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TripleLift Releases New Report on How Global Advertisers Are Adapting to The Addressability Shift

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 ‘New Age of Data’ evaluates advertisers’ ways of thinking to better understand and serve their perceptions and challenges in the addressability landscape

NEW YORK, Oct. 1, 2024 /PRNewswire/ — TripleLift, the ad tech platform elevating digital advertising across every screen, today released its 2024 State of Data report that dives into the minds of advertisers to better understand what their perceptions, challenges and needs are from a data solution in the current addressability landscape. In partnership with Advanis, a privately owned market and social research firm known for its innovation, technology leadership, and client responsiveness, TripleLift launched an online study targeted to programmatic marketers. This study encompassed respondents from four different regions: US, UK, Germany and France.

Many of the respondents within the report revealed that the constant adaptation in the world of programmatic advertising no longer felt like a hurdle to overcome, but rather an increased opportunity to incorporate new elements. With that, the report uncovered three major findings:

Individuals indicated that there is an increased trust in big tech, showing more than 2x the average increase in trust since 2021.Many showed positive sentiments around Google’s deprecation announcements from this Summer, with 61% saying they felt positive following the delay in deprecation, and an anticipated larger number feeling optimistic after the full cancellation.96% of respondents agree that ‘The future of programmatic advertising is going to open up new opportunities for success.’

In a landscape where the phrase ‘signal loss’ is often utilized, there are also ‘signal gains.’ It’s critical for the industry at large, not just marketers, to understand the impact of these signals and how to best utilize them to create successful campaigns that offer strong returns on ad spend. While performance and efficiency are top concerns, these are closely followed by challenges such as: Achieving KPIs (45%), Fraud & Sustainability (41%), and Accurate Targeting Capabilities (37%).

“The shifting of the addressability spectrum will continue as the consumer desire for privacy increases and browser competitors seek to take advantage of the privacy opportunity,” said Airey Baringer, VP of Product for Privacy and Identity at TripleLift. “Now is a critical time to stay ahead, so the impetus of this report is to determine how these shifts are impacting the bottom line and educate the industry on how solutions such as TripleLift Audiences can help marketers position for a more privacy-first future. Our goal with these findings is to provide marketers with new insights on how to reach intended targets with the added pressure of addressability compression.”

The report looks at four different solutions ranging from data management to privacy concerns, and finds that each solution has a very specific perception to overcome. The common theme across all solutions remains true – that as the programmatic industry enters into this new age of data, a new foundation needs to be set. There is, and will be, a large obstacle to overcome with many advertisers still relying on cookied-inventory. And despite Google no longer indicating that it will deprecate cookies, it is still important for publishers and ad tech to have solutions in place and prove those solutions through performance, transparency, repeatable measurement and trust.

The New Age of Data shows that advertisers are curious when it comes to these solutions, but remain critical until their needs can be met (and proven). As the industry looks ahead, the programmatic ecosystem will soon be telling new stories with their campaigns as new signals come into play to support these solutions.

To learn more about the 2024 New Age of Data, please visit the link here.

About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC-certified minority-owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/triplelift-releases-new-report-on-how-global-advertisers-are-adapting-to-the-addressability-shift-302263410.html

SOURCE TRIPLELIFT

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VEVOR Launches “Beat the Heat at Home” Summer Comfort Lineup for Outdoor Living

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HOUSTON, June 13, 2026 /PRNewswire/ — As summer temperatures climb, staying cool at home shouldn’t require a sky-high electric bill, a cooler full of gas-station ice, or a contractor booked out until September. A smarter approach is gaining traction among American families: investing in the right tools to make outdoor living genuinely comfortable without the premium price tag. VEVOR — a trusted home improvement brand serving over 30 million home creators worldwide — today launches “Beat the Heat at Home,” a summer comfort lineup featuring shade, ice-making, and airflow solutions that deliver pro-level performance so your backyard truly becomes the place to be this summer.

“Summer comfort is not only about staying cool — it is about making outdoor spaces easier to enjoy,” said Gavin Wu, Brand Director at VEVOR. “With this lineup, VEVOR brings pro-level performance into practical home scenarios, helping Home Creators upgrade their backyards, patios, garages, and hosting spaces at exceptional value.”

Cool Living, Cold Drinks, Total Comfort
For most families, a truly comfortable summer day comes down to three things: a shady spot, a steady supply of ice-cold drinks, and enough airflow to keep the evening from feeling stagnant. Traditional solutions — pergolas, commercial ice machines, wired-in fans — often cost thousands or require contractors.

To bridge this gap, VEVOR’s Annual Big Summer Sale officially introduces the “Beat the Heat” collection. Together, the lineup addresses three common summer comfort needs: shade, ice, and airflow, so every corner of the backyard is covered. By delivering pro-level performance in effortless, budget-friendly setups, VEVOR offers Home Creators the ultimate plug-and-play summer cooling experience, making premium seasonal comfort accessible right out of the box.

Create Shade in Minutes
There’s a specific moment every summer host knows too well: the sun shifts, the one shady corner disappears, and suddenly everyone is squinting, relocating chairs, or retreating indoors altogether. It’s the kind of small frustration that quietly ruins an otherwise perfect afternoon.

VEVOR’s Pop-Up Canopy Gazebo was designed for exactly that moment. Available in 10×10, 11.5×11.5, and 12×12 ft configurations, it turns any open stretch of lawn or driveway into a comfortable, shaded gathering space — and it does so in minutes — designed for tool-free setup from the start. The mesh sidewalls earn their keep once evening arrives: mosquitoes stay out while the breeze still flows through, which means dinner can linger as long as the conversation does.

It’s not a permanent structure, and that’s the point. When the season changes or the party moves, the canopy folds back down just as quickly. For homeowners who want shade on their terms, not on a contractor’s timeline, it offers a flexible alternative to permanent shade structures.

Never Run Out of Ice
Few things signal “this gathering is winding down” faster than reaching into a cooler and finding nothing but lukewarm water and half-melted slush. Bags of store-bought ice solve the problem temporarily, but anyone who has made two mid-party runs to the gas station knows the drill gets old fast.

VEVOR’s Commercial Ice Maker Machine helps home hosts keep up with high-demand summer gatherings. Producing up to 130 lbs of ice every 24 hours and holding 33 lbs in its built-in storage bin, it keeps pace with a full afternoon of refills — lemonade pitchers, cocktail shakers, coolers for the kids’ juice boxes, all of it. The stainless-steel build looks at home in a garage bar or outdoor kitchen, and one-touch self-cleaning means maintenance is measured in button presses, not scrub sessions.

Keep the Air Moving
Anyone who has spent a July evening on a covered porch knows the paradox: the roof blocks the sun, but it also traps every degree of rising heat with nowhere to go. The air sits heavy, the ceiling feels lower than it is, and even a beautiful outdoor space starts to feel like something you’d rather admire from behind a glass door with the AC running inside.

VEVOR’s 18-Inch Wall-Mount Fan was built for exactly these in-between spaces that central air can’t reach and a tabletop fan can’t handle. Three-speed settings push up to 4,150 CFM of airflow across patios, enclosed porches, workshops, and garage gyms. That’s the kind of serious air movement that makes a covered space feel open again. With ETL certification and weather-resistant construction, it is designed for covered or semi-outdoor spaces where moisture and humidity are common.

Mounted on the wall and out of the way, it doesn’t eat into floor space or crowd a table. For households looking to cut back on running central AC in every room all day, a well-placed fan in the spaces where the family actually gathers is often the simplest and most cost-effective first step.

The deals are live — don’t leave them on the table.

Cool your summer now: vevor.com/summer-cooling

Shop VEVOR’s Summer Sale: vevor.com/summer-sale

Visit in person: VEVOR Houston Store: 10951 Farm to Market 1960 Road W, Houston

Summer won’t wait. Neither should your backyard. More deals, more summer-ready upgrades — all waiting for you.

About VEVOR
Pro-Level Performance Without the Pro-Level Price. VEVOR is a home improvement brand built for Home Creators who want to upgrade their spaces with practical, high-performing products at exceptional value. From outdoor living and tools to home improvement equipment and everyday project essentials, VEVOR helps people take on upgrades with confidence, efficiency, and value.

Today, VEVOR operates in over 50 countries, supported by a network of 200+ global warehouses and a catalog of more than 15,000 SKUs spanning tools, outdoor equipment, and home improvement solutions. VEVOR has supported over 30 million Home Creators worldwide, bringing performance, inspiration, and value to their home improvement projects. For more information, visit www.vevor.com. VEVOR products are also available on Amazon.

Media Contact
VEVOR Communications Team
media@vevor.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/vevor-launches-beat-the-heat-at-home-summer-comfort-lineup-for-outdoor-living-302797877.html

SOURCE VEVOR

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YEEDI Delivers Lowest-Ever Pricing on Self-Cleaning Roller Mop Robot Vacuums With Early Prime Day Deals

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Starting June 13, M14 PLUS and S14 PLUS Drop to $399.99, Bringing Advanced Self-Cleaning Roller Mop Technology Into the Sub-$400 Segment

SAN FRANCISCO, June 13, 2026 /PRNewswire/ — YEEDI, a home cleaning technology brand focused on practical innovation and high-performance smart home solutions, is kicking off Prime Day early by offering its M14 PLUS and S14 PLUS at their lowest prices ever. Starting June 13, both self-cleaning roller mop robot vacuums are available for just $399.99, allowing shoppers to secure Prime Day pricing ahead of the broader promotional event.

The promotion marks a significant milestone for the category, bringing advanced self-cleaning roller mop technology into the sub-$400 segment and making one of the industry’s most sought-after cleaning innovations more accessible than ever before. As part of YEEDI’s “Less Time Cleaning. More Time Playing.” campaign, inspired by a summer of sports, family moments, and everyday adventures, the brand aims to help consumers spend less time on household chores and more time enjoying the moments that matter most. Complete offer details are available at YEEDI.com.

Bringing Premium Roller Mop Technology to More Homes

Roller mop technology has emerged as one of the most significant innovations in robotic floor cleaning, offering continuous scrubbing performance while automatically cleaning the mop during operation. However, robot vacuums equipped with self-cleaning roller systems have traditionally remained concentrated in premium price segments.

By bringing the M14 PLUS and S14 PLUS to $399.99, YEEDI is expanding access to one of the industry’s most advanced floor-cleaning technologies and establishing a new affordability benchmark for self-cleaning roller mop robot vacuums.

YEEDI M14 PLUS Reaches Its Lowest Price Ever

Available for $399.99 (regularly $599.99), the YEEDI M14 PLUS combines the brand’s OZMO Roller mopping technology with ZeroTangle anti-tangle technology to deliver powerful wet and dry cleaning while minimizing maintenance.

The robot is paired with an automated OMNI Station that handles dust collection, hot-water mop washing, and hot-air drying, reducing the need for manual upkeep. Designed for busy households seeking a hands-free cleaning experience, the M14 PLUS now offers premium functionality at an unprecedented value.

YEEDI S14 PLUS Delivers Flagship Cleaning at 67% Off

Available for $399.99 (regularly $1,199.99), the YEEDI S14 PLUS reaches its lowest price in history and represents one of the most compelling values in the premium robot vacuum category.

Winner of the CES 2025 Indoor Cleaning Technology Innovation Gold Award, the S14 PLUS combines YEEDI’s advanced OZMO Roller system and TruEdge 2.0 Adaptive Edge Cleaning technology for enhanced stain removal and edge-to-edge coverage.

Equipped with 18,000 Pa suction power and ZeroTangle 2.0 technology, the S14 PLUS delivers a flagship cleaning experience at a price point rarely seen in the premium robot vacuum market.

More Prime Day Deals Arrive June 23–26

Following the early access promotion, YEEDI will extend Prime Day deals across a broader selection of robot vacuums from June 23 through June 26, giving consumers even more opportunities to upgrade their home cleaning experience.

Featured offers include the YEEDI M16 Infinity at $449.99 (44% off), the YEEDI S20 Infinity at $699.99, the YEEDI S20 Infinity Ultra at $849.99, and the YEEDI S16 PLUS at $449.99. YEEDI will also introduce two new models: the M12 PRO Gen2 at an introductory price of $339.99 and the C14 PRO PLUS at $279.99.

Consumers can visit YEEDI.com to explore full Prime Day deals, and discover how YEEDI’s smart cleaning technology helps them spend less time cleaning and more time enjoying everyday life.

About YEEDI

YEEDI is a home cleaning technology brand dedicated to making advanced robotic vacuum technology practical, reliable, and accessible for everyday households. Guided by its philosophy of Accessible Innovation, YEEDI focuses on delivering powerful, user-friendly cleaning solutions that prioritize real-world usability, low maintenance, and long-term value.

View original content to download multimedia:https://www.prnewswire.com/news-releases/yeedi-delivers-lowest-ever-pricing-on-self-cleaning-roller-mop-robot-vacuums-with-early-prime-day-deals-302798950.html

SOURCE YEEDI Technology

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/R E P E A T — MEDIA INVITATION – Over 3,000 visitors expected in Montréal to celebrate the 10th anniversary of Dead by Daylight/

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The world’s most profitable horror game, created in Montréal by Behaviour Interactive

MONTREAL, June 12, 2026 /CNW/ – Behaviour Interactive invites members of the media to attend the celebrations marking the 10th anniversary of Dead by Daylight, one of the greatest success stories of Québec’s video game industry. The program will include cosplay contests, panels, autograph sessions, gaming stations, and many surprises.

For the occasion, more than 3,000 fans from around the world will gather in Montréal to take part in a full day of festivities at the Grand Quay of the Port of Montréal. This event will highlight the remarkable journey of a game developed in Québec that has become a global leader, reaching over 70 million players and generating more than 450 highly specialized jobs in Montréal.

WHAT :       Dead by Daylight 10th Anniversary Celebrations     

WHEN :       Sunday, June 14, 2026, from 10 a.m. to 11 p.m.

WHERE :    Grand Quay of the Port of Montréal
                    200 de la Commune Street West
                    Montréal, Québec H2Y 4B2

Media representatives will have access to a dedicated space at the Grand Quay.

Interviews can be arranged on-site throughout the day with prior reservation.

Available spokespersons

Rémi Racine, Chief Executive Officer and Co-FounderJosé Ramos, Vice President, Product, Dead by DaylightDave Richard, Senior Creative Director, Dead by DaylightMathieu Côté, Head of Partnerships, Dead by DaylightStéphanie Marchand, Chief Operating OfficerNathan Sellyn, Deputy CEO

Please confirm your attendance at: jmeloche@national.ca

SOURCE Behaviour Interactive Inc.

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