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Kansas City University Sets New Standard in Point-of-Care Ultrasound Education with AI-Guided Training Curriculum

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KCU incorporates Butterfly Network’s AI-guided ScanLab™ education application into its curriculum to empower dedicated, hands-on ultrasound training.

KANSAS CITY, Mo. and BURLINGTON, Mass., Oct. 8, 2024 /PRNewswire/ — Kansas City University (KCU) is revolutionizing medical education by becoming a leader in point-of-care ultrasound (POCUS) training. In collaboration with Butterfly Network, Inc. (“Butterfly”) (NYSE: BFLY), KCU transformed its POCUS training curriculum by debuting a first-of-its-kind, hands-on POCUS elective in its 2024 curriculum. This innovative program makes KCU the first U.S. medical school to leverage Butterfly ScanLab™ as the foundation of its POCUS curriculum. The approach focuses intensively on student scanning proficiency and is designed to ensure students enter residency and clinical settings ready to perform high-quality ultrasound scans for more accurate and timely patient assessment.

KCU’s innovative POCUS program uses the AI-powered ScanLab™ app to provide students with dedicated feedback and guidance that is key to strengthening skills in essential scans, including cardiac, lung and eFAST (Extended Focused Assessment with Sonography in Trauma). The app offers real-time anatomical labeling, step-by-step instructions and feedback on probe placement, all while comparing students’ scans to reference images. The AI tool even grades the scans, enabling students to learn independently and refine their skills efficiently.

While POCUS is becoming increasingly vital in modern health care, most medical schools still fail to provide consistent training in this area. Physicians often acquire these essential skills during postgraduate training. KCU is addressing this gap by integrating comprehensive POCUS training into its curriculum, ensuring students are equipped for residency right from the start.

“When you get to residency, there’s a lot to learn,” said Robert Arnce, MD, director of clinical integration at KCU. “If our students enter with POCUS proficiency, that’s one less skill they need to master, and it distinguishes them from other residents.”

John Martin, MD, chief medical officer at Butterfly Network, added, “Empowering students with POCUS skills not only gives them a leg up entering residency but will ultimately lead to higher quality patient care. The AI-powered insights from Butterfly ScanLab are designed to give every student the personal mentorship they need to scan confidently. By integrating this technology into their program, KCU is setting a new standard for medical training in the 21st century.”

This academic year alone, nearly 300 students have enrolled in KCU’s POCUS elective series, using their own personal Butterfly handheld ultrasound devices. As they progress, students simultaneously complete related courses in Butterfly Academy, building confidence and expanding their ultrasound skills at their own pace. With each completed course, students earn certifications, further solidifying their expertise.

“I performed an eFAST exam, a cardiac exam, and a lung exam. It was incredibly valuable to visualize different structures and gain a deeper understanding of anatomy,” said first-year medical student Bryant Pace.

Beyond its educational impact, the mobility and versatility of the Butterfly probe make it indispensable in resource-limited settings, such as rural hospitals or disaster environments. Unlike traditional ultrasound machines, this tool’s portability ensures high-quality care even in challenging circumstances.

“This is a physician skill—one that directly translates into their ability to care for patients,” Arnce continued. “While many aspects of medical school are theoretical, POCUS training gives our students the hands-on experience they need to make a real impact in clinical settings. Research shows that point-of-care ultrasound significantly increases patient satisfaction because doctors spend more time at the bedside. It transforms patient care by integrating ultrasound into daily assessments, diagnoses, and treatments.”

Through its pioneering use of AI-powered tools and its strong focus on practical ultrasound training, Kansas City University is equipping the next generation of physicians with the skills and confidence to stand out in the evolving world of health care.

About Kansas City University

Kansas City University, founded in 1916, is a fully accredited, private not-for-profit health sciences university with Colleges of Osteopathic Medicine, Biosciences and a College of Dental Medicine. The College of Osteopathic Medicine is the fifth largest medical school in the U.S., the ninth most impactful medical school for primary care for the nation, the eighth most affordable of private medical colleges, and the leading producer of physicians for the State of Missouri. The College of Osteopathic Medicine has two sites strategically located on the University’s campuses in Kansas City and Joplin, Missouri, to address the growing needs of both urban and rural populations. The University offers multiple graduate degrees; a Doctor of Osteopathic Medicine; a Doctor of Psychology in Clinical Psychology; a Master of Arts in Bioethics; a Master of Science in Biomedical Sciences; a Master of Business Administration in partnership with Rockhurst University; a new Master of Public Health in partnership with the University of Nebraska Medical Center; and seated the first Doctor of Dental Medicine students in 2023.

About Butterfly Network

Founded by Dr. Jonathan Rothberg in 2011, Butterfly Network is a digital health company with a mission to democratize medical imaging by making high-quality ultrasound affordable, easy-to-use, globally accessible, and intelligently connected, including for the 4.7 billion people around the world lacking access to ultrasound. Butterfly created the world’s first handheld single-probe, whole-body ultrasound system using semiconductor technology, Butterfly iQ. The company has continued to innovate, leveraging the benefits of Moore’s Law, to launch its second-generation Butterfly iQ+ in 2020, and third generation iQ3 in 2024 – each with increased processing power and performance enhancements. The disruptive technology has been recognized by TIME’s Best Inventions, Fast Company’s World Changing Ideas, CNBC Disruptor 50, and MedTech Breakthrough Awards, among other accolades. With its proprietary Ultrasound-on-Chip™ technology, intelligent software, and educational offerings, Butterfly is paving the way to mass adoption of ultrasound for earlier detection and remote management of health conditions around the world. Butterfly devices are commercially available to trained health care practitioners in areas including, but not limited to, parts of Africa, Asia, Australia, Europe, the Middle East, North America and South America.

Contact:
Haley Reardon
Director of Communications
417.208.0664 (office)
417.592.2223 (cell)
hreardon@kansascity.edu 

Liz Learned Snyder
Head of Comms & PR 
978.505.2567
llearned@butterflynetinc.com 

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Meiyume (Group) LTD Achieves EcoVadis Gold Rating for 2026, Reinforcing Commitment to Sustainable Beauty

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HONG KONG, May 4, 2026 /PRNewswire/ — Meiyume (Group) LTD has achieved the EcoVadis Gold rating for 2026, with the company being in the 96th percentile globally and among the top-performing companies for sustainability.

EcoVadis evaluates companies across environment, labour and human rights, ethics, and sustainable procurement. The Gold rating reflects Meiyume’s strong performance and continued commitment to embedding sustainability across its supply chain.

A supplier’s commitment to sustainability is increasingly important to brands, as they work to meet rising regulatory requirements and evolving consumer expectations for transparency and responsible practices. In this landscape, choosing the right partners is essential. Partners like Meiyume play a key role in enabling more responsible, future-ready solutions while helping to strengthen sustainability standards across the supply chain.

A Holistic Sustainability Strategy: Meiyume’s 5Ps Framework

Meiyume’s sustainability approach is guided by its 5Ps framework: Product, Process, Places, People, and Principle, ensuring a comprehensive integration across the business:

Product – Advancing sustainable innovation in formulations and packaging

Process – Strengthening responsible sourcing and supply chain practices

Places – Enhancing operational efficiency and environmental performance

People – Fostering an inclusive and supportive workplace

Principle – Upholding strong governance and compliance standards

Sustainability as an Ongoing Journey

While the EcoVadis Gold rating marks an important milestone, Meiyume views sustainability as an ongoing journey. The company remains committed to strengthening its sustainability performance and supporting beauty and personal care brands in achieving their sustainability goals.

About Meiyume:

Formerly LF Beauty, Meiyume offers end-to-end beauty solutions—packaging, ODM, OEM —grounded in sustainability and insights. Powered by it’s Beauty Intelligence Platform and a global sourcing network, Meiyume brings visions to life with agility, intelligence, and responsibility.

https://meiyume.com/
2/F HK Spinners Industrial Building, Phases I & II, 800 Cheung Sha Wan Road, Kowloon, Hong Kong

SOURCE Meiyume

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Marketna: Launching Smart Arabic Platform for Digital Classified Ads

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DUBAI, UAE, May 4, 2026 /PRNewswire/ — “Marketna” has announced the launch of its new digital classified advertising platform for the Arab world, available through its mobile app and website.

With the slogan “Easy Buy and Sell,” Marketna is a platform connecting buyers and sellers across various sectors, including cars, property, electronics, home furniture and appliances, jobs, and services, enabling users to advertise and sell almost anything.

 

 

The platform, enhanced with artificial intelligence technologies, aims to simplify the online advertising process through a secure and user-friendly environment.

Marketna offers its services in both Arabic and English, currently covering nine Arab countries: the UAE, Saudi Arabia, Egypt, Jordan, Kuwait, Qatar, Oman, Bahrain, and Lebanon. Expansion is underway to include Syria, Iraq, Morocco, Algeria, Tunisia, and Libya, along with the addition of French as a supported language.

This initiative comes as part of Marketna’s vision to become a leading digital e-commerce platform across the Arab world, with a focus on the quality of user experience.

Marketna aims to build an inclusive online community that connects the region’s markets, thereby boosting the prosperity of the Arab digital economy.

Smooth and Easy Classified Ad Creation and Publishing

Marketna is built on four core pillars that make the buying and selling experience unique:

Speed and Simplicity: One-step registration and three-step ad postingSafety and Trust: Focus on protecting user data and privacyPremium Service: Fast ad approval and exceptional customer supportGreater Outreach: Maximum exposure to the target audience

Supporting Individuals and Business Owners

The platform offers individual sellers additional features through a “Premium” membership, granting ongoing benefits such as the ability to publish unlimited ads, extended ad validity, priority in search results, and a special seller badge.

Through a “Business” account, which can be created in just a few minutes, Marketna provides dedicated accounts for small, medium, and large business owners, enabling them to advertise cars and real estate in a professional way.

New users, both individuals and merchants, can post their basic ads for free, and receive exclusive discounts to boost their ads upon upgrading to a “Premium” or “Business Plus” membership, allowing them to reach a larger pool of potential buyers.

An Optimal User Experience via the Marketna Smart App

The Marketna Classified Ads Smart App is available for Android devices on the Google Play Store, allowing users to browse ads and post listings from anywhere, at any time, with the ability to communicate directly through in-app chat.

The app features a simplified, modern, and responsive interface. An iOS version for Apple devices is coming soon, with the goal of supporting all users.

For more information about Marketna and its services, visit the official website at https://marketna.com.

Photo: https://mma.prnewswire.com/media/2963238/Marketna_Classified_Ads.jpg
Logo: https://mma.prnewswire.com/media/2963239/Marketna_Logo.jpg

 

 

View original content:https://www.prnewswire.com/news-releases/marketna-launching-smart-arabic-platform-for-digital-classified-ads-302758903.html

SOURCE Marketna

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2026 Hong Kong Corporate Gift Purchasing Trends Report: BeGiftHK Reveals “Specialization and Wellness” as the New Standard for Corporate Gifting

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HONG KONG, May 4, 2026 /PRNewswire/ — BeGiftHK, a leading professional corporate gift company in Hong Kong, today officially released the “2026 Corporate Gift Purchasing Trends Report.” The report highlights that following profound changes in corporate culture in the post-pandemic era, the Hong Kong B2B gift market has officially moved away from the “low-price, high-volume” model. It has been replaced by a new purchasing logic centered on “Employee Wellness” and “Brand Specialization.”

Pickleball Customization: The New Corporate Sports Social Favorite of 2026

The most prominent trend highlighted in the report is the strong rise of “sports social gifts.” Data shows that in the first quarter of 2026, inquiries for Pickleball customization equipment surged by 210% compared to the same period last year.

A spokesperson for BeGiftHK analyzed: “In 2026, a corporate gift is no longer just an object; it is a brand touchpoint. Due to its low entry barrier and high participation across all age groups, Pickleball has become the top choice for large enterprises for hosting Team Building and ESG promotion activities. The professional-grade T700 carbon fiber paddles we provide, combined with high-quality customized designs, successfully transform the act of gifting into a highly social brand experience.”

Technology Defines Authority: Full-Color UV Digital Printing Enhances Corporate Image

Regarding the craftsmanship requirements for gift customization, purchasers in 2026 have demonstrated unprecedented attention to detail. The report indicates that over 85% of multinational organizations and financial enterprises prioritize the precision of printing technology when selecting a Hong Kong corporate gift company.

BeGiftHK has addressed the limitations of traditional screen printing, such as the inability to render gradients and high-precision logos, by introducing cutting-edge “Full-Color UV Digital Printing” technology. This commitment to professionalism has led BeGiftHK to frequently receive high praise as a “Souvenir Recommendation of the Year” in various commercial evaluations.

ESG Transformation: From “Green Products” to “Social Responsibility”

The report concludes by emphasizing that ESG factors have permeated every stage of the purchasing decision. In 2026, the demand for “Recycled PET (RPET)” materials and “Sustainable Sports Solutions” among Hong Kong enterprises consistently accounted for over 40% of the market share. Through its robust supply chain accumulated over years of deep cultivation in the Hong Kong market, BeGiftHK not only provides eco-friendly materials but also assists organizations in planning gift solutions with social impact, integrating “ESG narratives” into every exquisite gift box.

Rooted in Hong Kong, Defining the Future

As an established authoritative brand in the market, BeGiftHK, with its keen market insights and excellent execution, has successfully provided one-stop corporate gift customization services for numerous NGOs, educational institutions, and Fortune 500 companies. Looking ahead, the company will continue to drive industry innovation, creating the most valuable brand souvenirs for Hong Kong organizations with a more professional and forward-looking vision.

About BeGiftHK

BeGiftHK is a professional gift solution provider headquartered in Hong Kong. The company is committed to providing customers with closed-loop gift customization services, including design, production, quality inspection, and logistics, through innovative technology and a unique industry perspective. With the core concepts of “Professionalism, Design, and Value,” BeGiftHK is a designated gift partner for many large-scale events and corporate anniversary celebrations in Hong Kong.

Media Inquiries, please contact:

Contact Person: BeGiftHK Customer Service DepartmentCompany Name: Ideas Promotion Ltd (BeGiftHK)Phone: +852 3490 6532Email: info@ideaspromotion.com.hkWebsite: https://begifthk.com

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SOURCE BeGiftHK

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