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TECNO and Lay Zhang Jointly Launch “Unstoppable Step” Film, Encouraging SEA Youngsters to Harness the Power of Every Step that Counts for Better Self

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TECNO and Lay Zhang’s shared spirit inspires Southeast Asian youngsters to stop at nothing in taking every step to achieve their dreams.

HONG KONG, JAKARTA, Indonesia, MANILA, Philippines and KUALA LUMPUR, Malaysia, Oct. 6, 2024 /PRNewswire/ — Innovative technology brand TECNO, together with its global brand ambassador Lay Zhang, is poised to ignite the aspirations of Southeast Asian youngsters through the launch of its “Unstoppable Step” film. This hero film will kick-off TECNO’s brand campaign in the Southeast Asia region, appealing to ambitious and passionate youngsters who admire Lay’s spare-no-efforts attitude to making every step count on the path to achieving their dreams. Themed as #UnstoppableStep, the campaign launch is scheduled for today, coinciding with Lay’s birthday, symbolizing a new start on an unstoppable journey.

 

The film weaves together Lay’s story of fearlessly taking every single step, with the indomitable spirit of today’s Southeast Asian youngsters, in an inspiring and uplifting narrative. The film begins from Lay’s perspective, offering a glimpse into his own ascent to the stage he loves, step by determined step. Simultaneously, the film presents a parallel journey of young individuals in Southeast Asia who share the same spirit, and admire Lay Zhang for his determination to take steps forwards no matter what challenges lay ahead. Among Lay Zhang’s millions of passionate fans and young followers, there are skateboarders, tirelessly perfecting their tricks, aspiring DJs crafting beats with dreams of stardom, performers, diligently rehearsing their singing and dancing, and more. Each of these individuals is on a unique path, driven by a passionate pursuit of their goals and aspirations, just like Lay.

In June 2024, TECNO officially named Lay Zhang as its global brand ambassador. The partnership between the brand and the acclaimed star is rooted in a shared embrace of a “Stop At Nothing” ethos and a mutual commitment to driving progress through action. Since 2009, Lay has chased his dreams, at first as a trainee idol, tirelessly overcoming the intensive training and challenges that lay before him. In 2012, Zhang debuted as a member of the K-pop sensation EXO, quickly gaining popularity across Asia. This year, Lay released his newest album, “STEP,” signifies a deliberate and steady march towards growth and advancement, underscoring the significance of incremental progress and the recognition of each step taken.

Lay’s unwavering drive in chasing his dreams step by step, undeterred by any obstacle, perfectly aligns with TECNO’s “Stop At Nothing” ethos, inspiring an attitude of unceasing determination. Lay has not only continued to excel in the music and dance fields, but he has also become a prominent figure in reality shows, TV dramas, and movies. In every domain, he commits wholeheartedly, chasing and realizing his dreams with unwavering determination.

Embracing the challenge of the unknown, Lay asserts, “As long as we dare to take that step, there will inevitably be new outcomes. Even if we encounter failure, so what? It’s just a step in the journey.”

Lay’s unwavering dedication to his dreams mirrors the dynamic spirit of Southeast Asia’s emerging youth, aged 15 to 35, who make up 23% of the region’s demographic. Their impact extends beyond mere numbers, as their influence on the international stage is gradually emerging. The determined dream-chasing ethos of Southeast Asia’s young generation is a clear testament to the region’s thriving progress. They are actively shaping a dynamic and hopeful blueprint for Southeast Asia’s future and the world at large.

“As Lay marks another year of growth, we are thrilled to join him in this celebration,” stated Laury Bai, Chief Marketing Officer of TECNO. “Through this campaign, TECNO aims to forge a deeper emotional connection with the youth of Southeast Asia, inspiring them to steadfastly follow their dreams, just as Lay has done.”

The campaign will extend into the year-end shopping season, with TECNO encouraging audiences to share their “Unstoppable Step” stories on social media to win prizes, including Lay’s signed photos, merch T-shirts, and TECNO smartphones.

The “Unstoppable Start with a Single Step” campaign is an in-depth interpretation of TECNO’s “Stop at Nothing” spirit. In recent years, TECNO has tapped into its profound insights into the youth of Southeast Asia, weaving the brand’s spirit into innovative campaigns tailored to resonate with local audiences. The 2023 “Never Not Ready” campaign in the Philippines exemplified this approach, spurring the Filipino youth to ascend to greater heights. Through these campaigns, TECNO’s commitment extends beyond the realm of technology; the brand aspires to be a guiding force for youth across the globe, inspiring them to persistently explore and pursue their dreams with determination.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.

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Agoda Spotlights Six Scenic Road Trip Destinations in Asia

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SINGAPORE, June 15, 2026 /PRNewswire/ — Digital travel platform Agoda’s latest recommendations highlight destinations where travelers can embark on scenic getaways where the journey itself becomes an integral part of the adventure. With a curated list of unique road trip destinations across Asia, Agoda’s guide offers travelers the flexibility to explore by car, cycling, or motorbike, turning every mile into a memorable experience.

Road trips captivate travelers with the allure of breathtaking views and the opportunity to savor quality time with companions or embrace the solitude of solo travel. The journey transforms into an experience in itself, offering the freedom to pause and explore hidden gems along the way. With the flexibility to start their trips whenever they choose, travelers can infuse spontaneity and adventure into their travels, making each road trip a unique story waiting to unfold.

Below are Agoda’s curated recommendations for travelers seeking a unique road trip destination in Asia.

Ha Giang Loop, Vietnam
Often explored by motorbike, travelers can expect dramatic mountain landscapes with terraced rice fields cascading down hillsides and local villages dotting the scenery. The Ha Giang Loop offers a unique blend of cultural immersion and natural beauty, making it a captivating road trip destination. The winding roads and breathtaking vistas provide an unforgettable experience for those seeking adventure.

Taroko Gorge, Taiwan
This road trip features breathtaking marble cliffs, deep gorges, and lush forests, making it one of Asia’s most spectacular drives. Travelers can marvel at the natural beauty of Taroko Gorge, where the landscape offers a stunning backdrop for exploration. The route provides numerous opportunities to stop and appreciate the serene environment, making it a must-visit for nature enthusiasts.

Shimanami Kaido, Japan
The Shimanami Kaido is a cyclist’s paradise, offering a stunning island-hopping route across the Seto Inland Sea. This journey connects six islands with a series of bridges, each providing panoramic views of the ocean and surrounding landscapes. Travelers can enjoy the unique experience of cycling over the sea, with opportunities to explore charming coastal towns, savor local cuisine, and immerse themselves in the tranquil beauty of Japan’s inland sea.

Spiti Valley, Himachal Pradesh, India
Known for its surreal, otherworldly terrain, Spiti Valley offers rugged landscapes, pristine lakes, and ancient monasteries at high altitudes. The road trip through this region promises a journey through time, with the chance to explore remote villages and experience the unique culture of the area. The dramatic scenery and sense of isolation make it a truly unique destination.

Flores Island, Indonesia
With diverse volcanic landscapes, lush rice paddies, and access to Komodo National Park’s unique scenery, Flores Island offers a road trip filled with natural wonders. Travelers can explore the island’s rich biodiversity and enjoy the vibrant landscapes that change with every turn. The journey promises an adventure through one of Indonesia’s most captivating regions.

Jeju Island, South Korea
Jeju Island’s volcanic landscapes, dramatic coastlines, waterfalls, and lava tubes create diverse natural beauty. The road trip around the island offers a chance to explore its unique geological features and enjoy the serene environment. Travelers can immerse themselves in the island’s charm and discover hidden gems along the way.

Mae Hong Son Loop, Thailand
This route offers stunning mountain scenery winding through hill tribe country with hot springs and misty peaks. The Mae Hong Son Loop provides a journey through Thailand’s cultural heartland, with opportunities to engage with local communities and enjoy the natural beauty. The road trip promises a blend of adventure and relaxation in a picturesque setting.

Krishna Rathi, Associate Vice President at Agoda, shared, “Road trips are a fantastic way to experience both the journey and the destination. Whether you’re chasing adrenaline along the Ha Giang Loop, or enjoying the captivating vistas of Taroko Gorge, Agoda empowers travelers to explore the world with ease and affordability, offering a seamless blend of accommodations and activities that enrich every road trip experience.

Travelers seeking an unforgettable road trip can browse over 300,000 activities, along with more than 6 million holiday properties and over 130,000 flight routes, all of which can be combined in the same booking. Discover the best deals on Agoda’s mobile app or visit Agoda.com for more.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/agoda-spotlights-six-scenic-road-trip-destinations-in-asia-302797476.html

SOURCE Agoda

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fileAI Expands into Japan with Strategic Partnership with JRE VENTURES

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Partnership marks fileAI’s entry into Japan, bringing enterprise-grade agentic AI to one of Japan’s most forward-thinking infrastructure organizations

SINGAPORE, June 15, 2026 /PRNewswire/ — fileAI, the AI-native intelligence platform, announced that it has entered into a strategic partnership with JRE VENTURES PTE. LTD., the corporate venture capital arm supporting innovation and startup collaboration opportunities across the JR East Group. The collaboration marks fileAI’s formal expansion into Japan and signals the company’s commitment to building a dedicated local team in Japan – a critical milestone as the organization scales its global footprint.

The partnership will see fileAI and JRE VENTURES explore opportunities to deploy its governed AI platform for data preparation and automation within JR East Group companies, beginning with initiatives related to the digitisation and restructuring of legacy contractual and operational documents. As part of the partnership, JRE VENTURES will also make a strategic investment in fileAI, underscoring its confidence in the company’s vision and technology roadmap.

Turning Legacy Documents into a Living Intelligence Layer

At the heart of the partnership is a mission to modernise how JR East Group companies may manage vast archives of historical contracts and documentation in the future. Using fileAI’s proprietary AI agents, the parties aim to transform static, paper-based and legacy digital records into searchable and structured knowledge assets helping organizations unlock value that has long been locked in siloed files and systems. The program delivers four foundational capabilities:

Digitization of historical contracts and documents — converting physical and legacy files into high-fidelity digital assetsAI-powered extraction — automatically identifying key terms, clauses, obligations, and metadata from unstructured textCentralized intelligent repository — enabling future retrieval, search, and reuse of contractual knowledge within and potentially across organizationsContract intelligence and analytics — unlocking future reporting, risk insights, and renewal forecasting capabilities at enterprise scale

The long-term vision is to create a living contract intelligence layer – one that could reduce manual document hunting, improve knowledge accessibility, and support more intelligent operational decision-making across organizations.

Leadership Perspectives

“Japan is a pivotal market for fileAI, and JRE is exactly the kind of partner we envisioned building with here. Their appetite for innovation, combined with the scale of their operations, makes this the perfect proving ground for what AI agents can do for enterprises. We are proud to be planting our flag in Japan alongside a truly visionary organization.”

— Christian Schneider, CEO, fileAI

“At JRE VENTURES, we are continuously exploring how emerging technologies can enhance the efficiency and resilience of JR East Group operations. fileAI’s approach to AI-driven file processing represents a meaningful advancement in how enterprise data can be structured and utilised. Through this partnership, we aim to validate practical use cases and contribute to the broader adoption of enterprise AI in Japan and across Asia Pacific.”

— Junichi Eto, Managing Director, JRE VENTURES

Building for Japan: A Long-Term Commitment

The partnership with JRE VENTURES is the cornerstone of fileAI’s broader Japan strategy. The company is actively building a local team in Tokyo, with plans to hire across sales, engineering, and customer success functions over the coming months. fileAI is committed to developing deep local expertise and nurturing relationships that are grounded in an understanding of Japan’s unique enterprise landscape.

Japan represents one of the world’s largest concentrations of complex, file-heavy enterprise operations, spanning rail, finance, manufacturing, and government. fileAI sees an extraordinary opportunity to partner with Japan’s most innovative institutions as they navigate the AI transition, and is dedicated to being a trusted, long-term presence in the market.

About fileAI

fileAI is the enterprise intelligence company behind fileForge, the leading platform for complex business process automation. By turning complex files into structured, validated data with full decision traceability, fileForge gives AI agents the reasoning and confidence to act inside real enterprise operations.

Trusted by global enterprises including MS&AD, Toshiba, PwC, KPMG, Nippon Paint, and Keppel, fileAI has processed over 1 billion files across finance, insurance, supply chain, healthcare, and operations, delivering governed automation and contextual reuse for the world’s most complex workflows.

For more information, visit www.file.ai.

About JRE VENTURES PTE. LTD.

JRE VENTURES PTE. LTD. is the corporate venture capital arm established to support startup collaboration and innovation initiatives related to the JR East Group. Based in Singapore, the company works with startups across Southeast Asia and other global markets, supporting business development opportunities in areas such as retail, advertising, logistics, real estate, AI, travel, and digital transformation.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/fileai-expands-into-japan-with-strategic-partnership-with-jre-ventures-302799213.html

SOURCE fileAI

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Technology Leads Insurance Education: Big Jump SEO Partners with Three Major Insurance Platforms to Enhance VHIS Information Quality with Latest Gemini AI Technology

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HONG KONG, June 15, 2026 /PRNewswire/ — Leading digital marketing and search engine optimization (SEO) expert Big Jump SEO Solutions today announced a strategic partnership with three renowned local insurance education platforms: VHIS101, HKVHIS and MoneyHK101. This collaboration will fully integrate Google’s latest Gemini AI technology to optimize and elevate the quality of knowledge-sharing for the Voluntary Health Insurance Scheme (VHIS) and various insurance products, providing Hong Kong citizens with more precise, accessible, and timely insurance information.

With continuous updates to VHIS policies and rapid changes in the healthcare market, public demand for clear, objective insurance information has become increasingly urgent. Leveraging its deep foundation in digital technology, Big Jump SEO Solutions will deeply integrate Gemini AI’s powerful natural language processing and big data analytics capabilities into the content creation and optimization workflows of the partner platforms. Utilizing Gemini AI technology, the platforms can quickly untangle complex insurance terms and claims procedures while ensuring regulatory compliance and accuracy. This information will be transformed into easy-to-understand educational articles, infographic cheat sheets, and intelligent interactive Q&As, significantly lowering the barrier for the public to understand insurance products.

The three participating platforms each bring unique strengths to the partnership: VHIS101 and HKVHIS have long focused on VHIS policies, product comparisons, and enrollment strategies, while MoneyHK101 comprehensively covers personal finance and general insurance knowledge.

A spokesperson for Big Jump SEO Solutions stated: “The core of insurance education lies in ‘trust’ and ‘clarity’. We are thrilled to partner with these three outstanding platforms. By introducing the latest Gemini AI technology, we can not only enhance content production efficiency but also conduct deep optimization for search engines. This ensures that citizens in need can access the most authoritative and valuable insurance knowledge immediately when searching online, truly achieving technology-empowered inclusive finance.”

Looking ahead, Big Jump SEO Solutions and the three insurance education platforms will continue to deepen the application of AI technology in the InsurTech (insurance technology) sector. Both sides will collaborate closely to launch a wider variety of intelligent tools, driving the digital transformation of the Hong Kong insurance market and reshaping the public’s perception of personal health protection and wealth management.

About Big Jump SEO Solutions

Big Jump SEO Solutions is a comprehensive digital marketing company that focuses on providing customized Search Engine Optimization (SEO), content marketing, and online advertising solutions for its clients. With in-depth industry experience and innovative strategies, Big Jump is committed to helping brands enhance their online visibility and stand out in the online market.

Website: bigjumpseo.com

 

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