Connect with us

Technology

Million Mammogram Challenge Launches with OUTFRONT Media in New York City in Partnership with MaleRoom Founder Mindie Kaplan and Imerman Angels

Published

on

New 360-Degree Campaign Launches October 1 for Breast Cancer Awareness Month, Inviting Women to Share and Post Mammogram Dates to Promote Early Detection

NEW YORK, Oct. 1, 2024 /PRNewswire/ — OUTFRONT Media (NYSE: OUT), one of the largest out of home (OOH) media companies in the U.S., has partnered with MaleRoom Founder and CEO Mindie Kaplan and Imerman Angels to launch a bold new early detection campaign for Breast Cancer Awareness Month. 

The Million Mammogram Challenge is a new movement kicking off on October 1, 2024, that aims to change the narrative for young women around shame, celebrating their femininity and early detection. The campaign will encourage women to schedule and share their mammogram dates at millionmammogramchallenge.com.

Said Kaplan: “The Million Mammogram Challenge will save lives and change narratives. I’m incredibly grateful to OUTFRONT for daring to do something different together!”

The creative – designed by OUTFRONT Studios, the company’s internal creative agency – features a stunning photo of Mindie Kaplan with the headline “Cancer Isn’t the Star of My Story” that will be shown on OUTFRONT OOH signage across the country, from billboards in major metropolitan areas – including one of the largest billboards in Times Square – to New York City’s MTA transit system. The transit ads will be equipped with QR codes that link to the above website.

“We are absolutely thrilled to partner in this important campaign and are confident that the power of our medium will ensure that the message reach millions both directly and through social channel amplification,” said Jodi Senese, Executive Vice President, Chief Marketing Officer at OUTFRONT Media.

The photo was taken by photographer Tom Kubik six months after Kaplan’s double mastectomy, to commemorate the halfway point of her surgeries. Liberating and empowering, she posted the image on her personal Instagram to challenge followers to post their mammogram dates, and was shocked to see how many then scheduled long-overdue exams. This experience emboldened her to launch the nationwide Million Mammogram Challenge. 

The OOH campaign will be amplified on social media via OUTFRONT, Imerman Angels and Kaplan’s social channels, with other social OOH (#sOOH) opportunities in process with influencers and other cancer survivors. 

In addition to the OOH campaign and the above website, there will be an event in Times Square on October 1 to kick off the Challenge, and an industry panel discussion – “Rewriting the Narrative: Reframing Breast Cancer Awareness” – at the Female Quotient’s Equality Lounge® @ Advertising Week in New York on October 9.

These will also be supported by a special episode of Kaplan’s “MaleRoom” dating podcast, featuring other cancer survivors talking about their experiences, and a short-form documentary film “The Million Mammogram Movement” is in development, with award-winning director Cheryl Miller Houser. By talking about and normalizing the shame around breast cancer surgery and dating, Kaplan aims to change the narrative and create awareness, community and a movement for women to embrace their transformed bodies. 

“Knowledge is power. And knowledge earlier is always better. Empower yourself and others, and let’s work together to find and stop cancer before it takes too many of our lives, by making a pledge to get checked at millionmammogramchallenge.com,” said Jonny Imerman, young adult testicular cancer survivor and co-founder of Imerman Angels and CLOZTALK. “Plus, if you know someone who already has cancer, please tell them about Imerman Angels (ImermanAngels.org), the largest mentoring program for cancer families, where someone with cancer will be introduced to another person who has already experienced the same cancer, as a mentor, or big brother or big sister, to support with friendship, knowledge and experience. Always free.”

Imerman Angels is a global organization that provides free personalized one-on-one cancer support for cancer fighters, survivors, previvors and caregivers. It was founded by cancer survivor Jonny Imerman and a group of like-minded advocates and supporters, created on the belief that no one should have to face cancer alone and without the necessary support. Since 2006, Imerman Angels has made over 34,000 matches in more than 110 countries and facilitated endless honest conversations about living with cancer.

MaleRoom is a media brand founded by Kaplan and featuring content by men for women to get inside the mind of the opposite sex. This podcast, video and event series launched in February and has recently been featured in People, the New York Times and Cosmopolitan. Kaplan was previously with the Chicago Sun Times as creator of the video series, “Happy Hour with Mindie” where she interviewed big names in the start-up world, sports, music and culture. She is also VP of Innovation at MediaMint, which acquired her company Rated VR, a virtual and augmented reality agency that she founded to specialize in content and product innovation for Fortune 500 brands. She has more than a decade of experience in digital media, tech and branding. 

About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in the United States. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

*Website references included in this press release have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

OUTFRONT Media Contacts:

Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com

Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com

Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/million-mammogram-challenge-launches-with-outfront-media-in-new-york-city-in-partnership-with-maleroom-founder-mindie-kaplan-and-imerman-angels-302264707.html

SOURCE OUTFRONT Media Inc.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Banking Labs Inc Joins the ServiceNow Consulting and Implementation Partner Program to accelerate digital transformation and improve operational resilience

Published

on

By

This partnership will enable Banking Labs, with deep banking and technology expertise, to drive digital transformation success through the ServiceNow platform in banks

DALLAS, Oct. 13, 2024 /PRNewswire-PRWeb/ — Banking Labs Inc., today announced it has joined the ServiceNow Consulting and Implementation Partner Program to help North American banks accelerate their AI-powered transformation with delivery of measurable value-based success. The partnership enables Banking Labs to utilize its deep banking expertise and implementation knowledge to help customers accelerate digital transformation through the ServiceNow platform.

“Our AI-powered intelligence, strategy and innovative platforms accelerating banks to attain competitive advantage and growth,” said Dr. Ravi Gedela, CEO of Banking Labs.

The ServiceNow Partner Program recognizes and rewards partners for their varied expertise and experience to drive opportunities, reach new markets, and help joint customers transform businesses across the enterprise.

Banking Labs, an AI-powered financial intelligence company, provides strategic consulting and delivers innovative, transformative and sustainable Banking Solutions for the changing Financial Services marketplace. We differentiate in measuring contribution to client’s success by business growth, cost transformation, and operational efficiency improvement.

With our deep banking knowledge, exceptional data, cloud engineering, and Artificial Intelligence (AI) and Machine learning capabilities, this partnership will enable Banking Labs to bring best-in-class implementations of the ServiceNow platform to the financial services industry. By adopting ServiceNow, banks will be positioned to help clients better align their financial and operational realities with their long-term goals and priorities.

“Across North America, banks strive to continue and deepen the digital transformation to embrace AI to sustain growth, and to collaborate and integrate with external SaaS services, to accelerate delivery excellence and to drive more value creation with best customer experience,” said Dr. Ravi Gedela, Banking Labs CEO. “This partnership marks a significant milestone in our journey to deliver top-notch digital transformation solutions for banks. With the ServiceNow platform and our expertise, we are in a better position to help banks streamline their operations, enhance customer experiences, and drive innovation.

Consulting and Implementation partners leverage industry or domain expertise to guide customers on how to introduce and utilize ServiceNow solutions to help their businesses grow and succeed. Partners use ServiceNow resources to influence deals, track technology deployments, and drive adoption of new solutions.

About Banking Labs Inc

Banking Labs, AI powered financial intelligence company, offers innovative products and strategy and advisory services in banking domain and technologies. Our strategic partnerships with our clients allow us to produce business outcomes that automate, accelerate and derisk real-time financial transactions using our platform and strategic consulting. Banking Labs is actively engaged by CXO offices in the areas finance transformation, regulatory & compliance, Payments, channels, fraud, and risk management. To learn more, visit http://www.bankinglabs.com

ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.

Use of Forward-Looking Statements

This press release contains “forward looking statements” about the expectations, beliefs, plans, intentions and strategies relating to the market opportunity and growth of the Now Platform. Forward-looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. We undertake no obligation, and do not intend, to update the forward-looking statements. Factors that may cause actual results to differ materially from those in any forward-looking statements include, among other things, any changes to the partner program and unexpected delays, difficulties and expenses in achieving market growth and/or opportunity. Further information on factors that could affect our financial and other results is included in the filings we make with the Securities and Exchange Commission from time to time.

Contact Information

Cassie M, Corporate Communications

Banking Labs Inc

connect@bankinglabs.com

+647 551 8989

Media Contact

Cassie M, Banking Labs Inc, 1 647 551 8989, connect@bankinglabs.com, www.bankinglabs.com

View original content:https://www.prweb.com/releases/banking-labs-inc-joins-the-servicenow-consulting-and-implementation-partner-program-to-accelerate-digital-transformation-and-improve-operational-resilience-302274338.html

SOURCE Banking Labs Inc

Continue Reading

Technology

Gate Ventures, Movement Labs, and Boon Ventures Launch $20M Fund to Accelerate Web3 Innovation

Published

on

By

SAN FRANCISCO, Oct. 13, 2024 /PRNewswire/ — Gate Ventures, a global venture capital firm specializing in blockchain; Movement Labs, a leader in Move-based blockchain technology; and Boon Ventures, a prominent investor in emerging tech startups, today announced the establishment of a groundbreaking $20 million fund designed to transform the Web3 space. This strategic alliance will invest in cutting-edge projects and accelerate the development of Move-based blockchain technologies.

The fund will concentrate on four key areas:

Accelerating the adoption of Move-based blockchain solutionsEnhancing security and performance in decentralized networksSupporting projects that bridge Move and EVM ecosystemsDriving innovation in Web3 infrastructure and applications

“This $20 million fund marks a significant milestone in our mission to drive forward-thinking solutions in the Web3 ecosystem,” said Kevin Yang, Managing Partner at Gate Ventures. “By collaborating with Movement Labs and other visionary projects, we’re paving the way for the future of decentralized technology.”

Rushi Manche, Co-Founder of Movement Labs added, “This $20 million fund is a game-changer for the Move ecosystem. It’s a powerful validation of what we’re building at Movement Labs. Move’s capabilities in security and scalability are setting new standards in Web3. This fund will specifically be used to support builders building the future of secure decentralized finance, fully on-chain gaming and consumer, as well as decentralized physical infrastructure efforts.”

Teerus Boon-Long, CEO of Boon Ventures said, “This is the beginning of a great journey forward in the Web3 space. It’s not aimed at short-term goals but at building a promising future for a decentralized society.”

The partnership leverages the unique strengths of each entity:

Gate Ventures brings extensive resources, a global network, and deep experience in Web3 investments, enabling strategic partnerships and growth opportunities.Movement Labs offers profound expertise in Move-based blockchain technology, infrastructure and ecosystem building.Boon Ventures has a successful track record of empowering innovative startups across multiple sectors through funding, mentorship, and strategic guidance.

To help achieve its goals, the fund will implement several key initiatives:

Organize global hackathons to stimulate innovation in Move-based technologies and attract top talent.Establish a mentorship program connecting industry veterans with promising Web3 startups to provide guidance and expertise.Create a research grant program to advance blockchain interoperability solutions, fostering cross-ecosystem collaboration.Host quarterly thought leadership summits to address pressing challenges in the Web3 space and drive collective progress.

As the fund deploys its $20 million, the partners are committed to fostering innovation and driving the Web3 space forward. They will provide updates on investments, collaborations, and leading-edge technologies that will define the future of Web3, blockchain, and decentralized applications.

About Gate Ventures
Gate Ventures is the venture capital arm of  Gate.io, one of the world’s largest and most trusted cryptocurrency exchanges, specializing in early-stage investments in blockchain technology and digital assets. Our mission is to drive innovation and foster growth across the global blockchain ecosystem. By collaborating with industry leaders worldwide, we support visionary teams and startups that have the potential to reshape social and financial interactions. As a long-term investor, we are committed to offering comprehensive support to our portfolio companies, from product development and operational scaling to global expansion. Follow Gate Ventures on X for more updates.

About Movement Labs
Movement Labs develops the Movement Network, an ecosystem of Modular Move-Based Blockchains. The company is creating the first Move Virtual Machine L2 for Ethereum, along with open-source tools to promote Move adoption across blockchains. Their platform enables developers to launch high-performance Move VM rollups easily, bridging Move and EVM ecosystems. Backed by $38 million in Series A funding, Movement Labs is advancing Move-based technologies and blockchain interoperability in Web3. Follow Movement Labs on X and on Discord for updates.Movement Labs is on a mission to create a global community of Move builders, working together to increase the security, performance, and user experience of building in decentralized networks.

About Boon Ventures
Boon Ventures is a single-family office spun out of the Boon-Long family, one of the longest-established families in Thailand, in 2015. Since then, it has served as the alternative investment and advisory arm of the Boon-Long family. Boon Ventures is an independent, fast-moving organization with a strong network and partnerships both in Thailand and globally, driven by a mission to foster innovative change, long-term growth, and sustainable value.

Disclaimer: The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.

Photo – https://mma.prnewswire.com/media/2529336/Movement__Gate__Boon__1.jpg

View original content:https://www.prnewswire.co.uk/news-releases/gate-ventures-movement-labs-and-boon-ventures-launch-20m-fund-to-accelerate-web3-innovation-302274524.html

Continue Reading

Technology

Here TV Announces the Return of Guys Like You for a Hilarious and Heartfelt Season Two

Published

on

By

Guys Like You returns for a captivating second season, continuing to explore Derek’s hilarious and heartfelt journey through the ups and downs of modern dating. Packed with comedy, drama, and relatable moments, the new season dives deeper into Derek’s search for love while keeping viewers entertained with its signature charm and chaos.

LOS ANGELES, Oct. 12, 2024 /PRNewswire-PRWeb/ — Here TV, the premier destination for LGBTQ+ content, proudly announces the return of Guys Like You for an exciting second season, which premiered on October 4, 2024. The series continues to follow the turbulent, funny, and undeniably messy dating life of Derek as he encounters a host of quirky, lovable, and sometimes questionable characters in his quest for love and self-discovery.

“This season really dives deeper into Derek’s journey, with even more outrageous encounters that will have viewers both laughing and feeling deeply,” said David Millbern, Head of Content for Here TV.

With its relatable depiction of the highs and lows of dating in today’s world, Guys Like You balances drama, comedy, and a whole lot of heat, offering audiences moments of laughter, heartbreak, and everything in between. Fans can expect to be entertained, challenged, and touched by the realness of Derek’s chaotic yet hopeful love life.

“This season really dives deeper into Derek’s journey, with even more outrageous encounters that will have viewers both laughing and feeling deeply,” said David Millbern, Head of Content for Here TV. “It’s a perfect blend of heart and humor, and we can’t wait for fans to experience what we have in store.”

“Working on this show has been a rollercoaster in the best way,” added producer Trystan Colburn. “Season two brings a new level of depth to Derek’s character while keeping the fun, chaotic energy the audience loves.”

Season two of Guys Like You continues the network’s legacy of delivering groundbreaking, diverse, and engaging content for the LGBTQ+ community and beyond.

About HERE TV

HERE TV is an Emmy Award-winning TV network dedicated to broadcasting LGBTQ+ content from around the world. With a comprehensive and diverse catalog of films, documentaries, and series, HERE TV provides a platform for a multitude of voices and stories within the LGBTQ+ community, driving inclusion and representation on-screen. HERE TV is available as a premium channel on all cable systems and IPTV platforms such as Xfinity, Charter, Amazon, Verizon, Apple, Roku, Google, and here.tv.

For press inquiries, please contact:

Scott Dearborn

scott.dearborn@heremedia.com

310-433-5741

Media Contact

Scott Dearborn, Here Media, 1 310-433-5741, scott.dearborn@heremedia.comhttps://www.heremedia.com/

View original content to download multimedia:https://www.prweb.com/releases/here-tv-announces-the-return-of-guys-like-you-for-a-hilarious-and-heartfelt-season-two-302273695.html

SOURCE Here TV

Continue Reading

Trending