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New report: Undisciplined MarTech impedes customer trust

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Harvard Business Review Analytic Services report sponsored by SAS explores MarTech challenges and growing interest in GenAI

CARY, N.C., Oct. 8, 2024 /PRNewswire/ — Marketing technology (MarTech) can help companies create personalized experiences, deliver clear and consistent messages, and tailor content to relevant customer needs. Yet barriers prevent these technologies from fostering customer trust, per a new report from Harvard Business Review Analytic Services, sponsored by data and AI leader SAS.

“Responsible marketing driven by the careful application of MarTech like GenAI delivers real benefits to brands.”

Download the report: Optimizing the Use of Marketing Technology to Build Customer Trust.

Harvard Business Review Analytic Services surveyed members of the Harvard Business Review audience who are involved in marketing decisions at their organization and familiar with their marketing department’s use of MarTech.

MarTech challenges
The survey found that 91% of respondents consider customer trust to be very important to their organization’s success. And 81% say MarTech has a significant or moderate impact on nurturing and fostering this trust.

Yet, per the report, most MarTech stacks are comprised of dozens of disparate solutions often deployed within siloed systems. And 38% of respondents cite difficulty integrating new technologies into their existing stack as a barrier preventing MarTech from having a positive impact on customer trust for their organization.

Respondents also cited data-related barriers preventing MarTech from having a positive impact on customer trust for their organization, including poor data quality (37%), silos of customer data (36%) and lack of real-time data access (29%).

Other factors that can pose a threat to customer trust, per the report, included inconsistent messaging across channels (31%), inadequate customer service (30%), and marketing messaging and content not aligned with customer needs (30%).

Growing interest in GenAI
Despite the challenges, MarTech offers powerful capabilities that can help nurture customer trust and loyalty. Per the report, marketers are particularly interested in generative AI (GenAI) and its potential to help identify relevant audience segments, create marketing plans and generate personalized content.

In fact, 74% of survey respondents agree that integrating GenAI can enhance their organization’s MarTech stack. And in the next year, 37% of respondents said that their organization intends to increase their expenditure on GenAI – more than any other MarTech solution.

Yet for all its hype, adoption of GenAI in marketing has been gradual. Only 13% of respondents have fully implemented GenAI for marketing purposes at their organization, while 45% are currently piloting or exploring GenAI for marketing purposes.

Among those organizations currently using GenAI for marketing purposes, 36% are using it for customer support needs via chatbots and virtual assistants; 30% are creating more user-friendly and intuitive online experiences; and 29% are incorporating advanced security measures to protect and secure customer data.

“Responsible marketing driven by the careful application of MarTech like GenAI delivers real benefits to brands. Through a more targeted, personalized approach, marketing campaigns can be more easily managed and produce better results. And by automating simple, repetitive tasks, GenAI frees marketers to focus on more complex and mission-critical tasks where they can apply their creativity, experience and skill,” said Lisa Loftis, Global Principal for Customer Intelligence at SAS.

GenAI and MarTech solutions, despite challenges, are helping more and more organizations act responsibly with customer data, while providing relevant information, timely offers and agile support. When customers trust a brand and see value in their interactions with it, they will more readily share personal data that powers a hyper-personalized – and hyper-effective – marketing approach.

Learn more about how organizations are using SAS MarTech solutions.

About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2024 SAS Institute Inc. All rights reserved.

Editorial Contact:
Mike Nemecek
SAS
mike.nemecek@sas.com 
919-531-5140
sas.com/news

 

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SOURCE SAS

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Eddid Financial, SageRock Capital, and ArtWise Sign MOU to Drive Art Tokenisation and Blockchain Finance in Hong Kong

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HONG KONG, July 27, 2026 /PRNewswire/ — Eddid Financial, a leading fintech-driven financial services group; SageRock Capital, which integrates traditional finance with blockchain financial innovation; and ArtWise, a specialist in the art collection industry, jointly announced that the three parties have formally signed a Memorandum of Understanding (MOU). The parties have established a strategic partnership focusing on art tokenisation and blockchain finance, joining hands to help build Hong Kong into an international hub for art collection and blockchain financial innovation.

Harnessing Tripartite Expertise to Drive Art Tokenisation

This collaboration combines the respective expertise of the three parties across investment architecture, compliant financial services, and the art sector. SageRock Capital focuses on investment structuring and asset allocation; Eddid Securities and Futures, a subsidiary of the Eddid Financial, leverages its core strengths in Hong Kong’s capital markets and compliant financial services; and ArtWise contributes its deep expertise in art collection. By integrating blockchain technology, the three parties will jointly construct development pathways for art asset tokenisation, driving the deep integration of traditional finance and digital assets.

Upholding Regulatory Standards to Build an Art Blockchain Financial Ecosystem

Under Hong Kong’s mature and robust virtual asset regulatory framework, the tripartite collaboration will strictly adhere to the compliance requirements of the Securities and Futures Commission (SFC) and other relevant regulatory bodies in advancing the research and development of art tokenisation products. Empowered by blockchain technology, the partnership will focus on enhancing ownership verification and transaction transparency for art assets, bridging traditional and digital financial markets to forge a new pathway for compliant development in Hong Kong’s art market and blockchain finance sector.

By leveraging the traceable and immutable characteristics of blockchain technology, this collaboration significantly enhances the transaction transparency and credibility of art assets. This will not only drive the digital upgrading of Hong Kong’s art market, but also further solidify Hong Kong’s position as a premier international hub for art trading and Web3 financial innovation.

About the Three Parties

About Eddid Financial

Anchored in Hong Kong, Eddid Financial is an all-encompassing financial group centered around fintech and dedicated to integrating latest technologies into its enterprise DNA. The diversified businesses of Eddid Financial range from retail to institutional and include but are not limited to fintech, internet finance, wealth management, asset management, investment banking, and digital assets. Eddid Financial is committed to providing one-stop financial services and products to customers through high-quality investment solutions.

Members of the Group hold a variety of licenses and memberships across key financial markets. These include Hong Kong Securities and Futures Commission (SFC) regulated activities (“RA”) licenses for types 1, 2, 3, 4, 5, 6, and 9; SEHK and HKCC participant (OTP-C broker number: 0974 and 0977), Insurance Broker Company license; Trust or Company Service Provider License in Hong Kong. Additionally, our fully owned U.S. broker-dealer subsidiary, Eddid Securities USA Inc., maintains approved membership with the Financial Industry Regulatory Authority (FINRA), the National Futures Association (NFA), the Securities Investor Protection Corporation (SIPC), the Nasdaq Stock Market LLC (NQX), the New York Stock Exchange (NYSE) and NYSE American, and is registered with the U.S. Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC) in the United States. Our Singapore subsidiary, Eddid Financial Singapore Pte. Ltd., holds the Capital Markets Services License (License No.: CMS101839) issued by the Monetary Authority of Singapore (MAS).

About SageRock Capital

SageRock Capital focuses on integrating TradFi with blockchain innovation. With years of experience in asset integration, structural design, and financial innovation cooperation, SageRock is committed to building bridges between traditional and digital finance. It specializes in new economic industries supporting high-quality industrial development. In this cooperation, SageRock will leverage its strengths in capital structure design and asset integration, collaborating with licensed financial institutions and technology/industry partners to explore innovative financing and tokenisation models for art assets under a compliant framework.

About ArtWise

ArtWise is deeply engaged in the art collection and investment sector, possessing rich artwork resources, professional appraisal and appreciation expertise, and profound industry heritage. The company is committed to driving the modernization and digital transformation of the traditional art market, leveraging cutting-edge technology to convert blue-chip artworks into compliant, structured, and tokenised assets. Centred on asset compliance and legal enforceability, ArtWise utilizes custodial trust frameworks and a dual-layer governance structure (direct binding of on-chain smart contracts with off-chain legal contracts) to deliver high-credibility and liquid art finance solutions for institutional investors and private banking clients. In this collaboration, ArtWise will leverage its professional strengths in the art collection industry, select high-quality art assets, and work alongside its partners to build a compliant, transparent, and trustworthy art tokenisation ecosystem.

View original content:https://www.prnewswire.com/apac/news-releases/eddid-financial-sagerock-capital-and-artwise-sign-mou-to-drive-art-tokenisation-and-blockchain-finance-in-hong-kong-302834847.html

SOURCE Eddid Financial

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BinBase Releases 2026 BIN Data Updates for Subscriptions, Digital Wallet Tokens, and Dynamic Currency Conversion

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BinBase enhances its 2026 dataset with Apple/Google Pay token range identification, Direct Debit attributes, and default ISO currency codes to optimize recurring billing and reduce SaaS churn.

MIAMI, July 26, 2026 /PRNewswire-PRWeb/ — BinBase, a global provider of payment intelligence and card issuing data, has announced the rollout of specialized subscription and digital wallet attributes within its updated 2026 BIN Database. Engineered for SaaS platforms, recurring billing engines, and cross-border digital merchants, the new dataset addresses silent transaction declines and involuntary churn in recurring revenue models.

As consumer payment preferences shift heavily toward mobile wallets like Apple Pay and Google Pay, payment gateways frequently encounter Tokenized Device Account Numbers (DPANs) rather than traditional primary account numbers (PANs). Without updated token-range BIN mapping, recurring billing engines fail to recognize underlying issuer capabilities, leading to unexpected declines during subscription renewals.

The 2026 BinBase release resolves these recurring billing challenges through specific data attributes:

Tokenized Range Identification: Dedicated indicators for Apple Pay, Google Pay, and Network Tokens, allowing subscription engines to maintain seamless recurring billing authorization paths.Direct Debit & Pull-Funds Support (Pull Dom): Indicators for recurring debit eligibility, helping subscription platforms optimize automated bank-direct collections.Default ISO Currency Mapping: Precise issuing country currency codes to eliminate friction during Dynamic Currency Conversion (DCC) and prevent cross-border fee surprises for subscribers.Card Tier & Category Precision: Granular identification of premium, rewards, and corporate card ranges to help merchants customize retry logic and billing schedules based on cardholder profiles.

“Involuntary churn is the silent killer of subscription businesses,” said a spokesperson for Damiko Inc. “When a recurring billing charge fails due to misidentified token ranges or currency conversion errors, merchants lose lifetime value. Our 2026 update provides software engineers with the data precision required to maximize subscription authorization rates and protect recurring revenue.”

Software architects and billing platform developers can evaluate the complete 29-field schema and download a free 2026 sample dataset on GitHub.

To learn more about full commercial licensing options, API access, and bulk CSV database downloads, visit BinBase at https://binbase.com.

About Damiko Inc

Damiko Inc is a US-based fintech data provider specializing in card issuer analytics, payment routing data, and global BIN database solutions. Operating through its flagship product, BinBase.com, the company supplies high-precision transaction intelligence to help merchants and payment facilitators worldwide optimize approval rates and mitigate processing fees.

Media Contact
Fedor Lavrikoff, BinBase, 1 7866133334, sales@binbase.com, www.binbase.com

View original content:https://www.prweb.com/releases/binbase-releases-2026-bin-data-updates-for-subscriptions-digital-wallet-tokens-and-dynamic-currency-conversion-302829565.html

SOURCE BinBase

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Ookla Study in Manila: Carrier VoLTE Networks Prove to Outperform OTT Apps in Voice Quality and Reliability

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MANILA, Philippines, July 27, 2026 /PRNewswire/ — Ookla’s comprehensive controlled network test reveals that traditional mobile operator networks deliver a measurably superior voice experience compared to Over-the-Top (OTT) applications like WhatsApp, particularly in critical areas such as audio fidelity, weak signal resilience, and call reliability.

The study, which evaluated the networks of the Philippines’ three major mobile operators—Smart Communications, Globe Telecom, and DITO Telecommunity, demonstrates that carrier-managed VoLTE infrastructure remains the gold standard for consistent, high-quality communication, outperforming OTT voice services.

Operator Voice Deliver Consistent HD Audio, OTT Apps Only Offer Fair Quality

The research found a distinct quality gap in audio performance. While operator voice calls consistently delivered HD-grade audio quality—rated “Good”(scoring > 4.0) to “Excellent” (scoring > 4.3) across all three networks, OTT voice calls were rated only as “Fair” (scoring < 4.0). Smart and DITO achieved higher MOS scores than Globe by deploying the advanced EVS codec, which offers superior audio fidelity over Globe’s AMR-WB.

Conversely, this gap exists because OTT apps treat voice as generic data packets, vulnerable to the internet’s “best-effort” delivery. Even with operator network optimizations, OTT voice lacks the stringent Quality of Connection (QoC) guarantees. Under network stress—such as congestion, weak coverage, high packet loss, or significant jitter—OTT audio degrades noticeably. In contrast, VoLTE leverages exclusive high-priority cellular bearers to safeguard voice quality.

Operator Voice Sustains HD Quality in Weak Coverage While OTT Calls Degrade

The performance gap widens significantly at the cell edge, where signal strength is low. Under moderate-to-low RF coverage conditions (RSRP ≤ -100 dBm), operator-managed VoLTE calls maintained HD-grade clarity.

Conversely, OTT calls degraded further, slipping from “Fair” into the “Poor” (scoring < 3.6) and “Bad” (scoring < 3) ranges. This is a critical finding for consumers in areas with obstructed signals or far from cell sites, proving that dedicated voice bearers protect call quality where best-effort data (used by OTT) cannot.

VoLTE Delivers More Reliable Call Connections Than OTT

Reliability is another key differentiator. The study shows that VoLTE has significantly lower block rates (call setup failure rates) than OTT services. For instance, Globe recorded the lowest VoLTE block rate at 0.47%, versus its OTT rate of 1.64%. This trend was consistent across operators, highlighting that the dedicated signaling protocols of VoLTE (like optimized SIP and SRVCC) provide a more robust connection experience than OTT’s best-effort data model.

The Path Forward: Building a Solid VoLTE Foundation for AI-Driven Voice

As Philippine NTC mandates the 3G sunset by December 2026, the industry must prioritize comprehensive VoLTE coverage and user migration. Looking ahead, the convergence of voice and AI stands as the industry’s definitive future trend. However, a high- performance VoLTE network is the vital prerequisite for this shift. Operators should continuously refine their VoLTE infrastructure, laying a solid foundation to seamlessly integrate voice with AI and unlock the next generation of intelligent calling experiences.

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SOURCE Ookla

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