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TripleLift Releases New Report on How Global Advertisers Are Adapting to The Addressability Shift

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 ‘New Age of Data’ evaluates advertisers’ ways of thinking to better understand and serve their perceptions and challenges in the addressability landscape

NEW YORK, Oct. 1, 2024 /PRNewswire/ — TripleLift, the ad tech platform elevating digital advertising across every screen, today released its 2024 State of Data report that dives into the minds of advertisers to better understand what their perceptions, challenges and needs are from a data solution in the current addressability landscape. In partnership with Advanis, a privately owned market and social research firm known for its innovation, technology leadership, and client responsiveness, TripleLift launched an online study targeted to programmatic marketers. This study encompassed respondents from four different regions: US, UK, Germany and France.

Many of the respondents within the report revealed that the constant adaptation in the world of programmatic advertising no longer felt like a hurdle to overcome, but rather an increased opportunity to incorporate new elements. With that, the report uncovered three major findings:

Individuals indicated that there is an increased trust in big tech, showing more than 2x the average increase in trust since 2021.Many showed positive sentiments around Google’s deprecation announcements from this Summer, with 61% saying they felt positive following the delay in deprecation, and an anticipated larger number feeling optimistic after the full cancellation.96% of respondents agree that ‘The future of programmatic advertising is going to open up new opportunities for success.’

In a landscape where the phrase ‘signal loss’ is often utilized, there are also ‘signal gains.’ It’s critical for the industry at large, not just marketers, to understand the impact of these signals and how to best utilize them to create successful campaigns that offer strong returns on ad spend. While performance and efficiency are top concerns, these are closely followed by challenges such as: Achieving KPIs (45%), Fraud & Sustainability (41%), and Accurate Targeting Capabilities (37%).

“The shifting of the addressability spectrum will continue as the consumer desire for privacy increases and browser competitors seek to take advantage of the privacy opportunity,” said Airey Baringer, VP of Product for Privacy and Identity at TripleLift. “Now is a critical time to stay ahead, so the impetus of this report is to determine how these shifts are impacting the bottom line and educate the industry on how solutions such as TripleLift Audiences can help marketers position for a more privacy-first future. Our goal with these findings is to provide marketers with new insights on how to reach intended targets with the added pressure of addressability compression.”

The report looks at four different solutions ranging from data management to privacy concerns, and finds that each solution has a very specific perception to overcome. The common theme across all solutions remains true – that as the programmatic industry enters into this new age of data, a new foundation needs to be set. There is, and will be, a large obstacle to overcome with many advertisers still relying on cookied-inventory. And despite Google no longer indicating that it will deprecate cookies, it is still important for publishers and ad tech to have solutions in place and prove those solutions through performance, transparency, repeatable measurement and trust.

The New Age of Data shows that advertisers are curious when it comes to these solutions, but remain critical until their needs can be met (and proven). As the industry looks ahead, the programmatic ecosystem will soon be telling new stories with their campaigns as new signals come into play to support these solutions.

To learn more about the 2024 New Age of Data, please visit the link here.

About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC-certified minority-owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

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2026 Canton Fair Design Award Winners Showcase China’s Innovation Strength

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October 19, 2026

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GUANGZHOU, China, Oct. 19, 2026 /PRNewswire/ — As the 140th Canton Fair opens, the winners of the 2026 Canton Fair Design Award (CF Award) have also been announced. Winning products are now on display in Area D of the Canton Fair Complex, offering visitors a closer look at some of the latest advances in Chinese manufacturing and industrial design.

Among this year’s top honorees, a domestically developed high-performance sport motorcycle and an intelligent navigation capsule robot gastric endoscopy system received the Best of the Best Award, the competition’s highest recognition.

The Canton Fair also enhanced the visitor experience with a themed showcase area within the award exhibition. Built around four application-oriented concepts, namely Outdoor Pleasure, Smart Living, Cozy Home and Kitchen Elegance, the immersive displays demonstrate how innovative designs can be integrated into everyday life, helping visitors better understand the practical value behind these award-winning products.

This year, 4,218 products from 2,112 companies competed for the award. Following multiple rounds of evaluation, 222 products from 174 companies were selected.

The award-winning products reflect several key trends shaping the next stage of Chinese manufacturing. Innovation remains a defining theme, with breakthrough technologies ranging from upper limb motor function assistance and enhancement system to exoskeleton robots, underscoring the growing momentum of high-end manufacturing.

Meanwhile, intelligent technologies continue to gain traction across industries. Smart products account for more than 30% of this year’s winners, with AI-powered glasses, intelligent conference terminals and smart healthcare devices extending AI applications across home, office, medical and outdoor environments.

Sustainability is also becoming increasingly embedded throughout the product lifecycle. Green products represent over 40% of the winning entries, while innovations such as integrated energy-saving panels and sugarcane paper demonstrate how environmentally conscious practices are being incorporated into product design, materials selection and manufacturing processes.

Established in 2013, the Canton Fair Design Award is widely regarded as a benchmark for design innovation in China’s foreign trade sector. The award recognizes products that combine design excellence with commercial value, promoting the transformation and upgrading of Chinese manufacturing and supporting high-quality trade development. Entries are evaluated across five dimensions: innovation, quality, functionality, aesthetics and sustainability.

For more convenient attendance, please click here for pre-registration:
https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

 

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SOURCE Canton Fair

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InstaMall Launches Same-Day Fashion Delivery Experience, Bringing 80+ Brands to Shoppers’ Doors in Miami

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October 19, 2026

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First-of-its-kind shopping app pairs artificial intelligence with same-day delivery, bringing luxury
and contemporary brands directly to customers’ doorsteps 

Featured luxury and contemporary brands include AllSaints, John Varvatos and Aritzia

MIAMI, Oct. 19, 2026 /PRNewswire/ — InstaMall, a first-of-its-kind shopping app offering same-day delivery and access to real-time inventory across luxury and contemporary fashion, launches today in Miami, Florida. Now available via iOS and Android, InstaMall provides access to more than 80 contemporary and luxury fashion brands across Miami’s five premier retail clusters, including Balmain, Louis Vuitton, Bottega Veneta, Ganni, Coach, Diesel, Reformation, Aritzia, Cult Gaia, Prada and more. InstaMall will add more brands within the app in the coming weeks and seasons. 

Sitting at the intersection of fashion, technology and commerce, InstaMall brings inspiration and purchase together through a more dynamic way to discover and shop for fashion. The experience combines access to luxury and contemporary brands with the convenience of same-day delivery, bringing the speed customers have come to expect across categories like food and groceries to fashion while maintaining the brand experience retailers and shoppers expect.

Within the app, customers will have access to InstaMall’s AI-powered stylist and virtual try-on features, making it easier to browse, discover and shop styles online. InstaMall’s AI Stylist serves as an intelligent shopping assistant that responds to customers’ preferences in real time. Customers can use the AI Stylist to receive product recommendations, build outfits, ask questions and discover new styles, while its virtual try-on feature allows them to visualize select items on themselves before making a purchase.

“InstaMall was founded on the belief that the convenience customers have come to expect from same-day delivery should extend to the way they shop for fashion,” said Elliot Aboud, Founder and CEO of InstaMall. “As fashion and technology continue to evolve together, we saw an opportunity to create a more seamless shopping experience that brings customers closer to the brands they love, combining a curated assortment, AI-powered styling and virtual try-on with the ease and convenience of same-day delivery.”

Prior to founding InstaMall, Elliot Aboud helped build the Aroma360 and Hotel Collection brands, overseeing the launch of the first retail store and expanding the retail footprint to more than 30 stores across the United States and two in Dubai. InstaMall is bringing fashion and luxury to the next generation with its seamless shopping experience and wide selection of brands.

Customers can download InstaMall through the Apple App Store or Google Play, or by going to instamall.co.

About InstaMall 

InstaMall is a same-day fashion shopping and discovery app reimagining how consumers shop for luxury and contemporary brands. Sitting at the intersection of fashion, technology and commerce, InstaMall brings inspiration and purchase together in an experience that gives consumers a more dynamic way to discover and shop. Where on-demand delivery has long existed for categories like food and groceries, InstaMall brings that same convenience to luxury fashion for the first time, delivering the same day without compromising the brand experience fashion retailers and their customers expect. The company launched publicly in Miami on October 16, 2026, and plans to expand nationally. For more information, please visit instamall.co.

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SOURCE InstaMall

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PTC to Announce Fourth Fiscal Quarter and Full Year 2026 Results on Wednesday, November 4, 2026

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October 19, 2026

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BOSTON, Oct. 19, 2026 /PRNewswire/ — PTC (NASDAQ: PTC) will release its fiscal 2026 fourth quarter and full year results on Wednesday, November 4th after the stock market closes. As previously announced on October 5th, 2026, PTC entered into a definitive agreement to be acquired by Schneider Electric. In light of the pending transaction, PTC is suspending quarterly earnings conference calls and is no longer providing quarterly or annual guidance.

The earnings press release and accompanying financial data tables will be accessible on the Investor Relations section of the company’s website at PTC Investor Relations.

About

PTC (NASDAQ: PTC) is a global software company that enables manufacturers and product companies to digitally transform how they design, manufacture, and service the physical products the world relies on. Headquartered in Boston, Massachusetts, PTC employs over 7,000 people and supports more than 30,000 customers globally. For more information, please visit www.ptc.com.

Investors

Michael Maguire
mmaguire@ptc.com
investor@ptc.com

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SOURCE PTC Inc.

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