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GovExec Unveils the 2024 Leading Brands in Government Study Results

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2 years ago

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Annual study offers actionable insights to help companies position to win in 2025.

WASHINGTON, Oct. 3, 2024 /PRNewswire/ — GovExec, the leading information services company serving government leaders and contractors, released the 2024 Leading Brands in Government study, at an event packed with industry leaders on September 19 at the Archer Hotel in McLean.

For over a decade GovExec’s Leading Brands effort has been both a tool for government marketers AND a method by which we can highlight those federal brands that have been successful in their marketing and advertising efforts.

“Since it launched ten years ago, Leading Brands has provided the industry a standard against which to measure themselves year over year,” said Tim Hartman, CEO of GovExec. “Leading Brands provides public sector companies with actionable, proven insights to boost their market perception. The study captures the respondent priorities and perceptions of contractors in both the Federal and Defense markets, pulling together a compilation of top trends that provide a roadmap for best practices in public sector marketing.”

GovExec surveyed over 1,000 Federal and Defense decision makers about their perceptions of 58 contractors for the 2024 Leading Brands study. Respondents were asked to consider criteria including brand familiarity and favorability, as well as attributes identified as highly important to government purchasers — expertise, experience, innovation, customization, value, trustworthiness, customer service and social responsibility.

This year, the study found that on average, 83% of respondents have some level of awareness of the companies studied. This number includes individuals who just recognize the name to those who are very familiar with the company. However, of those 83%, on average only 42% are Very Familiar with the company.

“This gap indicates a need for more brand awareness marketing in the public sector overall.” said Aaron Heffron, President, Forecasting and Research at GovExec.

Leading Brands provides a hands-on tool for government contractors to improve their connections with the government community. It helps marketers (whether or not among the companies studied) answer the questions:

Do our marketing and advertising efforts make a difference?What should we do in the coming year to move the needle?How are our competitors doing? Is there an opening or an opportunity for us?In general, How are we doing?

“Insights like this offer actionable touch points where companies can enhance market perception and navigate today’s complex and evolving landscape with the right tools and resources,” said Heffron.

To learn more about purchasing the study to help position your company brand in 2025, contact Caitlyn O’Connor at coconnor@govexec.com.

View the 2024 Leading Brands launch event via on-demand here.

About GovExec:
GovExec’s data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market-leading information and intent-based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. Our strategic sales enablement and intent-based marketing solutions accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, GovExec’s platform reaches 3.3 million government influencers each month and provides its marketing clients with a significant competitive advantage in driving higher conversion and growth.

View original content:https://www.prnewswire.com/news-releases/govexec-unveils-the-2024-leading-brands-in-government-study-results-302267109.html

SOURCE GovExec

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ADT Inc. Data Breach: Edelson Lechtzin LLP Launches Investigation Into Exposure of Personal Information

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26 minutes ago

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April 28, 2026

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National class action firm offering free case evaluations to individuals impacted by the ADT Inc. cybersecurity incident

BOCA RATON, Fla., April 27, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the ADT Inc. data breach. ADT Inc. learned of the cybersecurity incident on April 20, 2026.

What Happened

On or about April 20, 2026, ADT learned of a data breach incident that compromised customers’ personal information. The hacker group ShinyHunters has claimed responsibility for the attack.

Information Exposed

Affected personal data includes names, phone numbers, addresses, dates of birth, and the last four digits of some customers’ Social Security numbers.

Who May Be Impacted

Individuals who received a data breach notification from ADT Inc. may face an increased risk of identity theft and fraud.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal data may have been compromised in the ADT Inc. breach. The firm will evaluate your rights and potential claims at no cost.

Recommended Protective Steps

Review account statements and credit reports regularly and remain vigilant for suspicious activity. Confirm whether your information was involved in the ADT Inc. incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts and credit monitoring.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

About ADT Inc.

Based in Boca Raton, Florida, ADT Inc. is the nation’s largest home security company, providing monitored and self-install systems, smart home features, and fire safety services.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/adt-inc-data-breach-edelson-lechtzin-llp-launches-investigation-into-exposure-of-personal-information-302755096.html

SOURCE Edelson Lechtzin LLP

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Make It Easy to Connect Your Switch to a Larger Screen — HAILESI S123E Enters the Japanese Portable Monitor Market, Ranking Among Amazon Japan’s Top 5 Bestsellers

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April 28, 2026

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SHENZHEN, China, April 28, 2026 /PRNewswire/ — Known for its high quality standards, Japan’s consumer electronics market has recently seen a portable monitor from Shenzhen gain increasing attention. The HAILESI S123E portable monitor has ranked among the top 5 best-selling portable monitors on Amazon Japan and holds the No.1 position in the 12.3-inch category. This achievement reflects not only strong sales growth, but also positive recognition of its quality and performance among Japanese users. (Data source: Amazon monitor category ranking, March 2026)

 

Developed under the concept of “no Switch 2 dock required”, the S123E offers a more convenient and flexible connection experience. With just a single Type-C cable, users can directly connect their gaming console to a larger screen, without relying on a traditional dock. One Japanese user commented: “This is one of the most user-friendly external monitors I’ve used. It’s lightweight and easy to carry, so I can use it anytime and anywhere. It also feels more cost-effective than buying an official dock.”

In terms of display performance, it features a 12.3-inch screen with a 1920×1280 resolution and a 3:2 aspect ratio. Compared to conventional 16:9 displays, it provides a larger viewing area, helping improve productivity for work and study. With 100% sRGB color gamut, 300 nits of brightness, and HDR support, it delivers natural and immersive visual performance across various use cases.

Touch functionality is another key highlight. The S123E adopts a fully laminated touch panel and supports AES 1.0/2.0 styluses, enabling precise input and smooth interaction, suitable for note-taking, drawing, and other creative tasks. With OTG support, users can also connect a keyboard and mouse directly, making it easy to set up a mobile workstation.

Designed to balance portability and practicality, the device features a lightweight body and an integrated adjustable stand for flexible viewing angles. Built-in dual speakers support everyday audio and video needs, making it suitable for a wide range of scenarios including gaming, work, study, and in-vehicle use.

About HAILESI

HAILESI is a technology brand specializing in display devices, with in-house R&D capabilities and a global presence. Focusing on user experience and ease of use, the company is committed to providing high-quality visual experiences and reliable services to customers worldwide.

For more details, please visit: www.hailesi.net

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/make-it-easy-to-connect-your-switch-to-a-larger-screen–hailesi-s123e-enters-the-japanese-portable-monitor-market-ranking-among-amazon-japans-top-5-bestsellers-302752759.html

SOURCE HAILESI

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Creator Authority Joins LinkedIn Marketing Partner Program to Help B2B Brands Launch Influencer Campaigns

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26 minutes ago

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April 28, 2026

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LOS ANGELES, April 28, 2026 /PRNewswire/ — Creator Authority, a B2B-focused influencer marketing agency, has joined the LinkedIn Marketing Partner Program, bringing its expertise, proprietary data, and full-service campaign capabilities to help brands leverage LinkedIn’s professional audience.

Creator Authority works with brands including SAP, Notion, Dropbox, HubSpot, Webflow, Upwork, Amazon, and Canva. The agency handles everything from strategy and creative direction to creator sourcing, paid amplification, compliance, and reporting.

The timing reflects a significant market shift. Investment in creator marketing has seen a 171% year-over-year increase, and 61% of B2B marketing leaders plan to increase their creator content spend. According to LinkedIn’s research, 87% of B2B buyers refer to thought leaders when making purchase decisions and 82% say creator content directly influences them.

Brendan Gahan, CEO and founder of Creator Authority, said: “We built Creator Authority because we saw what was coming. LinkedIn plays a critical role in B2B buying decisions, and creators are becoming the most trusted voices in that environment. Being part of the LinkedIn Marketing Partner Program means we can help our clients move faster, with better tools and closer collaboration with the platform.”

LinkedIn represents a unique opportunity in B2B marketing. The platform’s audience carries twice the buying power of the average web user. Thought Leader Ads deliver 252% higher CTR than conventional single-image ads. Creator-led campaigns reduce cost-per-lead by 23%. For Fortune 100 brands, creator content generates 20x the Earned Media Value of brand-owned channels.

The market is moving fast. Most B2B budgets haven’t caught up. Leading B2B brands are recognizing that success on LinkedIn isn’t about being the loudest voice, it’s about amplifying the right voices.

Jonathan Hunt, VP of HubSpot Media, said: “Creator Authority has been an incredible partner. They’ve helped HubSpot Media uncover emerging creator opportunities on LinkedIn and maximize those relationships. Their understanding of the space is unmatched, and their ability to turn that insight into a smart, scalable strategy is why we work with them.”

About Creator Authority
Creator Authority helps B2B and enterprise brands run end-to-end influencer campaigns on LinkedIn and is a member of the LinkedIn Marketing Partner Program specializing in influencer marketing. Clients include SAP, Notion, Dropbox, HubSpot, Webflow, Upwork, Amazon, and Canva.

Creator Authority was founded in 2023 by Brendan Gahan, a creator economy veteran recognized on Forbes 30 Under 30 who has been doing influencer marketing since 2006. Gahan previously built and sold Epic Signal to Mekanism, where he served as Partner and Chief Social Officer. Mekanism was later acquired by Plus Company.

View original content to download multimedia:https://www.prnewswire.com/news-releases/creator-authority-joins-linkedin-marketing-partner-program-to-help-b2b-brands-launch-influencer-campaigns-302753194.html

SOURCE Creator Authority

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