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Web Analytics Market to Grow by USD 2.76 Billion from 2024-2028, Driven by Increasing Preference for Online Shopping and AI Redefining the Market Landscape – Technavio

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NEW YORK, Oct. 1, 2024 /PRNewswire/ — Report with market evolution powered by AI – The Global Web Analytics Market  size is estimated to grow by USD 2.76 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 13.63%  during the forecast period. Rising preference for online shopping is driving market growth, with a trend towards increasing adoption of cloud. However, challenges associated with compliance to data privacy and regulations  poses a challenge – Key market players include Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

Segment Covered

Deployment (Cloud-based and On-premises) and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc.

Key Market Trends Fueling Growth

Cloud computing solutions are increasingly popular among organizations due to their cost-effective and flexible nature. Businesses in sectors like BFSI, telecom, healthcare, and manufacturing, including small, medium, and large enterprises, are shifting towards cloud-based technologies to reduce capital expenditure. Web analytics is a crucial aspect of online businesses, enabling companies to enhance customer satisfaction and maximize returns on investment. Real-time access to customer data, such as purchasing behavior, is vital for efficient decision-making. Cloud-based web analytics software allows organizations to analyze this data centrally and in real-time. These tools offer a data warehouse that expands with the number of visits and consumer actions. For instance, a site with one million customers performing ten different searches monthly generates data growth of 100 times per month, amounting to terabytes. Cloud-based web analytics tools collect data from websites and extend its usage to other digital marketing platforms like emails and ads. IBM, Adobe Omniture, Google Analytics, Piwik PRO Cloud (Matomo), and Webtrends are notable cloud-based web analytics vendors. The market for web analytics is expected to grow due to the widespread adoption of cloud-based services. 

The Web Analytics Market is thriving with trends such as Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior-Based Targeting, and Social Media Management. These tools help businesses understand their online presence and customer behavior through Service and Professional Services, Support and Maintenance, On-Demand and On-Premises solutions. The IT industry is leveraging Cloud services and a skilled workforce for Data security and privacy concerns. Travel and Hospitality, Media and Entertainment, Telecommunication and IT sectors are major consumers. Analytics solutions provide Performance Monitoring, Multichannel Campaign Analysis, Display Advertising Optimization, and Mobile analytics. E-commerce, Omnichannel commerce, and Mobility are key areas of focus. Cloud technologies and IoT technologies are driving innovation. Data-driven decisions rule Business operations, and Online marketing efforts require Data privacy regulations and Compliance requirements. 

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Market Challenges

Web analytics plays a vital role in digital marketing as it enables retailers to offer personalized shopping experiences through product recommendations, targeted advertising, and pricing. Tools like Google Analytics and Matomo help website operators make their sites more user-friendly by allowing real-time responses to user behavior. However, data privacy concerns are escalating due to the handling of sensitive user information. Online marketers must comply with regulations such as GDPR and HIPAA, and ensure the legal usage and privacy of customer data. Websites may face challenges with IP address recording, which can raise privacy issues in some countries. To address this, websites should seek explicit permission from visitors regarding data access. Despite these challenges, web analytics continues to be a crucial component of digital marketing strategies.The Web Analytics Market is growing rapidly as businesses increasingly rely on data-driven decisions to improve their online presence and marketing strategies. However, there are several challenges that need to be addressed. Mobile analytics is crucial as more consumers shop on mobile devices, but it can be difficult to track and analyze this data effectively. The cloud segment is popular for its flexibility and cost savings, but security and compliance with data privacy regulations are concerns. Omnichannel commerce and eCommerce require a seamless digital experience across all devices and platforms. Website performance is key to keeping visitors engaged and improving conversion rates. Understanding user behavior and online marketing efforts is essential for optimizing customer experience and personalization. Artificial intelligence and machine learning are valuable tools for analyzing big data and predicting customer behavior, but they also require compliance with transportation and logistics regulations. Key performance indicators like conversion rates and website visitors are important metrics for online retailers, and marketing campaigns must be optimized to meet these goals. Predictive capabilities are becoming increasingly important in the digital marketing landscape, but they also raise questions about data privacy and compliance requirements.

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Segment Overview

This web analytics market report extensively covers market segmentation by

Deployment 1.1 Cloud-based1.2 On-premisesGeography 2.1 North America2.2 Europe2.3 APAC2.4 South America2.5 Middle East and Africa

1.1 Cloud-based-  The Web Analytics market is a significant business sector that helps companies measure, analyze, and understand their website performance. It provides valuable insights into user behavior, traffic patterns, and conversion rates. Businesses use these insights to optimize their online presence, improve customer experience, and make data-driven decisions. The market is continuously growing due to the increasing importance of digital channels in business strategy. Companies invest in web analytics tools to gain a competitive edge and enhance their online performance.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data ( – )

Research Analysis

The Web Analytics market is a dynamic and evolving industry focused on helping businesses understand and optimize their online performance. Key areas of emphasis include Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior-Based Targeting, and Service provision. Professional Services, Support and Maintenance, On-Demand, and Automation technologies are essential components of the market, enabling businesses to gain insights from their Online marketing efforts and make Data-driven decisions. The market caters to various sectors, including eCommerce, Omnichannel commerce, and Mobility, offering solutions for Mobile analytics, Social Media Management, Display Advertising Optimization, Website performance analysis, and User behavior tracking. The Cloud segment dominates the market, providing On-Demand and cost-effective solutions. The market continues to innovate, with a focus on enhancing Online presence and enabling effective Marketing strategies.

Market Research Overview

The Web Analytics market is a dynamic and evolving industry focused on providing businesses with insights and data to optimize their online presence and marketing efforts. Key areas of focus include Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior-Based Targeting, and Professional Services. Solutions range from On-Demand and On-Premises to Cloud services, catering to various industries such as Travel and Hospitality, Media and Entertainment, Telecommunication and IT, and the IT industry itself. Web analytics encompasses various aspects, including Web page performance, Business operations, Organizational data, and IT infrastructure. Cloud technologies and IoT technologies are driving innovation in this space, offering advanced Analytics solutions and Automation technologies. Mobile analytics is a growing segment, with a focus on Mobility and Omnichannel commerce. Key performance indicators like Conversion rates, Customer behavior, and Online marketplace performance are crucial for data-driven decisions. Compliance requirements and Data privacy regulations are essential considerations in the digital marketing landscape. Personalization, Artificial intelligence, and Machine learning are essential components of modern marketing strategies, enabling predictive capabilities and enhancing the Customer experience. Online retailers and eCommerce businesses heavily rely on Web Analytics for Conversion rate optimization and understanding User behavior.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentCloud-basedOn-premisesGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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CompTIA Spark introduces free high-quality technology curriculum for middle grade classrooms

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On World Teachers’ Day, the nonprofit organization highlights the importance of middle school teachers, empowers them to teach technology skills

DOWNERS GROVE, Ill., Oct. 5, 2024 /PRNewswire/ — Responding to a critical gap in technology education, CompTIA Spark has launched free technology curriculum specifically for middle grade classrooms, grades 5-8. It aims to support teachers so that they can teach the critical skills students need to succeed in whatever path they choose. The nonprofit organization worked with educators across the country to develop the curriculum.

“Getting this free resource into the hands of middle school teachers can help close the gap in technology education.”

“World Teachers’ Day celebrates how important teachers are,” says Randi Parker, chief of staff and vice president of CompTIA Spark. “And we know that middle school teachers in particular play such an important role in a student’s journey which is why they are the key to bringing technology education to more schools. We could not have developed this curriculum without them, and we can’t reach students without them.”

For about the past year, school districts as well as individual teachers have been implementing the CompTIA Spark curriculum in middle grade classrooms and providing feedback that allowed for a testing and development period prior to the full-scale launch. The schools that participated in this phase ranged from award-winning STEM schools to less-resourced ones, with all types of schools reporting the curriculum was a success and that students were engaged and excited to learn.

Getting students excited about technology and growing their confidence with hands-on learning is critical at the middle school level. Without access to quality technology education, students fall behind before they reach high school which means they do not have the digital fluency needed to succeed in school and in life. Filling this critical gap is the mission of CompTIA Spark.

With the new free curriculum, teachers can guide middle grade students through engaging project-based lessons that build capability using common applications and 21st century skills. Students gain a solid foundation in key technology concepts to prepare them for future opportunities — in high school and beyond.

Delivered through an online learning platform, the curriculum sparks interest in technology and how it is used in a wide variety of careers. For example, the Tech Exploration units have interactive lessons that show how tech skills are used in roles like product design, market research, accounting, marketing and more. Meanwhile, the Emerging Tech units focus on artificial intelligence (AI), cybersecurity, and smart home technology. Full access to the curriculum is available to middle grade educators absolutely free — to empower more teachers to teach the subject, even if they have not taught it previously.

A recent special report from Education Week highlighted how schools have been “struggling to recruit and retain math and science teachers for decades,” let alone educators who can teach technology subjects. The report also stressed the fact that current teachers need to be given opportunities to be able to teach new subjects related to emerging fields and technologies — with this being a solution to tackling the shortage.

“Because of the way the curriculum is intentionally designed, we are able to take the burden off the teacher by providing high-quality technology curriculum that middle grade teachers can use in their classroom regardless of their past experience with the subject,” says Parker. “Getting this free resource into the hands of teachers can help close the gap in technology education that currently exists at the middle school level. CompTIA Spark curriculum is free, and always will be free, because it is a gift from the tech industry to future generations.”

Districts, schools and individual teachers are invited to explore the curriculum and get started at comptiaspark.org.

About CompTIA Spark

CompTIA Spark develops free high-quality technology curriculum for middle grade classrooms to close a critical gap in technology education that exists before high school. This work improves student outcomes and success, and helps ensure a diverse talent pipeline for the technology workforce. CompTIA Spark is an independent 501(c)(3) nonprofit organization that operates as the charitable arm of the Computing Technology Industry Association (CompTIA), a leading voice and advocate for the global information technology ecosystem and a trusted provider of technical training and IT certifications. Learn more at comptiaspark.org.

MEDIA CONTACTS:
Laura Perillo and/or Cristina De Guia
news@comptiaspark.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/comptia-spark-introduces-free-high-quality-technology-curriculum-for-middle-grade-classrooms-302268032.html

SOURCE CompTIA Spark

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SAUNEX Partners with Saudi SIIVC in Strategic EV Initiative

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The partnership will concentrate on the development and manufacturing of electric vehicles, enhancing industry capabilities

BANGKOK, Oct. 5, 2024 /PRNewswire/ — UNEX of the Netherlands, a global leader in the research and development of electric vehicles (EVs), and Siam Racing Automobiles (SRA) of Thailand, a world-class automotive design and engineering firm, have announced that their joint venture, SAUNEX, has entered into a strategic cooperation agreement with Saudi Arabia International Industrial Village (SIIVC). The alliance will establish a production facility for EVs in Saudi Arabia, aiming to extend their market reach across the Middle East, North Africa, and Southern Europe.

Chatchaval Jiaravanon, a member of the family that controls CP Group, addressed the audience at the signing ceremony. He highlighted the importance of automotive manufacturing as a benchmark of a nation’s industrial capabilities. Reflecting on CP Group’s past collaboration with China’s SAIC to set up a production facility for MG sports cars in Thailand, he noted that the success of automotive ventures relies critically on exemplary technology and leadership. The partnership between SAUNEX and SIIVC is aligned with Saudi Arabia’s Vision 2030 strategic initiative, emphasizing sustainable collaboration in the development, production, and marketing of EVs. The goal is to drive significant progress in Saudi Arabia’s EV sector and position SAUNEX as a beacon of successful international cooperation between Thailand and Saudi Arabia.

Mr. Jiaravanon also remarked that SAUNEX stands at the forefront of electric vehicle R&D, particularly in the application of battery swapping technology and the fields of automotive design and engineering. Their leading model, the Manto, is a luxury electric SUV that utilizes UNEX’s battery swapping technology, enhanced by SRA’s sophisticated design and engineering. It significantly outperforms competitors, offering a superior choice for future EVs free from the usual range limitations.

Top management executives from UNEX at the ceremony pointed out that under the leadership of Dr. Faisal Abdullah, CEO of SIIVC, the project aims to develop cutting-edge automotive production and battery swapping facilities in Saudi Arabia, manufacturing a full line-up of vehicle models including sedans, SUVs, and vans. The partnership also includes collaboration with CP Group and automotive supply chains in Thailand and China, aiming to create a sustainable and advanced industrial ecosystem that sets a global standard for the electric vehicle industry.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/saunex-partners-with-saudi-siivc-in-strategic-ev-initiative-302268179.html

SOURCE UNEX

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Israel Banned from UAE BioTech Symposium

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Israeli BioTech companies will not be permitted at the quarterly event with Roadshows throughout the Arab Gulf States, including the United Arab Emirates, Kuwait, Qatar, Oman, Bahrain and Saudi Arabia

In parallel, UAE BioTech Symposium has been dedicated to the memory of The Rockefeller University Nobel Laureate Professor Dr. Günter Blobel, MD. PhD., Founder of The Friends of Dresden.

ABU DHABI, UAE, Oct. 5, 2024 /PRNewswire/ — “The board of AmCham Abu Dhabi mandated that Chinese and Russian companies are not allowed. As Founding Chairman of AmCham Abu Dhabi BioTech Committee & Chairman of UAE BioTech Symposium, I mandate that Israeli companies are not allowed, says Dr. Kambiz Shekdar, PhD.

Dr. Shekdar is Owner and Chairman of the quarterly UAE BioTech Symposium launching Nove 2-6, 2024 in Abu Dhabi and Dubai, UAE. Registration for UAE BioTech Symposium is hosted at AmCham Abu Dhabi. The detailed program is available at https://www.uaebiotechsymposium.com.

“I spent 8 years in the lab with Günter as my mentor. He would often talk about how his family was packed in a car, passing through Dresden escaping Nazi Germany when the fire bombing happened. I remember each time he remembered how he could read the pages of the newspaper by the light of the fire kilometers away. He donated his prize money to all three religions because he understood that peace is the fundament for achieving our human potential,” add Shekdar.

“I saw the firebombing destruction of Dresden from very near,” Blobel told The Times of Israel upon Dr. Blobel’s passing on February 18, 2018, “only a few kilometers away; for an 8 1/2-year-old, this was all very impressive. The bombing was so bright that you could read the newspaper by the red sky.”

Complete information about UAE BioTech Symposium is available at the Chairman’s personal portal at this link: https://linktr.ee/kambizshekdar

About UAE BioTech Symposium Chairman Dr. Kambiz Shekdar, PhD
From invention at The Rockefeller University to IPO at New York Stock Exchange to scale-up drug discovery for jointly owned Made-in-Abu-Dhabi IP in the U.A.E., Dr. Kambiz Shekdar is the first U.S. Biotech Abu Dhabi Golden Visa Inventor transitioning to the U.A.E.

Dr. Shekdar, PhD invented Chromovert® Technology while he was a graduate doctoral student in the laboratory of his mentor, the late Nobel laureate & King Faisal Prize winner Dr. Günter Blobel, MD, PhD. at The Rockefeller University in New York City. For more than 20 years, Dr. Shekdar has been pursuing applications of the same platform technology, now including pursuing the creation of a joint venture with Emirati stakeholders to implement the by-now validated research engine as part of a national-level public-private partnership for drug discovery at scale in the U.A.E. Dr. Shekdar is also a member of the Abu Dhabi, UAE chapter of American Chambers of Commerce where he is Founding Chairman of the AmCham Abu Dhabi BioTech Committee.

https://www.linkedin.com/in/kambiz-shekdar-51a52a34/

About UAE BioTech Symposium
UAE BioTech Symposium in partnership with the AmCham Abu Dhabi BioTech Committee and Masdar City will host quarterly panel discussions and lab tours in Abu Dhabi, Dubai and roadshow destinations throughout the GCC and Middle East. The events are free with attendance limited to prioritize U.S. and international BioTech owners and executives. Program details will be posted online in Arabic and in English as registration for each event goes live via the AmCham Abu Dhabi website.

Arabic site for scientific program: http://www.uaebiotechsymposium.ae
English site for scientific program: https://www.uaebiotechsymposium.com

About AmCham BioTech Committee
The AmCham BioTech Committee was formed to establish a BioTech sector in Abu Dhabi with a focus on promoting opportunities for U.S. BioTech companies with a vision to be a thought leader and facilitator for U.S. corporate interests in the emerging BioTech sector in Abu Dhabi and throughout the Middle East. Since its founding, the BioTech committee has seen a notable uptick in interest from U.S.-based companies seeking to broaden their service offerings within the region. AmCham BioTech Committee founding members include Seconcell Bio, Intelligenix Advanced Diagnostics, Extend Biosciences, Halia Therapeutics and Jones Lang LaSalle Inc (JLL).
https://amchamabudhabi.org/biotech/

CONTACT: Kambiz Shekdar, +971585820175

 

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SOURCE Secondcell Bio, LLC; UAE BioTech Symposium

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