is paired exclusively with all-wheel drive.

Model Code

Model Name

9849

NX 350h Premium FWD

9845

NX 350h Premium

9856

NX 350h Premium+ FWD

9857

NX 350h Premium+

9847

NX 350h F SPORT

9846

NX 350h Luxury

9855

NX 450h+ Premium

9858

NX 450h+ Premium+

9854

NX 450h+ F SPORT

9852

NX 450h+ Luxury

Additional grade details and pricing info for the 2027 Lexus NX will be available closer to the on-sale date.

Lexus and the DISCOVER Ethos
Since its founding in 1989, LEXUS has remained committed to a spirit of innovation. At the 2025 Japan Mobility Show, LEXUS introduced its brand message, “DISCOVER — Imitate No One,” declaring its commitment to further transforming the brand to deliver unique experiences for every customer. Guided by the theme “DISCOVER YOUR EDGE,” the new NX was developed to bring fresh inspiration to customers’ everyday lives, broaden their horizons, and unlock new possibilities. While staying true to the balance of sportiness and utility that has defined generations of NX, the model has been transformed utilizing a new hybrid system that elevates driving performance, complemented by refreshed exterior and interior designs. The dynamic exterior heightens anticipation and excitement for the drive even before stepping inside, while the simple, horizontal themed interior creates an open, relaxed atmosphere for all occupants.

About Lexus 
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Media Contacts
Brett Miles
brett.p.miles@lexus.com

 

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SOURCE Lexus

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Brain Aneurysm Foundation Marks Brain Aneurysm Awareness Month with National Research, Education and Community Initiatives

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20th Annual Research Grant Symposium in Louisville anchors month of activities as Foundation awards record $650,000 to advance brain aneurysm research

HANOVER, Mass., Sept. 1, 2026 /PRNewswire/ — The Brain Aneurysm Foundation (BAF), the leading advocacy organization supporting education, research and policy to transform the treatment of brain aneurysms, will mark Brain Aneurysm Awareness Month this September with a broad range of activities across the country, led by its 20th Annual Research Grant Symposium in Louisville, Kentucky, and extending to community events, public awareness initiatives and advocacy efforts nationwide.

On September 17, BAF will bring together leading brain aneurysm researchers from across the United States and Canada for its annual scientific symposium and Research Grant Awards Dinner. This year, the Foundation is awarding a record $650,000 to support 18 research projects spanning genetics, artificial intelligence, diagnostics, imaging and new treatment strategies. Since launching its research grant program in 2007, BAF has invested more than $7 million to advance understanding of how brain aneurysms form and rupture and support new approaches to detection, risk assessment and treatment.

“Brain Aneurysm Awareness Month brings together every part of our mission, from researchers working to change what is possible and clinicians caring for patients, to survivors and families advocating for greater awareness and communities across the country raising funds to support continued progress,” said Christine Buckley, Executive Director of the Brain Aneurysm Foundation. “Our goal is to translate greater awareness into earlier detection, more research, better treatments and, ultimately, fewer lives lost or permanently changed by brain aneurysm rupture.”

An estimated one in 50 people in the United States is living with an unruptured brain aneurysm, and approximately 30,000 Americans suffer a rupture each year. Of those who survive a rupture, more than 70 percent will suffer long-term neurologic challenges.

The month also reflects BAF’s longstanding leadership in bringing greater national attention to brain aneurysms. Beginning more than 15 years ago, the Foundation led a multi-year advocacy effort that resulted in U.S. Senate recognition of September as National Brain Aneurysm Awareness Month. BAF has since continued working with policymakers across the country to increase federal funding for brain aneurysm research, including the bipartisan bill known as Ellie’s Law, which aims to provide additional funds to the National Institutes of Health.

“Few organizations have had a more consequential impact on the brain aneurysm field than the Brain Aneurysm Foundation,” said Walter Koroshetz, M.D., a leading neurologist and neuroscientist and former director of the National Institute of Neurological Disorders and Stroke. “Promising early research funded by the BAF has often led to larger NIH grants, and the organization has been instrumental in bringing together investigators and clinicians from leading institutions, educating patients and medical professionals, and giving survivors and families a national voice. There simply is no other organization that brings these pieces together at this scale, and that leadership has been instrumental in moving the field forward.”

Throughout September, BAF will bring that mission to communities across the country through activities including:

The 20th Annual Research Grant Symposium in Louisville on September 17, bringing together leading researchers to share findings, foster collaboration and recognize BAF’s 2026 grant recipients;BAF runs and walks in Long Island and Louisville on September 19; Philadelphia on September 20; New York City and Fredericksburg, Virginia on September 26; and Chicago on September 27;The illumination of landmarks across the country in recognition of Brain Aneurysm Awareness Month, including Louisville’s Big Four Bridge on September 21 and buildings and bridges throughout Boston on September 25, with additional cities expected to participate;National education, advocacy and social media initiatives focused on brain aneurysm risk factors, warning signs, early detection and the experiences of survivors and families;Ongoing engagement with federal lawmakers and their staffs to advocate for “Ellie’s Law,” which aims to increase NIH funding for brain aneurysm research;A webinar on September 24, in collaboration with the Massachusetts Health & Hospital Association, to help primary care clinicians and first responders recognize key signs and symptoms, understand risk factors and treatment options, and provide timely support for patients and families; andOn September 26, the BAF will host its first global Virtual Community Support Group for survivors and caregivers. This is in addition to the dozens of hospital-led, in-person support groups nationwide that will offer programs in September.

The BAF works throughout the year to increase understanding of brain aneurysm warning signs and risk factors, encourage early detection among those at increased risk, advocate for greater federal research funding, and provide education and support to individuals and families affected by the disease.

About the Brain Aneurysm Foundation

The Brain Aneurysm Foundation (BAF) is the leading advocacy organization supporting education, research, and policy to transform the treatment of brain aneurysms, and is the largest private funder of brain aneurysm research. Through its strategic grant program, BAF fuels breakthroughs in early detection, prevention, treatment, and technology, advancing the standard of care and improving outcomes for patients. To learn more, visit bafound.org.

Media Contact:
Lynn Nuttall
Director of Marketing and Communications
Brain Aneurysm Foundation
781-826-5556 x 208
lynn@bafound.org

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SOURCE Brain Aneurysm Foundation

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