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University of New Hampshire and Plymouth State University to Offer Real-Time Acceptance and Scholarships via Direct Admissions

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Will participate in Niche Direct Admissions® to provide a simplified admissions process

CONCORD, N.H., Sept. 30, 2024 /PRNewswire/ — The University of New Hampshire (UNH) and Plymouth State University (PSU) today announced a pilot program with Niche Direct Admissions® for the 2024-25 admissions year. Some high school seniors throughout New Hampshire, and across the country, who meet the criteria set by these institutions for admission and merit scholarships can now receive immediate acceptance based solely on their Niche Profile.

Niche, the country’s leading platform connecting students with colleges, recently launched its 2025 direct admissions program for high school seniors. The company is revolutionizing the college admissions landscape by modernizing the way students and families choose their best-fit colleges, offering real-time acceptance and upfront scholarship offers. Now in its fourth consecutive cycle, Niche Direct Admissions has over 110 college and university partners.

“UNH is committed to making it easier for students and their families to access higher education and to navigate the admissions process,” said Kimberly DeRego, vice provost of enrollment management at UNH. “Students admitted via the Niche program are held to the same standards as any other student we welcome; however, they now have a quicker, more straightforward path to enrollment.”

This is the first time UNH and PSU, part of the University System of New Hampshire, will offer direct admissions. Across the country, direct admissions programs have expanded rapidly over the past five years, as universities seek to broaden access, boost enrollment and change the narrative of higher education from one of scarcity to one of opportunity. According to Niche survey data, 80% of last year’s high school seniors reported they’d be more interested in a college that offers acceptance without a traditional application. That trend continues for rising seniors in the class of 2025. 

“Niche was easy to adopt and has complemented our existing strategies, providing us with an additional source of enrollment at a time of rapid change within the industry,” said Joanne Landers, Ph.D., vice president of enrollment management and communications at Plymouth State University. “This new resource will enable us to further streamline our admissions process and extend the PSU experience to a broader audience.”

Research from the Annenberg Institute for School Reform at Brown University noted that “complexity and uncertainty in the college application process contribute to longstanding racial and socioeconomic disparities in enrollment.” While the study found that direct admissions programs increased the number of college applications overall, the increases were greater for underrepresented minority, first-generation and low-income students.

With Niche Direct Admissions, institutions set criteria for acceptance that are unique to their college or university. Meanwhile, students create an online profile and explore colleges based on a myriad of factors. In real time, qualified students will see if they have been accepted, receive a merit scholarship offer and access detailed information about the institution along with the option to initiate the enrollment process. These are offers from colleges the student expressed interest in, as well as similar ones they qualify for and may want to consider.

“It’s wonderful to see forward-thinking schools, such as our friends in New Hampshire, start to meet today’s students where they are by providing them and their families with the immediacy and transparency they’ve come to expect elsewhere in their lives,” said Luke Skurman, founder and CEO of Niche. “Not only is it beneficial to the students, but the ROI for the colleges checks out as well. The 2024 Niche Direct Admissions cycle generated an estimated first-year net tuition revenue of nearly $100 million, accounting for 9% of our partner institutions’ deposits on average, with some as high as 30%.”

Niche’s student-first approach removes much of the friction associated with the traditional college admissions process, such as letters of recommendation or personal essays. Niche Direct Admissions is completely free for students and open to all high school seniors, allowing them to receive acceptance and scholarships to colleges both in their home state and elsewhere. Students can still apply to PSU and UNH via the traditional application process.

UNH and PSU are now actively offering Niche Direct Admissions to the high school class of 2025. High school underclassmen who create a Niche Profile will automatically be eligible for direct admissions offers during their senior year. Over a million high school seniors create a Niche Profile each year, which is roughly one out of every two college-bound seniors. 

PRESS CONTACTS
UNH: Tania deLuzuriaga, Executive Director of Public Relations
tania.deluzuriaga@unh.edu

PSU: Denise Panyik-Dale, Director of Communications and Marketing
denise.panyikdale@plymouth.edu

Niche: Nick Liberati, Director of Public Relations
nick.liberati@niche.com

ABOUT THE UNIVERSITY OF NEW HAMPSHIRE:
The University of New Hampshire inspires innovation and transforms lives in our state, nation and world. Nearly 16,000 students from 50 states and 87 countries engage with an award-winning faculty in top-ranked programs in business, engineering, law, health and human services, liberal arts and the sciences across more than 200 programs of study. A Carnegie Classification R1 institution, UNH partners with NASA, NOAA, NSF, and NIH, and received over $210 million in competitive external funding in FY23 to further explore and define the frontiers of land, sea and space.

ABOUT PLYMOUTH STATE UNIVERSITY:
Established in 1871, Plymouth State University serves the state of New Hampshire and the world beyond by transforming our students through advanced practices where engaged learning produces well-educated undergraduates, and by providing graduate education that deepens and advances knowledge and enhances professional development. The Plymouth State Cluster Learning Model emphasizes open, integrative, and project-based experiences. With distinction, we connect with community and business partners for economic development, technological advances, healthier living, and cultural enrichment with a special commitment of service to the North Country and Lakes Region of New Hampshire.

ABOUT NICHE:
Niche is changing how colleges connect with students and build their future classes. As the trusted partner to hundreds of colleges, Niche is helping higher education institutions across the country streamline operations, forge genuine connections with students and achieve their enrollment targets. Our nationally recognized Niche Direct Admissions® program enables colleges to proactively accept qualified students based on their Niche Profile alone. Through real-time acceptance and scholarship opportunities, Niche Direct Admissions offers a modern experience for today’s students, resulting in more enrollments for college admissions teams. Learn more about how over 110 institutions are already leveraging Niche Direct Admissions.

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SOURCE Niche

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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