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IAS Expands Total Media Quality for TikTok to 75+ New Markets, New Placements and Launches Video Exclusion List Testing

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IAS Provides Advertisers End-to-End Coverage Across TikTok’s New Placements Including Profile, Search, Following Feeds, and TikTok Lite

NEW YORK , Oct. 8, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok’s newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets).

In addition, IAS is currently in Alpha testing in partnership with TikTok for its new Video Exclusion List solution. Alpha participants can partner with IAS for both measurement and optimization on TikTok. IAS’s Multimedia Technology is the only solution that leverages AI to analyze sentiment and emotion in the content at scale.

“TikTok’s new placements provide advertisers with expanded user reach and greater flexibility when connecting with the platform’s rapidly growing audience. Our best-in-class product suite will give advertisers added confidence when investing their spend in new ways, across TikTok,” said Lisa Utzschneider, CEO of IAS. “We are excited to expand our coverage of TMQ for TikTok, and partner on the launch of video level exclusions as we continue to safeguard advertisers with the end-to-end, granular insights they need to protect their brands.”

TMQ for TikTok ensures advertisers can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms. This expansion further enhances how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven TMQ product suite. Ahead of this global launch, IAS has completed rigorous testing for these new placements in partnership with TikTok. 

IAS’s expansion of end-to-end coverage across TikTok provides global advertisers with:

Expanded TMQ Measurement: Viewability, Invalid Traffic (IVT), and Brand Safety & Suitability Measurement across TikTok’s Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the current coverage across the For You Feed. IAS is also expanding TMQ for TikTok, Vertical Sensitivity, and Category Exclusions controls coverage to a total of 75+ markets by the end of 2024.New Video Level Exclusions: Paired with TikTok’s Inventory Filter with chosen industry-aligned, vertical sensitivity, and category exclusion settings, this product excludes videos based on brand-specific needs. Currently in alpha testing for Q4 2024 with general availability expected in H1 2025.Frame-by-Frame Analysis: IAS TikTok products are powered by IAS’s AI-driven Multimedia Technology, which enables advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals to better protect and grow their brands on TikTok.From Insights to Action: Advertisers have access to optimization and measurement across their TikTok campaigns to safeguard and scale. IAS provides advertisers with content-level measurement for granular brand safety and suitability insights at scale.

IAS’s AI-driven TMQ for TikTok is available across a total of 75+ countries throughout APAC, EMEA, LATAM and other regions, with support in more than 30 languages, and more to come in 2024. This depth of coverage provides advertisers with greater access to campaign data and a unified view of their global campaigns.

This latest announcement further solidifies IAS’s deep partnership with TikTok since 2021. Most recently in April 2024, IAS announced the expansion of its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity controls, enabling advertisers to validate their media is running next to brand suitable content while protecting their brand reputation.

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Contact: press@integralads.com

 

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SOURCE Integral Ad Science, Inc.

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Hong Kong: The New Dubai for Global Founders? Osome Backs the Next Wave

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SINGAPORE, HONG KONG and DUBAI, UAE, July 27, 2026 /PRNewswire/ — Osome, the AI company management platform trusted by 50,000+ tech founders, is expanding support for global founders exploring Hong Kong alongside the UAE, offering another attractive environment for ambitious companies.

For entrepreneurs drawn to Dubai’s low-tax, business-friendly environment, Hong Kong offers many of the same advantages. Under its territorial tax system, profits sourced outside Hong Kong are 100% tax-exempt, with no capital gains, dividend or VAT tax. It also allows 100% foreign ownership, operates under common law, and maintains a stable currency pegged to the US dollar.

Where Hong Kong stands apart is its gateway to Asia’s innovation economy. Its proximity to Shenzhen’s manufacturing base and links to mainland China through CEPA give hardware, IoT, robotics and e-commerce businesses direct access to the Greater Bay Area. Unlike Dubai’s financial free zones, Hong Kong’s common law framework applies across the entire city. It also ranks third globally and first in Asia-Pacific on the Global Financial Centres Index, compared with Dubai’s seventh.

For founders choosing between global hubs, selecting a location is only the first step. Operating across jurisdictions brings added complexity around incorporation, accounting, tax and compliance. Across Singapore, Hong Kong, the UK and the UAE, Osome enables founders to incorporate companies in as fast as 7 days while managing back-office operations, including accounting, bookkeeping and compliance.

As companies become increasingly global, founders are also looking for smarter ways to manage these operations. Osome is also embedding AI into company management through its Model Context Protocol (MCP) server, turning founders’ preferred AI assistants into a business command center. Through Claude, ChatGPT, and Gemini, founders can securely retrieve transactions, shareholder records, financial reports, and other company data from a single AI interface.

Eugenio Ferrante, CEO of Osome, said, “Founders expanding across the UAE and Hong Kong are not held back by ambition, but by administrative drag. A few years ago, managing entities in more than 1 market meant hiring separate accountants, navigating endless email chains, and losing 40 hours a month to basic compliance. “We built our platform and MCP integration to help founders manage cross-border operations through AI. Global expansion should take days, not months.”

About Osome

Osome is an AI company-management platform combining human expertise with automation for incorporation, accounting and tax compliance. Since 2017, it has served 50,000+ startups in Singapore, Hong Kong, the UK and the UAE. Learn more at osome.com.

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SOURCE Osome Ltd

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Mapex AI Accelerates Global Growth in Geospatial Intelligence through Strategic Government Projects and International Partnerships

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NOIDA, India, July 27, 2026 /PRNewswire/ — Mapex AI Private Limited, a leading geospatial technology company, continues to strengthen its global presence by delivering innovative, enterprise-grade geospatial solutions that transform complex spatial data into actionable intelligence.

The Company has developed deep expertise in delivering GIS-based Master Planning, Land Information Systems, Property Tax Solutions, Utility Mapping, Digital Twins, Navigation, High-Precision Surveys, Enterprise GIS, and Geospatial Data Infrastructure to support India’s flagship digital governance and infrastructure programmes.

In the past year, Mapex AI has been awarded several large-scale government projects across India, further demonstrating its capabilities in delivering mission-critical geospatial solutions. The Company is supporting emergency response systems under the Dial 112 initiative through advanced geospatial technologies that enhance situational awareness and operational efficiency. Under the Government of India’s AMRUT 2.0 Mission, Mapex AI is deploying advanced drone technologies to capture high-resolution aerial imagery and develop three-dimensional (3D) urban geospatial models, enabling evidence-based planning and the creation of sustainable, future-ready cities.

Mapex AI is also supporting state governments under the Digital India Land Records Modernization Programme (DILRMP) by deploying AI-powered geospatial surveys for land resource management. These solutions help modernize land administration, improve data accuracy, and promote transparency in governance through advanced spatial intelligence.

Expanding beyond India, Mapex AI has successfully delivered AI-powered geospatial services to international partners in Australia and Taiwan, supporting the creation of high-definition GIS maps through 360-degree imagery capture and advanced spatial data processing. The Company has further strengthened its national footprint through empanelment with premier government organizations, including State Space Application Centres, State Development Corporations, and Public Sector Undertakings (PSUs) reinforcing Mapex AI’s capability to execute large-scale geospatial, surveying, mapping, drone, and enterprise GIS projects across multiple sectors.

Commenting on Company’s growth, Co-Founder & CEO Surendra Nath Das said: 

“Geospatial intelligence is becoming the foundation of smarter governance and sustainable infrastructure development. At Mapex AI, we are committed to delivering innovative, technology-driven solutions that empower governments and enterprises to make faster, more informed decisions. As India accelerates its digital transformation journey, we remain focused on developing scalable geospatial platforms that create lasting value for governments, businesses, and citizens while contributing to sustainable economic growth.”

Driven by innovation, Mapex AI invests in Artificial Intelligence (AI), automation, cloud computing, drone technologies, remote sensing, and geospatial intelligence to develop scalable, future-ready solutions.

Media Contact: 

Mapex AI Private Limited
Website: www.mapex.ai 
Email: contact@mapex.ai 

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India Electrical Switches Market to Reach USD 1,864.83 Million by 2032 – Credence Research

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PUNE, India, July 27, 2026 /PRNewswire/ — The “India Electrical Switches Market – Growth, Share, Opportunities & Competitive Analysis, 2026–2032” report has been added to the Credence Research Inc. offering.

The India Electrical Switches Market was valued at USD 1,056.93 million in 2025 and is projected to reach USD 1,864.83 million by 2032, registering a CAGR of approximately 8.36% from 2026 to 2032. Market growth is supported by expanding residential construction, commercial development, infrastructure modernization, and rising demand for modular, smart, touch-enabled, and aesthetically designed switches. Increasing consumer awareness, urban electrification, organized retail expansion, and growing adoption of home automation systems are strengthening demand across both mature metropolitan markets and emerging tier 2 and tier 3 cities.

Key Takeaways

The India Electrical Switches Market is projected to grow from USD 1,056.93 million in 2025 to USD 1,864.83 million by 2032 at a CAGR of approximately 8.36%.Residential construction, commercial real estate, infrastructure investment, and institutional development remain major sources of electrical switch demand.Modular and smart switches are gaining adoption as consumers prioritize safety, convenience, visual appeal, and compatibility with connected home systems.West India leads with a 35.48% share, followed by South India at 26.54%, North India at 23.47%, and East India at 14.50%.Organized retail, project sales, and e-commerce channels are expanding market access and supporting wider availability of branded switches.

Scope & Segmentation – India Electrical Switches Market

The report provides a comprehensive analysis of the India Electrical Switches Market, covering revenue forecasts from 2026 to 2032. It evaluates market drivers, trends, challenges, growth opportunities, competitive dynamics, and regional developments influencing demand across residential, commercial, industrial, institutional, and infrastructure applications.

The study examines how changing consumer preferences, smart home adoption, electrical safety awareness, premium housing development, and organized distribution are transforming the competitive landscape. It also evaluates demand across economy, mid-range, premium, and luxury product categories and analyzes the growing role of modular, smart, touch, and multifunctional switching systems.

The India Electrical Switches Market is segmented based on type, mechanism, end-user, price range, sales channel, and region.

By Type, the market includes Modular Switches, Conventional Switches, Smart Switches, Touch Switches, Push Button Switches, and Other Switches.By Mechanism, the market includes One-Way and Bidirectional/Intermediate Multifunctional switches.By End-User, the market includes Residential, Commercial, Industrial, Institutional, and Infrastructure & Utilities.By Price Range, the market includes Economy, Mid-Range, Premium, and Luxury/Designer products.By Sales Channel, the market includes Retail Hardware Stores, Modern Retail/Home Improvement Stores, OEMs & Project Sales, and E-Commerce.By Region, the market is analyzed across North India, South India, West India, and East India.

Access crucial information at unmatched prices!

Request your sample report today and start making informed decisions powered by Credence Research Inc. – https://www.credenceresearch.com/report/india-electrical-switches-market 

Why This Report Matters

This report provides a detailed view of a rapidly evolving electrical products market supported by construction growth, electrification, and rising demand for modern switching solutions.It helps decision-makers understand how modular design, smart home integration, safety requirements, and premiumization are influencing product selection.The study evaluates regional market shares, growth rates, and absolute revenue opportunities across North, South, West, and East India.For manufacturers, distributors, retailers, contractors, real estate developers, and investors, the report provides actionable intelligence to support product planning, distribution expansion, and long-term market strategy.

Market Overview

Industry Landscape and Value Chain AssessmentSupply-Side EvaluationDemand-Side EvaluationStakeholder MappingPorter’s Five Forces ReviewPESTLE Environment AssessmentMarket Forecast and Future DirectionShort-Term Forecast, 0–2 YearsMid-Term Forecast, 3–5 YearsLong-Term Forecast, 5–10 YearsMarket Entry and Expansion Strategy

Market Insights

Customer and End-User AnalysisCustomer Experience ComparisonGrowth Opportunity AssessmentChannel and Distribution ReviewPricing Movement AnalysisRegulatory and Compliance ReviewSustainability and ESG AssessmentRisk and Disruption AnalysisInvestment Return and Cost Evaluation

Key Attributes

Attribute

Details

Market Size 2025

USD 1,056.93 Million

Market Size 2032

USD 1,864.83 Million

CAGR

8.36 %

Forecast Period

2026–2032

Base Year

2025

Segmentation Covered

Type, Mechanism, End-User, Price Range, Sales Channel, Region

Key Regions

North India, South India, West India, East India

Major Players

Legrand India, Schneider Electric India, Anchor by Panasonic, Havells India Limited, GM Modular Pvt. Ltd., Goldmedal Electricals Pvt. Ltd., Wipro Consumer Lighting, V-Guard Industries Ltd., Polycab India Limited, BCH Electric Limited, ABB India, Lauritz Knudsen Electrical & Automation, RR Kabel Limited, Finolex Cables, GreatWhite Global Pvt. Ltd.

Segmentation

By Type

Modular SwitchesConventional SwitchesSmart SwitchesTouch SwitchesPush Button and Other Switches

By Mechanism

One-WayBidirectional/Intermediate Multifunctional

By End-User

ResidentialCommercialIndustrialInstitutionalInfrastructure & Utilities

By Price Range

EconomyMid-RangePremiumLuxury/Designer

By Sales Channel

Retail Hardware StoresModern Retail/Home Improvement StoresOEMs & Project SalesE-Commerce

By Region

North IndiaSouth IndiaWest IndiaEast India

Regional Growth Reflects Construction Expansion, Urban Electrification, and Smart Product Adoption

West India leads the India Electrical Switches Market with a 35.48% share. The region is projected to generate an absolute revenue growth opportunity of USD 267.28 million between 2025 and 2032, expanding at a CAGR of 7.70%. Maharashtra and Gujarat remain the primary demand centers due to large residential projects, commercial development, industrial activity, and infrastructure investment. Mumbai, Pune, Ahmedabad, Surat, and other urban markets also support strong demand for premium, smart, modular, and aesthetically designed switches.South India holds the second-largest regional share at 26.54%. The region is expected to create an absolute revenue opportunity of USD 224.34 million from 2025 to 2032, registering a CAGR of 8.83%. Growth is driven by rapid urban development, IT parks, data centers, institutional construction, manufacturing facilities, and premium residential projects across Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, and Kerala. High consumer awareness and strong organized retail penetration support adoption of modular, smart, touch, and designer switches.

Market Challenges Include Price Competition, Unorganized Supply, and Technology Integration Costs

The India Electrical Switches Market faces strong price competition, particularly in the economy and mid-range segments. Regional and unorganized manufacturers compete aggressively on pricing, which can pressure margins for branded companies and slow consumer migration toward higher-quality products in price-sensitive markets.

Counterfeit and low-quality electrical products also create safety concerns and affect brand trust. Limited awareness of product certification, electrical safety standards, and long-term durability can encourage customers to select lower-cost alternatives, especially in smaller cities and rural markets.

Smart and touch switches face additional adoption barriers linked to higher upfront costs, compatibility requirements, installation complexity, and dependence on stable connectivity. Manufacturers must balance advanced features with affordability and ease of installation to expand beyond premium residential and commercial applications.

Future Outlook

The India Electrical Switches Market is expected to maintain steady growth through 2032 as residential construction, commercial real estate, industrial expansion, and infrastructure modernization continue to generate demand. Modular switches will remain widely adopted due to their safety, flexibility, and modern design, while conventional switches will retain demand in economy-focused and replacement markets.

Smart switches, touch switches, and connected control systems are expected to gain stronger traction as home automation and energy management become more common. Premium residential projects, hotels, offices, hospitals, data centers, and institutional buildings will support demand for feature-rich and aesthetically differentiated products.

E-commerce and modern retail channels will improve product access and price transparency, while OEM and project sales will remain important for large construction and infrastructure contracts. Manufacturers that combine broad distribution, reliable quality, strong branding, and smart product innovation will be best positioned to capture future growth.

Competitive Landscape

The India Electrical Switches Market includes domestic electrical product manufacturers, multinational companies, cable and wiring brands, modular switch specialists, and smart home technology providers. Competition centers on price, safety, design, distribution reach, product durability, smart functionality, and brand recognition.

Leading companies are expanding modular and connected product portfolios while strengthening retail, dealer, electrician, architect, and project-contractor networks. Product differentiation increasingly focuses on aesthetic finishes, touch controls, voice integration, automation compatibility, fire-resistant materials, and energy management features.

Organized manufacturers benefit from quality certification, broad product portfolios, after-sales support, and established project relationships. Regional players compete through lower pricing and local distribution strength, particularly in economy and replacement applications.

Key Player Analysis

Legrand IndiaSchneider Electric IndiaAnchor by PanasonicHavells India LimitedGM Modular Pvt. Ltd.Goldmedal Electricals Pvt. Ltd.Wipro Consumer LightingV-Guard Industries Ltd.Polycab India LimitedBCH Electric LimitedABB IndiaLauritz Knudsen Electrical & AutomationRR Kabel LimitedFinolex CablesGreatWhite Global Pvt. Ltd.

Report Coverage

The research report offers an in-depth analysis based on Type, Mechanism, End-User, Price Range, Sales Channel, and Region. It details leading market players, providing an overview of their businesses, product portfolios, investments, distribution strategies, and key end-user applications.

The report also includes insights into the competitive environment, current market trends, and the primary drivers and challenges influencing market development. It evaluates the effects of smart home adoption, construction activity, product premiumization, organized retail expansion, and changing consumer expectations on the electrical switches industry.

The study further assesses regional demand patterns, absolute revenue opportunities, pricing dynamics, and channel developments across India. It provides strategic recommendations for new entrants and established companies seeking to strengthen their position in the India Electrical Switches Market.

Access crucial information at unmatched prices!

Request your sample report today and start making informed decisions powered by Credence Research Inc. – https://www.credenceresearch.com/report/india-electrical-switches-market 

Shape Your Report to Specific Countries or Regions and Enjoy 30% Off!

Customize Now 

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About Us

Credence Research Inc is a global market intelligence and consulting firm founded in 2015. It delivers deep market insights, quantitative analysis, and strategic guidance to business leaders, investors, governments, NGOs, and non-profit groups worldwide. The company helps organizations evaluate markets, understand trends, reduce risk, and make data-driven decisions that support growth and competitive strategy. Credence Research is known for rigorous research methods and comprehensive analytics.

The firm produces detailed reports covering market size, forecasts, growth drivers, trends, and competitive landscapes across many industries. Each report often includes frameworks like PESTLE and Porter’s Five Forces to give a complete view of market dynamics and future potential. Credence Research also provides tailored consulting services, due diligence support, go-to-market planning, and pre-IPO research to strengthen client strategies and investment narratives. Its insights come from both primary and secondary research, expert interviews, and advanced data modelling. The firm’s client base spans Europe, the Americas, Asia-Pacific, and the Middle East/Africa.

To find out more, visit www.credenceresearch.com or follow us on X.comLinkedIn and Facebook

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